This document provides an overview of the music business and industry trends. It discusses how music, brands, and technologies are interacting in new ways. Digital services like streaming and apps are growing significantly while physical music sales continue to decline. Live music is also an important part of the industry, with global concert revenues increasing year over year. The industry is shifting from physical to digital formats and exploring new business models like direct artist partnerships.
The IFPI Global Music Report tells a positive story of music being enjoyed by more people in more ways than ever before. At the heart of this story are incredible artists, supported by the investment and innovation from record companies and other
partners that is helping them to share their music with
the world.
IFPI has today released 'Connecting with Music', the 2017 Music Consumer Insight Report. Based on research conducted by Ipsos Connect, the report examines the ways in which fans are engaging with recorded music across 13 of the world's leading music markets.
Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow.
The IFPI Global Music Report tells a positive story of music being enjoyed by more people in more ways than ever before. At the heart of this story are incredible artists, supported by the investment and innovation from record companies and other
partners that is helping them to share their music with
the world.
IFPI has today released 'Connecting with Music', the 2017 Music Consumer Insight Report. Based on research conducted by Ipsos Connect, the report examines the ways in which fans are engaging with recorded music across 13 of the world's leading music markets.
Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow.
This session reviews the basics of digital revenues streams for musicians using online radio, download and streaming sites to promote and sell their music.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
Presented at Vienna Music Business Research Days, October 2, 2014, based on data collected through the Artist Revenue Streams project.
http://money.futureofmusic.org
POTENTIAM.IO - Decentralized Music Platform [WHITEPAPER]Ardian Agung
Join ICO!
Our site: https://www.potentiam.io/
Community: https://t.me/potentiamgroup
Hey everyone! Potentiam was started as a way to bring new and innovative services to independent musicians everywhere. We are true music lovers who are involved in the space internally and we see the struggles that many artists go through to get their work heard. We launched the ICO knowing we wanted to change the music industry but we had some issues bringing that idea to fruition. That, however, is all about to change.
Upload by. niethera
https://bitcointalk.org/index.php?action=profile;u=998203;sa=summary
This group analysis of Tidal streaming service was conducted in a Marketing Management course. It includes thorough research in the company's current operations, as well as a fully integrated marketing mix of recommendations to help the company gain market share and boost positive consumer perception.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
By identifying the forces at play in the world of music and the behaviors that are driving those forces, one can identify particular patterns that support current trends. By looking forward to what the future of music may encompass, this presentation aims to provide Carhartt, with valuable insight that will help the brand as a whole, cater to the future of urban millenials.
This session reviews the basics of digital revenues streams for musicians using online radio, download and streaming sites to promote and sell their music.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
Presented at Vienna Music Business Research Days, October 2, 2014, based on data collected through the Artist Revenue Streams project.
http://money.futureofmusic.org
POTENTIAM.IO - Decentralized Music Platform [WHITEPAPER]Ardian Agung
Join ICO!
Our site: https://www.potentiam.io/
Community: https://t.me/potentiamgroup
Hey everyone! Potentiam was started as a way to bring new and innovative services to independent musicians everywhere. We are true music lovers who are involved in the space internally and we see the struggles that many artists go through to get their work heard. We launched the ICO knowing we wanted to change the music industry but we had some issues bringing that idea to fruition. That, however, is all about to change.
Upload by. niethera
https://bitcointalk.org/index.php?action=profile;u=998203;sa=summary
This group analysis of Tidal streaming service was conducted in a Marketing Management course. It includes thorough research in the company's current operations, as well as a fully integrated marketing mix of recommendations to help the company gain market share and boost positive consumer perception.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
By identifying the forces at play in the world of music and the behaviors that are driving those forces, one can identify particular patterns that support current trends. By looking forward to what the future of music may encompass, this presentation aims to provide Carhartt, with valuable insight that will help the brand as a whole, cater to the future of urban millenials.
