Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys at beaches to assess which SPFs are most popular.
2. Primary locations for sales: Partner with local shops/cafes near beaches to display and sell prototype packaging. Track sales data to see which locations are most successful.
3. Changing mindsets: Create a basic mockup of the on-demand system (e.g. button to request delivery). Conduct interviews/focus groups at beaches to get feedback on concept and willingness to change habits.
The key is to create simple,
Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys/focus groups to understand preferences.
2. Primary locations for sales: Partner with local businesses (beach shops, lifeguard stations) to trial "pop-up" sales stations over the summer. Collect data on sales and customer locations/needs.
3. Changing mindsets/habits: Partner with local events (concerts, sports) to trial a "sunscreen vending machine" prototype. Survey attendees pre/post to understand impact on sunscreen habits.
The key is to get
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda is split into four sections covering integrated product development, product/service-systems, open design, and protovation. In the section on integrated product development, Howard discusses the key disciplines of market, product, and production/business and how remaining uncertainties can be identified. He emphasizes using prototypes to test feasibility and answer major questions. Different types of prototypes are defined including proof-of-principle, form study, user experience, visual, and functional prototypes. Market prototyping is also introduced as a way to test market feasibility.
The document introduces a course on prototyping. It discusses the agenda, which covers introductions to prototyping, market testing, technical feasibility, and a course round-up. It then defines prototyping as building models to test aspects of a product's feasibility. Different types of prototypes are described, including proof-of-principle, form study, user experience, visual, and functional prototypes. Examples and purposes of each prototype type are provided.
The document discusses the concept of "protovation", which involves prototyping products and markets to test ideas and address uncertainties. It describes different types of prototypes, including proof-of-principle, form study, user experience, visual, and functional prototypes. These prototypes can be used at different stages to test aspects like design feasibility, user interactions, and aesthetics before full production. The document also discusses using prototypes to test market feasibility through questions like determining customer needs and willingness to purchase.
The document discusses integrated product development (IPD) and presents an IPD model. It uses a case study of developing a new pouring closure for glass bottles to illustrate how the IPD process works. The case study outlines gathering market information, generating ideas, evaluating concept alternatives, and selecting a final concept to develop. The goal was finding a solution that was cheaper and easier to produce while providing market differentiation through new functionality.
China machinery, plastic machinery, pipe machinery, pipe production lineannasup
Qingdao Dewoer Plastic Machinery Co., Ltd, a high-tech join-stock enterprise, our main product: plastic pipe production line; plastic sheet production line; plastic profile production line; plastic extrusion granulator; packaged with the unit; main and auxiliary series.
Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys/focus groups to understand preferences.
2. Primary locations for sales: Partner with local businesses (beach shops, lifeguard stations) to trial "pop-up" sales stations over the summer. Collect data on sales and customer locations/needs.
3. Changing mindsets/habits: Partner with local events (concerts, sports) to trial a "sunscreen vending machine" prototype. Survey attendees pre/post to understand impact on sunscreen habits.
The key is to get
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda is split into four sections covering integrated product development, product/service-systems, open design, and protovation. In the section on integrated product development, Howard discusses the key disciplines of market, product, and production/business and how remaining uncertainties can be identified. He emphasizes using prototypes to test feasibility and answer major questions. Different types of prototypes are defined including proof-of-principle, form study, user experience, visual, and functional prototypes. Market prototyping is also introduced as a way to test market feasibility.
The document introduces a course on prototyping. It discusses the agenda, which covers introductions to prototyping, market testing, technical feasibility, and a course round-up. It then defines prototyping as building models to test aspects of a product's feasibility. Different types of prototypes are described, including proof-of-principle, form study, user experience, visual, and functional prototypes. Examples and purposes of each prototype type are provided.
The document discusses the concept of "protovation", which involves prototyping products and markets to test ideas and address uncertainties. It describes different types of prototypes, including proof-of-principle, form study, user experience, visual, and functional prototypes. These prototypes can be used at different stages to test aspects like design feasibility, user interactions, and aesthetics before full production. The document also discusses using prototypes to test market feasibility through questions like determining customer needs and willingness to purchase.
