University of Miami Sports Hall of Fame Celebrity Events

2017 UMSHoF Celebrity Fishing Tournament Page 1
Synopsis of the
7th
Annual University of Miami Sports Hall of Fame
Celebrity Fishing Tournament
Held June 23rd
and 24th
, 2017 in Islamorada, FL
University of Miami Sports Hall of Fame Fishing Tournament
7344 sw 48th St. Suite #103
Miami, FL 33155
305.667.0399

Overview Of Content
• Intro
• Demographics
• Press & Marketing Materials
• Tourist Development Council
• Tournament Media Report
• Radio Advertising
• Print Advertising
• Digital Media
• Digital Web Exposure
• Social Media Exposure
• Giving Back
• Sponsorship Information

Intro/ Purpose
The 7th
Annual University of Miami Sports Hall of Fame
Celebrity Fishing Tournament is a family, fun-filled fishing
Tournament held in the Florida Keys. In keeping with the
UMSHoF mission to recognize, showcase and celebrate the
achievements of the athletes that have brought acclaim to
the beloved University, the tournament gives anglers and
Canes fans alike the opportunity to fish alongside some of
their favorite Canes All-Stars and mingle with dozens of
celebrity participants.
The tournament has raised over $50,000 for the Habitat for
Humanity of the Upper Keys, Coastal Conservation
Association, Buonocotti Fund, UMSHoF and the Coral
Shores Baseball Booster Club.
The fishing tournament celebrated its 7th
Year on June 23rd
and 24th
at Founder’s Park. The event was a tremendous
success with over 500+ participants, many of which stayed
at the newly renovated Postcard Inn Beach Resort and
Marina as well as other Florida Keys hotels, resorts and
private rentals.
The event was a weekend in paradise filled with an offshore
& inshore fishing competition, over $17,000 in cash prizes,
auctions, raffles with kickoff and award parties with great
food, drinks, sponsor village and activities for the guests.

Demographics

Press & Marketing Materials
Below are the examples of Print Material utilized for the 2017
UMSHoF Celebrity Fishing Tournament in promotional
efforts for the Tournament and its Sponsors. Materials were
distributed locally between West Palm Beach, Miami-Dade,
Broward and Monroe counties to targeted markets as well as
mass mailed and digitally sent to the tournament database.
Press and Marketing Materials Include:
Posters, Flyers/Postcards, Mailings, Banners with Sponsor
Logos, Entry Forms, Souvenir Tournament Books, Emails,
and Press Releases
Poster
Business Cards

Flyer/Postcard
Tournament Banners

Entry Forms
Tournament Book- Schedule of Events, Host Spotlight,
Center Spread Logo, Front Cover

Press Releases
Pre-Event

Post-Event

Support from the
Monroe County Tourist Development Council
Monroe County Tourist Development Council Publicity Included:
TDC Logo - Included in national and local print advertising, TV Ads, digital advertising, collateral
material, banners, email blasts and on the tournament web site
Tournament Book- Logo on Cover, a Full Page Ad, logo in Sponsor Page, a specific Division in the
Tournament listed on the Awards Page, along with Islamorada Hotel Listing ½ Page Ad
Credit – Credit given in all Radio advertisements and press releases

Media Report:
The media coverage of this year’s tournament includes printed materials
such as, radio advertising, local and national newspapers and magazines,
emails to direct audience, digital website exposure as well as social media
platforms.
Total Estimated Media Exposure: 82,055,193
Name of Publication Type Exposure/ Reach Dates/ Issues
790 Sports Talk Radio The Ticket Show Sports
Talk
3 Weeks Prior Event-
June 2017
All Canes UM Sports
Magazine
Catalog & Email 90,000
Digital & Printed
May & June 2017
Big Game Fishing Journal Magazine 1,280,270 digital
35,000 printed
May 2017
Caribee Boat Sales Catalog & Email 2,400 digital May 2017
Coastal Angler Magazine 250,000 (10,000 at 250
distribution points along
Key Largo- Key West)
May & June 2017
Hurricane Magazine Magazine 5,000
Segment in Magazine
June & July 2017
Insider Fishing Report Television Tournament Spotlight
Episode
June 2017
Keys Life Magazine Magazine 250,000 May & June 2017
Kiss 99.9 Country Radio Dina B Show
Weekdays7PM-12AM
2 Weeks Prior Event-
June 2017
Miami Community
Newspapers
Newspaper 34,400 Coral Gables
34,400 Pinecrest
June 2017
Sun 103.1 Radio 10,500 Weekly Listeners 2 Weeks Prior Event-
June 2017
Thunder Radio/ Sun 103.1 Radio 593,400 Weekly Listeners 2 Weeks Prior Event-
June 2017
Weekly Fisherman Radio Saturday Morning 1,500 2 Weeks Prior Event-
June 2017

Radio Advertising
Radio audience size continues to increase according to National
Surveys which is why we have increased our exposure. Included in
the Marketing Strategy for 2017, were advertisement in popular
local radio stations in West Palm Beach, Miami-Dade, Broward &
Monroe counties.

