This document provides techniques for increasing success with email direct marketing. It discusses trends like mobile optimization, social media integration, triggered messaging, and reactivation of inactive subscribers. It also outlines eight building blocks for email marketing success, including growing email lists through the website, optimizing registration forms, crafting effective subject lines, adding preference centers, segmenting lists, and personalizing content. The document uses examples from companies like Alaska Airlines, Bed Bath & Beyond, and King Arthur Flour to illustrate best practices.
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
Blackbaud NetCommunity is an integrated suite of online fundraising and marketing tools for nonprofits, including a web content management system. It allows organizations to leverage donor data from The Raiser's Edge to personalize the online experience and increase engagement. NetCommunity has three product tiers - Spark for basic email and forms, Grow for additional features like content management and strategic services, and Pro for full customization. It seamlessly integrates with The Raiser's Edge to clean data and improve efficiency. Referral partners can earn commissions by referring leads to Blackbaud and receive additional resources and discounts.
2013 Email Experience Council Annual ConferenceRyan Phelan
Automated email triggers can greatly increase relevance, response rates, and revenue for companies. Triggers are based on customer behaviors and actions, such as purchases, website browsing, events, and transactions. While challenges exist in implementing automated emails like lack of resources and testing, starting small with simple triggers and proving the value can help expand programs over time. Automated emails have the potential to generate significantly more revenue than manual emails by delivering the right message to the right customer at the right time.
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
Blackbaud NetCommunity is an integrated suite of online fundraising and marketing tools for nonprofits, including a web content management system. It allows organizations to leverage donor data from The Raiser's Edge to personalize the online experience and increase engagement. NetCommunity has three product tiers - Spark for basic email and forms, Grow for additional features like content management and strategic services, and Pro for full customization. It seamlessly integrates with The Raiser's Edge to clean data and improve efficiency. Referral partners can earn commissions by referring leads to Blackbaud and receive additional resources and discounts.
2013 Email Experience Council Annual ConferenceRyan Phelan
Automated email triggers can greatly increase relevance, response rates, and revenue for companies. Triggers are based on customer behaviors and actions, such as purchases, website browsing, events, and transactions. While challenges exist in implementing automated emails like lack of resources and testing, starting small with simple triggers and proving the value can help expand programs over time. Automated emails have the potential to generate significantly more revenue than manual emails by delivering the right message to the right customer at the right time.
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthca...Vivastream
The document discusses the opportunities for health insurers in the changing healthcare landscape due to the Patient Protection and Affordable Care Act (PPACA). It notes that health reform could generate billions in new revenue and millions of new customers for insurers. Health benefit exchanges opening in 2014 will create a $60 billion market reaching $200 billion by 2019 and covering 28 million people. Insurers will need to transition from a wholesale to a retail model and focus on direct consumer outreach. Data-driven marketing and segmentation will be key to understanding and engaging the diverse new customer groups that insurers will need to attract. Superior customer experience across all touchpoints will differentiate brands in the emerging competitive marketplace.
Notes version 10 successful e commerce affiliate program marketing strategiesVivastream
This document summarizes information about presenters at an upcoming event on affiliate marketing strategies. It introduces Carolyn Kmet, director of affiliate marketing for Groupon and her background. It also introduces Todd Farmer, CEO of PerformStreet Media and his experience in affiliate marketing. Finally, it introduces Jim Gribble and his 30 years of experience in direct marketing.
What's the Right Media Mix for Engaging Millennial MomsVivastream
This document summarizes a study on direct marketing to mothers of babies and toddlers. Some key findings include:
- Over half of mothers surveyed are more interested in direct marketing since becoming mothers, primarily for special prices and deals.
- Mothers prefer to opt into emails from brands (83%) and rewards programs (77%) for direct offers. However, many dislike unsolicited emails, texts, and mobile ads.
- While some mothers appreciate customized offers, others are concerned about companies tracking their purchases and personal data. Direct marketers need options for mothers to opt out of contact and limit data use.
- Mothers' top complaints about direct offers are identical and repeated offers from the same company. Facebook
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives more purchases than any other channel.
2) Email marketing spending is expected to increase by 10% each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how targeted email campaigns can successfully promote offers and drive revenue when used in conjunction with social media like Facebook.
