Amarillo, Tx Tri-State Fair and Rodeo analysis of advertising and marketing.

1. Sheridan Artho

2. Background
 The Exposition
 Chartered in 1923, the Amarillo Tri-State Exposition is a
private non-profit 501 (c) (3) organization operated under
the supervision of a Volunteer Board of Directors.
 The Exposition has two main directives:
1) The operation and maintenance of the fairgrounds
complex
2) Annual production of the Tri-State Fair & Rodeo

3. Background
 Amarillo National Center
 Opened June 2000
 Events center designed to be user-friendly for spectators,
event promoters and participants.
 Shortly after opening, the Center gained recognition as one
of the country's finest dirt-floor venues for equestrian, rodeo
events and motor sports.

4. Background
 Tri-State Fair &
Rodeo
 Largest annual event
each year in the Texas
Panhandle
 averages more than
130,000 people
 Representing 36
states, several foreign
countries and all 36
Panhandle counties.

5. Background
 The Tri-State Fair & Rodeo is estimated to
create a $5 million economic impact for the
city of Amarillo during the nine days of the
event.

6. Mission Statement:
“The Exposition will provide a
wholesome, educational, cultural
and recreational experience for
area citizens by hosting the Tri-
State Fair and Rodeo and other
events to strengthen the Amarillo
economy.”

7. Stakeholders with Impact
 Officers
 President: Tom Spanel
 President-Elect: Mark Zimmer
 Secretary: Virgil Bartlett
 Treasurer: Jim Jennings
 Treasurer-Elect: Dennis Horn
 Executive Board
 Jim Allison, Miles Childers, Robert Devin, Jay Wade Johnson,
Johnny Johnson, Tod Mayfield, Glenn McMennamy, Vance
Reed, Dr. Bob Robinson, Terry Wright

8. Stakeholders with Impact cont.
 Board of Directors
 Director Emeritus
 Past Presidents
 Expo Staff
 Volunteers

9. Stakeholders Impacted
 Amarillo area residents
 Tri- State Fair & Rodeo attendants
 Stock show and rodeo participants
 Area businesses
 Scholarship donors and recipients

10. Social Media Used
 Facebook
 Twitter
 Instagram
 Mailchimp

11. Facebook

12. Facebook
 Engaging Posts
 Videos
 Contests
 Win tickets
 Meet & Greets

13. Facebook Page Measured
Facebook Traffic
Total Impressions 496,476
Facebook Actions 32,762
Average CPC (cost per click) $0.16
Total Clicks 19,143
Click Through Rate 3.86%
Total Website Clicks 2,213
Start of campaign: 24,000
End of campaign: 26,646
11% increase

14. Facebook Page Measured
0%
5%
10%
15%
20%
25%
30%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Female
Male
Facebook Fan Demographics of 2015
Age

15. Twitter

16. Twitter Measured
 1,721 followers
Twitter Traffic
Total Impressions 24,000
Engagements 1,980
Average CPC (cost per click) $0.32
Click Through Rate 8.25%
Start of campaign: 1,503
End of campaign: 1,721
13% increase

17. Instagram

18. Instagram
 484 followers
 59.54% increase from 262 followers in July
2015
 Popular Hashtags:
#tristatefair 1,618
#tristatefairparade 61
#tristatefairandrodeo 29
#tristatefair2015 40

19. Mailchimp
 List Size May 2015: 4,085
 List Size Sept. 2015: 5,237
 Total New Mailing List Members: 1,1524
 28.2% increase

20. Method of Measurement
 Noise New Media
 Social Media Strategy and Online Advertising
Consultant for Fairs, Festivals, Rodeos and
Entertainers
 Provide content and analytics

21. Media Used
 Live Rodeo Production
 Courtesy of WTAMU Ag Comm

22. WTAMU Ag Comm Photography

23. New Media
 360 Camera
 2016 Tri-State Fair & Rodeo will be first year
 Noise New Media owns the camera and has
experience using it
 No Drones
 Angela feels they may be a dangerous

24. Proof of Primary Research
 Interview with Angela Ragland
 Sponsorship/Marketing Director

25. Proof of Secondary Research
 History. Retrieved May 31, 2016, from
http://www.tristatefair.com/p/the-expo/147

26. Note to Audience
 All statistics are in reference to the 2015
Social Media & Online Advertising Report by
Noise New Media