Print Media
Big Game Fishing Journal
Coastal Angler

Hurricane Magazine

Keys Life

Miami Community Newspapers

Digital Media
All Canes: UM Sports Store
Sent 3 eblasts to 30,000 people each time

Caribee Boat Sales: Presenting Sponsor
Sent 1 eblasts to 2,400 people
Digital Web Exposure
Part of the Marketing Campaign for the 2017 tournament
was to reach out to anglers via major social portals and
websites that notify their followers about events.
The Overall Website Exposure was a total of 79,408,414

Name of Digital Portal Type Traffic Exposure
790 “The Ticket” Sports Talk Radio & Website 12,760
All At Sea Website 10,990
All Events.In Website 2,800,000
Boat Nation Website 5,000
Cyber Angler Website 1,701,027
Event Brite Website 34,060,000
Event Bu Website 1,750,000
Fish Track Website 72,180
Fin & Field Website 5,000
FLA-Keys.com Website 34,310
FL-Keys-Vacation.com Website 32,805
Fishing Wire Website 331,942
Hero Sports Website 154,070
In the Bite Website 9,430
Islamorada TDC Chamber Website 5,000
Keys Lodging Website 5,000
Miami Community Newspaper Newspaper & Website 23,760
Miami Herald Newspaper & Website 10,200,000
Miami Tonight Website 2,560
Palm Beach Post Website 2,670,000
Social Miami Website 6,950
Soul of Miami Website 5,000
Sun 103.1 Radio & Website 5,000
Sun Sentinel Newspaper & Website 5,000
The Ocean View Inn & Sports
Pub
Website 5,000
Tockify.com Website 290,630
University of Miami Veritas Newspaper & Website 5,000
Digital Website Media Exposure Continued…

790 Sports Talk
All At Sea
All Events.In
Boat Nation
Cyber Angler
Event Brite
Event Bu

Fin & Field
Fishing Wire
Fish Track
FLA-Keys.com
FL- Keys- Vacation

Hero Sports
In The Bite
Islamorada TDC
Keys Lodging
Miami Herald

Miami Community
Newspaper
Miami Tonight
Palm Beach Post
Social Miami

Soul of Miami Sun 103.1
Sun Sentinel
Tockify.com
The OceanView Inn
& Sports Pub

UM Veritas

Social Media
Instagram
Increased Followers by 100%
Facebook
Increased Followers by 65%
Social Media Exposure of Canesfish by Influencers
Overall Exposure on Social Media Portals: 52,509
Overall Impressions/ Views: 30,648
Overall Engagement: 1,756
Estimated Additional Exposure in Angler Community Followers: 3,010
Name of Network Type Reach of
Post
Followers Dates: Post & Pre
Event
Islamorada Beer Instagram &
Facebook
240 10,900 June 23rd (Event Day)
Miami Community News Linked In 146 1,202 July 21st (Post Event)
Postcard Inn Beach
Resort & Marina
Instagram &
Facebook
121 2,772 June 20th (Pre-Event)
Warbird Fishing Gear Instagram &
Facebook
141 2,221 June 23rd (Event Day)

Giving Back
UMSHoF Celebrity Tournament Commitment to Giving Back
Proceeds go directly to the University of Miami Sports Hall of Fame, Habitat for Humanity of the
Upper Keys, Coastal Conservation Association and the Coral Shores Baseball Booster Club.
The University of Miami Sports Hall of Fame is proud to have donated to all its various charities, over:
$175,000
Your support helps us to achieve our goal of giving back to those worthy organizations that provide education and
support to the community and conservation.

Sponsorship
If you are interested in joining the party and would like a Sponsorship Kit for the
8th Annual UMSHoF Celebrity Fishing Tournament
June 2018
Please reach out to the Directors at:
Judy Layne
Director of UMSHoF Celebrity Fishing Tournament
E: judy@canesfish.com P: (305) 667-0399
www.CanesFish.com
Alexis Dawson
Assistant Director of UMSHoF Celebrity Fishing Tournament
E: alexis@canesfish.com P: (305) 667-0399
www.CanesFish.com

University of Miami Sports Hall of Fame Celebrity Events

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