This document discusses how to future proof a business through trend watching, exponential change, and strategic planning. It recommends monitoring emerging trends in areas like technology, science, and consumer behavior. Business leaders should consider how combinations of advances like AI, genetics, and new materials could transform the market. The document also stresses the importance of strong values, vision, positioning and resourcing to ensure the business strategy remains relevant in a rapidly changing environment.

1. Future proofing your business
 Trend watching
 Books
 Exponential
 Guru’s
 Trends
 Strategy
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2. TRENDWATCHING
 Look for changes in food, new products, trendy restaurants
 Look at the introduction of new products (failures and successes)
 Moore’s law
 VUCA
 Changes in wording
 Read science fiction
 Books
 Think changes through into their extremes!!!!

3. VUCA

4. Exponential change

5. VUCA GURUS
 Our gurus
Richard Watson
Ray Kurzweil
Jason Silva
Faith Popcorn
Chris Anderson
Naseem Taleb
Brian Solis
Ken Robinson
Seth Godin

6.  Moore’s Law
▪ ICT
▪ Data
▪ Internet of things
▪ Sensors
▪ Virtual reality
▪ 3D-4D printing
▪ Nano
▪ Genetics
▪ Biology
▪ Physics
▪ Material science
▪ AI
▪ Combination of all of the above!!!

7. STRATEGIC BOX
 Values
 Passion
 Vision
 Mission
 Positioning
 Resourcing

8. SALES
Good old selling is back

9. Sales is part of strategy
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10. Conclusion
 Constant idea generation
 Soft balance sheet
 Passion and purpose
 Technology as an enabler
 Story telling
 Focused execution