The document discusses integrated product development (IPD) and presents an IPD model. It uses a case study of developing a new pouring closure for glass bottles to illustrate how the IPD process works. The case study outlines gathering market information, generating ideas, evaluating concept alternatives, and selecting a final concept to develop. The goal was finding a solution that was cheaper and easier to produce while providing market differentiation through new functionality.
China machinery, plastic machinery, pipe machinery, pipe production lineannasup
Qingdao Dewoer Plastic Machinery Co., Ltd, a high-tech join-stock enterprise, our main product: plastic pipe production line; plastic sheet production line; plastic profile production line; plastic extrusion granulator; packaged with the unit; main and auxiliary series.
Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
The document is a lecture on design and product development. It covers topics like integrated product development, product-service systems, open design, crowdsourcing, open source design, and open hardware. The agenda includes exercises and discussions on these topics. It defines open innovation, crowdsourcing types, and discusses how crowdsourcing can be used for funding, innovation, labor, and aesthetics & branding. Open source design is compared to open source software. Different open licenses are outlined. Open design is presented as empowering people and driving innovation, with open hardware as an emerging paradigm that benefits society.
El documento describe la transición de Serviseg de una empresa de seguridad tradicional a una que se enfoca en el bienestar general de las personas. Ahora, Serviseg no solo ofrece seguridad, sino que también guía a las personas y la sociedad hacia una nueva filosofía centrada en cuidar lo más valioso de cada uno: su familia, valores, salud, trabajo, amigos, tiempo y felicidad. Serviseg promueve buenas acciones como ejemplo y cree que cuidar estas cosas valiosas es la mejor forma de prevenir problemas de seguridad.
The document discusses Joseph Schumpeter's concept of "Creative Destruction" and how it is the essential fact of capitalism. It argues that invention and innovation are different, with innovation involving developing the entire business model that delivers the new invention. The document then presents the idea that businesses should be viewed and designed as systems, with all components working together towards a common vision. It provides a framework for systematically designing the key components of a business system, and suggests using a bookcase to map out business goals and plans over multiple time periods.
O documento descreve as 5 obras da codificação espírita de Allan Kardec e se concentra no livro O Evangelho Segundo o Espiritismo. O livro, publicado em 1864, contém comentários de Kardec e espíritos superiores sobre a vida e ensinamentos de Jesus, explicando-os de forma simples e orientando os leitores sobre como aplicá-los em suas vidas.
The document outlines an agenda for a guest lecture on design and product development. It includes sessions on integrated product development, product/service-systems (PSS), open design, and protovation. It defines products as transferring ownership from one stakeholder to the next, while services involve one stakeholder carrying out an activity for another. PSS is defined as a system that supports a product through its life by providing services, allowing the provider to extend revenue sources beyond initial sale. Examples of Rolls-Royce and Danfoss shifting from product to service-based models are provided.
The document summarizes an event at the Tallinn University of Technology in Tallinn, Estonia focused on innovation from 1918 to 2018. It discusses topics like entrepreneurship, new customer trends, solving problems, new technologies, and the importance of failure in innovation. Speakers discussed challenges like defining problems, using data for targeted marketing, and how 90% of new products and services fail. The event brought together students and speakers from 30 countries to discuss innovation across many disciplines.
This visual resume of Bobby Twilley summarizes his education and experiences. It shows that he attended high school in Memphis, Tennessee, earned strong grades and was involved in extracurricular activities. Twilley enjoyed music and performing, and initially attended the University of Memphis before transferring to Full Sail University to pursue his career goals in the music industry. The resume highlights that Twilley is determined, passionate and wants to be a great mentor to others.
