120 years ago the emergent field of experimental psychology became embroiled in debates as to whether plateaus in performance are real (or not) and if so whether they were due to periods in which league-stepping methods (originally defined as a hierarchy of habits that enabled experts to step leagues while novices were ``bustling over furlongs or inches'') were being acquired (or not). 20 years ago both the human-computer interaction and cognitive science communities were seized with concerns over performance plateaus (i.e., extended periods of stable suboptimal performance) from experts. I briefly review this history with the aim of drawing distinctions between performance asymptotes and performance plateaus, and argue that remediating one is the domain of design while remediating the other is the domain of training.
The document discusses learning analytics, which involves measuring, collecting, analyzing, and reporting data about learners and learning environments to understand and optimize the learning process. Learning analytics can be used to monitor learner activity and progress, predict outcomes, and enable interventions. For the University of Edinburgh, learning analytics could increase student satisfaction and overall survey ratings. However, opportunities are balanced with barriers like determining what data is most useful, defining student success, ensuring ethical practices and data literacy, and understanding impacts on students. Usage of the university's virtual learning environments has increased but opportunities also exist in analyzing library, computing, and wireless network usage data.
The CfWI horizon scanning team has produced a series of posters to represent the key messages from the CfWI report Big picture challenges for health and social care - implications for workforce planning, education, training and development which is due to be published shortly.
The posters focus on the five domains of Health Education England's Education Outcomes Framework
excellent education
competent and capable staff
adaptable and flexible workforce
NHS values and behaviours
widening participation
using them as a basis to put forward thought-provoking questions.
The posters are available to download below.
If you would like to contribute to our horizon scanning work, contact horizonscanning@cfwi.org.uk.
The document discusses five initiatives that address different water-related issues: the Akatu Institute raises awareness of conscientious water consumption; Watersquare collects floodwater in the city square; Grundfos provides clean water through ATMs in slums; Avery Brewing improves the city's water standards; and Pandora's water-centric playlist encourages shorter showers to influence user behavior.
Ever wondered why some organisations have the ability to re-invent entire industries, time and time again?
Where does this source of continuous innovation and foresight come from?
Ever considered that these organisations have two separate innovation cycles in motion?
Good organisations are able to innovate and improve what they know. What the great organisations are able to achieve is the continuous ability to regenerate its own core strategies, based on what they don’t yet know, re-inventing entire industries along the way.
Trendwatching.com is one of the world's leading consumer trends firms, relying on a global network of hundreds of spotters to deliver trends, examples and insights to over 160,000 business professionals in more than 180 countries. This document provides 15 tips for how to best track and apply consumer trends, including looking across industries for inspiration, establishing resources for trend research, and contributing insights to the collective wisdom on trends. The tips emphasize maintaining an open and curious mindset to understand shifting consumer needs in new contexts.
Farmers manage large areas of landscapes that are altogether designed by heterogeneous actors. Conflicts may eventually arise in complex regions like the Mediterranean where the urban and agricultural actors’ spaces for action easily overlap and concur for the use and management of soil and water. A territorial or landscape perspective is therefore required to inform the design of land management systems capable to meet the place-based development goals. A greater involvement of agronomy in the landscape arena would help to design landscape management policies that are better informed of farming systems. Our aim is to present a territorial approach that supported a prospective analysis for the design of shared land management actions using the territory game.
- - -
Oral communication presented at the 14th conference of the European Society for Agronomy, Edinburgh 5-9 September 2016: "Growing landscapes: cultivating innovative agricultural systems"
1) Foresight has evolved as a tool to support forward-looking decision making in policy and business by bringing together stakeholder perspectives on alternative futures. However, its impact needs to be realistically assessed to manage expectations.
2) The article examines foresight's role in innovation policy. It reviews evaluations of several national foresight programs and develops a framework to classify the impacts of different prospective analysis types on policy.
3) Factors driving the use of foresight in policy include increased uncertainty, the need for flexibility, and intensifying social and accountability pressures surrounding new technologies and public spending. Foresight can help policymakers identify weak signals necessitating changes and support "quantum leaps" in policy.