CDW Lead Generation: From Sales Adoption to Leadership ReportingVivastream
The document discusses CDW's lead generation program and lessons learned. It describes CDW's initial challenges with purchasing leads through third parties with no tracking or measurement. CDW then gained sales commitment, built a centralized lead repository to track sources, opportunities, and sales feedback. This allowed CDW to measure ROI and increase sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads and achieving positive ROI. Key lessons included gaining early sales buy-in, having a tracking plan to calculate ROI, starting small with reputable partners, and avoiding assumptions.
SEO & PPC The Classic OneTwo Punch to DominateVivastream
This document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It describes SEO and PPC as the "classic one-two punch" for dominating online, and advocates taking a holistic view of marketing. The document discusses how SEO and PPC can work together, with SEO improving advertising ROI. It provides a case study showing how Facebook ads can provide both transient SEO lifts and increased PPC conversions. The author, Marty Weintraub, takes questions on optimizing SEO, measuring social media conversions, and determining the highest ROI programs.
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
The document discusses the results of a survey of 1,000 consumers on their email usage and preferences:
- Discounts (95.4%) and product updates (56.5%) were the most important reasons for signing up for emails. Nearly 75% expect a welcome email after signing up.
- Relevance (31.4%) and frequency (30.7%) were the top reasons for unsubscribing, while 40% may stay subscribed if given options to reduce frequency or content type.
- Poorly designed mobile emails often lead to deletion (69.7%) and influence brand perception. Consumers want emails optimized for mobile use.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Grow Slide Deck - Meals on Wheels of Central Marylandtylerhermon
This document proposes a solution called NetCommunity Grow to help Meals on Wheels of Central Maryland maximize their online impact and fundraising. The solution combines internet marketing technology and expert guidance to help upgrade their website, improve database integration, engage new donors through social media, and execute a 3-year growth campaign. The goals are to increase online fundraising, boost awareness, and leverage different communication channels to engage key audiences.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and revenue. Some key points include optimizing email campaigns, integrating email and social media, moving beyond just sending newsletters, personalizing emails, testing subject lines and content, and ensuring every email provides value and encourages the recipient to take action such as making a booking. Mobile optimization is also important, such as including text alternatives for images. The goal is to use email marketing to build brand awareness and maximize upsell opportunities, not just inform recipients.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and sales. Some key points include:
1) Every email should promote the hotel and drive people to the website. Analytics can show the success of email campaigns in generating bookings and sales leads.
2) Successful email campaigns are integrated with social media and move beyond just sending newsletters. Optimization, personalization, and segmentation are important.
3) Email should be optimized for mobile as more people access email on handheld devices. Images and links need to work well on small screens.
4) Collecting email subscribers and using emails to cross-sell and pre-book activities can increase revenue as shown in the
Presented June 27th by Amanda Miller, Marketing Manager, Agilon, LLC.
This session provides actionable advice about email including data from recent research. It covers:
* Testing
* Subject Lines
* Delivery Date & Time of Day
* Content
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
This document summarizes key findings from the 2012 Online Benchmarking Report. The report analyzed data from approximately 500 non-profits and found that while website traffic and conversion rates remained largely unchanged, email lists grew 12.45%. Fundraising continued to experience double-digit growth, driven by increases in recurring donors and sustainers. Email opens saw minimal change but click-through rates declined double-digits. Advocacy efforts grew the number of advocates but not at the same rate as overall list growth. Recurring donations and sustainers provided the strongest fundraising growth across most organizations and sectors.
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives high rates of purchases and conversions.
2) Email marketing spending continues to increase each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how combining targeted email campaigns with social media exposure can significantly increase engagement with a contest and promotions, driving revenue and other important metrics.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
This document summarizes research findings from the DMA Email Benchmarking Hub on email marketing trends in 2011. Some key findings include:
1) Email marketing was seen as very important or important by 90.9% of respondents and its strategic value continued to grow, especially for B2B.
2) While email marketing budgets remained relatively low at less than 10% of total marketing spend for many, email was rated as the best marketing tactic for ROI.
3) Barriers to email success included lack of internal resources and challenges highlighting email's value to senior management. Segmentation and personalization also emerged as areas to improve.
