The document discusses how to thrive in an era of rapid technological disruption and innovation. Some key points discussed include: - Innovation will occur in waves like tsunamis that will destroy average companies and create opportunities for those that understand emerging needs. - Mobility is becoming increasingly important as people access information and services on smartphones and mobile devices more than desktops. - Data and machine learning can help companies automatically discover patterns to predict customer needs and behaviors. - True innovation requires connecting with customers to understand real needs rather than relying on assumptions, and then testing ideas through low-cost experiments. - Innovation teams should search for new business models rather than trying to replicate the approaches of mature companies.

1. Thriving in the
Age of Industry Disruption
and Technology Changes
@KurtUhlir

2. If you’re not asking
questions to connect to
reality and real needs,
you’re on a path to
obsolescence
@KurtUhlir

3. The Future is Already Here
How do you survive what’s coming?
08

4. Tsunami Innovation
Increasing waves of innovation will cause the
death of the average and create the era of
authentic demand
09
@KurtUhlir

5. Kurt Uhlir
CEO
Futurist
Chief Servant
06

6. Trends vs Reality
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7. What’s now?
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8. What’s next?
@KurtUhlir

9. Globalization
& Automation

10. 04
Disruption
Inside Out &
Outside In
How Chinese Innovation compares to some
of the biggest tech companies on the market
0
100
200
300
400
500
600
700
Billions@KurtUhlir

11. Mobility

12. 48% of all emails
sent are now
opened and read
on a mobile device
@KurtUhlir

13. 63% of US
consumers say they
delete emails
immediately if they
are not optimized
for mobile
@KurtUhlir

14. 80% of
316,000,000active users access Twitter
through mobile
(Twitter, 2015)
@KurtUhlir

15. Americans now spend
151 minutesper day on smartphones, more than
on TV or laptops
(Millward Brown, 2014)
@KurtUhlir

16. By 2017 there will be over
20 billionconnected devices
@KurtUhlir

17. Mobility is about
helping, not selling!
@KurtUhlir

18. Mobility is about
a seamless
experience
@KurtUhlir

19. Authentic
Audience

20. If you own the audience, you own the
experience
@KurtUhlir

21. More than 88% of consumers are
influenced by other consumers’
online comments
More than 64% of business buyers
are influenced by feedback from
peers
@KurtUhlir

22. 04
Technology or
Experience?
How Apple has grown as their influencers
and community have grown
@KurtUhlir

23. Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Google
@KurtUhlir

24. 04
The real reason
Staples and
Office Depot
are merging
Amazon

25. Big Data
+
Machine
Learning

26. We must move from
numbers keeping
score to numbers that
drive better actionsDavid Walmsley, Marks & Spencer
@KurtUhlir

27. Technology that
automatically finds
patterns in your data
and uses them to
predict new data
points
@KurtUhlir

28. Tsunami Innovation
08

29. Speed of Tsunami Innovation
TSUNAMI INNOVATION
MARKET SEGMENTS
TRIAL
USERS
MASS
MARKET
INNOVATORS EARLY
ADOPTERS
EARLY MAJORITY LATE MAJORITY LAGGARDS
ROGER’S
MARKET SEGMENTS @KurtUhlir

30. 04
Features of
Tsunami
Innovation
Unrestrained development
Unlimited growth
Undisciplined strategy
@KurtUhlir

31. PORTFOLIORules of Innovation
Innovate in low-cost, feature poor
tech that an underserved customer
segment needs
Innovate where there is authentic
demand through rapid-fire, low-
cost experiments and fail fast
19
Innovation
Process
New-Product
Sales
Strategy
Reach out to early adopters and
later enter mainstream market
Reach out to multiple segments and
types of customers initially. Scale
business after finding traction
Focus on low cost, closest
customers or innovative products
Focus on real data from field work
with customers regardless of
history
Historic Innovation Tsunami Innovation
@KurtUhlir

32. Tsunami Innovation
may or may not
happen overnight but
it will change
everything!
@KurtUhlir

33. How to Innovate
08

34. Innovation Teams Are NOT
Smaller Versions of Mature Companies
07
Mature companies
EXECUTE known
business models
Innovation teams
search for authentic
demands and unknown
business models
@KurtUhlir

35. How we
expect
innovation
to go…
16
@KurtUhlir

36. Real path
to
innovation
@KurtUhlir

37. Innovation Myths
Find out what
your customers
want and make
that
Anecdotes can
validate
hypothesis
Your decisions
are not
influenced by
self interest
18
@KurtUhlir

38. Process of connecting to
reality
Pioneered at Georgia Tech
by Merrick Furst
There is a better way!
Startup
Engineering
03
@KurtUhlir

39. Cognitive Illusions
Immunity to Change
@KurtUhlir

40. Find your real
customers, identify
what they’re required
to be and help them
bridge the gap
@KurtUhlir

41. Cognitive
Analytical
Repeatable
Learnable
Data beats
opinions
@KurtUhlir

42. You are not
technology experts
@KurtUhlir

43. You are not
“management”
@KurtUhlir

44. You are not
entrepreneurs
@KurtUhlir

45. You ARE experience
makers and problem
solvers
@KurtUhlir

46. Kurt Uhlir
kurt@sideqik.com
KurtUhlir.com
TsunamiInnovation.com
Twitter: @KurtUhlir