The document outlines a workshop on developing new business model ideas through creativity exercises. The workshop encourages participants to:
1) Brainstorm multiple versions of their current business model by focusing on different elements and using creativity tools.
2) Use techniques like brainwriting and associating random images with business model ideas to generate new concepts.
3) Select the most promising ideas based on investment needs versus business potential and develop three new business model versions.
4) Recognize that the new ideas are still untested hypotheses until validated with customers, so the next step is to prototype and get feedback from potential customers.
The document discusses the "seven deadly sins" that can sabotage the careers of creative people like those involved in productions at the Moulin Rouge. It focuses on the sin of sloth/procrastination, explaining that creative types are susceptible due to fears of success, failure, and imperfection. It provides tips to overcome sloth such as working under pressure, cutting large projects into smaller steps, taking a pre-deadline vacation to boost productivity, and getting into a creative mindset.
The document discusses the importance of having mentors and being part of a community of other creative people. It argues that trying to do everything alone will limit one's growth, while being surrounded by other talented individuals who provide feedback and support can help push creative works to the next level. The document provides examples of famous historical figures like Aristotle, Monet, and Dante who benefited from having mentors to guide them.
Top 15 tips to prepare every job interviewsjobguide247
The document provides 14 tips for job interview success. The tips include conducting research on the employer and position, preparing responses to common interview questions, tailoring stories to the specific job, dressing professionally, arriving on time, making good impressions, maintaining positive body language, asking insightful questions, selling your qualifications throughout, focusing answers on contributions to the company, bringing examples of work, avoiding discussing salary until an offer is made, and thanking all interviewers. The overall message is that thorough preparation and demonstrating fit for the role and organization are key to interview success.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Creative Thinking" and will show you how to become more creative.
This document discusses how improvisation techniques can be applied in business settings. It begins by addressing common misconceptions about improv, noting that improv is about living in the moment rather than just comedy. It then discusses how improv focuses on listening, agreeing, and building on others' ideas rather than dwelling on the future. The document provides examples of how major companies like Twitter and Spanx have used improv training to create more collaborative cultures. It outlines several basic improv tools like connecting, listening, agreeing and adding on to ideas that can improve communication and creativity in the workplace. Press coverage is cited that has praised how improv can help create a culture of openness and new idea generation in businesses.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
The document discusses strategies for promoting creativity in engineering and science fields. It provides quotes from innovators emphasizing the importance of creativity. It also lists traits of creative thinkers, thinking tools to overcome blocks, and ways organizations can support creativity through programs, rewards, and dedicated spaces. The overall message is that creativity can be learned and cultivated through intentional practices.
The document discusses the "seven deadly sins" that can sabotage the careers of creative people like those involved in productions at the Moulin Rouge. It focuses on the sin of sloth/procrastination, explaining that creative types are susceptible due to fears of success, failure, and imperfection. It provides tips to overcome sloth such as working under pressure, cutting large projects into smaller steps, taking a pre-deadline vacation to boost productivity, and getting into a creative mindset.
The document discusses the importance of having mentors and being part of a community of other creative people. It argues that trying to do everything alone will limit one's growth, while being surrounded by other talented individuals who provide feedback and support can help push creative works to the next level. The document provides examples of famous historical figures like Aristotle, Monet, and Dante who benefited from having mentors to guide them.
Top 15 tips to prepare every job interviewsjobguide247
The document provides 14 tips for job interview success. The tips include conducting research on the employer and position, preparing responses to common interview questions, tailoring stories to the specific job, dressing professionally, arriving on time, making good impressions, maintaining positive body language, asking insightful questions, selling your qualifications throughout, focusing answers on contributions to the company, bringing examples of work, avoiding discussing salary until an offer is made, and thanking all interviewers. The overall message is that thorough preparation and demonstrating fit for the role and organization are key to interview success.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Creative Thinking" and will show you how to become more creative.