Crowdsourcing - IPU user driven innovation dayTom Howard
The document discusses crowdsourcing and lead users in product development. It defines crowdsourcing and describes its uses, including crowd funding, crowd labor, crowd innovation, distributed knowledge, and crowd creativity. Crowdsourcing can be used for tasks like debugging, advertising, proofreading, and surveys. It also discusses using crowdsourcing for innovation, aesthetics, and branding. The document advocates building the crowd into products and challenges the reader to find internal projects that could utilize crowdsourcing with a small budget.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda covers integrated product development, product/service-systems, open design, and protovation. Exercises are included to illustrate sequential versus integrated development approaches. Integrated product development is defined as an ideal model where the business case is built from stakeholder perspectives. Design for X methods and concurrent engineering are discussed.
The document outlines an agenda for a guest lecture on design and product development. It discusses integrated product development where marketing, design, and manufacturing work together from the start. It presents exercises for developing products that meet multiple stakeholder needs simultaneously rather than sequentially. The lecture also covers product-service systems, open design, prototyping, and concurrent engineering approaches like design for X.
Here are the steps to replace the headlamp bulb:
1. Remove the 2 screws on the left side light housing and remove the housing.
2. Disconnect the cable connector.
3. Remove the headlamp bulb.
4. Install the new headlamp bulb.
5. Reconnect the cable connector.
6. Replace the left side light housing and secure with the 2 screws.
7. Remove the 2 screws on the right side light housing and remove the housing.
8. Replace the headlamp bulb.
9. Replace the right side light housing and secure with the 2 screws.
28 Original material by Thomas J. Howard, The Technical University of Denmark
The document discusses market testing through protovation. It describes determining the market for a product or service by examining seven key parts: 1) current consumption, 2) market structure, 3) distribution system, 4) market entry, 5) buyers, 6) selling arrangements, and 7) prices. For each area, it provides examples of important questions to consider such as current consumption trends, locations of markets and buyers, distribution and delivery options, market introduction strategy, and setting price based on factors like costs, quality of alternatives, and buyer expectations. The document advocates testing market feasibility with prototypes by designing experiments to answer burning questions.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda includes discussions of integrated product development, product/service systems, open design, and protovation. Open innovation and open design are defined, with open design discussed in the contexts of crowdsourcing, open source design, and open hardware. Benefits and revenue models of open source design are presented. The lecture emphasizes that openness is now essential and access to information enables self-production.
The document discusses open vs closed innovation. It begins with an agenda for the course covering topics like open innovation, crowd sourcing, product/service systems, and open design. It then defines open innovation as using both internal and external ideas and paths to market to advance technology. The benefits of open innovation are described, but it also notes that opening up is difficult for conservative industries due to knowledge being considered a source of power. The document provides examples of open innovation activities and indicators of openness. It compares closed innovation, which keeps innovation internal, to open innovation which engages external partners."
The lecture was split into four sections and covered crowdsourcing techniques such as crowd funding, labor, innovation, and creativity. Open design was discussed as an emerging paradigm where design blueprints are shared openly versus just source code. Different open licenses like Creative Commons were reviewed. Examples of open hardware projects like Arduino and Free Beer were provided. Open design was presented as a new consideration for integrated product development and potential revenue models from an open source approach.
The document discusses various innovation processes including the stage-gate model, scrum agile product development, and the double diamond process. It also outlines typical development processes that move from a divergent discovery phase to a convergent define phase where opportunities are refined. Key activities in the discovery phase include exploring problems, technologies, markets, and ideas while the define phase involves evaluating opportunities through questioning and quick assessment methods.
This document summarizes a guest lecture on design and product development given by Thomas J. Howard at the Tallinn European Innovation Academy. The agenda outlines that the lecture will cover integrated product development, product/service-systems, protovation, and open design. It provides examples of how companies like Rolls-Royce, Danfoss, and Xerox have transitioned from selling products to offering services to increase customer value and company profits in the face of increased competition. The lecture emphasizes the importance of considering all stakeholders, the product life cycle, and customer needs and activities when developing new products and services through integrated product development.
The document discusses how appreciative inquiry and problem solving approaches can be combined for process improvement. It explores how AI can enhance problem solving by focusing on strengths rather than weaknesses. Problem solving is useful in some cases but can be augmented by AI's positive, strength-based approach. The document proposes an "appreciative problem solving" hybrid method and outlines how the processes of AI and problem solving differ and could be integrated to leverage their benefits for work system innovation.
