This presentation is part of a congress organized by Dreammachine Kids, in Brussels, October 27 2015. The title of the congress was 'Building a Digital Presence in the Daily Life of the New Family'. Further presentations from the day are available on the Dreammachine Kids account.
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme at Book Ville 2016 in The Loop, Antwerp, Feb 29 2016.
Overview of trends in kids & family marketing early 2016.
This document highlights 10 trends in advertising and marketing from 2015. The trends include simplicity of communication through emoji and sound, fighting stereotypes through inclusive campaigns, using real-time engagement on social media, unconventional banner ads, solving social issues through ideas, reframing weaknesses as opportunities, telling personal stories, technology as a game changer through augmented reality, unexpected approaches, and unconventional celebrity endorsements. Examples are provided for each trend.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document discusses emerging mobile trends and provides suggestions for capitalizing on them. It addresses trends in social media/tablet usage, gamification, food trucks, and sustainability. For each trend, it asks who is implementing the trend successfully and how the approach could be improved. Suggestions include encouraging real-time responses, focusing on videos, developing a customizable app, exploring gamification through live video games, appointing a permitting expert, and integrating sustainability into all aspects of business operations and development.
Updated May 2014! Whitepaper 'Digital Marketing to 'Generation SpongeBob' (Ge...Dreammachine
The document discusses digital marketing to children, known as "Generation SpongeBob". It describes how children ages 2-13 are the first generation to be born into a world with ubiquitous internet access. Their mothers, known as Generation Y, were early internet adopters. Effective digital marketing to this group requires understanding children's cognitive, emotional, and social development as well as their interests, fears, and ideals. It also discusses trends in how children consume digital media and the importance of brand loyalty being established in children before age 16.
The Marketing to Moms Conference in Chicago from October 22-23, 2008 featured over 50 speakers discussing topics related to marketing to mothers. Some of the most prominent speakers included executives from Nickelodeon, American Baby Group, and About.com. Key discussions focused on understanding the needs of different types of mothers, including second-time moms, moms of special needs children, and grandmothers, as well as the importance of high-quality online content in reaching mothers. The conclusion was that while many companies aim to market to mothers, specific groups of mothers including those with special needs, second-time moms, and grandmothers are often overlooked.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme at Book Ville 2016 in The Loop, Antwerp, Feb 29 2016.
Overview of trends in kids & family marketing early 2016.
This document highlights 10 trends in advertising and marketing from 2015. The trends include simplicity of communication through emoji and sound, fighting stereotypes through inclusive campaigns, using real-time engagement on social media, unconventional banner ads, solving social issues through ideas, reframing weaknesses as opportunities, telling personal stories, technology as a game changer through augmented reality, unexpected approaches, and unconventional celebrity endorsements. Examples are provided for each trend.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document discusses emerging mobile trends and provides suggestions for capitalizing on them. It addresses trends in social media/tablet usage, gamification, food trucks, and sustainability. For each trend, it asks who is implementing the trend successfully and how the approach could be improved. Suggestions include encouraging real-time responses, focusing on videos, developing a customizable app, exploring gamification through live video games, appointing a permitting expert, and integrating sustainability into all aspects of business operations and development.
Updated May 2014! Whitepaper 'Digital Marketing to 'Generation SpongeBob' (Ge...Dreammachine
The document discusses digital marketing to children, known as "Generation SpongeBob". It describes how children ages 2-13 are the first generation to be born into a world with ubiquitous internet access. Their mothers, known as Generation Y, were early internet adopters. Effective digital marketing to this group requires understanding children's cognitive, emotional, and social development as well as their interests, fears, and ideals. It also discusses trends in how children consume digital media and the importance of brand loyalty being established in children before age 16.
