TTLPresents - PSYCHOLOGY OF SEARCH, from Vikas Arora, Microsoft/BingThe Tomorrow Lab
With the evolution and changes taking place in search advertising not solely being confined to just the desktop, it is important that, as marketers, we remember the basics in order to determine how we can prepare for the changes that lie ahead when developing campaigns for our brands, products and services.
It is imperative to always remember the Why? What? and Who? – The Psychology of Search aims to take a look at how these changes are impacting search today and what marketers can do to stay ahead of the curve.
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
More than 1 billion cell phones and 179 billion mobile applications downloaded every year, mobile
development is surely one of the imaginative and effectively developing division. The mobile
application business sector is seemingly overwhelmed by Google applications (Gmail, Maps,
Search), Social media (Facebook, Instagram, Twitter, Youtube) and Gaming applications (Angry
winged creatures, Temple Run). Enormous players like Walmart, Bank of America and Amazon are
utilizing mobile applications for marking, enhancing client engagement, direct showcasing and so
forth. Little and medium size organizations are additionally taking after the mobile pattern,
understanding that a viable mobile system includes more than only a mobile-accommodating site.
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
WeChat, the largest social media app in China launched WeChat mini-programs a few months back and this amazing feature has been an instant hit. These programs let the owner of a business entity registered in China to create a small program to interact with the users of WeChat. These small programs do not require any installation on the users’ phones and can be accessed via WeChat app itself.
As technology grows and evolves at an ever-increasing pace, sometimes just keeping up with what’s happening right now is a challenge. To make sure you’re ahead of the curve, Experts Exchange has done the research and examined the trends of users in order to provide a forecast of what to expect in 2015.
Based on findings from our annual survey of nearly 2,000 global technology professionals, the slideshare reveals data about increased usage in cloud computing, wearable tech, and localized apps. These findings will shed light on how this behavior is poised to transform business, culture and daily life in the coming months.
For more information and up-to-date stats, visit our blog at http://blog.experts-exchange.com
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
TTLPresents - PSYCHOLOGY OF SEARCH, from Vikas Arora, Microsoft/BingThe Tomorrow Lab
With the evolution and changes taking place in search advertising not solely being confined to just the desktop, it is important that, as marketers, we remember the basics in order to determine how we can prepare for the changes that lie ahead when developing campaigns for our brands, products and services.
It is imperative to always remember the Why? What? and Who? – The Psychology of Search aims to take a look at how these changes are impacting search today and what marketers can do to stay ahead of the curve.
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
More than 1 billion cell phones and 179 billion mobile applications downloaded every year, mobile
development is surely one of the imaginative and effectively developing division. The mobile
application business sector is seemingly overwhelmed by Google applications (Gmail, Maps,
Search), Social media (Facebook, Instagram, Twitter, Youtube) and Gaming applications (Angry
winged creatures, Temple Run). Enormous players like Walmart, Bank of America and Amazon are
utilizing mobile applications for marking, enhancing client engagement, direct showcasing and so
forth. Little and medium size organizations are additionally taking after the mobile pattern,
understanding that a viable mobile system includes more than only a mobile-accommodating site.
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
WeChat, the largest social media app in China launched WeChat mini-programs a few months back and this amazing feature has been an instant hit. These programs let the owner of a business entity registered in China to create a small program to interact with the users of WeChat. These small programs do not require any installation on the users’ phones and can be accessed via WeChat app itself.
As technology grows and evolves at an ever-increasing pace, sometimes just keeping up with what’s happening right now is a challenge. To make sure you’re ahead of the curve, Experts Exchange has done the research and examined the trends of users in order to provide a forecast of what to expect in 2015.
Based on findings from our annual survey of nearly 2,000 global technology professionals, the slideshare reveals data about increased usage in cloud computing, wearable tech, and localized apps. These findings will shed light on how this behavior is poised to transform business, culture and daily life in the coming months.