The document contains notes from a brainstorming session where Howard Schultz asked a group to develop a new concept pitch for Starbucks within 45 minutes. The notes indicate the group investigated the opportunity by observing Starbucks customers, exploring the coffee experience context, and asking customers about their experiences. They generated over 98,000 product ideas, 33,000 experience ideas, and 21,000 involvement ideas. The top 3 proposed ideas were a buy 10 get 1 free promotion, focusing on great conversation, and recycling.
Cisco is positioning itself as a major player in education and learning through its integrated communication and collaboration platform. This includes high-end audio and video conferencing systems like Cisco Telepresence used by universities, as well as video-conferencing products. Cisco also offers WebEx Social, a private social network for educational institutions that enables asynchronous and real-time communication through features like chat, audio, video, and desktop sharing. Cisco aims to address issues with current decentralized and email-reliant systems through an intuitive interface on its platform.
The document outlines a workshop on developing new business model ideas through creativity exercises. The workshop encourages participants to:
1) Brainstorm multiple versions of their current business model by focusing on different elements and using creativity tools.
2) Use techniques like brainwriting and associating random images with business model ideas to generate new concepts.
3) Select the most promising ideas based on investment needs versus business potential and develop three new business model versions.
4) Recognize that the new ideas are still untested hypotheses until validated with customers, so the next step is to prototype and get feedback from potential customers.
The document is a lecture on design and product development. It covers topics like integrated product development, product-service systems, open design, crowdsourcing, open source design, and open hardware. The agenda includes exercises and discussions on these topics. It defines open innovation, crowdsourcing types, and discusses how crowdsourcing can be used for funding, innovation, labor, and aesthetics & branding. Open source design is compared to open source software. Different open licenses are outlined. Open design is presented as empowering people and driving innovation, with open hardware as an emerging paradigm that benefits society.
El documento describe la transición de Serviseg de una empresa de seguridad tradicional a una que se enfoca en el bienestar general de las personas. Ahora, Serviseg no solo ofrece seguridad, sino que también guía a las personas y la sociedad hacia una nueva filosofía centrada en cuidar lo más valioso de cada uno: su familia, valores, salud, trabajo, amigos, tiempo y felicidad. Serviseg promueve buenas acciones como ejemplo y cree que cuidar estas cosas valiosas es la mejor forma de prevenir problemas de seguridad.
The document discusses Joseph Schumpeter's concept of "Creative Destruction" and how it is the essential fact of capitalism. It argues that invention and innovation are different, with innovation involving developing the entire business model that delivers the new invention. The document then presents the idea that businesses should be viewed and designed as systems, with all components working together towards a common vision. It provides a framework for systematically designing the key components of a business system, and suggests using a bookcase to map out business goals and plans over multiple time periods.
O documento descreve as 5 obras da codificação espírita de Allan Kardec e se concentra no livro O Evangelho Segundo o Espiritismo. O livro, publicado em 1864, contém comentários de Kardec e espíritos superiores sobre a vida e ensinamentos de Jesus, explicando-os de forma simples e orientando os leitores sobre como aplicá-los em suas vidas.
The document outlines an agenda for a guest lecture on design and product development. It includes sessions on integrated product development, product/service-systems (PSS), open design, and protovation. It defines products as transferring ownership from one stakeholder to the next, while services involve one stakeholder carrying out an activity for another. PSS is defined as a system that supports a product through its life by providing services, allowing the provider to extend revenue sources beyond initial sale. Examples of Rolls-Royce and Danfoss shifting from product to service-based models are provided.
The document summarizes an event at the Tallinn University of Technology in Tallinn, Estonia focused on innovation from 1918 to 2018. It discusses topics like entrepreneurship, new customer trends, solving problems, new technologies, and the importance of failure in innovation. Speakers discussed challenges like defining problems, using data for targeted marketing, and how 90% of new products and services fail. The event brought together students and speakers from 30 countries to discuss innovation across many disciplines.