#KOPDAR Seven Music vol.8 Dari Band Jadi Brand! presented by Dochi SadegaSevenesia
Dochi Sadega adalah musisi Indonesia. Beliau former member dari Pee Wee Gaskins, band pop punk asal Jakarta. Sejak berdirinya, Dochi Sadega dan teman-temannya berhasil membawa bandnya menjadi brand yang melekat di banyak remaja seantero tanah air. INi terbukti dari beragam achievement yang diterima mereka, sebuah bukti pengakuan postif baik dari nasional dan internasional. Slide yang disampaikan dalam Kopdar edisi 8 ini, Dochi akan berbagi pengalaman bagaimana membangun band nya menjadi brand.
KOPDAR adalah acara bulanan yang digelar Seven Music. Digelar tiap minggu keempat, acaranya sendiri berupa diskusi santai sambil diselingi music clinic, bedah demo dan intimate mini showcase.
untuk info lebih lanjut, klik www.sevenmusic.co.id
BX Merchandise have the latest notebooks for your marketing events this Summer ... You heard it here first...
Notebooks are a great way to promote your brand at events and exhibitions this summer. Why not give your clients an item that is practical and handy. Notebooks are a simple yet effective way to promote your brand. The Notebook can be printed or embossed with your logo to make a lasting impression on your clients.
The future of the music business: creating a new ecosystem (Futurist & Keynot...Gerd Leonhard
Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
#KOPDAR Seven Music Vol.7: #MusicMerchandising presented by Arian 13Sevenesia
Arian 13 adalah seniman juga vokalis band rock asal Jakarta, Seringai. Ia pernah menjadi jurnalis di berbagai majalah, dari Trolley, MTV Trax sampai Playboy Indonesia.
Kali ini di #KOPDAR volume 7, Arian berbagi pengalaman dan tipsnya dalam mengelola merchandise Seringai menjadi sebuah bisnis yang menguntungkan.
KOPDAR adalah acara bulanan yang digelar Seven Music. Digelar tiap minggu keempat, acaranya sendiri berupa diskusi santai sambil diselingi music clinic, bedah demo dan intimate mini showcase.
Info lebih lanjut, klik www.sevenmusic.co.id
Music revenues after declining for more than ten years, are growing again thanks to digital and streaming. Streaming made music more accessible and convenient than ever for customers and also for artists. Still business model is key to fairly distribute money across all the chains from service providers to labels and to artists.
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentationmidem
The full "SPARC" presentation given by Mark Mulligan at MidemNet 2011, in 3 parts:
1. Why digital music has lost its mojo
2. Digital downloads: the transition technology
3. SPARC: the ingredients of future music products
New music positioning in the cloud opens new challenges and possibilities for Neomobile. 2012 was the year of the music industry revival. Discover in this presentation what drove the market of digital music.
Music Publishing Industry
Analysis and Report
Economic Indicators
Overview
The American music industry is undoubtedly at the heart of contemporary American culture as a whole. The United Sates is the world’s largest recorded music market by sales, followed by Japan, the UK, and Germany (Hoover’s). As with most entertainment industries, the music industry has continued to evolve with acknowledging and making use of technological advancements to increase overall profits, widen the scope of listeners around the world, and further enlarge the music industry’s market share amongst other sectors in the entertainment world, such as television, film, and radio.
Although there are many individuals and organizations that operate within the music industry, this report will focus on the Music Publishing industry as it is in the midst of an important transition. The decrease of physical album sales in the past five years has forced publishers to look for new revenue sources and “to become less dependent on traditional licensing platforms” (IBISWorld US). To meet the changing needs of the consumer, music publishers are constantly establishing licensing agreements with new revenue streams like mobile outlets, digital streaming services and wireless music subscription services, like Spotify. Adapting to these new models has helped to alleviate the losses caused by the decrease in consumer spending and unimpressive album sales during the recession. However, the lack of consumer demand for albums along with the declining physical album sales has not been forgotten, as its effects are still present throughout the industry.
Table 1
The Music Publishing Industry at a Glance
While the industry has been experiencing more positive trends over the past five years, the negative factors listed above have certainly outweighed the more positive developments, resulting in an estimated average annual revenue decline of 3.2% in the five years leading up to 2014, totaling $3.9 billion.