This document discusses how improvisation techniques can be applied in business settings. It begins by addressing common misconceptions about improv, noting that improv is about living in the moment rather than just comedy. It then discusses how improv focuses on listening, agreeing, and building on others' ideas rather than dwelling on the future. The document provides examples of how major companies like Twitter and Spanx have used improv training to create more collaborative cultures. It outlines several basic improv tools like connecting, listening, agreeing and adding on to ideas that can improve communication and creativity in the workplace. Press coverage is cited that has praised how improv can help create a culture of openness and new idea generation in businesses.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
The document discusses strategies for promoting creativity in engineering and science fields. It provides quotes from innovators emphasizing the importance of creativity. It also lists traits of creative thinkers, thinking tools to overcome blocks, and ways organizations can support creativity through programs, rewards, and dedicated spaces. The overall message is that creativity can be learned and cultivated through intentional practices.
How to use creativity to propel yourself to success!MontySalt
Learn how to use creativity to point yourself in the direction of success. Learn how the example of "Macgyver" can help you develop practical creative skills. Creativity and imagination are useful tools in business today.
This document discusses creativity and provides techniques to improve creative thinking. It defines creativity as the generation of new ideas that are useful. Creativity is important for organizations to maintain a competitive edge. The document then shares several proven creativity techniques including brainstorming, mind mapping, analogies/metaphors, and De Bono's 6 Thinking Hats. The objective is to provide skills and knowledge to help people become more creative in their roles.
The Secret Ingredient: How To Set Yourself Up For Success in Business and LifeSasha Kazantseva
The Secret Ingredient is a talk first developed by Sasha Kazantseva for the Institute of Directors lunch series based on her own journey of self-discovery since becoming a mother and moving to a small island of Guernsey.
Sasha asserts that we cannot flourish in business unless we take care of all parts of life, without neglecting health, relationships, fun in exchange for career and personal growth.
She blogs about this and more on http://startupme.co/
Sasha is a Guernsey resident technology entrepreneur, angel investor and NED. She set up her first venture in school aged 16 and the entrepreneurial spark never left her. Since then she has worked for Google, L'Oreal and Priceline, co-founded a private start-up accelerator, a green activist group in Russia and launched a mobile game for iOS.
At Google, Sasha created or co-founded global award winning campaigns such as the Google Cultural Institute and a big data predictor algorithm for competitions. She is passionate about supporting and promoting startup ecosystems and is involved with projects in Guernsey as a director with Start Up Guernsey, committee member of the Creative Industries Guernsey.
Her personal quest is to start 100 ventures in her lifetime and to inspire one billion people to start a business.
She has lived and worked in Singapore, Thailand, Mongolia, Russia, UK and Spain and holds a BSc from the London School of Economics and an MBA from INSEAD. She lives in Guernsey with her husband, whom she met climbing Mt Kilimanjaro for charity, and their twin daughters.
Ideation and the business canvas session 3Anilesh Seth
This is the third session in my course titled Entrepreneurship Management. In the first two sessions, I introduced the students to the idea of entrepreneurship as being that of identifying opportunities and creating value - not just in start ups. I talked of Entrepreneurial Leadership and presented some facets of the support ecosystem that exists in India. Here in session three I take the discussion one step forward by talking about ideation per se and converting it into an actionable plan using a tool called the Business Canvas.
Raising The Bar NYC 6/2/2015: Cracking CreativityDe Angela Duff
This talk was given by De Angela L. Duff, Co-Director of Integrated Digital Media at NYU's School of Engineering for Raising The Bar NYC on June 2, 2015 at Perdition, 692 10th Ave, New York, NY
http://www.rtbevent.com/de-angela-duff/
The document discusses the importance of prioritizing "important but not urgent" work for creative people. It argues that being organized and setting aside dedicated time each day for one's own creative projects is necessary to make progress on long-term goals, rather than just reacting to other people's demands. The author shares an example of how getting up early allowed him to edit a poetry magazine, complete a master's degree, start a successful blog, and still have time for other commitments. Prioritizing "important but not urgent" work each day, even if just for 30 minutes, helps creative people avoid getting sidetracked by interruptions and distractions and make steady progress on their own initiatives.
Seven principles for survival in the XXI CenturyGerard Prins
A call to action to young people today. We need your brains, energy, skill and creativity.
We understand old-school leaders may frustrate you, but fear not. They are coaching and protecting you in their own, particular manner.