This visual resume of Bobby Twilley summarizes his education and experiences. It shows that he attended high school in Memphis, Tennessee, earned strong grades and was involved in extracurricular activities. Twilley enjoyed music and performing, and initially attended the University of Memphis before transferring to Full Sail University to pursue his career goals in the music industry. The resume highlights that Twilley is determined, passionate and wants to be a great mentor to others.
Crowdsourcing - IPU user driven innovation dayTom Howard
The document discusses crowdsourcing and lead users in product development. It defines crowdsourcing and describes its uses, including crowd funding, crowd labor, crowd innovation, distributed knowledge, and crowd creativity. Crowdsourcing can be used for tasks like debugging, advertising, proofreading, and surveys. It also discusses using crowdsourcing for innovation, aesthetics, and branding. The document advocates building the crowd into products and challenges the reader to find internal projects that could utilize crowdsourcing with a small budget.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda covers integrated product development, product/service-systems, open design, and protovation. Exercises are included to illustrate sequential versus integrated development approaches. Integrated product development is defined as an ideal model where the business case is built from stakeholder perspectives. Design for X methods and concurrent engineering are discussed.
The document outlines an agenda for a guest lecture on design and product development. It discusses integrated product development where marketing, design, and manufacturing work together from the start. It presents exercises for developing products that meet multiple stakeholder needs simultaneously rather than sequentially. The lecture also covers product-service systems, open design, prototyping, and concurrent engineering approaches like design for X.
Here are the steps to replace the headlamp bulb:
1. Remove the 2 screws on the left side light housing and remove the housing.
2. Disconnect the cable connector.
3. Remove the headlamp bulb.
4. Install the new headlamp bulb.
5. Reconnect the cable connector.
6. Replace the left side light housing and secure with the 2 screws.
7. Remove the 2 screws on the right side light housing and remove the housing.
8. Replace the headlamp bulb.
9. Replace the right side light housing and secure with the 2 screws.
28 Original material by Thomas J. Howard, The Technical University of Denmark
The document discusses market testing through protovation. It describes determining the market for a product or service by examining seven key parts: 1) current consumption, 2) market structure, 3) distribution system, 4) market entry, 5) buyers, 6) selling arrangements, and 7) prices. For each area, it provides examples of important questions to consider such as current consumption trends, locations of markets and buyers, distribution and delivery options, market introduction strategy, and setting price based on factors like costs, quality of alternatives, and buyer expectations. The document advocates testing market feasibility with prototypes by designing experiments to answer burning questions.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda includes discussions of integrated product development, product/service systems, open design, and protovation. Open innovation and open design are defined, with open design discussed in the contexts of crowdsourcing, open source design, and open hardware. Benefits and revenue models of open source design are presented. The lecture emphasizes that openness is now essential and access to information enables self-production.
The document discusses open vs closed innovation. It begins with an agenda for the course covering topics like open innovation, crowd sourcing, product/service systems, and open design. It then defines open innovation as using both internal and external ideas and paths to market to advance technology. The benefits of open innovation are described, but it also notes that opening up is difficult for conservative industries due to knowledge being considered a source of power. The document provides examples of open innovation activities and indicators of openness. It compares closed innovation, which keeps innovation internal, to open innovation which engages external partners."
The lecture was split into four sections and covered crowdsourcing techniques such as crowd funding, labor, innovation, and creativity. Open design was discussed as an emerging paradigm where design blueprints are shared openly versus just source code. Different open licenses like Creative Commons were reviewed. Examples of open hardware projects like Arduino and Free Beer were provided. Open design was presented as a new consideration for integrated product development and potential revenue models from an open source approach.
The document discusses various innovation processes including the stage-gate model, scrum agile product development, and the double diamond process. It also outlines typical development processes that move from a divergent discovery phase to a convergent define phase where opportunities are refined. Key activities in the discovery phase include exploring problems, technologies, markets, and ideas while the define phase involves evaluating opportunities through questioning and quick assessment methods.
