This document discusses trends in information technology, including cloud computing, mobile applications, and digital marketing. Cloud computing provides on-demand access to shared computing resources over the internet and has grown rapidly in popularity. Mobile applications allow access to software from smartphones and tablets. Digital marketing utilizes various digital channels like websites, social media, email and mobile to promote products and services.

1. TRENDS IN
INFORMATION
TECHNOLOGY
Prepared By Guided By
Dhruti Prajapati Paresh Rathod
Reg No:06-0142-2013 Assistant Professor

2. Contents
 Introduction
 Cloud Computing
 Mobile Application
 Digital Marketing

3. Introduction
Over the last few years the use of information technologies in all
sectors have increased.
Advancement and application of information technology are ever
changing.
Some of trends in the information technology are as follows:
• Cloud Computing
• Mobile Application
• Digital Marketing

4. Cloud Computing
“Cloud computing is Web-based processing, whereby shared
resources, software, and information are provided
to computers and other devices (such as smart phones) on
demand over the Internet.”
The idea of the "cloud" simplifies the many network
connections and computer systems involved in online
services and resources.
It is the technology that uses the internet and central remote
servers to maintain data and applications.

5. Cloud Computing
Examples of Cloud Computing

6. Why Cloud Computing
Characteristic Cloud
Computing
Traditional
Computing
Time before
service can be
accessed
Minutes/
hours
Day/week
Capital
Expenditure
Pay as you use Fixed
Virtualized Usually sometimes
Scalability Automatic Manual
Software No need for
installation
Installation is
required

7. History
The concept was coined by John McCarthy in 1960.
One of the first movers in cloud
computing was Salesforce.com, which
in 1999 introduced the concept of
delivering enterprise applications via a
simple website.
In 2002 Amazon started Amazon Web
Services, providing services like
storage, computation and even human
intelligence.
Then came Google Docs in 2006

8. Service Models
SaaS
Software as a Service
PaaS
Platform as a Service
IaaS
Infrastructure as a Service

9. SaaS
Software as a Service
Software as a service (or SaaS) is a way of delivering applications over
the Internet – as a service.
This is the most common form of cloud computing which we see in
action.
It is a complete software offering on the cloud.
They are accessed by the customers on pay per use basis.
Ex:
No need of Hardware or Software.
SalesForce CRM, Google Apps

10. PaaS
Platform as a Service
Platform as a Service (or PaaS) provides Platform where applications
and services can be developed and hosted.
The consumer creates the software using tools and libraries from the
provider.
The provider provides the operating system, server side Scripting
environment, tools for design and development, networks, servers
storage .
Ex: Google App Engine, Window Azure (platform)

11. IaaS
Infrastructure as a Service
Provides Resources as services.
Hardware related services are provided using the
Infrastructure as a Service.
These include disk storage and virtual servers.
Ex: Amazon EC2, SQL Azure

12. Deployment Models

13. Demand for Cloud Computing
500
625
700
810
1000
1300
300
600
900
1200
1500
2012 2013 2014 2015 2016 2017
Cloud Storage Subscriber Numbers
Million
Forecast

14. Future of Cloud Computing
• It is going to be a most adopted computing model in future.
• No more frequent software updates.
• Education at our doorstep.
• Wallets will become history
• Cloud computing changed the traditional way of computing in
large extend. With the invention of more segments, we will see
our entire desktop, laptop would become invisible and we only
need lightweight devices, just to interface to the cloud computing
technology.
• All our computing and storage needs will become outsourced to
cloud environment.

15. Mobile Application
Another emerging trend within information technology
is mobile applications (software application on Smart
phone, tablet, etc.)

16. Digital Marketing
Digital marketing is a broad term that describes a set of marketing
processes that utilize all available digital channels to promote a
product or service or build a digital brand.
The channels that make up digital marketing include: Web sites,
Social media platforms, email marketing, mobile marketing, Web,
TV, SMS, and anything else with a digital foundation.

17. Internet Marketing: Digital
Marketing Trend
One of the most important trends in digital marketing is internet
marketing.
It is in fact that now a days most important component since the
majority of digital marketing activities fall within the boundaries of
Internet marketing.

18. Internet Marketing

19. Advantages & Disadvantages
Advantages Disadvantages
Cost effective Not having a physical presence
Increased ability to measure and
collect data.
Concern on internet security
Increased interactivity. Reputation can be damaged by
negative feedback
Faster response to both
marketers and the end user.
Not adopted by all people.
Internet Marketing is Available
24*7.