120 years ago the emergent field of experimental psychology became embroiled in debates as to whether plateaus in performance are real (or not) and if so whether they were due to periods in which league-stepping methods (originally defined as a hierarchy of habits that enabled experts to step leagues while novices were ``bustling over furlongs or inches'') were being acquired (or not). 20 years ago both the human-computer interaction and cognitive science communities were seized with concerns over performance plateaus (i.e., extended periods of stable suboptimal performance) from experts. I briefly review this history with the aim of drawing distinctions between performance asymptotes and performance plateaus, and argue that remediating one is the domain of design while remediating the other is the domain of training.
The document discusses learning analytics, which involves measuring, collecting, analyzing, and reporting data about learners and learning environments to understand and optimize the learning process. Learning analytics can be used to monitor learner activity and progress, predict outcomes, and enable interventions. For the University of Edinburgh, learning analytics could increase student satisfaction and overall survey ratings. However, opportunities are balanced with barriers like determining what data is most useful, defining student success, ensuring ethical practices and data literacy, and understanding impacts on students. Usage of the university's virtual learning environments has increased but opportunities also exist in analyzing library, computing, and wireless network usage data.
The CfWI horizon scanning team has produced a series of posters to represent the key messages from the CfWI report Big picture challenges for health and social care - implications for workforce planning, education, training and development which is due to be published shortly.
The posters focus on the five domains of Health Education England's Education Outcomes Framework
excellent education
competent and capable staff
adaptable and flexible workforce
NHS values and behaviours
widening participation
using them as a basis to put forward thought-provoking questions.
The posters are available to download below.
If you would like to contribute to our horizon scanning work, contact horizonscanning@cfwi.org.uk.
The document discusses five initiatives that address different water-related issues: the Akatu Institute raises awareness of conscientious water consumption; Watersquare collects floodwater in the city square; Grundfos provides clean water through ATMs in slums; Avery Brewing improves the city's water standards; and Pandora's water-centric playlist encourages shorter showers to influence user behavior.
Ever wondered why some organisations have the ability to re-invent entire industries, time and time again?
Where does this source of continuous innovation and foresight come from?
Ever considered that these organisations have two separate innovation cycles in motion?
Good organisations are able to innovate and improve what they know. What the great organisations are able to achieve is the continuous ability to regenerate its own core strategies, based on what they don’t yet know, re-inventing entire industries along the way.
Trendwatching.com is one of the world's leading consumer trends firms, relying on a global network of hundreds of spotters to deliver trends, examples and insights to over 160,000 business professionals in more than 180 countries. This document provides 15 tips for how to best track and apply consumer trends, including looking across industries for inspiration, establishing resources for trend research, and contributing insights to the collective wisdom on trends. The tips emphasize maintaining an open and curious mindset to understand shifting consumer needs in new contexts.
Farmers manage large areas of landscapes that are altogether designed by heterogeneous actors. Conflicts may eventually arise in complex regions like the Mediterranean where the urban and agricultural actors’ spaces for action easily overlap and concur for the use and management of soil and water. A territorial or landscape perspective is therefore required to inform the design of land management systems capable to meet the place-based development goals. A greater involvement of agronomy in the landscape arena would help to design landscape management policies that are better informed of farming systems. Our aim is to present a territorial approach that supported a prospective analysis for the design of shared land management actions using the territory game.
- - -
Oral communication presented at the 14th conference of the European Society for Agronomy, Edinburgh 5-9 September 2016: "Growing landscapes: cultivating innovative agricultural systems"
1) Foresight has evolved as a tool to support forward-looking decision making in policy and business by bringing together stakeholder perspectives on alternative futures. However, its impact needs to be realistically assessed to manage expectations.
2) The article examines foresight's role in innovation policy. It reviews evaluations of several national foresight programs and develops a framework to classify the impacts of different prospective analysis types on policy.
3) Factors driving the use of foresight in policy include increased uncertainty, the need for flexibility, and intensifying social and accountability pressures surrounding new technologies and public spending. Foresight can help policymakers identify weak signals necessitating changes and support "quantum leaps" in policy.
This document discusses trends in information consumption and production. It notes the rise of digital formats and mobile access to information. Photos and quotes are provided on topics like e-books, smartphones, augmented reality, hyperlocal information, and challenges for print media. The role of libraries is discussed in relation to shifting from a focus on books and information toward community engagement and experiences.