This document summarizes a guest lecture on design and product development given by Thomas J. Howard at the Tallinn European Innovation Academy. The agenda outlines that the lecture will cover integrated product development, product/service-systems, protovation, and open design. It provides examples of how companies like Rolls-Royce, Danfoss, and Xerox have transitioned from selling products to offering services to increase customer value and company profits in the face of increased competition. The lecture emphasizes the importance of considering all stakeholders, the product life cycle, and customer needs and activities when developing new products and services through integrated product development.
The document discusses how appreciative inquiry and problem solving approaches can be combined for process improvement. It explores how AI can enhance problem solving by focusing on strengths rather than weaknesses. Problem solving is useful in some cases but can be augmented by AI's positive, strength-based approach. The document proposes an "appreciative problem solving" hybrid method and outlines how the processes of AI and problem solving differ and could be integrated to leverage their benefits for work system innovation.
The document contains notes from a brainstorming session where Howard Schultz asked a group to develop a new concept pitch for Starbucks within 45 minutes. The notes indicate the group investigated the opportunity by observing Starbucks customers, exploring the coffee experience context, and asking customers about their experiences. They generated over 98,000 product ideas, 33,000 experience ideas, and 21,000 involvement ideas. The top 3 proposed ideas were a buy 10 get 1 free promotion, focusing on great conversation, and recycling.
Cisco is positioning itself as a major player in education and learning through its integrated communication and collaboration platform. This includes high-end audio and video conferencing systems like Cisco Telepresence used by universities, as well as video-conferencing products. Cisco also offers WebEx Social, a private social network for educational institutions that enables asynchronous and real-time communication through features like chat, audio, video, and desktop sharing. Cisco aims to address issues with current decentralized and email-reliant systems through an intuitive interface on its platform.
The document outlines a workshop on developing new business model ideas through creativity exercises. The workshop encourages participants to:
1) Brainstorm multiple versions of their current business model by focusing on different elements and using creativity tools.
2) Use techniques like brainwriting and associating random images with business model ideas to generate new concepts.
3) Select the most promising ideas based on investment needs versus business potential and develop three new business model versions.
4) Recognize that the new ideas are still untested hypotheses until validated with customers, so the next step is to prototype and get feedback from potential customers.
The document discusses business model innovation and the importance of solving the right problem. It notes that most companies do not rigorously define the problems they are trying to solve through innovation initiatives. It then provides examples of how Nespresso changed the business model for coffee by targeting households and developing a system around espresso machines and capsules. This allowed Nespresso to achieve 35% annual growth over 7 years and become the fastest growing business in Nestle, capturing a 26.6% global share of espresso machine sales.
This document provides an overview of considerations for setting up business operations in Silicon Valley, including establishing a presence through an agency, joint venture, branch office, or subsidiary corporation. It discusses management and governance structures, typical costs, taxation issues, employment laws, accessing local capital, and factors considered by venture capitalists when evaluating investment opportunities.
The document discusses technology entrepreneurship and innovation. It defines innovation as an invention paired with a process and market. Entrepreneurship is described as a process of pursuing opportunities beyond one's current resources. Technology entrepreneurship bridges the gap between a technology/opportunity and creating value. The entrepreneurial process involves identifying needs, solutions, and unfair advantages, and acquiring technology, people, and money as resources. High-performance entrepreneurial teams are self-organizing, flexible, self-disciplined, and have common goals, priorities, and values. Entrepreneurship requires a blend of innovation and execution performed by a collaborative team.
1. Design and Product Development
Guest Lecture at Tallinn European Innovation Academy
Thomas J. Howard
www.thomasjhoward.com
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard, The Technical University of Denmark”
2. Agenda
09:30 – Integrated Product Development
10:05 – Exercise
10:20 – Break and discussion
10:30 – Product/Service-Systems (PSS)
10:05 – Exercise
11:20 – Break and discussion
11:30 – Open Design
11:05 – Exercise
11:20 – Discussion
LUNCH
13:00 – Protovation
13:45 – Exercise
2 Original material by Thomas J. Howard, The Technical University of Denmark 2012
3. The three Key disciplines of:
Integrated Product Development (IPD)
Market
’Need’
Situation Product Business
Production
3 Original material by Thomas J. Howard, The Technical University of Denmark 2012
4. What are the remaining question marks and
which are the biggest?
