Direct mail is not dead; but not everyone has checks or stamps at home, or feels comfortable sending their credit card information through the mail via that reply device. Plus, did you know that approximately a third of your direct mail prospects Google your organization before deciding to make a gift? This session will teach you how to make your DM digital-friendly to amp up your response rate, average gift (online gifts are almost ALWAYS higher value), and create a new segment of multichannel donors. Learning Objectives: - How to create digital-friendly DM packages - Search and homepage optimization for DM recipients - Multichannel tracking, reporting and analysis