4) Overall trends were positive with optimism about performance and satisfaction rising,
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthca...Vivastream
The document discusses the opportunities for health insurers in the changing healthcare landscape due to the Patient Protection and Affordable Care Act (PPACA). It notes that health reform could generate billions in new revenue and millions of new customers for insurers. Health benefit exchanges opening in 2014 will create a $60 billion market reaching $200 billion by 2019 and covering 28 million people. Insurers will need to transition from a wholesale to a retail model and focus on direct consumer outreach. Data-driven marketing and segmentation will be key to understanding and engaging the diverse new customer groups that insurers will need to attract. Superior customer experience across all touchpoints will differentiate brands in the emerging competitive marketplace.
Notes version 10 successful e commerce affiliate program marketing strategiesVivastream
This document summarizes information about presenters at an upcoming event on affiliate marketing strategies. It introduces Carolyn Kmet, director of affiliate marketing for Groupon and her background. It also introduces Todd Farmer, CEO of PerformStreet Media and his experience in affiliate marketing. Finally, it introduces Jim Gribble and his 30 years of experience in direct marketing.
What's the Right Media Mix for Engaging Millennial MomsVivastream
This document summarizes a study on direct marketing to mothers of babies and toddlers. Some key findings include:
- Over half of mothers surveyed are more interested in direct marketing since becoming mothers, primarily for special prices and deals.
- Mothers prefer to opt into emails from brands (83%) and rewards programs (77%) for direct offers. However, many dislike unsolicited emails, texts, and mobile ads.
- While some mothers appreciate customized offers, others are concerned about companies tracking their purchases and personal data. Direct marketers need options for mothers to opt out of contact and limit data use.
- Mothers' top complaints about direct offers are identical and repeated offers from the same company. Facebook
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives more purchases than any other channel.
2) Email marketing spending is expected to increase by 10% each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how targeted email campaigns can successfully promote offers and drive revenue when used in conjunction with social media like Facebook.
CDW Lead Generation: From Sales Adoption to Leadership ReportingVivastream
The document discusses CDW's lead generation program and lessons learned. It describes CDW's initial challenges with purchasing leads through third parties with no tracking or measurement. CDW then gained sales commitment, built a centralized lead repository to track sources, opportunities, and sales feedback. This allowed CDW to measure ROI and increase sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads and achieving positive ROI. Key lessons included gaining early sales buy-in, having a tracking plan to calculate ROI, starting small with reputable partners, and avoiding assumptions.
SEO & PPC The Classic OneTwo Punch to DominateVivastream
This document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It describes SEO and PPC as the "classic one-two punch" for dominating online, and advocates taking a holistic view of marketing. The document discusses how SEO and PPC can work together, with SEO improving advertising ROI. It provides a case study showing how Facebook ads can provide both transient SEO lifts and increased PPC conversions. The author, Marty Weintraub, takes questions on optimizing SEO, measuring social media conversions, and determining the highest ROI programs.
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
The document discusses the results of a survey of 1,000 consumers on their email usage and preferences:
- Discounts (95.4%) and product updates (56.5%) were the most important reasons for signing up for emails. Nearly 75% expect a welcome email after signing up.
- Relevance (31.4%) and frequency (30.7%) were the top reasons for unsubscribing, while 40% may stay subscribed if given options to reduce frequency or content type.
- Poorly designed mobile emails often lead to deletion (69.7%) and influence brand perception. Consumers want emails optimized for mobile use.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Grow Slide Deck - Meals on Wheels of Central Marylandtylerhermon
This document proposes a solution called NetCommunity Grow to help Meals on Wheels of Central Maryland maximize their online impact and fundraising. The solution combines internet marketing technology and expert guidance to help upgrade their website, improve database integration, engage new donors through social media, and execute a 3-year growth campaign. The goals are to increase online fundraising, boost awareness, and leverage different communication channels to engage key audiences.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and revenue. Some key points include optimizing email campaigns, integrating email and social media, moving beyond just sending newsletters, personalizing emails, testing subject lines and content, and ensuring every email provides value and encourages the recipient to take action such as making a booking. Mobile optimization is also important, such as including text alternatives for images. The goal is to use email marketing to build brand awareness and maximize upsell opportunities, not just inform recipients.
The document discusses strategies for using email marketing effectively to promote hotels and drive website traffic and sales. Some key points include:
1) Every email should promote the hotel and drive people to the website. Analytics can show the success of email campaigns in generating bookings and sales leads.