Incorporate these seven, simple principles and be on your way.
Keep in mind though, that even if they may sound simple, they're hard to practice.
Good luck!
A talk for Melbourne Award School 2012 on how to come up with solutions and not ads for your clients marketing problems.
And some techniques to generate ideas
The document discusses strategies for improving innovation and creative thinking in organizations. It provides 10 tips for encouraging innovative thinking such as getting rid of mental locks, using both sides of the brain, learning and applying creative thinking techniques, moving outside one's area of expertise, avoiding classic innovation traps, allowing failures, creating process maps, getting out of one's own way, and creating an environment that supports innovation. The document emphasizes that fostering innovation is important for businesses to develop new products/services, find solutions to problems, and stay competitive. Regularly challenging assumptions and traditional ways of thinking can help stimulate innovative ideas.
“Innovation Blueprints is a free magazine to help you innovate by decoding and sharing the innovation tools & processes that the worlds leading innovators use”
In the Innovation Blueprints magazine you'll discover how a ‘New Breed’ of Organisations are using the latest innovation breakthroughs to innovate across every aspect of their business – from new products, marketing and sales to customer service and financial processes.
The document discusses an innovation called JukeDeck, an artificial intelligence jukebox created by Ed Rex and Patrick Stobbs. It identifies pains around the high costs of licensing music and difficulty sourcing royalty-free music. JukeDeck uses AI to compose unique music in different genres, tempos, and moods to address these pains. It took the founders around 5 years to develop the prototype, pitch to investors, and launch the product, which is now gaining attention for its ability to customize music through AI.
The document discusses various topics related to thinking and cognition, including:
1) Edward De Bono's "6 Thinking Hats" technique which involves considering a problem from 6 perspectives represented by differently colored hats to reduce conflict and improve thinking.
2) How the left and right hemispheres of the brain are associated with different types of thinking and functions.
3) Howard Gardner's theory of multiple intelligences which includes verbal-linguistic, logical-mathematical, visual-spatial, bodily-kinesthetic, musical, interpersonal, and intrapersonal intelligences.
4) An experiment demonstrating how paradigms or behaviors can be passed down through a group even when the original
IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGEridhiluthra9
Imagination is considered a creative faculty of the mind used for thinking, scheming, contriving, remembering, creating, fantasizing, and forming opinions. The document discusses the relationship between imagination and knowledge, stating that imagination without knowledge can be dangerous, but knowledge without imagination limits innovation and invention. It concludes that imagination is the starting point that leads to organizing ideas and plans, transforming them into reality.
The document discusses thinking and its importance. It defines thinking as the act of manipulating information in the mind to form concepts, reason, solve problems, and make decisions. Thinking is a mental process that is unique to humans and enables abilities like language, imagination, learning, reasoning, and decision making. Sustained and independent thinking requires courage, especially in an age where society prefers non-thinking. The document advocates for developing thinking leadership, questioning assumptions, and changing patterns of thinking to produce new outcomes. It emphasizes that what we focus our thoughts on affects our outlook and that productive thinking can initiate positive self-talk while worrying is counterproductive.
Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.
Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes
creativityworldforum.be
Texts in Dutch and English.
I recently had the great pleasure of giving a keynote presentation to the next generation of leaders at Statoil. The topic: innovation, including management innovation, Dream Bigger and Pirate Thinking.
Please enjoy the slides and feel free to share.
If you would like the complete version (300+ mb) of videos embedded, please contact me directly.
Stephen Anderson -- Playing Games with your Careerprojekt202
The document discusses viewing one's career as a game that can be played and enjoyed. It suggests adopting a playful mindset and seeing work as play by embracing curiosity, self-awareness, and analytical thinking. Specific tips include exploring one's interests and passions, understanding one's strengths and preferences, and continuously learning about new topics. The document also covers different "player types" in the career game, possible career "worlds" or paths to explore, and goals to aim for over periods of 5 years or more. The overall message is that taking a playful, learning-oriented approach can help make one's career more engaging and satisfying.
