Social at JCPenney: Conversation-led marketing, presented by Sean RyanSocialMedia.org
In his Brands-Only Summit presentation, JCPenney's Sean Ryan explains how they've leveraged social conversation to tell their brand story in the wake of change.
He shares examples from their recent social media campaigns including the 2014 Olympics and the Super Bowl.
2012 ai dallasintegrating social media into your effort[1]Lynne Wester
This document provides guidance on integrating social media into fundraising efforts. It outlines key steps including self-reflection to define goals and audiences, creating a social media plan addressing multiple platforms, and bringing the various elements together into an integrated strategy. Tips are provided on social media tools like Facebook, Twitter, YouTube, and Foursquare and how to use them for donor engagement, campaign promotion, and measuring success. Staffing models for managing social media are also briefly discussed.
This document discusses engaging millennials as donors. It defines millennials as those born between 1981-1996 who are now aged 18-34. Some key traits of millennials noted are that they think globally, value diversity and inclusion, grew up with busy schedules, are digital natives, and want to make a positive impact. The document provides suggestions for how nonprofit organizations can engage millennials through affinity groups, junior boards, giving them ownership and responsibility for projects, using social media for relationship building, and clearly connecting donations to projects and impacts.
Social Media: Opening Business Opportunities for WomenAndrea Vahl
This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013. I talked about ways that women (and really anyone) can use social media to connect to people, forge new joint ventures, and grow your business.
Change Is Not The Same As Having a Facebook PageEmpatico
This was a 7 minute presentation I gave at the Vermont Business Expo. We had 7 people talking about change, 7 minute presentations each. Mine was about managing the ever-changing world of social media.
Causes is a platform that enables non-profits to build communities and fundraise on Facebook. It was founded by Joe Green, Sean Parker, and Peter Thiel and has helped raise $35 million for thousands of non-profits since 2007. Causes has over 17,000 non-profit partners and allows donations to be made to any U.S. 501(c)(3) organization. The platform provides tools for non-profits to promote their cause, recruit supporters, do multi-channel outreach, and download donor information.
Social at JCPenney: Conversation-led marketing, presented by Sean RyanSocialMedia.org
In his Brands-Only Summit presentation, JCPenney's Sean Ryan explains how they've leveraged social conversation to tell their brand story in the wake of change.
He shares examples from their recent social media campaigns including the 2014 Olympics and the Super Bowl.
2012 ai dallasintegrating social media into your effort[1]Lynne Wester
This document provides guidance on integrating social media into fundraising efforts. It outlines key steps including self-reflection to define goals and audiences, creating a social media plan addressing multiple platforms, and bringing the various elements together into an integrated strategy. Tips are provided on social media tools like Facebook, Twitter, YouTube, and Foursquare and how to use them for donor engagement, campaign promotion, and measuring success. Staffing models for managing social media are also briefly discussed.
This document discusses engaging millennials as donors. It defines millennials as those born between 1981-1996 who are now aged 18-34. Some key traits of millennials noted are that they think globally, value diversity and inclusion, grew up with busy schedules, are digital natives, and want to make a positive impact. The document provides suggestions for how nonprofit organizations can engage millennials through affinity groups, junior boards, giving them ownership and responsibility for projects, using social media for relationship building, and clearly connecting donations to projects and impacts.
Social Media: Opening Business Opportunities for WomenAndrea Vahl
This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013. I talked about ways that women (and really anyone) can use social media to connect to people, forge new joint ventures, and grow your business.
Change Is Not The Same As Having a Facebook PageEmpatico
This was a 7 minute presentation I gave at the Vermont Business Expo. We had 7 people talking about change, 7 minute presentations each. Mine was about managing the ever-changing world of social media.
Causes is a platform that enables non-profits to build communities and fundraise on Facebook. It was founded by Joe Green, Sean Parker, and Peter Thiel and has helped raise $35 million for thousands of non-profits since 2007. Causes has over 17,000 non-profit partners and allows donations to be made to any U.S. 501(c)(3) organization. The platform provides tools for non-profits to promote their cause, recruit supporters, do multi-channel outreach, and download donor information.