2) Successful email campaigns are integrated with social media and move beyond just sending newsletters. Optimization, personalization, and segmentation are important.
3) Email should be optimized for mobile as more people access email on handheld devices. Images and links need to work well on small screens.
4) Collecting email subscribers and using emails to cross-sell and pre-book activities can increase revenue as shown in the
Presented June 27th by Amanda Miller, Marketing Manager, Agilon, LLC.
This session provides actionable advice about email including data from recent research. It covers:
* Testing
* Subject Lines
* Delivery Date & Time of Day
* Content
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
This document summarizes key findings from the 2012 Online Benchmarking Report. The report analyzed data from approximately 500 non-profits and found that while website traffic and conversion rates remained largely unchanged, email lists grew 12.45%. Fundraising continued to experience double-digit growth, driven by increases in recurring donors and sustainers. Email opens saw minimal change but click-through rates declined double-digits. Advocacy efforts grew the number of advocates but not at the same rate as overall list growth. Recurring donations and sustainers provided the strongest fundraising growth across most organizations and sectors.
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives high rates of purchases and conversions.
2) Email marketing spending continues to increase each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how combining targeted email campaigns with social media exposure can significantly increase engagement with a contest and promotions, driving revenue and other important metrics.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
This document summarizes research findings from the DMA Email Benchmarking Hub on email marketing trends in 2011. Some key findings include:
1) Email marketing was seen as very important or important by 90.9% of respondents and its strategic value continued to grow, especially for B2B.
2) While email marketing budgets remained relatively low at less than 10% of total marketing spend for many, email was rated as the best marketing tactic for ROI.
3) Barriers to email success included lack of internal resources and challenges highlighting email's value to senior management. Segmentation and personalization also emerged as areas to improve.
4) Overall trends were positive with optimism about performance and satisfaction rising,
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Email marketing and monetization - savvy blogging summit 2013Phil Hollows
This document discusses email marketing and monetization strategies. It notes that email generates a high response rate compared to other channels. To make money with email, you need an engaged list, monetization strategies compatible with email like affiliate links, and mobile-friendly content. Keys to list growth include compelling above-the-fold content, social proof, incentives, and respectful popups. The document provides examples of monetizing emails through ads, promotions, coupons, events, and landing pages while driving traffic back to the website. It stresses the importance of responsive design for email content to work well on mobile devices.
A social media focus group uses viral marketing through social networks like Facebook and text messaging to get everyday people to review a business. This generates referrals which account for 78% of advertising. Viral marketing has a 3:1 conversion ratio. The document discusses how social media focus groups work, monitoring feedback, and social promotion package costs for businesses.
Bbcon digital experiments october 22 2016Donna Wilkins
The document discusses experiments conducted by Charity Dynamics to improve fundraising through mobile and online technologies. It describes testing text messaging to promote app adoption, integrating matching gift information, creating a responsive participant center for any device, providing live technical support, adding a photo editor tool, developing online communities, enabling mobile email fundraising, and integrating participant/team search into donation forms. The results showed increases in adoption, fundraising, engagement, and donor satisfaction. Future work is proposed to optimize efforts and integrate innovations into broader strategies.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Ukraine
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Discover the Unseen: Tailored Recommendation of Unwatched ContentScyllaDB
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
3. Agenda
• Email Benchmarks and How Do You Rate?
• 4 big trends
– Mobile
– Social
– Relevance and email triggers
– Reactivation
• 8 building blocks for success
4. Overall Benchmarks Q2-11
Conversions based on clicks – 3.16% (up from Q1-11)
Epsilon – Q2-11 Email Trends and Benchmarks – 8-31-11
a study of 7.1 billion emails sent by Epsilon across multiple industries for around 150 clients
5. Overall Benchmarks
Epsilon – Q2-11 Email Trends and Benchmarks – 8-31-11
a study of 7.1 billion emails sent by Epsilon across multiple industries for around 150 clients
6. Benchmarking
Mean Class Performance for
Maturity Class
Email
• 21% average year-over-year
improvement in revenue
Best-in-Class • 11% average year-over-year
Top 20%
improvement in click-through
rates
• 2% average year-over-year
Industry Average improvement in revenue
Middle 50% • 2% average year-over-year
improvement in click-through
rates
• 2% average year-over-year
Laggard decline in revenue
Bottom 30% • 1% average year-over-year
decline in click-through rates
How do you rate?