This document discusses viewing one's career or work as a game to be played. It suggests adopting a playful mindset and explores concepts like player types, goals, and choosing how to play the game. The document provides tips on developing curiosity, self-awareness, critical thinking skills, and autonomy to help one approach their career in a more engaged and self-directed manner. Overall, it promotes finding joy and passion in one's work to make the job feel more like a fun game being played.
The document discusses creativity and creative thinking. It provides definitions of creativity as imagining or inventing something new. It also defines creative thinking as the process of coming up with new ideas, which can be accidental or deliberate. The document then provides tips and myths about creativity, as well as examples of creative advertisements.
The document contains notes from a brainstorming session where Howard Schultz asked a group to develop a new concept pitch for Starbucks within 45 minutes. The notes indicate the group investigated the opportunity by observing Starbucks customers, exploring the coffee experience context, and asking customers about their experiences. They generated over 98,000 product ideas, 33,000 experience ideas, and 21,000 involvement ideas. The top 3 proposed ideas were a buy 10 get 1 free promotion, focusing on great conversation, and recycling.
Cisco is positioning itself as a major player in education and learning through its integrated communication and collaboration platform. This includes high-end audio and video conferencing systems like Cisco Telepresence used by universities, as well as video-conferencing products. Cisco also offers WebEx Social, a private social network for educational institutions that enables asynchronous and real-time communication through features like chat, audio, video, and desktop sharing. Cisco aims to address issues with current decentralized and email-reliant systems through an intuitive interface on its platform.
How to use creativity to propel yourself to success!MontySalt
Learn how to use creativity to point yourself in the direction of success. Learn how the example of "Macgyver" can help you develop practical creative skills. Creativity and imagination are useful tools in business today.
This document discusses creativity and provides techniques to improve creative thinking. It defines creativity as the generation of new ideas that are useful. Creativity is important for organizations to maintain a competitive edge. The document then shares several proven creativity techniques including brainstorming, mind mapping, analogies/metaphors, and De Bono's 6 Thinking Hats. The objective is to provide skills and knowledge to help people become more creative in their roles.
The Secret Ingredient: How To Set Yourself Up For Success in Business and LifeSasha Kazantseva
The Secret Ingredient is a talk first developed by Sasha Kazantseva for the Institute of Directors lunch series based on her own journey of self-discovery since becoming a mother and moving to a small island of Guernsey.
Sasha asserts that we cannot flourish in business unless we take care of all parts of life, without neglecting health, relationships, fun in exchange for career and personal growth.
She blogs about this and more on http://startupme.co/
Sasha is a Guernsey resident technology entrepreneur, angel investor and NED. She set up her first venture in school aged 16 and the entrepreneurial spark never left her. Since then she has worked for Google, L'Oreal and Priceline, co-founded a private start-up accelerator, a green activist group in Russia and launched a mobile game for iOS.
At Google, Sasha created or co-founded global award winning campaigns such as the Google Cultural Institute and a big data predictor algorithm for competitions. She is passionate about supporting and promoting startup ecosystems and is involved with projects in Guernsey as a director with Start Up Guernsey, committee member of the Creative Industries Guernsey.
Her personal quest is to start 100 ventures in her lifetime and to inspire one billion people to start a business.
She has lived and worked in Singapore, Thailand, Mongolia, Russia, UK and Spain and holds a BSc from the London School of Economics and an MBA from INSEAD. She lives in Guernsey with her husband, whom she met climbing Mt Kilimanjaro for charity, and their twin daughters.
Ideation and the business canvas session 3Anilesh Seth
This is the third session in my course titled Entrepreneurship Management. In the first two sessions, I introduced the students to the idea of entrepreneurship as being that of identifying opportunities and creating value - not just in start ups. I talked of Entrepreneurial Leadership and presented some facets of the support ecosystem that exists in India. Here in session three I take the discussion one step forward by talking about ideation per se and converting it into an actionable plan using a tool called the Business Canvas.