The document discusses methods for detecting, tracking, and characterizing trends on social networks. It describes approaches like TwitterMonitor and MemeTracker that are used to detect trends from Twitter data in real-time. It also discusses how memes and phrases spread and evolve over time through social networks and news media. The document proposes features for automatically characterizing trends as exogenous or endogenous based on their content, interactions, timing, participation and social network patterns.
This document provides a sectoral innovation foresight report for the food and drinks sector. It identifies 5 potential scenarios for future innovation and development in the sector based on trends in technology, consumer demands, and socioeconomic factors. The scenarios range from incremental improvements to more transformative changes and include: 1) business as usual, 2) growing preference for natural products, 3) prioritization of low cost and convenience, 4) high adoption of new technologies for nutrition, and 5) focus on emergency food needs. The report then discusses the emerging innovation themes and requirements to realize each scenario.
Innovation, Marketing and New Technology Foresight 2010Steve Flinter
The document discusses Science Foundation Ireland (SFI), a statutory body that funds research in Ireland. SFI's annual budget is around €155 million, which it invests in ICT, life sciences, and energy research through various programmes. These programmes include awards ranging from €50k-€3.5m annually that are selected through open calls and peer review. The document then outlines several technologies like processors, storage, displays, communications and sensors that SFI is funding research on, and how these platform technologies are developing exponentially and enabling new applications and industries. It concludes that analyzing growing data volumes is becoming more difficult and sensor-based technologies will be increasingly important.
Presentation made at the 4th Workshop on Strategic Crisis Management (Paris, 28-29 May 2015). For more information, visit the meeting webpage: http://www.oecd.org/gov/risk/4th-workshop-strategic-crisis-management.htm.
Foresight driven innovation - boosting pulp and paper with scienceFredrik Rosén
What does self-opening packaging, textile like paperboard and the world’s first lignin-based carbon fibre composite have in common? They are all demonstrators of future use of wood fibres developed by Innventia – a world leading research institute that works with innovations based on forest raw materials.
Fredrik Rosén will present Innventia’s approach to foresight driven innovation at the RISI European Conference. Highlights from the Innventia Global Outlook Reports “Packaging 2020” and “Papermaking Towards the Future” will be presented. Packaging 2020 describes seven global forces and their impact on the packaging industry and the packaging of the future. The conclusions are based on a survey carried out among consumers in the US, India and Sweden. “Papermaking Towards the Future” is based on an expert survey with 150 respondents from 21 different countries and maps the most important trends and driving forces for tomorrow’s papermaking.
Final session of executive session at the Kellogg Graduate School of Management's Allen Center program "Leading into the Future." http://www.kellogg.northwestern.edu/execed/programs/century.aspx
This document outlines Nesta's approach to innovation which includes 7 stages: 1) research and analysis through various methods to understand problems, 2) ideation and creative thinking through crowdsourcing and design tools, 3) experimentation through rapid prototyping and testing, 4) business case development to validate ideas, 5) replication to scale impact, 6) scaling up successful solutions, and 7) creating systemic impact through changed behaviors, laws, markets and interactions. The stages involve various techniques like ethnography, challenges, randomized controlled trials and organizational growth.
Cecily’s fun and inspiring programs take groups on a guided tour of the future where they find fresh answers to the age-old questions, “Who are you?” “Where are you going?” and “What’s your territory?” Whether an industry forecast, innovation challenge, leadership development, or for future-proofing a brand, Cecily is able to penetrate core issues and get to the best questions quickly. Her provocative and engaging programs offer a practical approach to connecting near-term realities with long-term objectives.
All programs are tailored to the interests and objectives of each group.
This document discusses how to future proof a business through trend watching, exponential change, and strategic planning. It recommends monitoring emerging trends in areas like technology, science, and consumer behavior. Business leaders should consider how combinations of advances like AI, genetics, and new materials could transform the market. The document also stresses the importance of strong values, vision, positioning and resourcing to ensure the business strategy remains relevant in a rapidly changing environment.
Using game-design pedagogies to embed skills in the law or social science curriculum - a 1 day conference held at Staffordshire University on behalf of the Higher Education Academy (HEA).
