JukeBox (music app)

JukeBox Brand
Guidelines
How we create music moments with our friends.
Created by: Jason Oliver

JukeBox is all the music you’ll ever need. Millions
of songs available instantly. Just search for the
music you love, or let JukeBox play you something
great.
JukeBox works on your phone, tablet, computer
and home speakers. So you’ll always have the
perfect soundtrack for whatever you’re doing.
What is JukeBox?
Good question. Here's a general description.

Brand role
JukeBox is
the right music
for every moment
This is our brand role. It’s a simple statement that
helps to guide everything we do. Including how we
look and how we talk to the world.
JukeBox is not just a utility that allows you to
access millions of songs. It’s about having the right
music at your fingertips. Whatever mood you’re in,
wherever you find yourself, the perfect music is
always there with you.
Whether you provide devices, accessories, net-
works or apps, let’s join forces and give people the
right music for every moment.

Premium Help Download Sign up Log In
Millions of songs. No credit card needed.
GET JUKEBOX FREE
Free Your Music
LEARN MORE
Get a Google Home Mini with Premium for
Family
Just $14.99/month
Premium for up to 6 people residing at the same address for $14.99/mo. One
device per primary account holder, while supplies last. Sub-accounts ineligible. US
only. Fulfillment by Google: shipping charges may apply. Offer ends 12/31/18,
devices must be redeemed by 1/15/19. Terms apply.
GET PREMIUM
Offer not available to users who already tried Premium. Offer ends January 31, 2019. Terms apply.
Get 3 months of Premium for $0.75.
Only $9.99/month after. Cancel anytime
COMPANY
About
Jobs
For the Record
COMMUNITIES
For Artists
Developers
Brands
Investors
Vendors
USEFUL LINKS
Help
Gift
Web Player
Legal Privacy Policy Privacy Policy Cookies About Ads 2018 JukeBox
USA

Get 3 months of Premium
for $0.75
GET PREMIUM
How can we help you?
Listen Everywhere
Mobile, Tablet, Desktop
Speakers
TV’s
Cars
Games Consoles
Account & Payment
Account Basics
Account Help
Subscription Information
Payment Help
Premium for Family
Using JukeBox
The Basics
Playlist
Features
System & Settings
SHOW ALL SHOW ALL SHOW ALL
Visit the Community
Have questions? Find answers from our worldwide Community of expert fans!
How to use the features
GET STARTED
Search
Search a song, album, artist, label, genre, mood,
activity, or friend on JukeBox.
Playlists
Playlists are like mixtapes you create on JukeBox.
You can share them. Subscribe to them, and
collaborate on them with your friends.
AND CHECK THESE OUT
Radio
Tune into one of our many stations or create one
based on your favorite artist, album, or song.
Discovery Weekly
Woner how you’ll find new music? Every week
JukeBox bulids a playlist for you of tracks based on
your taste but that you may have never heard
before!
LEARN MORE
Get a Google Home Mini with
Premium for Family
Just $14.99/month
device per primary account holder, while supplies last. Sub-accounts ineligible.
US only. Fulfillment by Google: shipping charges may apply. Offer ends
12/31/18, devices must be redeemed by 1/15/19. Terms apply.
Why you Should go Premium?
Listen free or subscribe to JukeBox Premium.
JukeBoxFree
$0.00/ month
Ad free
Listen offline
High quality audio
Shuffle play
Unlimed Skips
Play any track
Listen offline
Ad free
Shuffle play
High quality audio
JukeBoxPremium
3monthsfor0.75
!
Only $9.99/month after. Offer not available to users who already tried
Premium. Offer ends Dec 31, 2018.
FIND ANSWERS
Click the install file to
finish up.
If your download didn’t start, try again.
Bring your music to mobile and tablet, too.
Listening on your phone or tablet is free, easy and fun.
One account, listen everywhere.
MOBILE COMPUTER TABLET CAR PLAYSTATION XBOX TV SPEAKERS WEB PLAYER
SIGN UP WITH
FACEBOOK
Sign up with your email addresss
Email
Confirm email
Password
What should we call you ?
Date of birth
Month Day Year
Male FemaleMale Non-binary
Share my registratation data with JukeBox’s content
providers for marketing purposes.
I’m not a robot
By clicking on sign up, you agree to JukeBox’s Terms and
Conditions of Use.
To learn more about how JukeBox collects, uses, shares and
protects your personal data please read JukeBox’s Privacy
Policy.
Already have an account? Log In
or
SIGN UP
LOG IN WITH FACEBOOK
Email address or username
Password
Remember Me
Don’t have an account?
or
SIGN UP FOR JUKEBOX
To continue, log in to JukeBox
LOG IN
Forgot your password?
GET FREE GET PREMIUM

