Using CDW Healthcare’s HIMSS trade show experience as a case study, we’ll explore proven methodologies, strategies and tactics that attract attendee crowds. Presentation given at the Healthcare IT Marketing & PR Conference May, 2015. #HITMC http://www.healthitmarketingconference.com/

1. EVENTS!
They’re all fun and games…
@stacygoebel #HITMC

3. TIPS FOR CREATING
MEMORABLE
TRADESHOW
EXPERIENCES

4. KNOW YOUR
WHY
@stacygoebel #HITMC

5. Create things
that matter.
Seth Godin

8. HIMSS15 GOALS
 Generate leads
– 2,000 leads
 Nurture existing customer relationships
– 100 meetings, 300 customers at event
 Boost awareness of brand, solutions, services
and expertise
– 5000 station scans
 Continue to elevate position as a thought
leader
– 10,000 social engagements, 400 @mentions

9. KNOW YOUR
CUSTOMER’S
WHY
@stacygoebel #HITMC

14. BUILD ON PAST
SUCCESSES
@stacygoebel #HITMC

19. CREATE A
LASTING
IMPRESSION
@stacygoebel #HITMC

23. DO SIMPLE THINGS FOR
THE GREATER GOOD.
This fun brought to you by

25. | HIMSS15 Training Plan 25
SCAN IT BANDS (RFID TECHNOLOGY)

26. • EMPOWERED PATIENT
• MOBILE PATIENT
• CONNECTED PATIENT
• SECURE PATIENT

27. 27

33. 20.00%
37.00%
26.00%
17.00%
Infrastructure
Security
Data Management
EHR
Day 1: What is your number one
technology priority for 2015?

34. IT TAKES
A VILLAGE
(AND A VILLAGE PLANNER)
@stacygoebel #HITMC

35. PLAN IMPLEMENT
FOLLOW
THROUGH
10
MONTHS
OUT

40. SPEED GREETING

43. It Takes a Village#5
Create a Lasting Impression#4
Build on Past Successes#3
Know Your Customer’s Why#2
Know Your Why#1
TIPS FOR CREATING MEMORABLE TRADESHOW EXPERIENCES
@stacygoebel #HITMC