Raising The Bar NYC 6/2/2015: Cracking CreativityDe Angela Duff
This talk was given by De Angela L. Duff, Co-Director of Integrated Digital Media at NYU's School of Engineering for Raising The Bar NYC on June 2, 2015 at Perdition, 692 10th Ave, New York, NY
http://www.rtbevent.com/de-angela-duff/
The document discusses the importance of prioritizing "important but not urgent" work for creative people. It argues that being organized and setting aside dedicated time each day for one's own creative projects is necessary to make progress on long-term goals, rather than just reacting to other people's demands. The author shares an example of how getting up early allowed him to edit a poetry magazine, complete a master's degree, start a successful blog, and still have time for other commitments. Prioritizing "important but not urgent" work each day, even if just for 30 minutes, helps creative people avoid getting sidetracked by interruptions and distractions and make steady progress on their own initiatives.
Seven principles for survival in the XXI CenturyGerard Prins
A call to action to young people today. We need your brains, energy, skill and creativity.
We understand old-school leaders may frustrate you, but fear not. They are coaching and protecting you in their own, particular manner.
Incorporate these seven, simple principles and be on your way.
Keep in mind though, that even if they may sound simple, they're hard to practice.
Good luck!
A talk for Melbourne Award School 2012 on how to come up with solutions and not ads for your clients marketing problems.
And some techniques to generate ideas
The document discusses strategies for improving innovation and creative thinking in organizations. It provides 10 tips for encouraging innovative thinking such as getting rid of mental locks, using both sides of the brain, learning and applying creative thinking techniques, moving outside one's area of expertise, avoiding classic innovation traps, allowing failures, creating process maps, getting out of one's own way, and creating an environment that supports innovation. The document emphasizes that fostering innovation is important for businesses to develop new products/services, find solutions to problems, and stay competitive. Regularly challenging assumptions and traditional ways of thinking can help stimulate innovative ideas.
“Innovation Blueprints is a free magazine to help you innovate by decoding and sharing the innovation tools & processes that the worlds leading innovators use”
In the Innovation Blueprints magazine you'll discover how a ‘New Breed’ of Organisations are using the latest innovation breakthroughs to innovate across every aspect of their business – from new products, marketing and sales to customer service and financial processes.
The document discusses an innovation called JukeDeck, an artificial intelligence jukebox created by Ed Rex and Patrick Stobbs. It identifies pains around the high costs of licensing music and difficulty sourcing royalty-free music. JukeDeck uses AI to compose unique music in different genres, tempos, and moods to address these pains. It took the founders around 5 years to develop the prototype, pitch to investors, and launch the product, which is now gaining attention for its ability to customize music through AI.
The document discusses various topics related to thinking and cognition, including:
1) Edward De Bono's "6 Thinking Hats" technique which involves considering a problem from 6 perspectives represented by differently colored hats to reduce conflict and improve thinking.
2) How the left and right hemispheres of the brain are associated with different types of thinking and functions.
3) Howard Gardner's theory of multiple intelligences which includes verbal-linguistic, logical-mathematical, visual-spatial, bodily-kinesthetic, musical, interpersonal, and intrapersonal intelligences.
4) An experiment demonstrating how paradigms or behaviors can be passed down through a group even when the original
IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGEridhiluthra9
Imagination is considered a creative faculty of the mind used for thinking, scheming, contriving, remembering, creating, fantasizing, and forming opinions. The document discusses the relationship between imagination and knowledge, stating that imagination without knowledge can be dangerous, but knowledge without imagination limits innovation and invention. It concludes that imagination is the starting point that leads to organizing ideas and plans, transforming them into reality.
The document discusses thinking and its importance. It defines thinking as the act of manipulating information in the mind to form concepts, reason, solve problems, and make decisions. Thinking is a mental process that is unique to humans and enables abilities like language, imagination, learning, reasoning, and decision making. Sustained and independent thinking requires courage, especially in an age where society prefers non-thinking. The document advocates for developing thinking leadership, questioning assumptions, and changing patterns of thinking to produce new outcomes. It emphasizes that what we focus our thoughts on affects our outlook and that productive thinking can initiate positive self-talk while worrying is counterproductive.
Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.
Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes
creativityworldforum.be
Texts in Dutch and English.
I recently had the great pleasure of giving a keynote presentation to the next generation of leaders at Statoil. The topic: innovation, including management innovation, Dream Bigger and Pirate Thinking.