The Marketing to Moms Conference in Chicago from October 22-23, 2008 featured over 50 speakers discussing topics related to marketing to mothers. Some of the most prominent speakers included executives from Nickelodeon, American Baby Group, and About.com. Key discussions focused on understanding the needs of different types of mothers, including second-time moms, moms of special needs children, and grandmothers, as well as the importance of high-quality online content in reaching mothers. The conclusion was that while many companies aim to market to mothers, specific groups of mothers including those with special needs, second-time moms, and grandmothers are often overlooked.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
Building a Digital Presence in the Daily Life of the New FamilyDreammachine
This is the presentation of the introductory session of a congress organized by Dreammachine Kids, in Brussels, October 27 2015. The title of the congress was 'Building a Digital Presence in the Daily Life of the New Family'. This presentation sets the scene and pictures the digital life of the new family, as it is in Belgium 2015. Further presentations from the day are available on the Dreammachine Kids account.
This document outlines a proposed solution called Pie that aims to help parents of children aged 10-14 maintain a healthy balance between their children's screen time and other activities. It analyzes the large and growing parental control software market and outlines Pie's business model, which would use a freemium subscription model. Financial projections estimate Pie could reach breakeven with 0.0086-0.0172% market penetration within its first two years of operation.
With so much more to do, and less time to do it, mums are blending traditional and digital media in surprising new ways. Meet Media Mum: always-on, in control and changing the rules for marketers.
Discussing the key ingredients needed to reach and engage tech-savvy women in the digital age. How businesses can get cut-through in such a noisy and crowded space. What do mums respond to and how to keep them engaged. Unlocking the power of the digital mum and the benefits to your business.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
The document describes an app called iMummy that is designed to provide support, advice, and reassurance to new parents. The app will offer 24/7 support through features like doctor's advice, tips from other parents, timetable and reminder tools, and a social page where parents can share stories. Research shows that new parents, especially younger ones, feel unsure about caring for a newborn and would find this type of app helpful. The app aims to help new parents overcome challenges by providing various types of parenting guidance and support through the app.
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
With so much more to do, and less time to do it, moms are blending traditional and digital media in surprising new ways. Meet Media Mom: always-on, in control and changing the rules for marketers.
The document describes a study conducted by BBDO and AOL to better understand mobile behaviors and uncover seven distinct "shades" or segments of mobile moments. The study involved surveying over 1,000 smartphone users and tracking their mobile behaviors over 30 days. It identified seven segments: Accomplish, Socialize, Prepare, Me Time, Shop, Self-Express, and Discover. A key finding was that most mobile usage (68%) occurs at home, contrary to assumptions. Each segment is described in terms of activities, locations, motivations, and popularity. The most common segment is "Me Time" which accounts for 46% of mobile moments and occurs once per day for 60% of users. Understanding these segments can
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Insights from Google for Vietnam mar2016Vinh Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section focuses on mothers who are well-informed, connected, and actively use the internet to research purchases, share content and brand opinions online, and influence other mothers.
Insight from Google: Vietnam Digital landscape 2016Phuong Bi
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section focuses on mothers who are well-informed, connected, and active online. It finds that these "digital moms" intensively research purchases online, enjoy online shopping for its convenience, are interested in trends, and actively engage with brands by sharing information online.
Path Finders (or Why You Can’t Trust Billy from Family Circus)Loyal Order
I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant.
Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say.
Can we start being smarter?
Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Att.: new name and contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Building a Digital Presence in the Daily Life of the New FamilyDreammachine
This is the presentation of the introductory session of a congress organized by Dreammachine Kids, in Brussels, October 27 2015. The title of the congress was 'Building a Digital Presence in the Daily Life of the New Family'. This presentation sets the scene and pictures the digital life of the new family, as it is in Belgium 2015. Further presentations from the day are available on the Dreammachine Kids account.
This document outlines a proposed solution called Pie that aims to help parents of children aged 10-14 maintain a healthy balance between their children's screen time and other activities. It analyzes the large and growing parental control software market and outlines Pie's business model, which would use a freemium subscription model. Financial projections estimate Pie could reach breakeven with 0.0086-0.0172% market penetration within its first two years of operation.
With so much more to do, and less time to do it, mums are blending traditional and digital media in surprising new ways. Meet Media Mum: always-on, in control and changing the rules for marketers.
