Seth Godin argues that tribes are groups connected by a shared interest and leader. Leaders are able to create movements by challenging the status quo and connecting people, as opposed to managers who maintain existing processes. Godin uses the example of a balloon factory representing resistance to change, with leaders acting as unicorns to disrupt the normal flow. While change used to require large movements, the internet now allows micromovements through connected media tribes. Godin encourages overcoming fears of failure or criticism to become a leader that can create change.

1. TRIBES
BY: SETH GODIN
Scott Roger & Shannon DePaul

2. About Seth Godin
- Author and marketing
consultant
- Attended Tufts
University (Class of
1979) with a degree in
Philosophy & Computer
Science.
- Completed MBA at
Stanford Graduate
School of Business („83-
‟86)
- http://www.sethgodin.co
m/sg/bio.asp

3. What is a Tribe
• “A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea”(1)
• Tribes as described by Godin need a shared interest, a
way to communicate, and most importantly leadership.

4. Leadership
• Leaders create movements. “A movement is thrilling. It‟s
the work of many people all connected, all seeking
something better” (5).
• Leaders make things happen and challenge the status quo.
• Tribes want leadership and connection

5. Godin‟s theory:

6. Leadership is not Management
• Managers are not necessarily leaders
• http://www.youtube.com/watch?v=8NPzLBSBzPI
• The distinction between managers and leaders is that
leaders create new processes and create change while
challenging the status quo.
• “Management is about manipulating resources to get a
known job done…Managers manage a process they‟ve
seen before”(15)

7. The Balloon Factory and Unicorn
• Godin uses the example of a balloon factory to explain the
status quo:
• Employees are afraid of change in their environment and are
persistent and resistant.
• The unicorn represents the leader, who can disrupt the
normal flow of work at the factory, because they want to
create change.

8. Micromovement and the Web
• Tribes are now media channels that are connected.
Today, your movements do not have to be large.
• “The Web connects people. That‟s what it does. And
movements take connected people and makes change.”
• Create a manifesto
• Make it easy for your followers to connect with you and one another
• Track your progress (public so followers can see)

9. Core Fears
• Godin challenges reasons why we don‟t lead.
• Fear of failure
• Fear of criticism
• Fears of apathy
• Fears of discontent
• Fear of the status quo
http://www.youtube.com/watch?v=Ot1Ahvjo8vI
“The only thing holding you back from being the kind of person who
changes things is this: lack of faith. Faith that you can do it. Faith
that it‟s work doing. Faith that failure won‟t destroy you” (71).