Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
The Posterscope View: How OOH Will Evolve in 2013 Posterscope
2013 promises to be a big year in OOH, with much to look forward to. Our audience is growing, cutting-edge new audience insight and research is going live, investment in state-of-the-art infrastructure is set to offer unprecedented opportunities- and digital innovation is helping to deliver more flexibility and creativity across the board.
Here, then, are the key things that will shape the months ahead...
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Szépvölgyi Tamás (Sanoma Újmédia-divízió Mobilmédia üzletág lapigazgató) prezentációja a Mobile Monday rendezvényen volt látható. A téma a mobilhirdetések.
Digital Transformation must be a 3 winners game: Citizen - Company - State Hugues Rey
Intervention de Hugues Rey au
COLLOQUE EUROPÉEN DES RÉGIONS NUMÉRIQUES
« INDUSTRIE BRABANT WALLON 4.0 »
MERCREDI 19 OCTOBRE 2016
Au Cercle du Lac à Louvain-la-Neuve
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
The Posterscope View: How OOH Will Evolve in 2013 Posterscope
2013 promises to be a big year in OOH, with much to look forward to. Our audience is growing, cutting-edge new audience insight and research is going live, investment in state-of-the-art infrastructure is set to offer unprecedented opportunities- and digital innovation is helping to deliver more flexibility and creativity across the board.
Here, then, are the key things that will shape the months ahead...
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Szépvölgyi Tamás (Sanoma Újmédia-divízió Mobilmédia üzletág lapigazgató) prezentációja a Mobile Monday rendezvényen volt látható. A téma a mobilhirdetések.
Digital Transformation must be a 3 winners game: Citizen - Company - State Hugues Rey
Intervention de Hugues Rey au
COLLOQUE EUROPÉEN DES RÉGIONS NUMÉRIQUES
« INDUSTRIE BRABANT WALLON 4.0 »
MERCREDI 19 OCTOBRE 2016
Au Cercle du Lac à Louvain-la-Neuve
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
Home is where the work is - WORK in the NOWPosterscope
In this edition we focus on WORK in the NOW. It’s probably fair to say that over the last two months just about every one of the 32.6 million people employed in the UK (ONS, 2019) has experienced unprecedented changes to their working lives, following the government’s lockdown announcement on the 23rd of March. In ‘Home is where the work is’ we look at the change in commuter activity, the effect on Supermarket sales figures, different audience behaviours as city workers go suburban, and relevant OOH touchpoint to address the new now.
White Paper: Innovation in TransportationIdeaScale
In this white paper, we discuss the four most pressing areas in transportation that require industry-wide innovation and how the crowd can be a resource to solve concerns in these areas:
- Traveler Experience
- Costs
- Security and Safety
- Technology
Public Transportation transformation for “The New Norm”Vinod Bijlani
Innovation goals in Public Transportation have transformed radically in the wake of Covid-19. In this write-up, I will be focusing primarily on artificial intelligence (AI) and internet-of-things (IoT) developments for rail transit systems, or trains, which form the transportation backbone of nearly every major city around the world.
Micromobility Explorer - how to make it sustainableStéphane Schultz
We've spent several months browsing cities, meeting executives and studying usecases to understand what is hidden behind the micromobility frenzy. As urbanist and mobility experts, we have tried to figure out how to solve the main issues encountered by operators and cities. Hope you enjoy the ride ! It's only the beginning...
Welcome To Mobility in a Post-Digital Era.
From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams. Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Join us on a journey to explore the innovations and ideas - once relegated to science fiction - coming to life today. The future of mobility is the ongoing present.
Great set of examples put together by IBM Interactive to show how the automotive industry is changing and how business models are opening opportunities far beyond the traditional industry
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
The Future of Air Travel - Seemless and PersonalPosterscope
PSI has been taking a look at developments and emerging trends in global air travel in recent years and how they are giving rise to exciting new opportunities for advertisers to reach travellers as they move through their journeys.
Connecting with the new Chinese travellerPosterscope
China’s growing love affair with international destinations has seen a significant increase in air travel and overseas spending, with numbers predicted to rise exponentially by 2023. Inviting you to explore the exciting opportunities this offers, PSI, in collaboration with strategic partner ForwardKeys, shares a tantalising slice of insider data and outlines just some of the psychology now driving the Chinese travel consumer.
