The document proposes a marketing campaign for McDonald's Chicken McNuggets featuring a series of vignettes utilizing optical illusions to make the McNuggets appear larger than life. The campaign would have a documentary-style look and feel, using a handheld camera and filters to give it a "cinematic vibe." Several potential locations for the optical illusion shots are described, as well as lifestyle shots of friends road tripping and having fun to add humanity. Great casting of fun, youthful models is emphasized to avoid a staged feel. An emphasis is placed on capturing spontaneous moments to feel realistic.
As a treatment writer, my job is to add, energy, excitement and expertise into boards that may seem a little mundane.... that's when the magic happens.
More at ghosttreatments.com
Director treatment notes for a TVC that I was pitching. Didnt win the pitch but came out with a nice looking presentation. If you like it pls add comments! cheers!
As a treatment writer, my job is to add, energy, excitement and expertise into boards that may seem a little mundane.... that's when the magic happens.
More at ghosttreatments.com
Director treatment notes for a TVC that I was pitching. Didnt win the pitch but came out with a nice looking presentation. If you like it pls add comments! cheers!
Another awesome issue of PicsArt Monthly here to inspire you to create and learn! This issue brings you a dazzling array of amazing insight, eye-popping art, and fascinating articles. Here is a bird’s eye view of what to expect in our latest issue.
Tempo November 2013
Cover Story: 42. Creativity.Social Consciousness.Inspired Thinking.
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Don't go fishing without these 5 must-have fliesAnouk Govil
Fly fishing can be a confusing, confounding, complicated activity. Even after you figure out which rod, and what kind of reel, and which line and leader you need, you’ll have to decide which fly to attach to your tippet.
If you really want to impress a date and make her fall for you, take her on a unique date she will never forget. You will learn 100 creative dating ideas that will make a lasting impression on women and make them crave to be with you.
Cheap and Easy Travel Guide to Australia (with AFL legend Warwick Capper)switchedonmediaau
Your essential (and funny) guide to budget travel to top Australian destinations. Find cheap hotels and travel tips for Sydney, Melbourne, Brisbane, Perth, Adelaide, Whitsundays, Tasmania and more! Plus, meet the Australian legend that is Warwick Capper (and find out why he’s so cheap & easy!)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. First of all, thanks for bringing me into the mix. I really dig the spot. It’s
the kind of idea that will instantly catch on because everyone knows
and loves optical illusions. The perspective trick is one of the best of
the bunch, and I can see people buying the Chicken McBite just so
they play these games with their friends. So nice work with the
creative. That said, I’d now like to describe the elements of my
approach…
INtRo
3.
Although this spot is marked by that cool perspective trick, this is
about much so more than that a visual gag. It’s about capturing the
promise of youth: the simple thrill of a road trip… the dynamic
between BFFs… the first tastes of freedom. This touch of humanity
is what will set this campaign apart, which is why I’d really like to
capture a series of great lifestyle shots of these kids messing
around and having fun.
Ultimately, the piece should feel like a documentary, but with a rich,
cinematic vibe. Our camera will be handheld throughout, giving the
shots energy and life. It won’t be shaky or anything, but it will have
just enough movement to make us feel like we’re along for the ride.
I’d also like to give the spot a distinct look, and would like to treat
the entire film with a Hipstamatic-style filter.
LOok + FEel
4. OPtiCAl iLlUSiOnS
Throughout our spot, we’ll see our hero
framing the Chicken McBite against various
elements in the scene: roadside attractions,
statues, signs, etc. The goal, of course, is to
utilize foreground and background elements,
and play with perspectives so that the
Chicken McBite looks larger-than-life.
5. LAnDmaRkS
I envision featuring our perspective trick in 5 or 6 different
vignettes. Given the reality of our one-day shoot and budget,
let's plan on some cool roadside attractions that can work
within our day. Here are a few great ones that are doable:
Cabazon Dinosaurs, Palm Springs Aerial Tram, San Gorgonio
Pass Wind Farm, and the Santa Monica Pier.
6.
7. I think it’s important that we don’t rely solely on famous landmarks. We should mix it up and pepper
the spot with several practical vignettes. We don’t need to drive 100 miles to pull any of the
following. We can shoot them between our big roadside attractions. Not just because of budgetary
considerations, but to keep things fresh. Here are a few possibilities…
McBIte FAce
We’re parked on the side of the road. Maybe we’re at a spectacular scenic overlook. Or even just a
rest stop. Either way, we’re out of the car, stretching our legs, enjoying the terra firma. In our POV, a
Chicken McBite is strategically set up so as to obscure the head of one of our friends. Not just his
face, but his entire head. It looks like he’s a walking McBite. It’s a funny image, and then just as
we’re registering it, we toss the food towards his mouth. We reveal our friend’s real face, as he
concentrates on catching it. Score! It lands perfectly in his mouth. He reacts triumphantly.