Millions of songs. No credit card needed.
GET JUKEBOX FREE
Free Your Music
LEARN MORE
Get a Google Home Mini with Premium for
Family
Just $14.99/month
device per primary account holder, while supplies last. Sub-accounts ineligible. US
only. Fulfillment by Google: shipping charges may apply. Offer ends 12/31/18,
devices must be redeemed by 1/15/19. Terms apply.
GET PREMIUM
Offer not available to users who already tried Premium. Offer ends January 31, 2019. Terms apply.
Get 3 months of Premium for $0.75.
COMPANY
About
Jobs
For the Record
COMMUNITIES
For Artists
Developers
Brands
Investors
Vendors
USEFUL LINKS
Help
Gift
Web Player
Legal Privacy Policy Privacy Policy Cookies About Ads 2018 JukeBox
USA
Get 3 months of Premium
for $0.75
GET PREMIUM
LEARN MORE
Get a Google Home Mini with
Premium for Family
Just $14.99/month
device per primary account holder, while supplies last. Sub-accounts ineligible.
US only. Fulfillment by Google: shipping charges may apply. Offer ends
12/31/18, devices must be redeemed by 1/15/19. Terms apply.
Why you Should go Premium?
Listen free or subscribe to JukeBox Premium.
JukeBoxFree
$0.00/ month
Ad free
Listen offline
High quality audio
Shuffle play
Unlimed Skips
Play any track
Listen offline
Ad free
Shuffle play
High quality audio
JukeBoxPremium
3monthsfor0.75
!
Only $9.99/month after. Offer not available to users who already tried
Premium. Offer ends Dec 31, 2018.
GET FREE GET PREMIUM

How can we help you?
Listen Everywhere
Mobile, Tablet, Desktop
Speakers
TV’s
Cars
Games Consoles
Account & Payment
Account Basics
Account Help
Subscription Information
Payment Help
Premium for Family
Using JukeBox
The Basics
Playlist
Features
System & Settings
SHOW ALL SHOW ALL SHOW ALL
Visit the Community
Have questions? Find answers from our worldwide Community of expert fans!
How to use the features
GET STARTED
Search
Search a song, album, artist, label, genre, mood,
activity, or friend on JukeBox.
Playlists
Playlists are like mixtapes you create on JukeBox.
You can share them. Subscribe to them, and
collaborate on them with your friends.
AND CHECK THESE OUT
Radio
Tune into one of our many stations or create one
based on your favorite artist, album, or song.
Discovery Weekly
Woner how you’ll find new music? Every week
JukeBox bulids a playlist for you of tracks based on
your taste but that you may have never heard
before!
FIND ANSWERS
Click the install file to
finish up.
If your download didn’t start, try again.
Bring your music to mobile and tablet, too.
Listening on your phone or tablet is free, easy and fun.
One account, listen everywhere.
MOBILE COMPUTER TABLET CAR PLAYSTATION XBOX TV SPEAKERS WEB PLAYER

SIGN UP WITH
FACEBOOK
Email
Confirm email
Password
What should we call you ?
Date of birth
Month Day Year
Male FemaleMale Non-binary
Share my registratation data with JukeBox’s content
providers for marketing purposes.
I’m not a robot
By clicking on sign up, you agree to JukeBox’s Terms and
Conditions of Use.
To learn more about how JukeBox collects, uses, shares and
protects your personal data please read JukeBox’s Privacy
Policy.
Already have an account? Log In
or
SIGN UP
LOG IN WITH FACEBOOK
Email address or username
Password
Remember Me
Don’t have an account?
or
SIGN UP FOR JUKEBOX
To continue, log in to JukeBox
LOG IN
Forgot your password?