Please enjoy the slides and feel free to share.
If you would like the complete version (300+ mb) of videos embedded, please contact me directly.
Stephen Anderson -- Playing Games with your Careerprojekt202
The document discusses viewing one's career as a game that can be played and enjoyed. It suggests adopting a playful mindset and seeing work as play by embracing curiosity, self-awareness, and analytical thinking. Specific tips include exploring one's interests and passions, understanding one's strengths and preferences, and continuously learning about new topics. The document also covers different "player types" in the career game, possible career "worlds" or paths to explore, and goals to aim for over periods of 5 years or more. The overall message is that taking a playful, learning-oriented approach can help make one's career more engaging and satisfying.
This document discusses viewing one's career or work as a game to be played. It suggests adopting a playful mindset and explores concepts like player types, goals, and choosing how to play the game. The document provides tips on developing curiosity, self-awareness, critical thinking skills, and autonomy to help one approach their career in a more engaged and self-directed manner. Overall, it promotes finding joy and passion in one's work to make the job feel more like a fun game being played.
The document discusses creativity and creative thinking. It provides definitions of creativity as imagining or inventing something new. It also defines creative thinking as the process of coming up with new ideas, which can be accidental or deliberate. The document then provides tips and myths about creativity, as well as examples of creative advertisements.
Similar to Ttu innovatsiooni seminar talv 2013 (20)
The document contains notes from a brainstorming session where Howard Schultz asked a group to develop a new concept pitch for Starbucks within 45 minutes. The notes indicate the group investigated the opportunity by observing Starbucks customers, exploring the coffee experience context, and asking customers about their experiences. They generated over 98,000 product ideas, 33,000 experience ideas, and 21,000 involvement ideas. The top 3 proposed ideas were a buy 10 get 1 free promotion, focusing on great conversation, and recycling.
Cisco is positioning itself as a major player in education and learning through its integrated communication and collaboration platform. This includes high-end audio and video conferencing systems like Cisco Telepresence used by universities, as well as video-conferencing products. Cisco also offers WebEx Social, a private social network for educational institutions that enables asynchronous and real-time communication through features like chat, audio, video, and desktop sharing. Cisco aims to address issues with current decentralized and email-reliant systems through an intuitive interface on its platform.
The document discusses business model innovation and the importance of solving the right problem. It notes that most companies do not rigorously define the problems they are trying to solve through innovation initiatives. It then provides examples of how Nespresso changed the business model for coffee by targeting households and developing a system around espresso machines and capsules. This allowed Nespresso to achieve 35% annual growth over 7 years and become the fastest growing business in Nestle, capturing a 26.6% global share of espresso machine sales.
The document discusses Joseph Schumpeter's concept of "Creative Destruction" and how it is the essential fact of capitalism. It argues that invention and innovation are different, with innovation involving developing the entire business model that delivers the new invention. The document then presents the idea that businesses should be viewed and designed as systems, with all components working together towards a common vision. It provides a framework for systematically designing the key components of a business system, and suggests using a bookcase to map out business goals and plans over multiple time periods.
The document is a lecture on design and product development. It covers topics like integrated product development, product-service systems, open design, crowdsourcing, open source design, and open hardware. The agenda includes exercises and discussions on these topics. It defines open innovation, crowdsourcing types, and discusses how crowdsourcing can be used for funding, innovation, labor, and aesthetics & branding. Open source design is compared to open source software. Different open licenses are outlined. Open design is presented as empowering people and driving innovation, with open hardware as an emerging paradigm that benefits society.
The document outlines an agenda for a guest lecture on design and product development. It includes sessions on integrated product development, product/service-systems (PSS), open design, and protovation. It defines products as transferring ownership from one stakeholder to the next, while services involve one stakeholder carrying out an activity for another. PSS is defined as a system that supports a product through its life by providing services, allowing the provider to extend revenue sources beyond initial sale. Examples of Rolls-Royce and Danfoss shifting from product to service-based models are provided.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda covers integrated product development, product/service-systems, open design, and protovation. Exercises are included to illustrate sequential versus integrated development approaches. Integrated product development is defined as an ideal model where the business case is built from stakeholder perspectives. Design for X methods and concurrent engineering are discussed.
Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys at beaches to assess which SPFs are most popular.
2. Primary locations for sales: Partner with local shops/cafes near beaches to display and sell prototype packaging. Track sales data to see which locations are most successful.
3. Changing mindsets: Create a basic mockup of the on-demand system (e.g. button to request delivery). Conduct interviews/focus groups at beaches to get feedback on concept and willingness to change habits.
The key is to create simple,
This document provides an overview of considerations for setting up business operations in Silicon Valley, including establishing a presence through an agency, joint venture, branch office, or subsidiary corporation. It discusses management and governance structures, typical costs, taxation issues, employment laws, accessing local capital, and factors considered by venture capitalists when evaluating investment opportunities.
The document summarizes an event at the Tallinn University of Technology in Tallinn, Estonia focused on innovation from 1918 to 2018. It discusses topics like entrepreneurship, new customer trends, solving problems, new technologies, and the importance of failure in innovation. Speakers discussed challenges like defining problems, using data for targeted marketing, and how 90% of new products and services fail. The event brought together students and speakers from 30 countries to discuss innovation across many disciplines.
The document discusses technology entrepreneurship and innovation. It defines innovation as an invention paired with a process and market. Entrepreneurship is described as a process of pursuing opportunities beyond one's current resources. Technology entrepreneurship bridges the gap between a technology/opportunity and creating value. The entrepreneurial process involves identifying needs, solutions, and unfair advantages, and acquiring technology, people, and money as resources. High-performance entrepreneurial teams are self-organizing, flexible, self-disciplined, and have common goals, priorities, and values. Entrepreneurship requires a blend of innovation and execution performed by a collaborative team.
3. Why are we here?
To develop new versions
of your current
business model!
- Brainstorm
- Prioritize
- Learn new tools
twitter.com/indrekmaripuu
4. WARNING!
It is not a lecture. It is a workshop. You will
be forced to work!
It is not about what worked earlier (case
studies etc). It is about what may work in the
future.
You may find it uncomfortable!
[In fact, I hope you do! Because only then it is
valuable for you!]
twitter.com/indrekmaripuu
5. Indrek Maripuu
Brainstormer.
Entrepreneur.
The evangelist of
business model
innovation.
Developing a unique
‘innovation farm’ in
Southern Estonia.
Twitter: @indrekmaripuu
LinkedIn: http://ee.linkedin.com/in/indrekmaripuu
6. Clear your mind!
[Let´s take a bit of time to
find out what is going on.]
What to you need to say
in order to be
completely present
today?
Tell it to your neighbour!
You have 5 minutes.
twitter.com/indrekmaripuu
8. @alfrehn have noticed:
Communist Party of China:
creativity is natural part in the
development of communism and a
central part of the revolutionary ideal.
Vladimir Putin: creativity will drive
Russia.
Even Vatikan has its own innovation
programs.
...
twitter.com/indrekmaripuu
9. Do you know this old „proverb“:
“No one ever got fired for hiring
McKinsey”.
Modern version of it would be:
„No one ever got fired for suggestions like:
we have to be more creative.“
There is too much talk about creativity!
twitter.com/indrekmaripuu
10. Creativity is a ability to
look same things as
everyone else, but to see
different things.
Our goal today is to learn
to see disruptive business
models in your industry.
twitter.com/indrekmaripuu
11. Often we focus on the company that launched a
game-changing business model, and forget the
important question: why didn´t others see the
same thing?
The problem is not in the knowledge we have or in
the stories we have heard, but in how we imagine
utilizing this knowledge.
twitter.com/indrekmaripuu
13. This figure was drawn in 1900 by Joseph Jastrow, american
psychologist. The figure can be viewed as a duck or a
rabbit – when the face looks right it is a rabbit; when it looks
left it is a duck. You tend to see the whole rabbit or the whole
duck. Not both at the same time. It depends on which
animal you select to focus on.
It is exactly same with business models –
you choose where you put your focus and
how many different possibilities you see.
twitter.com/indrekmaripuu
14. twitter.com/indrekmaripuu
So you have sketched a business model?