“Horizon-scanning: A brave new world or re-inventing wheels” By Kris Lines, Senior Lecturer & Teaching Fellow, Faculty of Business Education & Law
Session outline: This session will explore how feature technologies (MOOCs, Wearable devices, Learning Analytics etc) will impact on the current educational pedagogies, and what implications this will have for learning, teaching and assessment strategies
The document provides an introduction to cognitive ergonomics, which focuses on the design of interfaces between humans and work according to cognitive constraints. It studies how human thinking in work contexts is influenced by and can influence the design of machines, work systems, and objects used. Applications include designing complex, high-tech, or automated systems. Cognitive ergonomics assumes that physical settings affect cognitive abilities like thinking and creativity.
Cognitive Constraints In Students’ PerformancesSanjoy Sanyal
The document discusses cognitive constraints faced by medical students and proposes tentative solutions. It analyzes constraints like information overload from course materials, limited time for learning, different learning styles and cognitive loads. To address these, it suggests conducting a survey to identify students' learning preferences, personality types and stress levels to better plan instruction aligned with their strengths.
The Horizon Report 2011 document outlines emerging technologies and their estimated time to impact higher education. It predicts that eBooks and mobile devices will have an impact within 1 year, augmented reality and game-based learning within 2-3 years, and gesture-based computing and learning analytics within 4-5 years.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
The document discusses social customer relationship management (SCRM). It defines SCRM as a business strategy supported by technology to engage customers in collaborative conversations to provide mutual value. The challenges of SCRM include managing multiple data sources, customer demands and expectations, and customers controlling conversations. SCRM requires understanding how customers are changing and making the customer the focus. Frameworks are presented to help companies implement successful SCRM strategies.
This document discusses trends in information consumption and production. It notes the rise of digital formats and mobile access to information. Photos and quotes are provided on topics like e-books, smartphones, augmented reality, hyperlocal information, and challenges for print media. The role of libraries is discussed in relation to shifting from a focus on books and information toward community engagement and experiences.
The document discusses methods for detecting, tracking, and characterizing trends on social networks. It describes approaches like TwitterMonitor and MemeTracker that are used to detect trends from Twitter data in real-time. It also discusses how memes and phrases spread and evolve over time through social networks and news media. The document proposes features for automatically characterizing trends as exogenous or endogenous based on their content, interactions, timing, participation and social network patterns.
This document provides a sectoral innovation foresight report for the food and drinks sector. It identifies 5 potential scenarios for future innovation and development in the sector based on trends in technology, consumer demands, and socioeconomic factors. The scenarios range from incremental improvements to more transformative changes and include: 1) business as usual, 2) growing preference for natural products, 3) prioritization of low cost and convenience, 4) high adoption of new technologies for nutrition, and 5) focus on emergency food needs. The report then discusses the emerging innovation themes and requirements to realize each scenario.
Innovation, Marketing and New Technology Foresight 2010Steve Flinter
The document discusses Science Foundation Ireland (SFI), a statutory body that funds research in Ireland. SFI's annual budget is around €155 million, which it invests in ICT, life sciences, and energy research through various programmes. These programmes include awards ranging from €50k-€3.5m annually that are selected through open calls and peer review. The document then outlines several technologies like processors, storage, displays, communications and sensors that SFI is funding research on, and how these platform technologies are developing exponentially and enabling new applications and industries. It concludes that analyzing growing data volumes is becoming more difficult and sensor-based technologies will be increasingly important.
Presentation made at the 4th Workshop on Strategic Crisis Management (Paris, 28-29 May 2015). For more information, visit the meeting webpage: http://www.oecd.org/gov/risk/4th-workshop-strategic-crisis-management.htm.
Foresight driven innovation - boosting pulp and paper with scienceFredrik Rosén
What does self-opening packaging, textile like paperboard and the world’s first lignin-based carbon fibre composite have in common? They are all demonstrators of future use of wood fibres developed by Innventia – a world leading research institute that works with innovations based on forest raw materials.
