The document discusses how the energy market is rapidly changing due to digitalization. It notes that utilities have traditionally focused on selling kilowatt hours without margins and cites a utility executive who expressed dismay at the idea of selling fewer kilowatt hours. However, it argues that selling kilowatt hours is not a good business model. The document recommends that utilities focus on adding value for customers, leverage customer data to create better services, and make investments to collaborate with companies that can solve specific problems for customers in this changing market.

1. 1
‘Digitalisation wont affect our industry’ — and other quotes
from the decision-makers on a rapidly changing energy
market
26/01/2015

2. 2 hjalmar@watty.io
Undifferentiated products
Undifferentiated growth strategies
High churn rates
What we’re seeing in the market

3. 3 hjalmar@watty.io
“Did you say that we’re going to
sell fewer kWhs?!”
- Head of business development at a european utility

4. 4 hjalmar@watty.io
kWh are sold at cost (0 margins)
which means
Selling kWh is not a good business
A reality in deregulated markets

5. 5 hjalmar@watty.io
Great news!

6. 6 hjalmar@watty.io
How can we add the most
value for our customers?
The new focus for the market

7. 7 hjalmar@watty.io
Preinstalled hardware in every home
The industry’s differentiator

8. 8 hjalmar@watty.io
“Smarta meters and hourly billing
is just an extra cost”
What we heard before

9. 9 hjalmar@watty.io
Create a better service by leveraging
customer data
Unique opportunity

10. 10 hjalmar@watty.io
“Digitalisation wont affect our
industry to any larger extent”
- From a top decision making at one of Europe’s biggest
utilities. Focus area: innovation

11. 11 hjalmar@watty.io
1. Open data
My 3 recommendations to the industry
2. Integration
3. Invest and collaborate

12. 12 hjalmar@watty.io
Make it easy for you customers
to get access to the best digital
service by making their data
open
Open data

13. 13 hjalmar@watty.io
Create interesting integrations
that adds value to the products
they already have and love
Integration

14. 14 hjalmar@watty.io
Invest and collaborate with
companies that solve specific
problems for your customers
Investera and collaborate

15. 15
Thank you!
26/01/2015
Hjalmar Nilsonne, CEO
twitter: hnilsonne, email: hjalmar@watty.io