As industry operators continue to adapt to the changing media landscape and leverage online platforms, IBISWorld expects revenue for the Music Publishing industry to grow 0.9% in 2014, which could mark the beginning of a more positive trend within the music industry.
Digital platforms have undoubtedly created new revenue streams; however, the future performance of the industry relies on the ability to overcome certain obstacles, including the fact that, today, selling a song has become more challenging with the widespread availability of online music. IBISWorld also points out that the internet has become a practical way for an artist to manage, distribute, and promote his or her own songs and albums, which has ultimately decreased the need for a publisher.
Even with some of these challenges, it is expected that the industry will grow in the coming years. “In the five years to 2019, revenue is projected to grow at an annualized rate of 0.8% to $4.0 billion” (IBISWorld.
Rotor is an intelligent video technology for quickly and easily creating video content musicians and record labels. Our team have built and sold video tech to major tech companies in the past.
IPFI Digital Music Report 2015
Welcome to the latest edition of IFPI’s annual Digital Music Report. It sets out how the music industry has adapted in the digital age and the challenges and oppor- tunities it faces today.
A presentation given on July 11, 2017 at the Pacific Summer Institute at University of the Pacific on the shifts in media distribution and usage. These changes are causing companies and artists to move toward a more direct connection with consumers, cutting out many of the layers of middlemen that existed in the previous model.
The year of Audiotainment - an international outlook Loburets Yuri
Radio delivers strong ROI, amplifies the media mix and helps brands grow. Developments in data and technology, as well as proliferation of voice assistance have helped carry the audio industry forward, making 2019 the year of audio for listeners, broadcasters, publishers and marketers. Yuri Loburets presents a set of impressive global stats to set the scene and prove why audio should be firmly in the marketing mix going into 2020.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentationmidem
"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.
More on http://blog.midem.com
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white papermidem
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upmidem
Over the past years, Nancy Baym has interviewed numerous artists for midemblog, about their relationships with their audiences and the way they communicate with them.
This series of interviews aims to better understand communication between artists and their audiences from the artists’ perspectives and to discover which tools and strategies help musicians connect more effectively with their audiences.
Steam Republic presents Mobile Backstage | MidemNet Lab 2011midem
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Play My Song, changing the way we hear music
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Share, Discover, Broadcast.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Airbuzz is a location-based online music platform that
helps
• artists promote themselves on mobile phones
• concert venues promote their events
• fans discover upcoming bands they can engage with
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
All the facts and figures about MIDEM, the' world's music market, with particular focus on why VCs (venture capitalists) and investors should attend. In short: it's where the industry's future is formed...
3. 7 of the top ten accounts are musicians
1/3 of all videos are music-related
9 of the top ten videos are music videos, summing
up to almost 5 billion plays
(Gangnam Style by PSY is 3rd as of Oct. 22nd)
4. 74% of music fans and 67%
of labels agree that more fans will
buy directly from the artists
Over 5M artists now meet,
engage & transact over online
communities
Source: Music Supported Here / The Oatmeal
5. 97% of people think that music can
strengthen their brand
91% of consumers accept or are
positive about brand involvement in
music entertainment and culture
Source: Sounds Like Branding / Frukt
7. “We're using music now in every way,
shape or form. We're innovating, working
with startups, having writers write,
having artists approach us, directors
approach us, big stars wanting to do stuff
for us”
Kevin Roberts, CEO, Saatchi & Saatchi
midem 2012
8. “There’s a new currency that’s
emerging in the music industry,
which is how many people have
shared a given song or a given
artist on Facebook”
Dan Rose, VP of Partnerships, Facebook
midem 2012
9. “This gives me a
platform that I would
never be afforded
maybe by Columbia
Records for doing a
song. I have to make
it great, because this
is maybe the biggest
exposure I’ll have for
a song”
Mark Ronson, Artist, Producer and DJ
midem 2012
15. The Broader Music Industry Value (Billions)
200
175 168
152 Other Revenues
150
139 140
150 Performance Rights
132
Digital
125 Physical
100
global recorded
75 music sales US$
billions, trade
50
value)
-40% since 1999
25
0
2005 2006 2007 2008 2009 2010
Source: IFPI / Floor64
16. The Broader Music Industry Value in 2010 (billions)
Publishing Performance rights market
Music related video games sales 2,7%
2,9% 1,0%
Music TV/mags advertising
revenues Radio advertising revenues
5,4% 19,4%
Music instrument sales
9,8%
Recorded music retail sales
16,6%
Live Music sector
12,9%
Portable digital players
14,4% Audio home systems
14,9%
Source: IFPI Estimates / Music 3.0
18. Music Sales in 2011-2012
2012 U.S. MID-YEAR SALES
(Source: Nielsen SoundScan)
Overall Music Sales Digital Album Sales
(Transactions, Albums, Singles, Music Video, Digital
Tracks - In Millions) (In Millions)
Units Sold 2012 2011 % CHG. Units Sold 2012 2011 % CHG.