This document discusses how cultural institutions can better utilize social media to engage broader audiences. It recommends that institutions start conversations online, collaborate with audiences, and participate in social networks to build reputation. By observing audiences, facilitating discussions, and energizing participation, institutions can direct conversations and activate audiences. This will help create leverage outside traditional art lovers and allow institutions to reach people during their daily social media routines.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
The document discusses empowering youth to engage with the UN in a meaningful way. It suggests connecting youth to real issues through personal stories and facilitating fundraising and competition between schools. Youth would be motivated by social recognition and resume-building experiences from creating projects to help other youth. The goal is to ignite change by directly connecting youth to those they help and empowering their voices as agents of change.
ArtHaus is a small non-profit youth art organization in Central Florida dedicated to enhancing arts education in local schools and communities. They do this through student art exhibitions, visual arts programs, and promoting cultural enrichment. The organization believes in the value of art education and its ability to transform the community. The social media presence needs improvement, with only sporadic posting on Facebook and an outdated website. Objectives are to inform the local community about upcoming events and classes through increased posting.
Business Owners are excited about Pinterest, which is now the #3 Social Media Platform. This presentation gives some insight into target markets, and focuses on providing Business Owners with idea generation for how this marketing tool can be used in their business. Think like a consumer & be transparent..Your customers will appreciate it.
The presentation was given to the Greensboro Small Business Meetup. www.Meetup.com/Greensboro-Small-Biz
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your C...FeverBee Limited
NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.
Short PowerPoint from my recent keynote at the LA Rotary Club, the 5th oldest Rotary in the nation. Begins with a quick review of "why social media" and then transitions into five tips for effective social media marketing.
This document discusses different types of communities and why companies engage with communities. It defines communities as groups of people who share common interests, beliefs or goals. Companies set up communities to get customer feedback, encourage collaboration, develop advocates and build brand loyalty. The role of a community manager is discussed, including facilitating participation, monitoring content, evangelism and helping the community evolve. Guiding principles for communities include being excellent to each other, letting the community own itself, and having fun.
This document provides information about various social media tools and strategies for using them effectively. It discusses how social media has changed communication by making it more two-way and trust-based. Experts recommend using social media to build credibility and show your humanity. Key tools mentioned include blogs, Twitter, Facebook, LinkedIn, and Creative Commons media. The document ends by announcing some local social media events.
Sector 3.0_A few ways to build awarenessfor fundraising target groups_Azadi_S...Sektor 3.0
This document discusses building awareness for fundraising target groups through crowdfunding. It provides examples of successful crowdfunding campaigns that raised hundreds of thousands of dollars through social media outreach and securing influencers. The document notes that online giving is becoming the primary way donors contribute and that mobile devices are increasingly the preferred way to make donations. It emphasizes designing fundraising experiences and pages for both web and mobile to ensure they are simple, visual, and transparent about how donations will be used.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
These slides were created for a presentation and conversation with the Next Generation course of Institute for Philanthropy; presented in London, UK, on June 13, 2010 by Amy Sample Ward.
The document discusses how a social media service called The Social Media Guy can help small businesses with their social media presence. It explains that social media is a low-cost way for small businesses to attract customers and build connections. However, managing social media can be time-consuming. The Social Media Guy's service takes over the hassle of creating and updating Facebook and LinkedIn pages so businesses can focus on their core operations. It provides two payment plan options - a basic $25 per week plan and a premium $50 per week plan - with different levels of social media monitoring, engagement and page updates.
Wendy's social media case study, presented by Brandon RhotenSocialMedia.org
In his Brands-Only Summit presentation, Wendy's Brandon Rhoten talks about how they convinced a multi-billion dollar system to embrace digital and social media marketing.
He shares their overall social media strategy, brand voice and tone, and how they work mobile into the marketing equation.
