The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
Mick's module for Leeds University Business School's Marketing program, March 2013.
It covers the Leadership implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
Mick's module for Leeds University Business School's Marketing program, March 2013.
It covers the Leadership implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.
Research proposal:
How can we change people behaviours in order to make them more responsible towards energy saving through gamification and the social network sharing culture?
Social Media and Behaviour Change - Case Studiesderekfoster
Presented at the University of Lincoln's 'Sustainable Air Travel, Behaviour Change and Social Media' workshop: http://www.lincoln.ac.uk/engineering/Research/AETN/flyer_FINAL.PDF
Social media and behaviour change: planning and intervention takes a look at the some of the theory and practice of researching and implementing behaviour change campaigns using social media.
Part one is about practical, low cost ways to understand your audience and their behaviour online, and part two looks at case studies in using online communities to support behaviour change, delving a little into how you might apply social marketing theory to a social media campaign.
Data and insights about influencer marketing and content marketing in the United States and in Canada. Influencer marketing stats from the perspective of the marketer, creator and consumer.
Explore We are Flint's new report delving into social media usage in the UK. The report provides demographic profiles on usage of 10 of the largest social media networks as well as statistics on frequency of usage. Networks covered include Twitter, Instagram, Pinterest, Facebook, LinkedIn, Snapchat, WhatsApp, Periscope, YouTube and Google+.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Research proposal:
How can we change people behaviours in order to make them more responsible towards energy saving through gamification and the social network sharing culture?
Social Media and Behaviour Change - Case Studiesderekfoster
Presented at the University of Lincoln's 'Sustainable Air Travel, Behaviour Change and Social Media' workshop: http://www.lincoln.ac.uk/engineering/Research/AETN/flyer_FINAL.PDF
Social media and behaviour change: planning and intervention takes a look at the some of the theory and practice of researching and implementing behaviour change campaigns using social media.
Part one is about practical, low cost ways to understand your audience and their behaviour online, and part two looks at case studies in using online communities to support behaviour change, delving a little into how you might apply social marketing theory to a social media campaign.
Data and insights about influencer marketing and content marketing in the United States and in Canada. Influencer marketing stats from the perspective of the marketer, creator and consumer.
Explore We are Flint's new report delving into social media usage in the UK. The report provides demographic profiles on usage of 10 of the largest social media networks as well as statistics on frequency of usage. Networks covered include Twitter, Instagram, Pinterest, Facebook, LinkedIn, Snapchat, WhatsApp, Periscope, YouTube and Google+.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies.
This presentation was first given at Social Media Week, London, 2010.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
Similar to Social Media Behaviour - Nick Burcher - WMG conference Nov 2011 (20)
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. The changing nature of the web
90’s browsing 00’s searching 10’s sharing
Graphics credit - Facebook
3. Jeff Bezos 2007
‘anytime you make something simpler and lower friction, you
get more of it... we humans co-evolve with our tools. We
change our tools, and then our tools change us.’
4. “96% of online retailers who offered
customer ratings and reviews said it
was effective for improving online
conversion rates”
Forrester stat quoted by Don Tapscott in ‘Grown up digital’
5. 68%
Of consumers who posted a complaint or negative review on
a social networking site after a negative holiday shopping
experience were contacted by the retailer
Following that contact;
34% deleted their original negative review
33% turned around and posted a positive review
18% became a loyal customer and bought more
Source: RightNow Retail Consumer Report
16. The rich get richer
People follow other people, people
talk about things because everyone
else is talking about them...
17. ...but not always
‘not all people who accept a recommendation by making a purchase
also decide to give recommendations’ (even with incentives on offer)
18. We need to understand the models - SIR model vs
Threshold model
vs
Viruses don’t discriminate – you have In a threshold model choice is involved –
no choice, you come into contact with you choose to receive, choose to pass on
it, catch it and pass it on and multiple exposure is often needed
19. Lots of small chains rather than a few large ones
‘although Twitter is in many respects a special case, our observation that large
cascades are rare is likely to apply in other contexts as well... our conclusion that word-
of-mouth information spreads via many small cascades, mostly triggered by ordinary
individuals, is also likely to apply generally.’
21. We need to get to critical mass to prompt further sharing
and discussion
O2 used Sponsored Tweets and a Promoted Trend to highlight Priority
Tickets and a forthcoming Kasabian gig
22. Facebook offer a range of Paid solutions that can be used
to create and push Owned and Earned attention at scale
23. Place lots of bets - Frito Lay Facebook Page launch
(Apr 2011)
$3.99 coupons for 24,000 fans
Test kitchen set up in Times Square to show new products
being made
Live cooking demonstrations by top chefs streamed to the
Facebook Page
Sweepstake to win the Electrolux appliances used in the test
kitchen
Farmville players given the chance to harvest sponsored in-
game crops for the chance to earn exclusive virtual goods
1.5m Likes in 24 hours!