Working with online influencers and foodies to grow your business

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A quick run through some of the issues to consider when working with influencers. This presentation was for the food and drink industry but is applicable to all industries.

Working with online
influencers and foodies to
grow your business

• The Tomorrow Lab
• Formerly Durham CCC &
UTV Media
• Eximo Sports Project
• Irish Tech News
• MSc Marketing
@andijarvis @thetomorrowlab

The Tomorrow Lab
@andijarvis @thetomorrowlab

What is an influencer?
• Someone who is well connected online and is
seen as an influential person in a certain
industry.
@andijarvis @thetomorrowlab

What is an influencer?
@andijarvis @thetomorrowlab
Source: http://www.traackr.com/faces-of-influence

What is an influencer?
ANYONE
@andijarvis @thetomorrowlab

What is an influencer?
@andijarvis @thetomorrowlab

Research!
@andijarvis @thetomorrowlab
• BIG following does not mean BIG reach
• BIG following does not mean BIG engagement
• BIG following almost always means BIG cost

Reach out with outreach
@andijarvis @thetomorrowlab
• Influencers are human
• You are human
• Let’s be human about this
• Stalk – Interact – Engage

Reach out with outreach
@andijarvis @thetomorrowlab
The good

Reach out with outreach
@andijarvis @thetomorrowlab
The bad

Be realistic
@andijarvis @thetomorrowlab

Be realistic
@andijarvis @thetomorrowlab
• This is a business transaction, treat it as one
• Don’t ask for the world and offer nothing in
return
• Bloggers talk – they have an awareness of the
value they carry
• But do have limits

Trust your product
@andijarvis @thetomorrowlab

Trust your product
@andijarvis @thetomorrowlab
• Don’t try and influence editorial
• If it’s good, they will say it’s good
• If it’s bad, they’re often constructive
• If it’s awful, they usually don’t write anything

Conclusion
@andijarvis @thetomorrowlab
• Influencers are not miracle workers
• It’s not an “on the cheap” marketing strategy
• Planning, research and measurement are vital

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学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM

AJHSSR Journal

ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and opening up, especially in recent years, Huzhou tourism has ushered in a new period of development opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and the tourism degree of the whole city has further increased the transformation and upgrading of the tourism industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of major cities in East China. This round of research mainly analyzes the current development of tourism in Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific solutions, so as to promote the further rapid development of tourism in Huzhou City. KEYWORDS:Huzhou; Travel; Development

HMS Facebook Stories All V1 06092024.docx

Charles Bayless

Factors affecting undergraduate students’ motivation at a university in Tra Vinh

AJHSSR Journal

ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors affecting their motivation change toward English language learning of non-English-major students in the semester. The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning General English at pre-intermediate level. They were chosen and divided into three groups of three members each (high motivation group; average motivation group; and low motivation group). The results of the present study identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor, peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the findings also inspired next research about motivation development in learning English process. KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’ motivation.

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样

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学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...

AJHSSR Journal

ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a deductive approach to theory development and a survey research strategy. Findings reveal that work stress negatively and significantly impacts employee performance, while digital literacy positively and significantly affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee performance. It is anticipated that company management will devise workload management strategies to alleviate work stress and assess the implementation of more efficient digital technology to enhance employee performance. KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload management

UR BHATTI ACADEMY AND ONLINE COURSES.pdf

urbhattiacademy

UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.

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原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样

STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM

HMS Facebook Stories All V1 06092024.docx

Factors affecting undergraduate students’ motivation at a university in Tra Vinh

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样

The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...

UR BHATTI ACADEMY AND ONLINE COURSES.pdf

Working with online influencers and foodies to grow your business

1. Working with online influencers and foodies to grow your business

2. • The Tomorrow Lab • Formerly Durham CCC & UTV Media • Eximo Sports Project • Irish Tech News • MSc Marketing @andijarvis @thetomorrowlab

3. The Tomorrow Lab @andijarvis @thetomorrowlab

4. What is an influencer? • Someone who is well connected online and is seen as an influential person in a certain industry. @andijarvis @thetomorrowlab

5. What is an influencer? @andijarvis @thetomorrowlab Source: http://www.traackr.com/faces-of-influence

6. What is an influencer? ANYONE @andijarvis @thetomorrowlab

7. What is an influencer? @andijarvis @thetomorrowlab

8. Research! @andijarvis @thetomorrowlab

9. Research! @andijarvis @thetomorrowlab

10. Research! @andijarvis @thetomorrowlab • BIG following does not mean BIG reach • BIG following does not mean BIG engagement • BIG following almost always means BIG cost

11. Research! @andijarvis @thetomorrowlab

12. Reach out with outreach @andijarvis @thetomorrowlab • Influencers are human • You are human • Let’s be human about this • Stalk – Interact – Engage

13. Reach out with outreach @andijarvis @thetomorrowlab The good

14. Reach out with outreach @andijarvis @thetomorrowlab The good

15. Reach out with outreach @andijarvis @thetomorrowlab The bad

16. Reach out with outreach @andijarvis @thetomorrowlab The bad

17. Be realistic @andijarvis @thetomorrowlab

18. Be realistic @andijarvis @thetomorrowlab • This is a business transaction, treat it as one • Don’t ask for the world and offer nothing in return • Bloggers talk – they have an awareness of the value they carry • But do have limits

19. Trust your product @andijarvis @thetomorrowlab

20. Trust your product @andijarvis @thetomorrowlab • Don’t try and influence editorial • If it’s good, they will say it’s good • If it’s bad, they’re often constructive • If it’s awful, they usually don’t write anything

21. Build ambassadors @andijarvis @thetomorrowlab “The chance to work with a brand over a few months rather than just a one off felt more authentic and more exciting” • One offs work • But partnerships can drive better value

22. Measure @andijarvis @thetomorrowlab

23. Conclusion @andijarvis @thetomorrowlab • Influencers are not miracle workers • It’s not an “on the cheap” marketing strategy • Planning, research and measurement are vital

24. Conclusion @andijarvis @thetomorrowlab

25. @andijarvis @thetomorrowlab

Editor's Notes

This nails it Watch, learn, improve

Working with online influencers and foodies to grow your business

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