If you try to build community, will they come?Daniel Lee
The document discusses various case studies of online and offline communities and what factors contribute to their success. It analyzes communities like Product Hunt, Reddit, Alcoholics Anonymous, NextDoor, and Houzz. Some key factors that contribute to strong communities are having ways for users to connect through shared interests, goals, or locations; gamification features that satisfy social, informational, and achievement motivations; and continuous new content to engage users. The document also identifies weaknesses in some communities like how NextDoor and Houzz could improve connection between users and making services or content more actionable. It concludes with tactics for initially building a community through word-of-mouth and influencers before scaling connection features.
This document discusses how cultural institutions can better engage audiences through social media. It argues that traditional marketing tactics are no longer sufficient, and that institutions must listen to audiences and start conversations online. It provides examples of how museums, theaters, and other cultural organizations have successfully used social media for collaboration, participation, and building reputation. Key recommendations include observing audiences, facilitating conversations, interacting and participating to energize audiences, and empowering audiences as co-producers of content. The overall message is that cultural institutions should embrace social media to create a broader and more engaged audience.
This document outlines Manton's Process for getting people involved in community decision making. Manton's Process uses techniques like Budget Bingo and tailoring approaches to different voter groups to increase voter turnout above the national average. Through engaging the community, trust between the public sector and residents has increased over time, with more people feeling they can influence decisions and that their area is improving as a result of participatory budgeting.
PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio
This document discusses the privacy and security risks of oversharing personal information on social media. It notes that many Facebook users share too much private information like when they are away from home, which could reveal to burglars when a home is empty. It also warns against posting photos of partying or drinking that could hurt job prospects. The document gives an example of how the wife of an MI6 chief revealed too much about their family life and activities through her public Facebook profile. Overall, it cautions that oversharing on social media can unintentionally make one a target for crime or damage their reputation.
The document discusses several incidents from 2006-2009 highlighting the dangers of social media use among young adults. A few examples include a 15-year-old girl being arrested for threats on Facebook, high school students being suspended for underage drinking photos on Facebook, viruses spreading through Facebook tricking users, a 14-year-old girl engaging in sexual acts with a 38-year-old man she met on MySpace, and a 13-year-old girl committing suicide after cyberbullying on MySpace. The document cautions that none of the headlines mentioned have positive outcomes and all individuals suffered in some way.
This document discusses how cultural institutions can better utilize social media to engage broader audiences. It recommends that institutions start conversations online, collaborate with audiences, and participate in social networks to build reputation. By observing audiences, facilitating discussions, and energizing participation, institutions can direct conversations and activate audiences. This will help create leverage outside traditional art lovers and allow institutions to reach people during their daily social media routines.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
The document discusses empowering youth to engage with the UN in a meaningful way. It suggests connecting youth to real issues through personal stories and facilitating fundraising and competition between schools. Youth would be motivated by social recognition and resume-building experiences from creating projects to help other youth. The goal is to ignite change by directly connecting youth to those they help and empowering their voices as agents of change.
ArtHaus is a small non-profit youth art organization in Central Florida dedicated to enhancing arts education in local schools and communities. They do this through student art exhibitions, visual arts programs, and promoting cultural enrichment. The organization believes in the value of art education and its ability to transform the community. The social media presence needs improvement, with only sporadic posting on Facebook and an outdated website. Objectives are to inform the local community about upcoming events and classes through increased posting.
Business Owners are excited about Pinterest, which is now the #3 Social Media Platform. This presentation gives some insight into target markets, and focuses on providing Business Owners with idea generation for how this marketing tool can be used in their business. Think like a consumer & be transparent..Your customers will appreciate it.
The presentation was given to the Greensboro Small Business Meetup. www.Meetup.com/Greensboro-Small-Biz
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your C...FeverBee Limited
NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.
Short PowerPoint from my recent keynote at the LA Rotary Club, the 5th oldest Rotary in the nation. Begins with a quick review of "why social media" and then transitions into five tips for effective social media marketing.
