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The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and revenue. Some key points include optimizing email campaigns, integrating email and social media, moving beyond just sending newsletters, personalizing emails, testing subject lines and content, and ensuring every email provides value and encourages the recipient to take action such as making a booking. Mobile optimization is also important, such as including text alternatives for images. The goal is to use email marketing to build brand awareness and maximize upsell opportunities, not just inform recipients.
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Social media/networks affecting subscriber expectations from email
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Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
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Drip Marketing Campaign Strategies
This document discusses strategies for drip marketing email campaigns. It recommends segmenting audiences based on their behavior throughout the customer journey. Triggered, automated email campaigns are suggested to welcome new subscribers, encourage loyalty among existing customers, and reactivate inactive customers. Mobile optimization is also advised as mobile readership of email continues to grow.
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While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
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\'\'MyPC\'\' email marketing
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New developments in email marketing September 2012
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TravelHuddle - Rocketseed - Fiona Robson
- 1. Make every email count Travel Huddle Dublin 03 November 2011
- 2. Rocketseed & email marketing
- 3. Email Before Rocketseed Mail
- 4. HOTEL BANNER EXAMPLES Every email promotes the hotel
- 5. HOTEL BANNER EXAMPLES Every email drives website traffic
- 6. HOTEL EXAMPLES –A MARKETING TOOL Campaign analytics and Sales Leads
- 7. The power of email
- 8. email: main driver of “booking” web traffic
- 9. Email volumes continuing to rise Source DMA Email Benchmarking Report Oct 2011
- 10. Email: Direct bookings or Indirect?
- 11. Which sectors do email well? Source DMA Email Tracking Study Oct 2011 11
- 12. Making every email count • Optimising emails • Integrated campaigns: email and social media • Moving beyond e-zines 12
- 13. e-zine sign-up
- 15. e-zine: set expectations, build trust 15
- 16. Why sign up Why sign-up for e-zines? Source DMA Email Tracking Study Oct 2011 16
- 17. Promoting Hotel Voucher Offers What value does your email add? tamsin.barnett@rocketseed.com
- 18. Testing: Design and Message Banner A – lowest click rate Banner B - +17.7% higher than A Banner C - +68.8% higher than A
- 22. Actions taken on receipt of email Source DMA Email Tracking Study Oct 2011 22
- 23. Subject Lines: don’t waste opportunities 23
- 24. Email can help build your brand 24
- 25. MOBILE Email and Mobile ROCKETSEED IS CLEAR AND 81% Growth in Email in lastHANDHELDS FUNCTIONAL ON MOBILE 6 months Source: Return service, emails from mobiles With enterprise Path are delivered with marketing messaging
- 26. Smaller, faster & fat finger syndrome…
- 27. Optimise email marketing for mobile:
- 30. Optimise email marketing for mobile: • Images: include alternative text to describe images • Don’t fill email with links • Test before sending • Think Vertical • Think “fat fingers”
- 32. Build your fan base, build your list
- 33. Ensure you have a sign-up on facebook
- 34. Integrate email and social campaigns
- 39. email + social + web = revenue
- 40. Plan Share 40
- 41. Center Parcs – Lifecycle Partner Queue Less Pre-Booking Program Sequence of 7 emails sent before arrival at the parks Objective to cross-sell / pre-book activities during the customers stay at the park Results 50,000 triggered messages per year Average click rate – Above 20%
- 42. 1 to 1 brand building: not just newsletters
- 43. Shopping cart – don’t give up yet! •Use SaleCycle •Email to Lookers who don’t book •Records purchase details •Invites them to book •£22,000 per month
- 44. Don’t waste easy opportunities!
- 45. Maximse upsell and promotion opportunities in every email you send 45
- 46. Make sure everyEMAIL drives revenue WHAT IS BUSINESS email Travel Huddle “Taster” Package • 3 months vs 24 months • Licence Fee: Only £10 per employee per month. • 1 free banner and signature: worth £180 • One-off set up fee per person £25 • No per email charge, easy to set up, licence fee includes all analytics • Promotion Code: emailbeatsfacebook (Valid till 17th November Min 10 users)
- 47. Contact Details 47