Primary Logotype
Primary Logotype

Partner Logotype Don’ts
Logotype Don’ts
To make sure our logotype appears
as consistently as possible throughout
our communications, we’ve identified
a few ways we don’t want our logotype
to appear.
Don’t separate the icon from the word mark. They should always be
treated as a whole.
Don’t use our logo against a gray background.
Don’t skew, rotate or stretch the logotype.
Respect the distance guidelines so that each logo has enough
breathing room.
Only use specified colours to represent the logotype.

Primary Black Logotype
Minimum size
Primary White Logotype Clearspace
Minimum size
X
X/3
Minimum print size 0.4 inch (10 mm) wide.
Minimum digital size 45 pixels wide.
Primary Logotype
Primary Logotype
The first way we signify the presence of
JukeBox is with our Primary Logotype. It’s the
clearest way we can identify our company
visually. We should be signing off all of our
communications with the logotype; our partner
messages must be identified as coming from
us, and you!
Clearspace
In order to preserve the integrity of the Primary
Logotype, it is important that no other logos,
type or other graphic elements infringe on its
space. The minimum clearspace around the
logotype is equivalent to 1/3 of the width of the
logotype.
Smallest size use
The minimum size the Primary Logotype may
be used for print applications is .4” (10mm)
wide. Include the registration mark for this
measurement.
For digital applications, the minimum size is 45
pixels wide.
Logotype artwork
Do not attempt to redraw or recreate any
element of the logotype. Use the approved
digital files of the artwork.

Clearspace
Horizontal Black Logotype Horizontal White Logotype
Minimum size
Y
Y/2
Horizontal Logotype
Horizontal Logotype
If it’s impossible to use the Primary Logotype
for some reason, you have the option of using
the Horizontal logotype. It’s still a good way of
showing off the Jukebox brand, so don’t you
worry!
Clearspace
In order to preserve the integrity of the Primary
Logotype, it is important that no other logos,
type or other graphic elements infringe on its
space. The minimum clearspace to the around
the logotype is equivalent to 1/2 of the height of
the logotype.
Smallest size use
The minimum size the Primary Logotype may
be used for print applications is .6” (15mm)
wide. Include the registration mark for this
measurement.
For digital applications, the minimum size is 80
pixels wide.
Logotype artwork

Monochromatic Logotype
Monochromatic Black Logotype Monochromatic White Logotype Clearspace
Minimum size
Monochromatic Black Logotype Monochromatic White Logotype Clearspace
XX/3
Y
Y/2
Minimum size Vertical
Minimum size Horizontal
Monochromatic
Logotype
The monochromatic logotype should only be
used when there are not enough colors to
properly reproduce the Primary Logotype.
Clearspace
The minimum clearspace around the Primary
Logotype is equivalent to 1/3 of the width of the
logotype.
The minimum clearspace around the Horizontal
Logotype is equivalent to 1/2 of the height of
the logotype.
Smallest size use
Primary Logotype should never be smaller than
.4” (10mm) wide. Include the registration mark
for this measurement.
For digital applications, the Primary Logotypes’
minimum size is 45 pixels wide.
Horizontal Logotype should never be smaller
than .6” (15mm) wide. Include the registration
mark for this measurement.
For digital applications, the Primary Logotypes’
minimum size is 80 pixels wide.
Logotype artwork

Partner logos
Size relationship–Primary Logotype
When partner logos are longer and more
text-based, we prefer them to be at the
same height as the logotype.
For symbol-based logos, we prefer them to
be 2X the height of the logotype.
Size relationship–Alternate Logotype
When partner logos are longer and more
text-based, we prefer them to be at between 30
and 50% the height of the stroke.
For symbol-based logos, we prefer them to
be the same height as the logotype.
Alignment
We prefer our partner’s logos to always be
center aligned with either the Preferred or
Alternate logotype.
Always consult the partner’s company
guidelines for logo usage, minimum size, etc.
Relationship with text-based logotypes
Relationship with symbols
Together with Partner Logos
Y/2
Y
X
X/3

