TuneWiki is a mobile app that provides licensed lyrics timed to music in over 40 languages. It has over 5 million downloads and reached the top charts globally. TuneWiki monetizes by displaying ads and allowing users to subscribe. It tracks user location and music preferences to provide personalized recommendations and charts. TuneWiki is launching a new music game called LyricsLegend to make songs interactive games based on their lyrics. They are seeking more publishing and master licenses to expand their catalog for all applications.

1. TuneWiki at MidemNet Lab
Monetizing Music Through Lyrics
Amnon Sarig, President
TuneWiki, Ltd.

2. Lyrics is one of the top searches on the Internet,
in most countries and all languages

3. TuneWiki is the Premier Provider of Lyrics
on Mobile Devices
• The only mobile app containing licensed
lyrics, timed and subtitled to the music and
with translation to 40+ languages
• Over 5 million downloads to date; users in
over 210 countries
• Numerous international awards (first prize
in Android competition, Asia GSMA
competition, and AT&T competition—CTIA)
• On average 25 minutes per user session
• Reached #1 or #2 or #3 app on iPhone,
Symbian and Blackberry in various global
markets; available on iPhone, Android ,
Symbian, Linux flavors, J2ME, PC and Mac

4. TuneWiki Has a Vibrant
Community of Users
• Lyrics contributed, timed and translated
through a wiki (more than 600,000
contributors)
• Location and usage tracked through GPS,
resulting in real time geo‐based music maps
and local Top 50 charts
• Users blip to shout walls and connect to
Twitter , Facebook and email to friends.
• Top 50 by Country by Month, Week, Day,
and even last Hour
• “Follow me” ‐ friends recommendation
engine – like an automatic twitter for music
discovery

5. Many Other Great Features
• The TuneWiki experience works with all
music sources—locally stored libraries,
or streamed radio and music videos
• Lyrics are translated in real time to 40+
languages
• Lyrics are searched by artist, song name
or any phrase
• Lyrics are temporarily cached for offline
“airplane mode” use
• Album art is legally displayed, and can be
changed and personalized

6. Translate in Real‐Time

7. Who? Plays What? Where? When?

8. TuneWiki Monetizes Every
Lyrics Viewing Event
• Potential Revenue Streams
‐Direct advertising
‐Subscription
‐Per unit pre‐load licnese
‐API licensing (e.g., Vevo)
• All revenues streams are shared
with music publishers under our
licensing agreements
• Incremental income opportunities
for music owners

9. TuneWiki is positioned for
continued success and growth
• World’s largest database of legally licensed lyrics
• worldwide contracts with Universal, EMI, Sony/ATV,
BugMusic, Music Sales, Imagem; U.S. license using Harry Fox
agency, including Warner Chappell and 16,000 independent
publishers.
• Supported and distributed by Nokia, Motorola, Apple,
Blackberry, and AT&T (J2ME). In discussion with most of the
major phone makers, and many carriers.
• Real time knowledge of “Who plays What, Where and
When?” music discovery data warehouse, is the our new,
real‐time sales and marketing channel for the music industry.

10. Games are a Natural Extension of
the TuneWiki Experience
• Music games is one of the most popular gaming genres, with
many millions of game units sold and songs downloaded
There have been several successful music game franchises,
but…
‐These games have focused solely on instruments.
‐These games have not helped users become more familiar with
the lyrics of a song.
TuneWiki has created a new game system where every
song with its lyrics becomes its own unique game!

11. Introducing LyricsLegend
• It takes about one hour to turn any song in any
language into a terrific game
• Several phone makers already want the game for
their platform, some wants a pre‐load at the factory
• Worldwide launch is scheduled for April 2010

12. Key Game Information
• LyricsLegend incorporates many cognitive skills:
memory, fast thinking, rhythm, multi‐tasking and hand‐
to eye coordination.
• Learn the lyrics to your favorite songs in a fun and
engaging way. The better you know the lyrics, the
further you can advance in the game and the more
points you can score!
• The game contains:
– Five levels of difficulty
– A single player mode
– Multiplayer capability
– Many community features

13. We Want Your Music to be Part of
TuneWiki
• Please come to our Pod No 1 at the
Midem Open Space for a demo of the
media player and a confidential
preview of LyricsLegend
• We are looking for licensing more
publishing catalogs for the media
player and masters/compositions for
LyricsLegend, and for a new Karaoke
Application scheduled for mid 2010.
• TuneWiki is creating a global music
community. We want to also empower
local communities language.

14. We look forward to
monetize your music!