Trends in eCommerce 2015. Erasmus EFR Business Week. Topics: * How big is the eCommerce market * Mobile becomes leading * Online / offline tracking * Omnichannel * Social commerce * Personalisation * Payment * Delivery Workshop on creative ideas how to save V&D from bankrupcy.

1. Sander Lems
s.lems@ism.nl
+31 647101843
EFR Business Week
Woensdag 1 april 2015
TRENDS IN ECOMMERCE

2. SanderLems
@sanderlems
linkedin.com/in/sanderlems

3. years of
e-Commerce experience
25+
100+
e-Marketing customersSana & Magento Shops
500+
Design customers
100+
Netherlands | USA | Singapore | UK
DACH | Australia | Ukraine | Sri Lanka
8offices
e-Commerce
specialists
350+

4. We maximize your e-Commerce success

12. Agenda.
Trends in eCommerce (30 min.)
Workshop (30 min.)
Pitch (30 min.)

13. Inaworldwithagrowingamountofinformation,every
individualexpectsfast,easyaccessibleandrelevantproductsor
services,independentoftime,locationandmedium.

14. How big is the eCommerce
market.

15. (Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)

16. Trend 1
Mobile becomes leading.

18. Mobile traffic explodes.

19. Mobile purchase becomes easier.

20. Smartphones getting bigger & bigger.

21. Smartphones getting bigger & bigger.

22. “StartingApril21,wewillbeexpandingour
useofmobile-friendlinessasarankingsignal.
Thischangewillaffectmobilesearchesinall
languagesworldwideandwillhavea
significantimpactinoursearchresults.”
source:Google(feb2015)
Mobile webshop: no longer optional.

24. Trend 2
Online / offline tracking.

25. Google Quietly Testing Offline Store Visits
Tracking.

26. Beacons.

28. Trend 3
Omnichannel.

30. Inspire online, purchase offline.

32. Local: in-store stock.

33. Purchase in-store (kiosk), home delivery.

34. Full assortment in-store.

35. Online retailers opening (more) stores.

36. Productfeed marketing for broader reach.

37. Trend 4
Social commerce.

39. User generated content.

40. Share your happiness.

41. Trend 5
Personalization.

42. Klant A

43. Klant B

44. Trend 6
Payment.

45. Easier checkout using wallets.

46. Easy checkout using emailaddress only.

47. Trend 7
Delivery.

48. Even faster.

51. Workshop.

53. Workshop.

54. Workshop.

56. Concurrentie (cheap stuff).

57. Competition (expensive stuff).

58. Competition (all stuff in between).

59. Workshop.
WhatwouldyoudotosaveV&D?
Subjectsforpitch
› Shopfitting
› Productrange/assortment
› Onlinestrategy
› HowtofitinLaPlace?
› ...
Deliverable
› Pitchwithmax.10powerpointslidesperteamwithyourideasonhowto
saveV&D.

60. Want to download this presentation?.
Sendmeamessage.I’momnichannel.
s.lems@ism.nl
linkedin.com/in/sanderlems
twitter.com/sanderlems

61. ISM eCompany.
Tessa Knijnenburg Jaimy Rosenau
Corporate Recruiter Corporate Recruiter
Contactgegevens
☎ +31 (0) 10 243 6000
✉ recruitment@ism.nl
Facebook
LinkedIn
Twitter

62. Curious about ISM eCompany?
www.ism.nl
Sander Lems
s.lems@ism.nl
+31 06 47 10 18 43
We maximize your e-Commerce success