Partner Guidelines:
Messaging + Logo +
Colour
JukeBox Partner Guidelines

Partner Messaging
With JukeBox, your music is everywhere. Working out,
partying or relaxing, the right music is always at your
fingertips.
There are millions of songs on JukeBox – from old favourites
to the latest hits. Just choose the music you love, or let
JukeBox surprise you.
This is an alternative paragraph to use if you want to get across catalogue breadth.
There are millions of songs on JukeBox – from Mariah Carey
to Imagine Dragons, and Metallica to Mumford & Sons. Just
choose the music you love, or let JukeBox surprise you.
(Feel free to localise these artists.)
Key descriptive
messaging

Partner Messaging
Free
Instant music for free on your computer, featuring
ads.
Unlimited
Unlimited, ad-free music on your computer.
Premium
Your music is everywhere, on all your devices.
Product messaging
Here are quick descriptors for our product tiers.

Partner Messaging
•Listen on all your devices
•Download music & listen offline
•Better sound quality
•No ads & no commitment*
* Delete ‘no commitment’ if inappropriate.
Premium descriptor
With JukeBox Premium, your music is everywhere. Just hit play.
Plane, train or living room, the right music is always there for you.
Stream anything you like, or go offline and listen to your saved
music.
Premium messaging
Here’s the list of Premium benefits. You’ll want to
stress the benefits that are most relevant for your
customers.

Partner Messaging
1. The offer is from JukeBox
Please make it clear that the free trial offer is from us, not your
brand.
2.The offer is not exclusive
Please don’t suggest that the offer is exclusive to your customers.
Premium free trial
messaging
Some simple rules to help you message
Jukebox free trials in a legal and Jukebox way.
Examples:
Right:
Try Jukebox
Premium free for 30
days. Visit
www.JukeBox.com
Wrong:
The Guardian gives
you 30 days free
Jukebox Premium.

General free trial messaging:
Try JukeBox Premium for free.
Enjoy unlimited music on all your devices for 30 days.
General headline & descriptor:
Try JukeBox Premium free on your
(device).
Enjoy unlimited music for 30 days.
<Try it free>
Examples:
Partner Messaging
Premium free trial
messaging – specific
messaging
Some simple rules to help you message
Jukebox free trials in a legal and Jukebox way.
Try JukeBox Premium for
free on your Samsung
TV.
<Try it free>
Try JukeBox Premium on
your Sonos Play 3.
<Try it free>

Partner Messaging
Premium free trial
messaging – bundling
The trial itself cannot be bundled with your
services/products
Right:
Try JukeBox Premium
free for 30 days on
your Sonos.
Wrong:
Get 30 days JukeBox
Premium free when
you buy a Sonos Play
3.

Partner Messaging
General Partnership Messaging:
Listen everywhere with Telefonica & JukeBox
Specific bundle examples:
With (bundle), you can enjoy unlimited music from JukeBox on
all your devices.
With (bundle), you have 150 minutes, 500MB and unlimited
music from JukeBox for 2 years.
With (bundle), you can enjoy JukeBox for only X per month.
Listen everywhere with unlimited music on your (device).
Product Bundling

Partner Messaging
Right:
Win JukeBox Premium for a year!
Get lucky with 12 months of unlimited music on all your
devices
Win JukeBox Premium for X months!
Wrong:
Win free music for a year!
(Jukebox is already free).
Competitions

Partner Messaging
Music for every moment.Short copy
For buttons and boxes, or when very short copy
is required.
Messaging contacts
For music.
JukeBox inside.
(For pre-loads).
For copy approval/requests
Please contact JukeBox@gmail.com
Questions about JukeBoxcopy?
Please say hello to Jason Oliver, Head of Copy JukeBox@gmail.com

The Wordmark
The Logo
The Icon
The Logo
First things first; while JukeBox communications
are made up of the four elements, the Logo
is the focal point — an instantly recognisable
symbol of the brand. That’s why it’s important to
use the Logo exactly as specified in these
guidelines.
Our Logo is the combination of a simple and
modern Wordmark with the Icon.
The Icon stands for a lot of things — streaming of
course, but also sound waves and movement, as
well as sharing and community.
We are very proud of our Logo, and would
appreciate it if you could follow these guides to
ensure it always looks its best.