8. SEmi-TrUCk
Outside the car window, a big rig barrels down the
freeway. But it’s not carrying your everyday load.
Thanks to a clever play on perspective, it looks as if
this flatbed is carrying oversized McBites.
ChICkeN cAR
There’s this great art car in
Venice Beach that would be
fun to utilize. We could drive
alongside it, holding the
McBite just in front of the
chicken’s beak. It will look as if
the chicken is chasing after it.
9. ThE Sun
Yes, the most basic of all optical illusions. We’ll hold
up a McBite so that it looks as big as, if not bigger
than the sun. There are a lot possibilities for this
shot, but I’d like to do it when the sun is hanging
low in the horizon. Maybe it’s over the Pacific
Ocean, or a stretch of desert. Either way, we can
create a very stylish shot, with lens flares and
streaks of light. In fact, it would be interesting to see
the McBite in silhouette at first, blocking the sun.
And the moment we move it, the McBite could
reveal itself in all its crispy, golden glory.
INfLatABleS
Inflatable figures are another easy option. They're
quirky and odd, simple to set up, and very cost-
effective. They will provide a massive attraction on
the side of any road. And we can exploit this
versatility to capture perfectly composed shots.
(NOTE: We'll also search for existing inflatables on
our scout.)
10. Even if we had the luxury of crisscrossing the country
and capturing every roadside attraction we wanted, I’d
still want to balance the spot with a series of
spontaneous, lifestyle shots of road tripping friends.
We’ll film them joking around, singing, skipping rocks
and whatnot. And we’ll also film them looking out into
the landscape, lost in thought, taking it all in. The idea is
to let a range of moments and emotions run their
course, and capture it all. Not only will these shots help
to stretch the budget, but they will lend the spot a real
humanity. After all… the things we remember most
about the road trips of our youth aren’t necessarily the
big attractions, but the magic that unfolds on the dull
stretches of freeway in between.
LIfeStYlE ShoTs
11. CAsTinG
In order to create that mood and feeling and
humanity that sets this apart… we’ll need a
keen eye for casting. We’re not just looking for
hip and attractive models that look the part.
Those types are a dime a dozen. Rather, we’re
looking for kids that possess that certain look…
faces filled with character AND a playful,
easygoing spirit. These are the kinds of kids
who laugh freely and can make the best of any
situation. They all have a great sense of style,
and the only thing they relish more than their
individuality, is their enviable group dynamic.
They love one-upping one another and making
each other laugh. Which is why, of course, the
Chicken McBite/optical illusion trick goes over
so well. They are young and fun and living right
smack in the moment. They’re still at the age
where life is a playa of infinite possibility… when
“reality” and “responsibility” are just words in
quotes. They are all of us, at some priceless
point in our lives.
12. We never want to feel like we’re looking at
actors. In fact, their performances shouldn’t
even feel like performances at all. Rather, they
should feel like real moments in a real road trip
with best friends. Great casting will go a long
way towards creating this kind of free-flowing
group dynamic. However, I find that facilitating a
great vibe on set is just as important. Even the
most lighthearted actors can stiffen up on a
staid set. And with this in mind, I’ll blast cool
music, crack jokes, and encourage them to let
loose and be themselves. I want these kids to
feel totally comfortable, almost to the point
where they forget about the camera altogether.
Again, the goal is to create a work environment
that doesn’t feel like work at all.
PErForMAnCe
13. ThE RidEEvery car has its own unique quirks: the loose visor, jammed lock, hypersensitive brake pedal.
These are the kinds of idiosyncrasies that personify the ride, and imprint it in our memories.
That make it a character. And I’d love to flavor our spot with something like that. (A great
example of how a quirk can help color a story is the black hole in the floor of the car in
“Wristcutters.”)
With that said, I think the car should be something along the lines of a vintage station wagon
or sedan. Nothing so expensive as to be out of reach, but cool enough to be an enviable
element of any road trip. It should have some dings and wear and tear. And inside, it should
be styled with the detritus of a spontaneous road trip. There should be enough loose papers,
crinkled magazines and crumpled coffee cups to let us know they’ve been on the road for a
few days. Again, it’s all about making the car a character, and we’ll stylize it so it feels like an
integral part of the story.
14. WrAP up
Thanks again for thinking of me. I enjoyed talking to you and love
the creative. I’m excited by the chance to bring it all to life. Let’s talk
soon in the further development of this idea.
Cheers!