This document discusses different types of communities and why companies engage with communities. It defines communities as groups of people who share common interests, beliefs or goals. Companies set up communities to get customer feedback, encourage collaboration, develop advocates and build brand loyalty. The role of a community manager is discussed, including facilitating participation, monitoring content, evangelism and helping the community evolve. Guiding principles for communities include being excellent to each other, letting the community own itself, and having fun.
This document provides information about various social media tools and strategies for using them effectively. It discusses how social media has changed communication by making it more two-way and trust-based. Experts recommend using social media to build credibility and show your humanity. Key tools mentioned include blogs, Twitter, Facebook, LinkedIn, and Creative Commons media. The document ends by announcing some local social media events.
Sector 3.0_A few ways to build awarenessfor fundraising target groups_Azadi_S...Sektor 3.0
This document discusses building awareness for fundraising target groups through crowdfunding. It provides examples of successful crowdfunding campaigns that raised hundreds of thousands of dollars through social media outreach and securing influencers. The document notes that online giving is becoming the primary way donors contribute and that mobile devices are increasingly the preferred way to make donations. It emphasizes designing fundraising experiences and pages for both web and mobile to ensure they are simple, visual, and transparent about how donations will be used.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
These slides were created for a presentation and conversation with the Next Generation course of Institute for Philanthropy; presented in London, UK, on June 13, 2010 by Amy Sample Ward.
The document discusses how a social media service called The Social Media Guy can help small businesses with their social media presence. It explains that social media is a low-cost way for small businesses to attract customers and build connections. However, managing social media can be time-consuming. The Social Media Guy's service takes over the hassle of creating and updating Facebook and LinkedIn pages so businesses can focus on their core operations. It provides two payment plan options - a basic $25 per week plan and a premium $50 per week plan - with different levels of social media monitoring, engagement and page updates.
Wendy's social media case study, presented by Brandon RhotenSocialMedia.org
In his Brands-Only Summit presentation, Wendy's Brandon Rhoten talks about how they convinced a multi-billion dollar system to embrace digital and social media marketing.
He shares their overall social media strategy, brand voice and tone, and how they work mobile into the marketing equation.
If you try to build community, will they come?Daniel Lee
The document discusses various case studies of online and offline communities and what factors contribute to their success. It analyzes communities like Product Hunt, Reddit, Alcoholics Anonymous, NextDoor, and Houzz. Some key factors that contribute to strong communities are having ways for users to connect through shared interests, goals, or locations; gamification features that satisfy social, informational, and achievement motivations; and continuous new content to engage users. The document also identifies weaknesses in some communities like how NextDoor and Houzz could improve connection between users and making services or content more actionable. It concludes with tactics for initially building a community through word-of-mouth and influencers before scaling connection features.
This document discusses how cultural institutions can better engage audiences through social media. It argues that traditional marketing tactics are no longer sufficient, and that institutions must listen to audiences and start conversations online. It provides examples of how museums, theaters, and other cultural organizations have successfully used social media for collaboration, participation, and building reputation. Key recommendations include observing audiences, facilitating conversations, interacting and participating to energize audiences, and empowering audiences as co-producers of content. The overall message is that cultural institutions should embrace social media to create a broader and more engaged audience.
This document outlines Manton's Process for getting people involved in community decision making. Manton's Process uses techniques like Budget Bingo and tailoring approaches to different voter groups to increase voter turnout above the national average. Through engaging the community, trust between the public sector and residents has increased over time, with more people feeling they can influence decisions and that their area is improving as a result of participatory budgeting.
PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio
This document discusses the privacy and security risks of oversharing personal information on social media. It notes that many Facebook users share too much private information like when they are away from home, which could reveal to burglars when a home is empty. It also warns against posting photos of partying or drinking that could hurt job prospects. The document gives an example of how the wife of an MI6 chief revealed too much about their family life and activities through her public Facebook profile. Overall, it cautions that oversharing on social media can unintentionally make one a target for crime or damage their reputation.