Will they
Do users pay that Is the ?
want it ? much ? market
?
? ? that big ?
Market
Does it Does it
work ? look good
?
?
Product
Desired Cost and
’Need’
Situation
properties vol. of ? Business
? production
? ?
Production
4 Original material by Thomas J. Howard, The Technical University of Denmark 2012
5. Where are
the big
question
marks
?
5 Original material by Thomas J. Howard, The Technical University of Denmark 2012
6. • Geo Center
• Professor Kurt S Anderson
Lærke Holstebroe Jeanne Lønstrup
6 Original material by Thomas J. Howard, The Technical University of Denmark 2012
7. $200,000
Where are
the big
question
marks
?
7 Original material by Thomas J. Howard, The Technical University of Denmark 2012
9. ? ? ?
?
? ? ?
? Where are
? ? the big
? question
? ? marks
?
9 Original material by Thomas J. Howard, The Technical University of Denmark 2012
10. Alarm Bells
If the system requires a full
role-out to be of any use
to the customers or
stakeholders.
If you can think of lots of
people might want to buy
the finished
product/system but you
can’t think of who would
definitely be the first
customer
10 Original material by Thomas J. Howard, The Technical University of Denmark 2012
11. What are your burning questions?
Teams from Group A ask Teams from
Group B about aspects of their project’s
feasibility. Team B to LIST THE MAIN
QUESTIONS. 5 mins
Discuss which is THE BIGGEST
QUESTION MARK identified. 2 mins
Swap over.
11 Original material by Thomas J. Howard, The Technical University of Denmark 2012
12. What is a
Prototype
?
12 Original material by Thomas J. Howard, The Technical University of Denmark 2012
13. A model to test an
aspect of a
product’s
feasibility, dealing
with the burning
questions
13 Original material by Thomas J. Howard, The Technical University of Denmark 2012
14. Types of technical prototypes
– Proof-of-Principle Prototype
– Form Study Prototype
– User Experience Prototype
– Visual Prototype
– Functional Prototype
http://en.wikipedia.org/wiki/Prototype
14 Original material by Thomas J. Howard, The Technical University of Denmark 2012
15. Proof-of-Principle Prototype
A proof of concept prototype is used to test some aspect of
the intended design without attempting to exactly simulate
the visual appearance, choice of materials or intended
manufacturing process. Such prototypes can be used to
"prove" out a potential design approach such as range of
motion, mechanics, sensors, architecture, etc. These types
of models are often used to identify which design options
will not work, or where further development and testing is
necessary.
In electronics this is sometimes: “built on a breadboard”.
15 Original material by Thomas J. Howard, The Technical University of Denmark 2012
16. Dyson – 5127 prototypes
The hammer test
When James started out he tested prototypes by dropping them
down a cast iron stairway at the back of his workshop. Simple but
effective.
These days Dyson prototypes must endure 550 tests. Hoses
are contorted and stretched. Cleaner heads are slammed into iron
table legs. Performance is tested in temperatures as low as -20c
in an environmental chamber. Things haven’t changed all that
much though. Every 100th bin off the production line is whacked
with a lump hammer just to make sure.
http://content.dyson.co.uk/insidedyson/default.asp
16 Original material by Thomas J. Howard, The Technical University of Denmark 2012
17. Form Study Prototype
This type of prototype will allow designers to explore the
basic size, look and feel of a product without simulating
the actual function or exact visual appearance of the
product. They can help assess ergonomic factors and
provide insight into visual aspects of the product's final
form. Form Study Prototypes are often hand-carved or
machined models from easily sculpted, inexpensive
materials (e.g., urethane foam), without representing the
intended colour, finish, or texture. Due to the materials
used, these models are intended for internal decision
making and are generally not durable enough or suitable
for use by representative users or consumers.