For more information and up-to-date stats, visit our blog at http://blog.experts-exchange.com
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Use cases of Blockchain for Wearable Devices. A compilation of the use cases of IoT (Internet of Things) and Blockchain Technology for Wearable Technology. These can be utilized for payments, healthcare, entertainment and advertisement.
Leveraging Mobile Middleware for Enterprise TransformationPaul Tocatlian
"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.
As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.
Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.
In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:
- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…
Mobile middleware is the key to enabling a trusted and contextual user experience.
Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/
Tencent recently re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat's interface.
Our report includes an introduction to WeChat mini-programs, an overview of its growing market and ecosystem, and takes a deep dive into its different use cases and implications.
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
How the Internet of Things will change marketing and marketersPrayukth K V
The Internet of Things(IoT) is on the threshold of bringing about a paradigm shift in the way marketers market. Find out how things are going to change in just a few years...
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Presentation of Lukasz Kujawski, Oracle at Sales Mixer meeting organized by Oracle and Outbox at the Concept 13 restaurant in Warsaw, Poland on March 13, 2014.
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary SingularityDinis Guarda
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary Singularity. AI is going to change everything? Wrong! AI changed already everything! But… Did we forgot our human swarm intelligence evolutionary nature?
Human, tech, evolution – individual – business - identity?
In this complex ecosystem, what is our human singularity?
What is creativity in a digitalised, blockchain, nano technology - IoT AI evolutionary swarm world? The Internet of Everything needs a Trust Protocol: A Ledger of Everything.
Blockchain tech is the open, distributed, global platform that fundamentally changes what we can digitally, how we do it, and who can participate. A world wide ledger smart contract based tech powered by AI.
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Dark Data Revelation and its Potential BenefitsPromptCloud
This presentation covers benefits, use cases, practical examples, potential issues and the approach that needs to be taken when it comes to harnessing the power of dark data (a largely untapped strategic play in the big data realm).
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
Use cases of Blockchain for Wearable Devices. A compilation of the use cases of IoT (Internet of Things) and Blockchain Technology for Wearable Technology. These can be utilized for payments, healthcare, entertainment and advertisement.
Leveraging Mobile Middleware for Enterprise TransformationPaul Tocatlian
"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.
As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.
Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.
In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:
- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…
Mobile middleware is the key to enabling a trusted and contextual user experience.
Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/
Tencent recently re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat's interface.
Our report includes an introduction to WeChat mini-programs, an overview of its growing market and ecosystem, and takes a deep dive into its different use cases and implications.
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
How the Internet of Things will change marketing and marketersPrayukth K V
The Internet of Things(IoT) is on the threshold of bringing about a paradigm shift in the way marketers market. Find out how things are going to change in just a few years...
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Presentation of Lukasz Kujawski, Oracle at Sales Mixer meeting organized by Oracle and Outbox at the Concept 13 restaurant in Warsaw, Poland on March 13, 2014.
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary SingularityDinis Guarda
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary Singularity. AI is going to change everything? Wrong! AI changed already everything! But… Did we forgot our human swarm intelligence evolutionary nature?
Human, tech, evolution – individual – business - identity?
In this complex ecosystem, what is our human singularity?
What is creativity in a digitalised, blockchain, nano technology - IoT AI evolutionary swarm world? The Internet of Everything needs a Trust Protocol: A Ledger of Everything.
Blockchain tech is the open, distributed, global platform that fundamentally changes what we can digitally, how we do it, and who can participate. A world wide ledger smart contract based tech powered by AI.
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Dark Data Revelation and its Potential BenefitsPromptCloud
This presentation covers benefits, use cases, practical examples, potential issues and the approach that needs to be taken when it comes to harnessing the power of dark data (a largely untapped strategic play in the big data realm).
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
Future of Machine Learning: Ways ML and AI Will Drive Innovation & ChangePixel Crayons
Did you know? By 2022, the global ML market is expected to be worth $8.81 billion.
It is true that machine learning and AI will drive innovation in various industries in the years to come.