×
×
The Exclusion Zone
The Exclusion Zone ensures the legibility
and impact of the Logo by isolating it from
competing visual elements such as text and
supporting graphics.
This zone should be considered as the absolute
minimum safe distance, in most cases the Logo
should be given even more room to breath.
The exclusion zone is equal to half the height of
the Icon (marked as × in the diagram).
×

Music brings
us together
The Exclusion Zone
→ Examples
This page illustrates why the clear space is
so important. In the top two examples, other
elements come much too close to the Spotify
logo, creating a cramped and messy visual.
The bottom two Examples show correct
treatment of the Logo and the Exclusion Zone.
By respecting the Exclusion Zone we ensure the
Logo stands out and looks its best.
Music brings
us together
NO
Here the Coke logo is much too close to
the JukeBox Logo.
YES
Both the JukeBox and Coke Logos have enough
room that they do not compete with each other.
NO
This copy line is also much too close to the Logo.
YES
The copy has just enough room. Remember the
Exclusion Zone is the minimum space given to
the Logo.

Logo Placement
→ How to Place the Logo on a Communication
Regardless of communication size or
dimension, the Logo can only ever be placed
in five locations. This keeps Logo placement
simple and consistent, while allowing enough
flexibility to accommodate our dynamic graphic
system. Please keep in mind the Logo exclusion
zone when placing the Logo in a corner.
In no particular order, the placement
options are:
1. Top left corner
2. Top right corner
3. Centered
4. Bottom left corner
5. Bottom right corner
1 12 2
213
3
3
4
4
5
5
54

Logo Placement
→ Locking the Logo up with Type
One quick rule for Logo placement: when
typography is present in a communication, and
both the type and Logo are placed to the left
hand side, they should left align.
This rule only applies when the Logo is at
positions 1 or 4, and the typography is aligned to
the left hand side of the communication.
Lorem
ipsum dolor
set amat
Lorem
ipsum dolor
set amat
Lorem
ipsum dolor
set amat
YES
Logo is at position 4 and type is left aligned —
they are both aligned on the left hand side.
YES
Logo is at position 1 and type is left aligned —
they are both aligned on the left hand side.
NO
Logo is at position 1 and type is left aligned but
they are not aligned on the left hand side.

The Icon
Under certain circumstances we prefer to
simply use the Icon on its own instead of
the full Logo mark. In general, these are
communications where the JukeBoxx brand
has already been established, either through
use of the full logo, in copy, or by voiceover.
Alternatively, there will be situations in which
we will want the JukeBox brand to appear
more recessive, such as on T-Shirts, other
merchandise, or environmental graphics like
a wall mural. In these instances, we want the
graphics to be the main element and the Icon to
act as a subtle sign off.
Note
While the Icon can exist without the Wordmark,
the Wordmark should never exist without the
Icon.
The Icon

The Icon
→ The Icon's Exclusion Zone
If you are using the Icon instead of the Logo, the
same exclusion rules apply.
The Icon’s exclusion zone is equal to half the
height of the Icon (marked as × in the diagram).
×
×
×
×

Print
20mm / 0.8in
Print
6mm / 0.24in
Digital
21px
Digital
70px
Minimum Sizes
Establishing a minimum size ensures that
the impact and legibility of the Logo is not
compromised in application. Due to the higher
resolution available in print vs that of screen
based media (300dpi vs 72dpi respectively), we
are able to reproduce the Logo at a fractionally
smaller size in print without any graphic
deterioration.
Digital
To ensure legibility and impact, the JukeBox
Logo should never be reproduced smaller
than 70px in any digital communication.
Print
To ensure legibility and impact, the JukeBox
Logo should never be reproduced smaller
than 20mm in any print communication.