853,2 820,5 +4,0% 57,2 50,3 +13,8%
Total Album Sales Digital Track Sales South Korea
(Includes CD, Cassette, LP/Vinyl, Digital Albums - In
Millions) (In Millions) grew by 6,4 % in
Units Sold 2012 2011 % CHG. Units Sold 2012 2011 % CHG.
2011, following
150,5 155,5 -3,2% 698,0 660,8 +5,6% a 12% increase
in 2010
In 2011:
Album sales up for the first time since 2004: +3.2% w/ +19,5% digital album
sales
Overall music sales break 1.6 billion mark for first time
But global revenue is down 3% Source: IFPI / Nielsen
19. Digital Market – Digital Services
Digital services:
Downloads
Streaming
Internet radio
Music video
Mobile bundles
70% K-pop revenue
comes through digital
channels, vs 55%
across the market as
a whole.
South Korea Placement in
Global Market
500 legitimate music 2007 23
services worldwide offering up to 2009 14
20 million tracks 2011 11
Source: IFPI
20. Digital Market – Download Services
Digital singles are the
main source of incomes.
The combined sales of
the top ten digital
singles grew by 11% in
2011.
Digital albums sales
grew by 19,5% in 2011.
Mumford & Sons sell
600,000 units of their
new album in first week
Source: IFPI / Nielsen
21. Digital Market – Revenues Ringtones still make 4x
more money than:
Worldwide Online Music Revenues in 2011
Subscription
Services
8,4% +
+
Subscription to
account for 30% in
2015.
Download
Services
57,3%
Country Revenues from
Personalization
digital sources
Services
(ringtones)
China 71%
34,3%
South Korea 53%
USA 52%
Source: Evolver.fm / IFPI / Strategy Analytics / Gartner
22. Digital Market – Music Apps
Music app usage
Music apps:
Usage increased 530%
in 2011
9,000 music apps in
iTunes (2% of the
store)
For creation and
consumption
Users who downloaded music apps in 2012
Global – 26%
South Korea – 39%
Source: Flurry Analytics / Ipsos & Music Matters
24. Worldwide Live Music / Concert Revenues 2006-2011
(US$ billions)
25
+3.7%
23,5
22,2
in H1 2012
20 20,8
19,4
18,1
16,6
15
10 We see increasing
demand from other
markets such as
5
South Korea, China
and Indonesia…
Alan Ridgeway
Live Nation – April 2012
0
2006 2007 2008 2009 2010 2011
Source: eMarketer / Pollstar
26. Collection Sets a New Record in 2010
Total collections in 2010: €7.545 billion
+5.5% worldwide year-on-year growth
ASIA-PACIFIC
€1.151 billion
collected
15.3% of the total
royalties
12% increase in
royalties (vs 2009)
Source: CISAC
39. 26-29 January 2013, Cannes, France Contact us: info.midem@reedmidem.com
Visit midem’s website – www.midem.com
midem is the place where music makers, cutting-edge technologies,
Follow us
brands & talent come together to enrich the passionate relationship
between people & music, transform audience engagement & form
new business connections.
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