Fredrik Rosén will present Innventia’s approach to foresight driven innovation at the RISI European Conference. Highlights from the Innventia Global Outlook Reports “Packaging 2020” and “Papermaking Towards the Future” will be presented. Packaging 2020 describes seven global forces and their impact on the packaging industry and the packaging of the future. The conclusions are based on a survey carried out among consumers in the US, India and Sweden. “Papermaking Towards the Future” is based on an expert survey with 150 respondents from 21 different countries and maps the most important trends and driving forces for tomorrow’s papermaking.
Final session of executive session at the Kellogg Graduate School of Management's Allen Center program "Leading into the Future." http://www.kellogg.northwestern.edu/execed/programs/century.aspx
This document outlines Nesta's approach to innovation which includes 7 stages: 1) research and analysis through various methods to understand problems, 2) ideation and creative thinking through crowdsourcing and design tools, 3) experimentation through rapid prototyping and testing, 4) business case development to validate ideas, 5) replication to scale impact, 6) scaling up successful solutions, and 7) creating systemic impact through changed behaviors, laws, markets and interactions. The stages involve various techniques like ethnography, challenges, randomized controlled trials and organizational growth.
Cecily’s fun and inspiring programs take groups on a guided tour of the future where they find fresh answers to the age-old questions, “Who are you?” “Where are you going?” and “What’s your territory?” Whether an industry forecast, innovation challenge, leadership development, or for future-proofing a brand, Cecily is able to penetrate core issues and get to the best questions quickly. Her provocative and engaging programs offer a practical approach to connecting near-term realities with long-term objectives.
All programs are tailored to the interests and objectives of each group.
This document discusses how to future proof a business through trend watching, exponential change, and strategic planning. It recommends monitoring emerging trends in areas like technology, science, and consumer behavior. Business leaders should consider how combinations of advances like AI, genetics, and new materials could transform the market. The document also stresses the importance of strong values, vision, positioning and resourcing to ensure the business strategy remains relevant in a rapidly changing environment.
Using game-design pedagogies to embed skills in the law or social science curriculum - a 1 day conference held at Staffordshire University on behalf of the Higher Education Academy (HEA).
“Horizon-scanning: A brave new world or re-inventing wheels” By Kris Lines, Senior Lecturer & Teaching Fellow, Faculty of Business Education & Law
Session outline: This session will explore how feature technologies (MOOCs, Wearable devices, Learning Analytics etc) will impact on the current educational pedagogies, and what implications this will have for learning, teaching and assessment strategies
The document provides an introduction to cognitive ergonomics, which focuses on the design of interfaces between humans and work according to cognitive constraints. It studies how human thinking in work contexts is influenced by and can influence the design of machines, work systems, and objects used. Applications include designing complex, high-tech, or automated systems. Cognitive ergonomics assumes that physical settings affect cognitive abilities like thinking and creativity.
Cognitive Constraints In Students’ PerformancesSanjoy Sanyal
The document discusses cognitive constraints faced by medical students and proposes tentative solutions. It analyzes constraints like information overload from course materials, limited time for learning, different learning styles and cognitive loads. To address these, it suggests conducting a survey to identify students' learning preferences, personality types and stress levels to better plan instruction aligned with their strengths.
The Horizon Report 2011 document outlines emerging technologies and their estimated time to impact higher education. It predicts that eBooks and mobile devices will have an impact within 1 year, augmented reality and game-based learning within 2-3 years, and gesture-based computing and learning analytics within 4-5 years.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
The document discusses social customer relationship management (SCRM). It defines SCRM as a business strategy supported by technology to engage customers in collaborative conversations to provide mutual value. The challenges of SCRM include managing multiple data sources, customer demands and expectations, and customers controlling conversations. SCRM requires understanding how customers are changing and making the customer the focus. Frameworks are presented to help companies implement successful SCRM strategies.
1. The ecommerce industry is experiencing strong double-digit growth globally, driven by increased online shopping on mobile devices and social media platforms.
2. Emerging digital trends in 2023 include the rise of social commerce, new payment methods like digital wallets and cryptocurrencies, the development of web3 technologies, and expanded use of artificial intelligence in areas like personalized advertising and virtual product try-ons.