Aberdeen Research – Email Marketing: Customers Take It Personally – 12-10
7. Differentiate Process
from Business Metrics
Email Marketer Executives
• Our open rate is now • How much revenue email
22%. generate?
• Unique click-through • How has email improved
rates have increased customer retention?
since our redesign. • Has email reduced our
• Delivery at Yahoo is up costs of communicating
since we stopped using with customers?
one large image. • What impact is email
• Spam complaints are having on conversions
down 15%. from other channels?
Silverpop – Email Marketing Metrics That Matter – 7-09
8. Differentiate Process
from Business Metrics
Process Business
• Opens • Revenue/Orders
• Bounces • Downloads/Demos
• Delivered • Qualified Leads
• Clicks • Retention
• Cross channel activity
9. Your mission:
beat the competition
I’ll share some ideas
to keep you ahead of
the pack
11. Mobile devices and email
• Last October fewer than 9% of
emails were read on a mobile
device
• Today between 16% and 20%
are read on a mobile device
• You need to re-think design for
the ―small screen‖ or be left
behind
12. Advice for email re-design
• KISS - stick with your offer, create
something actionable
• Don’t waste valuable real estate on a tiny
screen with clutter
• Proper coding will enable your message
to be seen on iPhone, Droid, Blackberry.
• Avoid slow download times
• Use short subject lines
13. Advice for email re-design
• Width must be compressed
– Less than 500 pixels
• Columns – no more than 2
– Put the most important information to the left
• The top 2 – 3 inches is valuable
– Put ―click to view‖ and ―click to view mobile‖ at top
– Headers should be short – no more than 120 pixels in height
– Move ―forward to a friend,‖ social icons and ―add to address book‖ below
top of the message
• Use text links, in combination with image links
– The fat finger issue
14. Mobile Rendering – a handy tool
If a rendering check is not provided by your ESP, Litmus.com offers this capability
starting at $49 per month for 29 different environments.
15. 2 columns
• Easier to read on screen
• Allows for easy organization of content
• If many of your subscribers read emails
on mobile, you may want one column
… at least near the top.
16. 2 columns
• Easier to read on screen
• Allows for easy organization of content
• If many of your subscribers read emails
on mobile, you may want one column
… at least near the top.
• If this email was displayed on a mobile
device, readers would see the upper left
text, but may not see the picture of the
waffle breakfast sandwich.
17. Big trend #2
Maximizing social for sign-ups
and within email
Co-op 2012
18. Social can be a big gorilla
• Plan to integrate your email and
social strategies
• Today most marketers have yet to
get a return on investment with social
… but it’s coming
– BtoB – 11% see a direct ROI
– BtoC – 15% see a direct ROI
Source: White Horse, ―B2B Marketing Goes Social,‖ 5-18-10
19. Exploit your social presence
to grow your list
• Promote your email program
Kentucky Fried Chicken created a
separate area on Facebook with an
email sign-up widget
3% of all sign-ups now come from
Facebook
These sign-ups have 70% higher
opens and CTRs
• Post or tweet offers or content from
your email programs
• Promote social via email and email
via social
Email Sherpa – 2/15/11
21. Consider a social sign-up option
Allow people to sign up with their social credentials
A recent study found 90% opted for regular email sign-up and 10% used
Facebook Connect
Social Network ID that Social Users
Worldwide Use to Sign in to Websites
Source: Janrain company blog 4-14-11
22. Consider a social sign-up option
Profile Data Available on Social Networks
The data you collect
is amazing!
Source: Gigya, “Multiple Identities” 7-7-10
23. Consider a social sign-up option
Activities that US Social Network Users Are More
Likely to Do After They Follow a Company or
Products on Facebook or Twitter
Major implications for
e-commerce!
Source: ROI Research Inc., “S-Net:The Impact of Social Media” 6-7-11
25. Embrace social in your emails
Some marketers
consolidate social
media icons with
forward to a friend
26. Embrace social in your emails
• Create special emails to encourage
social participation
• Subject line: Now You Can Follow
Us on Facebook and Twitter!