Satisfied? Happy?
Be careful!
Nothing is more dangerous
than an idea when it’s the only
idea you have.
- Emile Chartier
[You really need multiple version of your business model]
15. It is not one HEUREKA moment!
It is focused effort to find ideas!
[In order to find a good idea you need lots of ideas!]
?
Generation Synthesis DECISION
[Creative] [Rational]
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16. Usual suggestion is: create multiple versions!
s
e.......
do
ain this
br rk
ur
O t wo
no way!
Business Model Canvas is developed by Alexander Osterwalder
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17. The human brain is lazy!
It will only engage if pushed!
Otherwise it will go for the
easier way, the well-known path.
[In our case: you just decide you already have a
best version of your businessmodel]
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18. What associates
with...
... “foot”?
86% shoe, arm, toe
... “command”?
71% dicipline, army, obey,
officer
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19. Too bad!
We use
similar
patterns
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20. Be careful!
Your (and mine) brain is
designed to recognize
patterns and draw
conclusions from them.
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21. Habitual thinking!
„Who the hell wants to hear actors talk?“
Harry M. Warner Warner Bros. 1927
„Heavier than air flying machines are
impossible.“
Lord Kelvin President Royal Society, 1885
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22. What is the best
strategy to
overcome this
rational and
creative conflict?
“The illiterates of the 21st century will not
be those who cannot read and write but
those who cannot learn, unlearn, and
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relearn”- Alvin Toffler
23. In order to push
your brain you
need focus & tools!
Your focus is the problem you want to solve, or
the idea you want to expand.
We need some creativity tools because we are
pretty good at imitating. We are so good that we
barely notice when we are imitating.
25. Nothing is more important to exploration and
discovery than the art of asking good
questions.
Good questions set our focus, ignite passion
and energy and illuminate solutions that were
previously obscure.
Questions are
firestarters!
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26. Focus!
Ideas for businessmodel innovation can come
from anywhere. Each of the nine building blocks
can be starting point, but all innovations affect
other building blocks.
Four main epicenters:
Resource-driven
Offer-driven
Customer-driven
Finance driven
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27. Now discuss and decide your
focus for this workshop!
Possible questions to clarify your focus:
Resource-driven: What new business we can
start based on existing infrastructure and / or
partnerships?
Offer-driven: What new value we can offer for
our clients?
Customer-driven: To which new customer
segments we can create value?
Finance driven: How could we create a game
changing cost structure?
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29. Before we
start...
The rational and creative
are always in conflict with
each other. Rationality
likes acting according what
our experience tells us,
while creativity involves
breaking existing rules
and habits.
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30. For this session, please turn off your rational
thinking!
[Yes, you are allowed to turn it on later on]
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32. Brainwriting
Generate silently at least 3 ideas related to
the question (focus you decided earlier) and
write them on the paper. Timeframe: 3 minutes.
Pass the paper to the person on your right.
Read the ideas you received and develop
them. If not able to develop just add a new
idea inspired by what you just read.
Timeframe: 3 minutes.
Continue this process until the circle is closed.
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34. What you can
use tights for?
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35. Now let´s use same methodology for
generating ideas for your business model!
Rules:
1. Use following pictures (or words)
as a starters for new ideas.
2. Write the idea down. Do not discuss.
You have 30 seconds per picture.
NB! Do You remember your question?
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49. Using three best ideas develop
three new versions of your
business model!
Remember!
Change in one block most probably affects
all the other blocks as well. Be careful!
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50. EW S!
BA DN el
ess mod
bu s in t of
Your ust a se
is st i ll j h es es!
hy pot
u n te sted
51. Untested hypotheses because
you haven´t asked customers!
The most valuable information can only
be collected on the field.
Not behind your desk
or in the workshop.
Customers are the only relevant
judges of your business model.
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52. NEXT STEP?
Prepare to talk with potential
customers!
1. Write down your hypotheses for the business
model and/or build a prototype.
2. Come up with what constitutes a pass / fail signal
for the test (e.g. at what point would you say that
your hypotheses wasn’t / was correct)?
3. Go to the field!
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