Colour
JukeBox Light
brilliant red Solid
Pantone 1788CP
C0 M80 Y80 K0
R255 G51 B51
JukeBox Black
Solid
Pantone
Process Black C
C0 M0 Y0 K100
R0 G0 B0
JukeBox White
Solid
C0 M0 Y0 K0
R255 G255 B255
How we look
Colour
JukeBox Red is our hero colour. We use
JukeBox Red to clearly signify the presence of
JukeBox in people’s lives, and to help our
users immediately identify us. Use this colour
generously for our type, charts and as a
background.
We have a select set of supporting neutral
colours which help JukeBox Red to sing.
In the majority of uses, we want strong contrast
between all of the colours used.
Solid colours work best in printed applications
and for text.
The gradients are best applied in digital
applications like our website and email.

Logo Colour Options
→ JukeBox Red
The JukeBox Red Logo, pictured right, is our
primary Logo colourway, used only in
situations where the brand palette is not being
used. To ensure the JukeBox Red remains
respected, we never use the JukeBox Red
Logo (or indeed the brand red at all) with any
of the colours from the colour palette.
This elevates the brand red from the rest of the
palette, ensuring that it is not confused, nor its
power diluted.
The JukeBox Red Logo should only be used
with Black, White, and non-duotoned
photography.
If colour is not an option for technical reasons
or if the brand red lacks contrast or competes
with other visual elements, you have permission
to use either the black or white Logo options.
JukeBox Red Logo Options Mono Logo Options

JukeBox Red
R255 G51 B51
HEX: ff3333
H0.0 S100 B60
C0 M80 Y80 K0
JukeBox Red
Music and its visual culture have always been
a diverse and colourful phenomenon, and the
best way to represent and contribute to that
culture is to use a diverse and colourful
palette ourselves.
Having said that, JukeBox has always been
red, and that won’t change. However, as we
move forward red will become our
‘resting colour,’ while in our brand
communications we will start to embrace a
much more colourful language.

YES
JukeBox Red on black.
YES
JukeBox Red on white.
NO
JukeBox Red on brand palette.
YES
JukeBox Red on an image.
NO
JukeBox Red on duotoned image.
JukeBox Red
→ Do's & Don'ts
JukeBox Red, pictured right, is our resting
colour, used only in situations where the
brand palette is not being used.
This elevates JukeBox Red from the rest of the
palette, ensuring that it’s not confused with
other palette colours.
Do’s
JukeBox Red should only ever sit on white,
black, or a non-duotoned photograph.
JukeBox Red will mostly exist in the app.
If it ever appears in a brand communication,
it should be the only brand colour in that
communication.
Don'ts
JukeBox Red should never be used as or with a
colour from the brand palette, or a duotoned
image.
If, for example, you have the Logo in the
JukeBox Red and you wish to use a duotoned
photo, simply change the Logo colour to one of
the brand palette colours.

Partner Guidelines: Messaging
Hello. This section will help you with
basic messaging for your comms.
If your partnership is not covered by our
ramblings here, please get in touch at
copy@JukeBox.com

NO
Get JukeBox free for 6 months with [Partner].
YES
Get JukeBox Premium free for 6 months with
[Partner].
Enjoy JukeBox Premium for free on your
[Partner Speaker].
Get unlimited music on your [Partner Device]
with JukeBox Premium.
With (Partner Bundle), you can enjoy
unlimited music from JukeBox on all your
devices.
Premium Messaging
Here are some legal ways to phrase
Premium deals.
Partner Guidelines: MessagingJukeBox Partner Guidelines

NO
Win free music for a year!
(JukeBox is already free.)
YES
Win JukeBox Premium for a year!
Get lucky with 12 months of unlimited music on all
your devices
Win JukeBox Premium for X months!
Competitions
Here are some ways to avoid legal hiccups
when messaging competitions.
Partner Guidelines: MessagingJukeBox Partner Guidelines

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