Want to know how? Or What will be the future of machine learning and AI? Here are some points that say what’s in store for machine learning as it continues its growth trajectory.
It is a good idea to hire AI developers to develop innovative solutions with machine learning.
Hiring a top-notch machine learning development company in India can help corporations streamline their operations and stay competitive in the marketplace.
https://bit.ly/3zl85FF
What is the Future of Android App Development for 2023 & Beyond.Techugo
Businesses must be aware of the rapidly changing trends in Android application development to survive in today’s digital age. App development will continue to grow as more people adopt the latest technologies.
Smartphone users typically have 35 apps installed on their phones. However, they don’t like those apps that slow down their devices. Therefore, while building your own digital solution, ensure that your technological partner makes a robust app that will bring many more opportunities to your door toward successful thriving.
While connecting to the best android app development company in USA, you can definitely build an efficient app having a dynamic technology stack.
Predicted! Top Software Development Trends for 2021Pixel Crayons
Read the full blog here: http://bit.ly/3pLF0Nq
Connect with us through:
Contact us : https://bit.ly/2IpPX7w
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
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Pinterest : https://in.pinterest.com/pixelcrayons/
Die News sind voll mit Chatbots. Als ausgefeilte Mensch-Maschine-Beziehung gilt der Chatbot als nächster Meilenstein im digitalen Zeitalter. Auf einer Technologie mit Künstlicher Intelligenz, die Unterhaltungen mit menschlichen Nutzern simulieren soll, schauen wir gemeinsam hinter die Kulissen und erstellen einen eigenen Q+A Bot on the Fly. Nebst Einsatzgebieten und Anwendungsfällen aus der Praxis werden noch die Trends der Zukunft aufgezeigt.
Top 10 custom software development trends Emma Jhonson
The software development advancement partially also modifying the custom software development trends each year, so to build leading software, you should know about the current trending technologies.
future_trends_in_software_development_to_watch_in_2024.pdfsarah david
Elevate services with AI and Machine Learning integration, explore Cloud Computing's $1 trillion surge, and adapt to IoT's 65 billion devices. Embrace cross-platform development with Flutter and React Native. Unlock Blockchain's potential beyond cryptocurrency. Ride the IT outsourcing wave, poised to surpass $700 billion. Prioritize ethical AI practices amid government scrutiny. Join the green revolution with sustainable software development. Stay competitive in India's tech surge. Transform your approach—2024 demands it!
future_trends_in_software_development_to_watch_in_2024.pdfsarah david
Elevate services with AI and Machine Learning integration, explore Cloud Computing's $1 trillion surge, and adapt to IoT's 65 billion devices. Embrace cross-platform development with Flutter and React Native. Unlock Blockchain's potential beyond cryptocurrency. Ride the IT outsourcing wave, poised to surpass $700 billion. Prioritize ethical AI practices amid government scrutiny. Join the green revolution with sustainable software development. Stay competitive in India's tech surge. Transform your approach—2024 demands it!
Making Intranets smart - How AI and Bots allowed us to create a smart assista...Henry D Amm
Henry Amm from adenin (www.adenin.com) talks about how the company created Digital Assistant using AI and Bots to make existing Intranets and their data smarter. Presented at Gilbane conference in Boston in 2016.
Learn more at: www.adenin.com/digital-assistant
future_trends_in_software_development_to_watch_in_2024.pptxsarah david
Elevate services with AI and Machine Learning integration, explore Cloud Computing's $1 trillion surge, and adapt to IoT's 65 billion devices. Embrace cross-platform development with Flutter and React Native. Unlock Blockchain's potential beyond cryptocurrency. Ride the IT outsourcing wave, poised to surpass $700 billion. Prioritize ethical AI practices amid government scrutiny. Join the green revolution with sustainable software development. Stay competitive in India's tech surge. Transform your approach—2024 demands it!