The document discusses several incidents from 2006-2009 highlighting the dangers of social media use among young adults. A few examples include a 15-year-old girl being arrested for threats on Facebook, high school students being suspended for underage drinking photos on Facebook, viruses spreading through Facebook tricking users, a 14-year-old girl engaging in sexual acts with a 38-year-old man she met on MySpace, and a 13-year-old girl committing suicide after cyberbullying on MySpace. The document cautions that none of the headlines mentioned have positive outcomes and all individuals suffered in some way.
FILM 260 - Social Media: The Dangers of Over Sharing Emma Irwin
Social media oversharing can have negative consequences. It involves posting private or embarrassing information online. Some risks of oversharing include stalking if precise locations are disclosed, burglaries if posts reveal when a home is unoccupied, and lost jobs or opportunities if employers find unprofessional content. Oversharing can also enable cyberbullying and contribute to relationship issues like divorce. Anything posted online can have permanent effects, so users should be careful about what they share publicly.
The document discusses dangers of internet use and lessons taught at a school to promote safe internet practices. Various teachers addressed the topic in different classes, and the school used its Facebook group to share news and warnings about online threats. Students participated in workshops on topics like mobile phone safety and internet privacy. As a final exam project, former first grade students observed changes to their Facebook privacy settings after a workshop, and answered questions about online habits, strange emails, and internet addiction. The school also used an online platform to conduct questionnaires and tests related to internet topics.
The Internet - social in particular - is full of ways to put ourselves in danger. Check this out and learn how to stay safe on social media.
This is the slideshow of my talk during the Manila Social Media Day 2013.
Facebook is a highly popular social media platform with over 750 million active users that allows users to connect with friends, share updates and photos, and find old friends online. However, critics argue that Facebook poses some dangers as it shares user information with advertisers, lacks sufficient customer support and privacy controls, and can damage users' images during job hunting or relationships if overshared, as Facebook privacy settings sometimes change without notification. Overall, while social media like Facebook can be addictive, users should be aware of potential privacy and identity risks so they can take steps to minimize hazards.
How can churches and ministries use social networking to accomplish the goals of ministry and mentoring? This slide show presents an Acts 2:42 model of social networking for ministry and a 2 Timothy 3:10-11 Model of social networking for mentoring.
Social Media in the Philippines: The Rise of Purpose Driven Social "Personal"...Janette Toral
Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding principles observed when using social media to spread the word.
This presentation lists the many dangers of Facebook including malware attacks, social media scams, phishing attacks, and Facebook addiction to name a few. It also helps you understand how you can avoid these dangers.
Social media has had both positive and negative impacts on youth. It allows worldwide connectivity and real-time information sharing but can also endanger face-to-face connections. While social media sites foster common interests and free advertising, they also pose risks like cyberbullying, identity theft, and excessive time wasted online. The first social media site, called a computerized bulletin board system, was created in 1978 by computer hobbyists Ward Christensen and Randy Suess to share information with friends.
The number of teenagers that use Social Networking Sites (SNS) are growing in numbers. What parents don't know is that the more they pay little attention to their children's SNS, the more they're risking the safety of their children.
The document discusses using social media for ministry purposes. It explains that social media should be used to share God's story and further ministry goals, not for technology's sake. It then provides examples of how a church called CCF has utilized various social media platforms like blogs, social networks and video to engage different demographics and further various aspects of ministry like teaching, events and fundraising. It concludes by discussing best practices for developing an organizational social media strategy and governance structure to maximize ministry impact through social media.
This document promotes the creation of Haiku Deck presentations on SlideShare and includes photos credited to various photographers. It encourages the viewer to get started making their own Haiku Deck presentation by providing a link to do so. The document aims to inspire the viewer to try out Haiku Deck's presentation software.