27. Embrace social in your emails
An excellent job at explaining
why people should follow
them on Twitter.
– Share photos of you in your
favorite looks by The Limited
28. Big trend #3
Triggered Messaging for relevance
— you’ve got to do it!
Co-op 2012
29. Relevance
The days of ―batch and blast‖ or
―spray and pray‖ are over
Relevant emails that make each
customer feel special will provide
more leverage and sales
Triggered messages are a great
way to personally touch your
audience
30. Trigger #1: browsed, but didn’t buy
Trigger sent if customer views
at least 3 products but does
not buy.
Incentive to purchase
Address possible customer
service issues
30% open rate and 6% CTR
along with increase in live chat
usage
S&S Worldwide – Must Have Triggered Campaigns for Every Business – 1-10
31. Trigger #2: birthday messages
Subject Line: Happy Birthday
– Get 10% Off Your Next
Flight
Results:
– 50% open rates
– Revenue per email 360%
higher than average fare
sale
Alaska Airlines 2-3-10
32. Trigger #3: cross-sell in order confirmation
Additional selling in message
Subject Line: Order Confirmation
#092857855452
Like top navigation & ―You May Also
Consider‖ with dynamic population of
items that complement purchase
Observes 80/20 rule with most of the
message referring to transaction
33. Trigger #4: order review request
Purchases featured
Sent 3 weeks after purchase
Nice way to drive site
involvement
34. Trigger #5: abandoned cart
My favorite – you can recoup
up to 15% of lost sales
Most marketers see up to 50%
of carts abandoned
Consider:
• sending a series
• including a product picture
• no discount in first email
35. Trigger #5: abandoned cart
You could sweeten the offer, like
the email here
• I like sending a series and
NOT including a discount in
the first email
Opens Clicks Conversion % Revenue per email
No offer 15% 12% 1.8% $3.20
Offer 17% 13% 2.9% $3.29
Experian CheetahMail- The Remarketing Report – 2/10
36. Trigger #5: abandoned cart
Including a picture of the
product left in the cart is a
consideration.
Opens Clicks Conversion %
Product shown 63.8% 28.8% 2.9%
No product but link to cart 53.5% 24.9% 1.4%
Log in to see your cart 45.1% 17.1% 1.3%
Experian CheetahMail- The Remarketing Report – 2/10
40. Create a win back plan
Up to 50% of most lists are inactive and have not
opened or clicked in months.
Win them back – before it’s too late!
41. Reactivation
• An important reason to care!
– ISPs are starting to measure non-openers
– It affects your reputation
– A large volume of inactive e-mail recipients is considered junk by
ISPs.
– Long-term inactive email addresses can turn into spam traps.
• Remember, your most active subscribers generate all your traffic
and revenue
– Inactive do NOT help you reach business goals and you are
paying to send to them.
• Your metrics are distorted if you have a significant number of
inactives.
42. Reactivation
And, it is costing you money!
The financial costs of inattention
43. Reactivation
Cisco Win Back Campaign
Huge database – but, only 25% were active
- Some hadn’t been active in 3 to 6 years
- Some didn’t have clear opt-in flag
- Decided to test 14.5% of inactives
Segments and offers to capture updated info:
- VPs and above - $25 Starbucks gift card
- Directors & Managers – white paper
- Directors & Managers – no offer
Results:
- VPs – Opens 17.1%, CTR 7.6%, Conversions 6.1%
- White paper – Opens 12.1%, CTR 2.0%, Conversions
1.4%
- No offer – Opens 18.3%, CTR 6.5%, Conversions
3.9%
Email Sherpa – 1-11-11
44. Reactivation
Bed Bath & Beyond Win
Back Campaign
Decreased frequency for
inactives from 7x per month,
to 5x per month and
eventually to 1x per month
45. Reactivation
Bed Bath & Beyond Win
Back Campaign
Finally, they send a re-
permission email specifying a
date when they would stop
sending emails without
subscriber permission.
46. When all else fails
Remove dead addresses – your metrics will also improve
47. Re-engagement of past purchasers
Subject Line: We Miss You –
Come Back for 30% Off Your
Next Flight
Entice non-flying members to
book. Tested offer vs non-
offer.