Data science ai_trends_india_2020_analytics_india_magazineSrishti Deoras
The year 2019 was great in terms of analytics adoption as the domestic analytics industry witnessed a significant growth this year. Here we bring top 10 data science and AI trends in India to watch out for in 2020
future_trends_in_software_development_to_watch_in_2024.pptxsarah david
Elevate services with AI and Machine Learning integration, explore Cloud Computing's $1 trillion surge, and adapt to IoT's 65 billion devices. Embrace cross-platform development with Flutter and React Native. Unlock Blockchain's potential beyond cryptocurrency. Ride the IT outsourcing wave, poised to surpass $700 billion. Prioritize ethical AI practices amid government scrutiny. Join the green revolution with sustainable software development. Stay competitive in India's tech surge. Transform your approach—2024 demands it!
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
6 Ways To Use Artificial Intelligence In Your Businessvenkatvajradhar1
Artificial Intelligence (AI) has long been seen as a vicious entity, dead to exterminate humanity, or at least, to keep its members out of commission. However, artificial intelligence is far from it, which brings us to the question: What is AI?
Similar to The Future of Search - Adela Popilkova (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
The Future of Search - Adela Popilkova
1.
2. Search is changing
The next evolution of search
20 billion
expected Internet of Things
units by 20205
74% of people trust search engines
almost as much as they trust
the website or brand4
Breakthrough in speech recognition
Lowest ever recorded word error rate with Microsoft
reaching human parity9, 10
50%
of search
will come from
image or voice by
20202
of online consumers get frustrated
when irrelevant content appears674%
embedding AI into their
apps by 20181
1/2 of all developer
teams will be
The Cortana search box*
has over
145M7
monthly active users, with
8B
questions asked to date8
85%
By 2020, the
customer will manage
of the relationship with
an enterprise without
interacting with a human3
New headsets with potential
to significantly alter the way
users interact with
search engines
are coming to
market soon
* in the Windows 10 task bar. 1. "IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale", Nov 2015, IDC FutureScape, https://www.idc.com/research/viewtoc.jsp?containerId=259850. 2. “Internet Trends 2016 - Code Conference”,
KPCB, 1 June 2016, http://www.kpcb.com/internet-trends. 3. “Gartner Customer 360 Summit 2011”, Gartner, Mar-Apr 2011, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf, 4. "SMX EAST RECAP: Catalyst partners with Bing
to study search in the media mix, search + other channels", Bing Ads, 18 Nov 2016, https://advertise.bingads.microsoft.com/en-us/blog/post/november-2016/smx-east-recap-catalyst-partners-with-bing-to-study-search-in-the-media-mix,-search-other-channel. 5. "Gartner
Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015", Gartner, 10 Nov 2015, http://www.gartner.com/newsroom/id/3165317. 6. Denenholz, Jeff, "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain
Study", Janrain, 31 July 2013, http://www.janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/. 7. Cortana Dev Center, April 2017, https://developer.microsoft.com/en-us/cortana. 8.
“Why 100 million monthly Cortana users on Windows 10 is a big deal“, TechRadar, 20 July 2016, http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users-could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146. 9.
"Historic Achievement: Microsoft researchers reach human parity in conversational speech recognition", Microsoft, 18 Oct 2016, https://blogs.microsoft.com/next/2016/10/18/historic-achievement-microsoft-researchers-reach-human-parity-conversational-speech-
recognition/#sm.00000jv1wtv9nacq7r266s8uucy4p. 10. "Technology Quarterly: Finding a voice", The Economist, 1 May 2017, http://www.economist.com/technology-quarterly/2017-05-01/language#section-5.
23. Consumer Expectations
Nearly 75% of online consumers get frustrated
when content appears that has nothing to do
with their interests.
Personal Digital Assistants
Rise of Digital Assistants like Cortana are able
to provide results and information that relates
to you and only you.
Natural Language Processing
The methods of text inputs are being
complimented with more natural and personal
experiences, like conversations and voice.
24. More Connected Devices
Expected to reach 25 Billion internet connected
devices by 2020 and consumers will expect ways
to interact and search on these devices seamlessly.
