This document summarizes key lessons from Seth Godin's book Tribes. It outlines 6 lessons: 1) Believe in what you do, 2) Create a movement, 3) Failure isn't fatal, 4) Seek criticism and persist, 5) Listen, and 6) Take no credit. Godin's approach is to build a connection between a leader and tribe through a shared narrative and idea. Critics should be accepted and failure isn't the end, but an opportunity to learn and improve on the path to success. The goal is the mission and idea, not personal credit or glory.

1. KEY LESSONS
FROM
SETH
GODIN’S
TRIBES

2. “A tribe is a group of
people connected to one
another, connected to a
leader and connected to
an idea.”

4. 6 Key
Lessons
Learned

5. BELIEVE IN
WHAT YOU
DO

8. Stick to your dream for a long time. Long enough
that the critics realize that you’re going to get there
one way or the other ….. So they Follow !!

10. He always
believed in
what he did !

11. Create a
Movement

12. Build a Connection between
the Leader and the Tribe

13. A narrative that tells a Story about who we are
and the future we are trying to build

14. Have something to do
Fewer the Limits, the Better.

15. He created a
Movement !

16. Failure
isn’t Fatal

17. The Secret is
realizing that
Failure isn’t Fatal

18. The Desire to Fail
on the way to
reaching a bigger
goal is the untold
Secret of Success.

19. He never
considered
failure as fatal !

20. Seek Criticism
& Persist

21. Side effects of Criticism is
that you feel bad.
Weigh the bad feelings
versus the benefits.

22. The yin and yang are clear: Without people pushing you
against your quest to do something worth talking about, it’s
unlikely to be worth the journey. Persist.

23. Ask yourself : “How can I create
something that
critics will criticize.

24. He always
accepted criticism
with a Smile !

25. Listen

26. Value what you
hear but take
decisions even if
it contradicts the
very people you
listened to.

27. People want to be
sure that you hear
what they said. They
are less focused on
whether or not you do
what they said.

28. He always
listened !

29. Take no
Credit

30. Real leaders
don’t care about
receiving credit.
They care about
their duty.

31. If its about your mission,
about spreading faith,
not only do you not care
about the credit, you
actually want other
people to take the credit.

32. She never
took any
credit !

33. 1. Believe in what you do
2.Create a Movement
3. Failure isn’t fatal
4.Seek criticism and Persist
5. Listen
6. Take no Credit
Let’s Recap

34. THANK YOU !!

35. OUR TRIBAL LEADER
Prof. Sameer Mathur
Ph.D. Carnegie Mellon
www.mbaskills.in
Our Tribe:
Akshat | Ankit | Fern | Mehandi | Shubhanka |Aratrika

36. Watch the video at the following
URL:http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?language=en

37. References
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