Cyberhate Workshop: How Young People Use Social Media by Youth Cymruwilliamsm7
The document discusses how young people use social media and their online behavior. It notes that most young people aged 16-24 use social media networks and those aged 12-15 spend double the time on social media than adults. While online, young people access support, explore their identity, develop skills, and share information in real time. The document raises questions about ensuring young people's rights to privacy, safety, education, and health are protected in a digital world. It provides resources for organizations working with young people.
Responsible Use of Social Media in the PhilippinesWoManila
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that the improvements in air quality were temporary and pollution levels rose back to pre-pandemic levels as restrictions eased and activity increased again.
The document discusses several dangers of social media use including illusions of security, privacy and safety when posting online. It notes social media can negatively impact employment opportunities, productivity and academic performance. Additionally, the document warns of risks like cyberbullying, social isolation and poor mental health associated with excessive social media use.
Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information
From awareness to stewardship, how to use social media to augment & improve your fundraising.
Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
The document describes the work of EVENTR and its founder Sammy Simpson in developing innovative social media and experiential marketing ideas. Some of the ideas discussed include Ear Groupie, a location-based music service; a Second Life concert; helping promote a festival in Japan on social media; and a digital outdoor advertising campaign that displayed the current song on the radio station. The document emphasizes EVENTR's focus on pioneering social media, experiential events, and creating original ideas to connect people.
Finding The Social In Fundraising: AFP Northern New England Keynote AddressDebra Askanase
This document discusses how different generations prefer to engage with nonprofit organizations and how organizations can utilize social media for fundraising. It notes that millennials and Gen X are more interested in volunteering and social sharing over monetary donations compared to older generations. Additionally, people are more likely to donate if they can directly see the impact of their donation. Successful social media fundraising campaigns utilize visual content, storytelling, peer influence, and showing the tangible impact of donations. The document encourages nonprofits to embrace new technologies, be transparent about impact, and cultivate millennial donors to meet current and future donor expectations.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
FRACTURED AUDIENCE - Power to the Pixel presentation 2008Alex Johnson
15 minute presentation I gave on how to find & appeal to fractured audience, at Power to the Pixel 2008, a digital distribution & film innovation forum
http://powertothepixel.com/ For the video please go to http://workbookproject.com/category/motive/
This document discusses using social networks and modern technology for HIV prevention. It notes that social media and mobile technologies could help revolutionize HIV prevention efforts. It examines how various social media tools like social networks, commenting, and rating can help connect people, engage in conversations, and spread information online. The document provides statistics on internet and social media use among different age groups to demonstrate the potential reach. It advocates for using social media to listen, learn from others, collaborate, and create discussions to support HIV prevention goals.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
This document discusses the emerging trends in social media and how it is transforming marketing. It provides examples of how an individual named RightClick used social media like MySpace to build an online brand and music review blog. RightClick engaged fans on these platforms, driving traffic to share and discuss music. This participation established RightClick as an influencer and opened opportunities to become commercially involved in projects like Sydus.com while also launching a personal music concierge service.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
Engaging Donors Online presented for the JCC's of North AmericaAbila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged online donors follow organizations on social media, see increased website traffic and online donations. The document provides tips for nonprofit organizations, including listening to donors, making interactions and donations easy, and providing the content donors want like impact stories and details about the organization. It emphasizes testing approaches with donors to see what resonates and tailoring content based on insights.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
Social Media, Periklis Vanikiotis, Boussias Comm.Christos Latos
The document discusses the rise of social media and how people are increasingly active producers and consumers of online content and communities. It notes that virtual communities help brands by increasing customer spending. Social networking sites have grown rapidly in users and are being courted by marketers, though brands must understand the communities to effectively engage in social media.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.
This document provides an overview of Selena Mills' professional experience and skills. She has over 10 years of experience in digital media, content creation, social media marketing, project management, and community outreach. Testimonials from previous employers and clients praise her talents, creativity, work ethic, and ability to excel at various roles and tasks.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
STT Inspiration Session: Social NetworksDeanna Zandt
This document discusses the use of social networks for organizations. It provides examples of how various organizations have used social media successfully, such as the National Wildlife Federation growing its email list and a global fundraising event called Twestival. The document also discusses metrics for measuring the success of social media campaigns and emphasizes focusing on organizational goals rather than the technologies. In summary, social networks can help organizations connect with communities, build loyalty and engage in collaborations if used strategically while maintaining editorial control.