Results compared to usual
promotions:
- Opens 55% higher
- CTR 75% higher
- Revenue per email 564%
higher
Alaska Airlines – 2-3-10
49. 1. Leverage your site to grow your list
• Make email sign-up visible and ―above the fold‖ on your home
page
• Include sign up on most visited pages
• Or, use persistent sign up to promote on every site page
• And give them a reason to sign up
– Offers and promotions
– Tips and best practices
– Product news and updates
– How to information
50. Sign up above the fold
Upper right-hand
corner draws
attention
51. 2. Registration form placement
Which form position generated higher submissions?
A. Form on the left B. Form on the right
Which Test Won – 1/27/10
52. 2. Registration form placement
Which form position generated higher submissions?
Which form position generated higher submissions?
B. Form on the right
Version B generated 24.6%
more form submissions
In western countries we tend
to read from left to right
Which Test Won – 1/27/10
53. 3. Work your subject lines
Top 100 used words
Which form position generated higher submissions?
The larger and darker the words, the more frequently these words were
used, while those that are smaller and lighter were used less frequently.
Source: Mailer Mailer: Email Marketing Benchmarks 7-11
55. 4. Learn more about your list
Preference centers
• Demographics and interests
Data Capture
• Up to date/changes
Subscriber • Personal control
Empowerment • Better retention
• Preferred frequency, lists
Increased
• Basis of personalization,
Relevance
segmentation
59. 5. Segment and mine your list
1. Self-selected
Which form position generated higher submissions?
2. Demographic
3. Email behavior
4. Transactional
5. Site behavior
6. Lifecycle
7. Modeling
60. Email behavior
American Meadows sends a weekly email.
Now they send an additional email 3 days after
main email.
- Those who click on a product receive an email with a call-to-
action based on the product clicks
- Those who did not click receive an email based on the most
popular product
Results:
• Behavioral segmentation increased revenue by 14%
Bronto website
61. Geographic segmentation
National Hockey league
• 800,000 fan database
• Segment on zip & favorite team
• 60% of fans don’t live in the city of their
favorite team
A Boston Bruins fan living in Boston receives an
email with Bruins imagery and the Bruins first 7
home games
A Bruins fan living in Philadelphia receives Bruins
imagery, but the game schedule only has info on
games in which the Bruins were playing the
Philadelphia Flyers in Philadelphia.
The NHL believes this system increased single
ticket game sales by 31%
eDialog 7-10
62. Geographic & preferences segmentation
King Arthur Flour
Currently has 6 segments with the first 4 gained
from registration & preference center:
• Subscribers near their retail store
• Canadian subscribers
• Those interested in wholesale
• Gluten-free subscribers
• Print newsletter subscribers
• Subscribers to their baking school
General opens and clicks – 30% and 27%
Segment opens and clicks – 35% to 50% and
25% to 35%
Email Sherpa 7-12-11
63. 7. Engage your readers
Involve your readers to build community
64. Engage your readers
Involve your readers to build community
Subject line: Help build the
Best Buy Business District.
It’s a robust site for small
business professionals with
a strong knowledge center
and the opportunity to post
questions and comments.
65. 8. Use Customer Reviews
• Reviews are altering how consumers make
purchase decisions
• Reviews will increase conversions
• Online shoppers are often willing to spend more
for highly rated products
• Plus, page views increase and customers say
they feel more satisfied with their shopping
experience when it includes customer reviews
Forrester Research says that 87% of consumers tend to write reviews
when they have something positive to say.
66. Customer Reviews
• Conversions go up
• SEO traffic goes up
• Returns go down
• Customer satisfaction and brand trust increase
Reviews are a fundamental tool where customer conversations become
powerful content.
67. Customer Reviews
Customer Reviews encourage site
purchases. If you have them on your site
– try including them in some emails.
Subject line: Shop Dell's Top-rated
Products
Consider highlighting reviews in your
subject line.
Dell found if a shopper spent time with site
reviews, conversions doubled. (BazaarVoice)
68. Customer Reviews
A review capability need not be
expensive
AlpacaDirect.com, a small
business, works with
PowerReviews and pays
$80/month.
Results:
– Sales grew by 23% for those
items that had positive reviews
–
CNN.com 9/28/09
69. Email & Social likes
Email helped
increase Facebook
fan growth by 700%
to surpass 1 million
fans.