Exhibitions and Events The Industry that Brings Buyers and Sellers Together presented by: www.iaee.com
Exhibitions and events have existed for thousands of years. <ul><li>References to fairs in the Bible. </li></ul><ul><li>Co...
Exhibitions and events serve basic business goals and needs. <ul><li>Bring buyers and sellers together </li></ul><ul><li>D...
Elements of an Exhibition/Event <ul><li>A typical exhibition may also include: </li></ul><ul><li>General learning sessions...
Exhibitions drive economic impact. Exhibition
U.S. Economic Impact <ul><li>Direct Spending = $122.31 billion </li></ul><ul><li>Direct Taxes = $21.4 billion </li></ul><u...
More Than 13,000 Exhibitions <ul><li>According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition i...
Business-to-business Exhibitions <ul><li>Source: 3 rd  Annual CEIR Index </li></ul>
The Places to Be <ul><li>Source:  Tradeshow Week  and Reed Business Information “Tradeshow Industry Outlook”   </li></ul>S...
The Global Picture in 2008 Source:  Meetings & Conventions  magazine’s “2006 International Meeting Planner Survey” 9% 6% A...
Technology is enriching the exhibition and event experience. <ul><li>Technologies now allow attendees and exhibitors to sc...
Nothing rivals the power of face-to-face. <ul><li>There is obviously something powerful that makes all of us crave the  fa...
Upcoming SlideShare
Loading in …5
×

IAEE Industry Overview Presentation

940 views

Published on

IAEE Industry Overview Presentation 2008

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
940
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
56
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • IAEE Industry Overview Presentation

    1. 1. Exhibitions and Events The Industry that Brings Buyers and Sellers Together presented by: www.iaee.com
    2. 2. Exhibitions and events have existed for thousands of years. <ul><li>References to fairs in the Bible. </li></ul><ul><li>Connections between fairs and holy days. </li></ul><ul><li>Fairs educate the public. </li></ul><ul><li>Fairs continue to evolve. </li></ul>
    3. 3. Exhibitions and events serve basic business goals and needs. <ul><li>Bring buyers and sellers together </li></ul><ul><li>Display products/services </li></ul><ul><li>Educate </li></ul><ul><li>Networking </li></ul>Meet See Learn Discuss Buy/Sell EXPERIENCE
    4. 4. Elements of an Exhibition/Event <ul><li>A typical exhibition may also include: </li></ul><ul><li>General learning sessions </li></ul><ul><li>Receptions </li></ul><ul><li>Awards presentations </li></ul><ul><li>Industry keynote speech </li></ul><ul><li>Workshop education sessions </li></ul><ul><li>Board of Directors and other committee meetings </li></ul><ul><li>Recreational activities such as golf and tennis </li></ul>
    5. 5. Exhibitions drive economic impact. Exhibition
    6. 6. U.S. Economic Impact <ul><li>Direct Spending = $122.31 billion </li></ul><ul><li>Direct Taxes = $21.4 billion </li></ul><ul><li>Direct Employment = 1.71 million jobs </li></ul>Source: 2005 Economic Impact Study released by the Convention Industry Council
    7. 7. More Than 13,000 Exhibitions <ul><li>According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition industry research organization, the exhibition industry comprises 11 key industry sectors. </li></ul><ul><li>The basis for this universe is the Exhibition Industry Census, which catalogued over 13,000 events with at least 3,000 net square feet of exhibit space. Approximately 10,000 events are business-to-business exhibitions and the remaining 3,000+ events are business-to-consumer shows. </li></ul>
    8. 8. Business-to-business Exhibitions <ul><li>Source: 3 rd Annual CEIR Index </li></ul>
    9. 9. The Places to Be <ul><li>Source: Tradeshow Week and Reed Business Information “Tradeshow Industry Outlook” </li></ul>San Diego, California 10 Dallas, Texas 9 Washington, D.C. 8 Boston, Massachusetts 7 Orlando, Florida 6 Atlanta, Georgia 5 Toronto, Ontario, Canada 4 New York, New York 3 Chicago, Illinois 2 Las Vegas, Nevada 1 Host City Rank
    10. 10. The Global Picture in 2008 Source: Meetings & Conventions magazine’s “2006 International Meeting Planner Survey” 9% 6% Africa 7% 7% Middle East 10% 13% Australia/New Zealand 20% 15% Central/South America 22% 26% Asia 22% 29% Caribbean/Bermuda 40% 42% Canada/Mexico 55% 50% Europe Association Planners Corporate Planners Region
    11. 11. Technology is enriching the exhibition and event experience. <ul><li>Technologies now allow attendees and exhibitors to schedule appointments in advance of the event. </li></ul><ul><li>Matchmaking software allows buyers and sellers to find each other before, during and after an event. </li></ul><ul><li>Lead retrieval programs permit exhibitors to obtain live-time demographic data about buyers who visit their booth. </li></ul><ul><li>Email marketing helps build interest and attendance. </li></ul><ul><li>Online marketing and commerce build sales. </li></ul><ul><li>Webcasts, podcasts and streaming video extend information to audiences beyond those who attend and extend the life of the show. </li></ul>
    12. 12. Nothing rivals the power of face-to-face. <ul><li>There is obviously something powerful that makes all of us crave the face-to-face experience. </li></ul><ul><li>Exhibitions are clearly the most dynamic way that buyers and sellers can communicate with each other. </li></ul>

    ×