17 Original material by Thomas J. Howard, The Technical University of Denmark 2012
18. Form prototypes
Cutting tools Dyson AirBlade
http://www.dwell.com/articles/
Dyson-Airblade-process.html
http://cmuid.tumblr.com/page/2
18 Original material by Thomas J. Howard, The Technical University of Denmark 2012
19. User Experience Prototype
A User Experience Model invites active human interaction
and is primarily used to support user focused research.
While intentionally not addressing possible aesthetic, this
type of model more accurately represents the overall size,
proportions, interfaces of a concept. This type of model
allows early assessment of how a potential user interacts
with various elements, motions, and actions of a concept
which define the initial use scenario and overall user
experience. As these models are fully intended to be used
and handled, more robust construction is key. Materials
typically include plywood, REN shape, RP processes and
CNC machined components.
19 Original material by Thomas J. Howard, The Technical University of Denmark 2012
20. User Experience
20 Original material by Thomas J. Howard, The Technical University of Denmark 2012
21. Visual Prototype
To capture the intended design aesthetic and simulate the
appearance, colour and surface textures of the intended
product but will not actually embody the function(s) of the
final product. These models will be suitable for use in
market research, executive reviews and approval,
packaging mock-ups, and photo shoots for sales literature.
Volvo 340 BMW 305
http://www.volvotips.com/index.php http://www.e90post.com/forums/sho
/general/gallery/daf-museum/ wthread.php?t=159
21 Original material by Thomas J. Howard, The Technical University of Denmark 2012
22. Functional Prototype
To the greatest extent practical will attempt to simulate the
final design, aesthetics, materials and functionality of the
intended design. The functional prototype may be reduced
in size (scaled down) in order to reduce costs. The
construction of a fully working full-scale prototype and the
ultimate test of concept, is the engineers' final check for
design flaws and allows last-minute improvements to be
made before larger production runs are ordered.
22 Original material by Thomas J. Howard, The Technical University of Denmark 2012
23. Advance Passenger Train (APT)
23 Original material by Thomas J. Howard, The Technical University of Denmark 2012
24. Proof of principle prototypes
Oversights revealed by the Prototypes
Concept 1 Concept 2 Concept 3
– Awkward assembly – Awkward assembly – Lock insecurity
revealed
– Very small increments – Cannot work in all – More flimsy than
for code orientations anticipated
– Code revealed under – To release bars must – Supporting pin are too
tube first be raised small
– More flimsy – Awkward to adjust code – Awkward to adjust code
– Lock insecurity – Lock insecurity + Simplicity realised
revealed revealed
+ More discreet than + More sturdy + Dimensionally suited
anticipated
+ An effective visual + Locks securely even
deterrent when code is <2mm out
24 Original material by Thomas J. Howard, The Technical University of Denmark 2012
25. Prototype vs Production Model
Prototype parts Extruded parts
Instead of using a T cutter to form the extra lip T cutter would
have been required
Mill Square then fasten will screws. for this section
25 Original material by Thomas J. Howard, The Technical University of Denmark 2012
26. Proof of principle/form prototype
26 Original material by Thomas J. Howard, The Technical University of Denmark 2012
27. Mk. 9
27 Original material by Thomas J. Howard, The Technical University of Denmark 2012
28. What about
Market
Prototyping
?
28 Original material by Thomas J. Howard, The Technical University of Denmark 2012
29. Sun cream on demand
What are the burning
question related to the
market feasibility of this
product?
29 Original material by Thomas J. Howard, The Technical University of Denmark 2012
30. The burning questions about market
feasibility of sun cream
1. How much variety is required in SPF ?
2. What are the primary location for sales/need?
3. Will customers change their mindsets/habits?
4. How many (% & Vol.) people forget to bring
SC?
5. What are customers willing to do to receive the
product?
6. What is the required dosing sizes?
30 Original material by Thomas J. Howard, The Technical University of Denmark 2012
31. Choose a couple of the
questions and discuss
how you could test the
feasibility using a
prototype
10mins
31 Original material by Thomas J. Howard, The Technical University of Denmark 2012
32. Questions
?
32 Original material by Thomas J. Howard, The Technical University of Denmark 2012