3. Key takeaways are that social media is revolutionizing online shopping, digital and biometric payments will pave the way for a cashless economy, and artificial intelligence will become ubiquitous in driving innovation across ecommerce and marketing.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Week 3
Turban Chapter 3
Tuten Chapter 1
Supporting Theories and Concepts for Social Commerce
Learning Objectives
Describe the factors that influence online consumer behavior.
Understand the decision-making process of consumer online shopping & other related theories.
Explain how consumer behavior can be analyzed for creating personalized services.
Describe online word of mouth and its benefits.
Define online engagement and describe its influence on social trust.
Describe social psychology theories relevant to social commerce, social network analysis, the social graph & social capital.
Opening Case: Netflix Increases Sales Using Movie Recommendations by Customers
The Problem
Customers often have difficulty deciding what they want to watch so they choose the most recent and popular titles
The
Solution
Using the “recommendation algorithm” compares an individual’s preferences with people that have similar tastes by using the collaborative filtering software
Opening Case: Netflix Increases Sales Using Movie Recommendations by Customers
The Result
Effective recommendations – 60% follow
75% watch based on recommendation
Customer satisfaction – 90%
Finance – growth in membership
Ratings – 3.5 billions ratings
Lessons Learned from the Case
This case illustrates the use of collaborative filtering to influence customers
Netflix’s recommendation algorithms (AI) are designed to increase customer satisfaction and loyalty
Netflix gained a substantial advantage over its competitors
Learning Objectives
Describe the factors that influence online consumer behavior.
Cultural
culture
sub-culture
social class
Social
groups
social network
family and household
roles and status
Personal
age
life-cycle
occupation
economic situation
life-style
personality
self-concept
Psychological
motivation
perception
learning
beliefs and attitude
Need recognition
Info search
Evaluation of alternative
Post-purchase Behaviour
Purchase
Figure 3.1 EC Consumer Behavior Model
Learning Objectives
Describe the factors that influence online consumer behavior.
Understand the decision-making process of consumer online shopping & other related theories.
The Consumer
Purchasing-Decision Process
The AIDAS Model
A—Attention (awareness)
I—Interest
D—Desire
A—Action
S - Satisfaction
Five steps of Purchase Decision Making Process:
Need identification: notification.
Information Search: Product brokering (e.g. electronic catalog) or merchant brokering (google).
Evaluation of alternatives: comparison, samples, etc.
Purchase and delivery: ordering, payment, delivery.
After-purchase evaluation: customer support, installation, returns, etc.
<More on week 7 Social Shopping>
Consumer Purchasing-Decision Process
Impact of Internet Media on Purchase Decision Process
Inform. search
Inform. search
Social Media
Social Media
Social Media e.g SCRM, Ratings, Chatbot
Social Media e.g. Blogs, Influencers, Artificial Intelligence
AI
Marketing objectives ...
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
Maitland Waters Social Media @ SOHO house_london_june_6_2011Symbio Agency Ltd
The document provides an overview of a presentation on digital strategy and social media. It discusses relationship networks and how social media can benefit businesses. It emphasizes the importance of an omnichannel digital strategy and highlights examples of how to measure return on investment from social media initiatives.
The document discusses various topics related to measuring and monitoring social media conversations. It provides 10 "laws" or principles of social media measurement, including that benefits are often in the "long tail" of metrics, participation of influencers is more important than broad reach, and measurement depends on one's goals and perspective. It also discusses the variety of social media conversations, tools for measurement, and implications for how media and marketing are evolving as social media grows in importance.
Fantastic Problems and Where to Find Them: Daryl WeirFuturice
Machine learning and big data have been buzz words for years now, but how do you know you have a machine learning problem on your hands? These slides, taken from a Futurice Beer & Tech talk, describe the types of problems ML methods are well suited to solve, with examples from a wide variety of industries. The deck also tells you where to get started if you want to try solving one of these problems yourself.
This document discusses the importance of websites compared to social media and provides tips for good website design. Key points:
1) Companies have complete control over their own website but not social media platforms which can change algorithms and trends over time.
2) A website provides your own analytics and marketing data rather than data being owned by social media companies.
3) Websites allow full control over content while social media may show your content alongside unrelated or objectionable posts.
4) Good website design follows principles like the rule of thirds and golden ratio for layout and ensures an easy user experience so visitors can find what they need quickly.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program