The document discusses tourism clusters in Toronto and issues affecting tourism. Tourism Toronto is increasing its marketing efforts through newspaper inserts and portraying Toronto as creative and adventurous to attract more U.S. visitors following a record low in visits in 2008. Toronto will also host several conferences that are expected to bring $26 million to the city. The Ontario government is investing $30 million to promote tourism throughout Canada, the U.S. and overseas.

1. Toronto Tourism Cluster GTA Cluster Members Tourism Toronto Ontario Tourism Marketing Partnership Corporation Canadian Tourism Commission City of Toronto

2. Toronto Tourism Cluster Support Structures City of Toronto http://www.toronto.ca/ Ontario Government http://www.gov.on.ca/ Tourism Toronto http://www.torontotourism.com/visitor/HomePage.htm

3. Toronto Tourism Cluster Activities and Marketing Activities Tourism low because of travel confusion-exchange rates, travel documents, etc Problem: Lower visits from U.S. and abroad Travel from the United States hit record low in January 2008

4. Toronto Tourism Cluster Activities and Marketing Activities Tourism Toronto will partner with key players such as Ontario Tourism Marketing Partnership Corporation, the Canadian Tourism Commission and the City of Toronto Result: Tourism Toronto increasing marketing efforts with “high-impact campaigns” to attract tourism Campaigns will include full-colour inserts in newspapers in more than 25 U.S. markets, which will reach over 7 million homes Toronto portrayed as creative and adventurous city

5. Toronto Tourism Cluster Activities and Marketing Activities Toronto will also host: The American Podiatric Medical Association annual meeting in 2009 The 2011 Ontario Veterinary Medical Association conference Toronto will host The Center for Association Leadership 2009 Annual Meeting and Exposition One of the most “influential” meetings of senior executives from associations within the U.S. The three conventions will bring in $26 million for Toronto.

6. Toronto Tourism Cluster Niagara Falls Tourism Cluster Government will implement $30 million expansion plan of its tourism marketing campaigns to promote tourism throughout Canada, U.S. and overseas McGuinty government will offer: $70,000 to the Ice Wine Classic $46,500 to promote the Niagara Ice Wine Festival. Government feels this plan will allow Ontario to gain larger share of tourism market

8. Toronto Tourism Cluster Hawaii Tourism Cluster Two major competitors, ATA Airlines and Aloha Airlines, shutting down their operations Hawaii flight services may become a lot more expensive Both airlines filed for bankruptcy

9. Toronto Tourism Cluster Green Tourism-U.S. Tourism Cluster New Trend: Travellers participating in “volunteer vacationing.” People want a vacation where they can be active and “give back” to the environment, according to Travelocity.com Involves taking a trip to locations such as Africa or the Galapagos Islands and volunteering a day of your trip to helping the community

10. Toronto Tourism Cluster Tourism Cluster-Space In 2010, entreprenuers are planning on testing a “practical four-engine” rocket ship Have not released any information regarding costs or price Will allow people to go up to 200,000 feet up in the air Believed to be next big thing in the “space tourism market.”