Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What im thinking about - Journalistic storytelling in a digital world

403 views

Published on

Discussion starter for a Stanford gradate seminar. Viewable here: http://stanford.io/1eln84U.

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

What im thinking about - Journalistic storytelling in a digital world

  1. 1. What I’m thinking about Anthony Moor Director, Product Management Yahoo
  2. 2. Telling compelling stories
  3. 3. Telling compelling stories   Make what I need to know, what I want to know Personal vs. objective – people as brands What I need to know What I want to know
  4. 4. Storytelling forms explode
  5. 5. Storytelling methods explode  Premium and long form Social, listy and buzzy Highly visual  App-based (data driven)  
  6. 6. Mobile stories  Snackable moments
  7. 7. ‘Native Ads’  Transparency
  8. 8. Curation: Endless streams vs. filters and finality        Personalized Topical Recommended Social Contextual Authority/Source Importance
  9. 9. Curation: Endless streams vs. filters and finality
  10. 10. Creating content for an ‘always on’ audience
  11. 11. Creating content for an ‘always on’ audience     Create the wave Surf the wave Dive under the wave Get out of the way
  12. 12. Creating content for an ‘always on’ audience
  13. 13. Creating content for an ‘always on’ audience
  14. 14. Measuring content performance by the piece      Page views CTR Likes/Shares Dwell time Scroll depth
  15. 15. ajmoor@yahoo.com Flipboard: News in Transition Twitter: @ajmoor http://ajmoor.squarespace.com/ THANK YOU

×