Search as the Intelligence
Connected devices will be smarter because of
search technology and knowledge.
Persistent and Ambient
Smart devices will be always on and always around
you, learning about your needs and habits and
delivering information and knowledge to you.
25. Proactive Personal Assistants
Assistants like Cortana are delivering relevant,
personalized information to users, all but
eliminating the need for search as we know it.
Curating Results
Advancements in AI and machine learning are
improving predictive search capabilities and
will soon help users find things they don’t even
know yet that they wanted.
Applying search data
Companies are utilizing search data to help
them predict patterns and behaviors in their
business.
It’s been well documented that search is no longer just a search box on a webpage with a list of links. It’s literally breaking out of the box; it’s changing in some dramatic ways. Search has slowly been integrated into more & more technologies/devices, apps & sites we use every day, from phones to gaming consoles.
Consumers today have an infinite amount of information at their disposal and new devices to get things done. As a result, search has had to evolve beyond the box. Search is the connective tissue that helps us connect with the people, places & things we care most about.
Those changes just scratch the surface of where search is headed. I want to paint you a much broader & more powerful picture of the future of search. One that has incredible impact for consumers and opportunity for marketers.
As we think about where search is going, the construct of the time we live in is influential to how search is going to be shaped.
Painting a picture of the future of search relies upon a number of major evolutions taking place in the world of digital. Improvements in AI, Machine Learning, and natural language processing are the transformative forces at play in digital that are rewriting consumer experiences.
These advances have a direct impact on search, transforming it from a reactive service requiring precise data inputs to produce ranked outputs to an empowered, predictive service - leveraging algorithms that tie in incredible amounts of data from a huge array of sources to think ahead of a consumer’s needs that deliver personal results on any device.
As we begin to explore this evolution, the first question we need to answer is – what exactly is artificial intelligence?
AI is the science and engineering of making intelligent machines. It’s an expression that describes an entire corpus of study and work which itself is the combination of three building blocks: machine learning, human learning and data science. In many ways there is a strong analogy between AI and raising a child.
Just like children get their foundational learnings from their parents, teachers and by the school books they read, machine learning is based on known properties, and the machine learns from the data. Think if/then scenarios. If your child behaves well, then will be treated by Santa. If he sees a puddle, then they should not to stomp in it to keep their feet dry. This is how machine learning works also: If you liked that book, then you’ll probably like these ones also. This is just one small example of a very complex field.
Kids learn fast that if they cry and shout they get your attention… Now, you will certainly want them to assimilate that such a behavior is not a normal mode of expression. Human learning is how we make course corrections to the machine learning that’s happening. Cortana, Microsoft’s digital assistant, has a team behind the scenes working on human learning so she can get smarter. The human learning give Cortana more personality, and her responses to queries are more human because of this.
Data science is the third brick of artificial intelligence. Data science is the discovery of unknown properties, or connections, in data. In this case, the machine is presented with a massive amount of data and asked to find connections in it. This is how we might discover that cars with a remote locking system in hotter climates have a greater chance of failing. We didn’t know there was a connection between these pieces of data until we went looking for that connection.
So where does that data that feeds machine learning, human learning and data science come from?
It comes from us! Artificial intelligence comes from us. It is us.
Artificial intelligence is only as intelligent as the data it takes in. It is only as fair – as human – as socially acceptable - as the data it takes in.
I’d like to share an example of AI, which to a certain extent illustrates how humans can influence how intelligent a bot can be.
Who remembers Tay, our first experiment as a Twitter bot? Tay learned from her inputs, which were hijacked by some people who wanted to influence her negatively.
In this case, Tay incited high emotion from people who engaged with her or read about what happened with her, even if Tay, herself, did not express emotion.
So, what can we reasonably expect from artificial intelligence?
The progress made in computing & processing power has enabled a fast acceleration of 3 technologies which underpin AI: object recognition, natural language processing and speech. If the AI can see, speak and listen, it is not far from being able to exchange with human beings transparently.