Discussing the key ingredients needed to reach and engage tech-savvy women in the digital age. How businesses can get cut-through in such a noisy and crowded space. What do mums respond to and how to keep them engaged. Unlocking the power of the digital mum and the benefits to your business.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
The document describes an app called iMummy that is designed to provide support, advice, and reassurance to new parents. The app will offer 24/7 support through features like doctor's advice, tips from other parents, timetable and reminder tools, and a social page where parents can share stories. Research shows that new parents, especially younger ones, feel unsure about caring for a newborn and would find this type of app helpful. The app aims to help new parents overcome challenges by providing various types of parenting guidance and support through the app.
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
With so much more to do, and less time to do it, moms are blending traditional and digital media in surprising new ways. Meet Media Mom: always-on, in control and changing the rules for marketers.
The document describes a study conducted by BBDO and AOL to better understand mobile behaviors and uncover seven distinct "shades" or segments of mobile moments. The study involved surveying over 1,000 smartphone users and tracking their mobile behaviors over 30 days. It identified seven segments: Accomplish, Socialize, Prepare, Me Time, Shop, Self-Express, and Discover. A key finding was that most mobile usage (68%) occurs at home, contrary to assumptions. Each segment is described in terms of activities, locations, motivations, and popularity. The most common segment is "Me Time" which accounts for 46% of mobile moments and occurs once per day for 60% of users. Understanding these segments can
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Insights from Google for Vietnam mar2016Vinh Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section focuses on mothers who are well-informed, connected, and actively use the internet to research purchases, share content and brand opinions online, and influence other mothers.
Insight from Google: Vietnam Digital landscape 2016Phuong Bi
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section focuses on mothers who are well-informed, connected, and active online. It finds that these "digital moms" intensively research purchases online, enjoy online shopping for its convenience, are interested in trends, and actively engage with brands by sharing information online.
Path Finders (or Why You Can’t Trust Billy from Family Circus)Loyal Order
I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant.
Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say.
Can we start being smarter?
Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Att.: new name and contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Whitepaper Digital Marketing to Generation ZDreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Overview of some relevant topics in digital kids marketing.
More than 100 pages of interesting kids marketing content.
For more content and resources, see http://www.digitalkidsmarketing.com.
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
How do brands interact with kids in their multichannel environment? Have the kids really changed? What's important to the kids of 'Generation Spongebob'? How do advertisers engage with this brand new generation?
Meet the wired kid, get to know the maker movement and new role models, and much more in this session about what's hot and trendy in digital kids marketing.
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Whether we call them Generation Z, Generation SpongeBob, the Homeland Generation, the Digital Natives or Post-Millennials... children of the new generation, born after the late 90’s, are more digitally connected than any other generation of kids. Also, never before ‘kidsfluence’ has been this powerful.
For marketeers who are targeting these kids, a good understanding of the (digital) life of this generation is key. How do they think and behave? What do they like? Through what (digital) media can you reach them? How do they perceive those media? How can you reach their mums? What are the mums' preferred digital media?
These are some of the questions that are answered in this presentation.
Digital Usability for kids from 'Generation Z' ('Generation SpongeBob')Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
After an introduction about the development of kids ('generation SpongeBob' or 'generation z'), this slidedeck covers general kids usability tips and more specific guidelines for preschoolers, usability tips for mobile apps, games, educational tools.
The document also covers some tips for usability research with kids.
Finally also cases from Benetton and Woeffies are analyzed briefly.
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Table of Contents:
• Characteristics of the preschooler
• The kids corner on the internet
• Usage of electronic media by preschoolers
• Usability issues of preschooler websites
• Webvertising towards preschoolers
• Legal & ethical considerations
• Reaching the preschooler mums
Dreammachine online contests - do's and don'tsDreammachine
Contests are a cost-effective way for brands to engage audiences and promote their products. They allow companies to communicate with customers, make generic products seem exciting, and grow their user databases. While every contest has different objectives, integrity of customer data should always be maintained.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.