Similar to Trendspotting: Youth, Social Media & Collaboration (20)
At this event, we will explore game mechanics and how they can be used to improve digital products, going beyond pure entertainment, to solve real world problems. This new trend is gaining in popularity and brands are reworking their digital resources. Solutions have appeared in a rich assortment of industries, including health, education, finance. Game mechanics can be used to facilitate communication, leverage common interests, create change, and locate missing persons. Some refer to this trend as serious games. Bottom-line: the use of game mechanics allow companies to solve problems, forge a stronger connection with their customers, and create a better user experience.
This document summarizes a panel discussion from the 2013 Stanford University Latino Leadership Conference on the topic of social media and leadership. The panel discussed how social media is changing definitions of leadership, the importance of culture and networks, and measuring leadership impact through network effects. Tactics mentioned for individuals include exercising leadership skills, building an online presence, curating ideas, and engaging in civic participation.
TEDxMonterey - Collective Action for RevolutionariesMargarita Quihuis
The document discusses behavior design and change. It notes that behavior change requires motivation, ability, and triggers to converge. Five steps for behavior design are outlined: choosing a behavior and metric, prototyping an intervention, measuring impact, and iterating. It is suggested to start by triggering the simplest effective behavior, like a minimum viable product. Triggers can lead to chains of behaviors. Factors like motivation, ability, and hot triggers placed in motivated people's paths are said to cause behavior change.
Stanford Peace Innovation Lab: ITBA Argentina workshop day 2Margarita Quihuis
The document provides an overview of designing interventions using behavior design and design thinking approaches. It discusses the Fogg behavior model which examines how motivation, ability and triggers influence behaviors. Participants will create a design brief, prototype a solution based on the brief, and test the prototype's effectiveness. The goal is to help participants apply a process of empathizing with users, defining problems, ideating solutions, prototyping, and testing to design interventions that influence behaviors.
Stanford Peace Innovation Lab: ITBA Argentina workshop day 1Margarita Quihuis
This document summarizes a workshop on problem identification and stakeholder analysis in Buenos Aires. The workshop goals were to establish relationships, map problems, identify stakeholders, and identify current and potential solutions. Participants discussed examples of successful initiatives in Buenos Aires and broke into groups to analyze issues like culture, voter engagement, entrepreneurship, and waste management. The groups mapped stakeholders and relationships to understand power dynamics and incentives. Workshop attendees then generated ideas to increase positive behaviors or decrease negative ones related to their issue areas. Urban waste management was selected for further stakeholder analysis.
League of Extraordinary Hispanic Ladies and Gentlemen: Corporate BoardsMargarita Quihuis
The League of Extraordinary Hispanic Ladies and Gentlemen work in concert, using the latest thinking and best practices in technology, innovation, social sciences, arts and policy to create a better world for the Hispanic community.
The document discusses the evolution of Latino leadership from Latino 1.0 to Latino 2.0. Latino 1.0 leadership was hierarchical and discouraged new ideas, while Latino 2.0 embraces change, transparency, collaboration and risk-taking. It suggests using social networks, persuasive technology and behavior modeling to help transition to Latino 2.0 leadership by leveraging people's natural tendencies to share on social media and influence each other.
Stanford Social M CONVERGE: Mass Engagement through Persuasive TechnologyMargarita Quihuis
The document discusses the concept of mass interpersonal persuasion (MIP), which uses persuasive technology and digital structures to create experiences that change attitudes and behaviors, these experiences then spread rapidly from person to person through social networks, allowing the potential to influence millions of connected people while measuring the impact. MIP leverages social factors like social facilitation, comparisons, and pressure to motivate behavior change through selecting simple target behaviors, appropriate channels, and designing for metrics and persistence.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.