Capitalizing on the progress of machine learning around object recognition, natural language processing & speech, we have seen our expectations towards AI graduate from the most basic to much more advanced outcomes.
According to Silicon-Valley analyst, Ray Wang, there are 7 intertwined outcomes for AI, based on what we are now able to program via machine learning.
While nothing in AI would be considered easy, Perception is an example of early machine learning, now totally engrained in our daily life. Drawing on existing data, the machine delivers information about what is happening now. The weather, traffic – things that are measureable and reportable.
For humans, learning to express their perception is pretty simple – we’re at ease with describing our surroundings. It is dark. I am hot. Or, I am joyful - we learn how to do this almost immediately as children.
Website: http://how-old.net/#
To illustrate Perception as an outcome, we can look at what we did at Microsoft to learn more about facial recognition. If you’re interested in seeing how we did, if our perceptions of your age are accurate, go to http://how-old.net and send your pic.
Next, notification. If I didn’t have my calendar delivering notifications, I would be a mess – late to meetings or unware of commitments because I can’t hold my schedule in my mind.
We learn notification early as well, perhaps starting with letting Mom know we’re hungry. It never stops – in school, we notify the teacher that we have the answer.
Suggestion is another area where we have grown to be familiar with this outcome, and is now engrained in our daily life. You love this machine learning with your Spotify account. If I listen to a song and I like it, the AI suggests more songs for me to enjoy. And you can always retain that Human Learning capability to ensure that the AI never drifts too far from Justin Timberlake… The early suggestions were basic, but imagine what can influence them today: demographic, geographic, day, time, weather, behaviours… The data sets are huge but we are now capable to process them in no time and identify some new, more obscure connections.
Our children learn a nice drawing will trigger a smile from their mother, or that it’s time to wash their hands before a meal. Over time, we don’t even have to remind them; they just know it’s what’s next…
…and it becomes automation. A suggestion or a recommended action can grow into automation based on learning your preferences. If you passionately follow the progress of your favourite team, it will start to automatically inform you of their performance. If you always make a reservation for 7pm on Saturdays, your AI will start to automatically fill in the date and time on your reservations.
Predictions can be the hardest machine learning to train, because so many variables can affect this outcome. Think of a child who sees Dad packing a suitcase; based on past behavior, this toddler knows that this means Dad is leaving for a few days, which is sad. But sometimes it also means that the child gets to travel with Dad. What factors will alert the toddler about what outcome to expect?
At Microsoft, we have developed a program called Bing Predicts which combines and models all the data signals we can find, and comes up with incredibly accurate predictions. We initially explored popularity-based contests like American Idol, for which the web and social signals are very strong and highly correlate with popularity voting patterns.
Bing Predicts could accurately project who would be eliminated each week during American Idol and who the eventual winner would be. More complex, we then turned to sporting events and even world political challenges. During the World Cup in Brazil, our team predicted accurately with 100% accuracy the winners of the final elimination round. In order to successfully predict a sporting event outcome, the number and type of signals we incorporated quadrupled from what we used to predict a basic popularity event like American Idol. This is because we recognize that popularity alone does not predict whether a team will win. A fan base has however special insight into the abilities of their teams, and those fans are having constant discussions about their team. This is called the “wisdom of the crowd.” We weighted their knowledge against player and team stats, tournament trends, game history, location and even weather conditions. This is how we were successful in our predictions.
Cortana Intelligence with Bing Predicts is currently in preview for our enterprise customers. We can integrate our rich Bing Predicts tool with your company data and goals to solve problems no marketer has ever been able to touch before.
For example, by monitoring social signals, anonymized and aggregated Bing search data, opted-in Internet Explorer session data layered over a concert promoter’s own data, we were able to predict the audience size of specific concerts in specific cities. This allowed the concert promoter to book the right size venue and provide the right amount of support, which varies a lot depending on performer and city. There is nothing like this on the market right now.
Source: http://cortanabingpredicts.azurewebsites.net/
The next logical step after prediction is prevention. Again Bing Predicts shines in this category:
By analyzing large samples of search queries, Microsoft scientists have been able to identify internet users who are suffering from pancreatic cancer even before they were diagnosed.
The researchers focused on searches conducted on Bing that indicated someone had been diagnosed with pancreatic cancer. From there, they worked backward, looking for earlier queries that could have shown that the Bing user was experiencing symptoms before the diagnosis. Those early searches, they believe, can be warning flags.
(The search data was anonymized, so they couldn’t actually contact the searchers.)
Situational awareness for AI comes close to mimicking human behavior in decision making. We see situational awareness as a combination of many aspects of AI, from object recognition to conversational speech.
An example of this is the next video.
These 7 outcomes are complex and require a lot of training and time to accomplish. They are also interconnected and not mutually exclusive. They actually build upon each other to offer the benefits of AI to us, users.
When we extend this logic to digital assistants, we can summarize this in what we call the 3Ps, which is shaping where search is today & where it’s headed. [Personal, Predictive and Pervasive]
And these assistants are spreading to all form factors and becoming more pervasive. While these assistants today are predominantly in mobile devices, you can begin to seem them in TVs, speakers, homes, wearables, cars and more.
Take Cortana, it’s already embedded into devices running W10 – including PCs, Mobile Phones and Mixed Reality devices like HoloLens - even in devices like Samsung washing machines and services like Microsoft Edge, Skype and more. And coming in 2017, we’ve partnered with Harmon Speakers to bring a premium speaker with Cortana to market.
Today, the search results you receive may very well be different than another person for the exact same query. Search results today are more context aware then ever – understanding location, past behavior, demographics – to deliver more personal results.
The rise of digital assistants – Cortana, Siri, Alexa, Google Assistant – is a direct manifestation of the future of search being personal. To provide this relevant information that relates to you and only you, they access, with your permission of course, your email, search history, location, interests, the people you care about and more to be able to deliver this predictive and personal experience.
Personalization is not only about the results delivered but also the ways in which you can interact with search. We think of a system that allows us to speak and interact in the way that is most natural to us in that moment. Search must be able to understand and respond in that same form. That is a massive challenge for any search engine, but it also represents massive opportunity, with 65% of smartphone owners using voice assistants.
The way we search today is dictated very much by the devices we have and use. We’ve gone from typing on a PC, to talking and tapping on our mobile phones. But with the average consumer owning at least 4 connected devices, it’s clear that search is no longer just on your desk or in your pocket. As more connected and smart devices permeate our world, search will not just be on our desk or in our pocket but will be available on our wrists, in our appliances, in our cars and in emerging technologies like Mixed Reality.
We are expected to reach 25 Billion internet connected devices by 2020 and consumers will expect ways to interact and search on these devices seamlessly. With more smart devices around us, it’s clear that the future of search is pervasive – always available when called upon and always around us whatever device is near us or whatever website we are on.
Instead of searching on your own, these smart devices will be always on, learning about your needs and habits and ensuring you have the most appropriate experience possible.
Predictive search capabilities have been available in search boxes since 2004 – those suggestions helping you complete searches were just the beginning of predictive search. Predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had.
Today, search is pretty good at giving users what they're looking for, but less at telling them what they want to find and worse at finding things they don’t even know yet that they wanted. However, advancements in artificial intelligence and machine learning are improving predictive search capabilities.
As predictive search becomes more powerful, assistants like Cortana, Google, Siri are embodiments of what predictive search can be. These assistants can deliver important information about the traffic on your morning commute, your updated flight itinerary, and the results of last night’s football game on your phone, without you even asking or searching.
With your permission, assistants like Cortana today leverage the data it collects and aggregates from its users through Search, Mail, Maps, Calendar and more. It understands who you are, what you are doing and where you are doing it to predict what you want based on user behavioral patterns.
To bring all 7 AI outcomes – and the 3 Ps - to life at once, I want to share this final video with you. Conversations As A Platform with its conversational bots & deep machine learning were for us the vision of an imminent future of how brands and businesses will interact with their customers.
The rise of messaging apps where consumers now spent most of their time and technological advancements in NLP, AI and machine learning are creating new experiences in which consumers will search with and engage with that will be personal, predictive and pervasive.
Conversations as a platform unlocks a more human, personal way to discover, search for, access and interact with information. This new platform will enable us to interact with devices more intuitively, using natural language, conversations, evolving us from mechanical keyboard and mouse to touch and beyond. This allows us to have an on-going conversation and relationship in context.
This new platform includes personal digital assistants that knows you, knows about your world and is always with you across all your devices helping you with your everyday tasks. It has the perfect understanding of the context you are in.
This new platform includes bots, with the capability to take the power of human conversations, and apply it to everything. Think of bots as new applications that you converse with. Instead of looking through multiple apps, or pages and pages of websites, you can call on any application as a bot within this conversational canvas.
Search will never again be a constrained to writing in a search box. Instead, search will be a partner that can listen and communicate in dialogue with a consumer on any platform and any device. Thanks to new, more natural interfaces, voice search is becoming increasingly possible and accurate. That's the world that you're going to get to see in the years to come. We want to give consumers a canvas where they can communicate and search for information not just in a transactional fashion but in a way where they can have on-going relationships and dialogs.
CaaP can help brands engage with consumers more deeply across the full cycle of customer engagements. Conversations as a Platform provides an opportunity for brands to build an on-going relationship and dialogue with consumers and we want to provide brands a better understanding of the full cycle of customer engagements across any messaging service.
We’re in the early stages of exploring these opportunities but our focus today is to create a robust bot ecosystem with developers.
So how should marketers prepare and adapt for the future of search?
Personalization: With more competition for consumer’s attention and their expectation to deliver experiences for them, it’s important for marketers to begin to deploy personalization tactics. Basic use of targeting like remarketing, demo targeting will be tables takes as consumers expect unique results and experiences that are delivered to them.
Pervasiveness: With search expanding outside the box and available in any connected device, marketers will need to consider search not just as a bottom funnel tactic but across the entire CDJ. Searches will no longer just happen on a phone or PC but in TVs, wearables and more. Already today, searches happen across an entire consumers CDJ – from researching, consideration, comparison, purchase, and services, search. And as search becomes more pervasive, consumers will search upper funnel.
Predictive: The power of search data and capabilities have improved the ability of search to predict what consumers want. These capabilities extend beyond just providing consumers better search results but can enable marketers to make better decisions and deliver better experiences. Tools like the Cortana Intelligence suite are already utilizing search data to help companies and marketers improve demand forecasting, gain greater insights on ad campaigns and determine public impression on their consumer products. What marketers should do is harness the power of search data and insights beyond just search but for their business overall.
Privacy: Be transparent about how you talk to consumers and what data you use but also who you partner with. Ensure that your customer have controls in place and be sure that there are benefits to consumers when you do collect data.
CaaP: With conversational UI on the rise, marketers can begin to transform customer engagement with CaaP. Be sure to invest in a Bot strategy since consumers are already spending their time in messaging apps in an highly engaged manner. Not only will you improve the customer experience and reduce the need for human assistance, customers will be able reach you on any device in more personal and natural way in the right context.
Key message to land:
Personalization: The Future of Search will be more personal. Search will deliver more personal results and allow for more natural ways to interact with computing.
Pervasive: The Future of Search will be pervasive. Search technology will be inside the apps, sites and devices we use everyday making them smarter and more useful.
Predictive: The Future of Search will be predictive. Search will predict what consumers want next but also search data will empower organizations with predictive analytics.
Conversations as a Platform: The combination of search being personal, pervasive and predictive is informing new platforms that we’re creating, like Conversations as a Platform, where consumers will engage with digital assistants, bots and people to achieve more.