OOH is reaching a tipping point where data, technology and
the OOH infrastructure are able to integrate and connect to
deliver more impactful, efficient and effective campaigns for
clients than ever before.
Posterscope share their insights on the OOH landscape in 2018.
6 Predictions for 2017:
1. 'Open' data: Data exchanges improving planning
2. Relevancy, from the few to the many: The rise of scalable content
3. Blending real and virtual experiences: Technology is changing your media plan
4. Contextual content clicks in: Are traditional demographics dead?
5. Advertising with utility: Not just advertising, advertising for good
6. Programmatic is here
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. Travel: Moving Nearer to Normal
Effectively and efficiently travelling through towns and cities has always been key to keeping a city
moving in terms of business, shopping and our social lives. How we do that, and the effect it has on
the environment, our bank accounts and stress levels, has been a growing debate over the last few
years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s
infrastructure coming from transport networks. In recent weeks however all of this has been
interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns
comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it:
2. Increases in car usage
With social distancing remaining for the foreseeable future, people are expected to travel in the
perceived safety of their car over confined public transport carriages. Research suggests that we’ll
see increase on the pre-COVID 19 behaviour of 68% of commutes predominately made by car and this
may well be the case in more suburban and rural areas. And although we might expect this to felt
most keenly in the Capital, where over 80% of all journeys into central London were previously made
by a rail-based form of transport, road closure and reduction schemes and expanded bike lanes in the
City may limit the use of private cars.
With an expected upswing in car use nationally, we’ll need to reappraise how brands target drivers.
There is a greater opportunity for the merging of the two pre-eminent vehicular media – radio and
OOH. Syncing these two mediums creates a brilliant opportunity for advertisers to marry audio story
telling with high impact visuals While brands such as Wickes and Lucozade have done this successfully
in the past, we expect to see more advertisers use this approach to amplify the power of OOH.
Longer term changes to driving behaviour could have a positive impact on new OOH locations too.
The rollout of new DOOH formats and technology has been predicated on maximising opportunities
to engage the most amount of people as impactfully and efficiently as possible. Sustained changes to
travel behaviour might see media owners pivot towards installing new digital OOH frames in locations
which previously had lower vehicular or pedestrian traffic.
Searching for alternatives
3. PM Boris Johnson’s recent announcement that those returning to work should avoid using public
transport if possible, means that people will need to look to alternative ways of getting to places of
employment. Not everyone has the benefit of owning a car (and those that do may not wish to pay
exorbitant parking fees or congestion zone charges) so we may see a return to more manual forms
of movement.
The government is actively encouraging more people to take up cycling and walking as greener
transport alternatives. Transport Secretary Grant Shapps has announced a £250 million emergency
active travel fund which will roll out pop-up bike lanes, wider pavements and safer junctions across
England. This is the first stage of a £2 billion investment from the previously announced £5 billion
funding for cycling and buses. This is in addition to local authority schemes to improve the conditions
for England’s cyclists, including Greater Manchester’s long-mooted scheme of 150 miles of protected
cycle tracks.
Increased adoption of cycle hire schemes as people look to pedal power to get around cities is also
likely. More bikes from Jump and Lime might find their way onto our streets, particularly if they follow
the example of TfL and partner with a brand (in their case, Santander) to extend the rollout of their
schemes into more London boroughs (and potentially other UK cities).
COVID-19 has also prompted local authorities to review pedestrianisation of cities and towns,
demonstrated by the planned closure of up to 100 miles of streets in New York to encourage social
distant exercise and Milan barring cars from 35 km of inner-city streets.
Increased pedestrianisation might bring alternative formats to the fore, that are more engaging for
those on foot, such as ambient, guerrilla and video content. Ocean Outdoor launched The Loop into
the pedestrianised centres of Birmingham and Manchester, bringing a network of full motion screens
into these cities that can broadcast live events, sporting highlights and news. With full motion screens
2.5 times more impactful than static, this is an attractive opportunity for brands to reach and engage
passers-by.
Returning to public transport
With social distancing continuing will people readily step back onto public transport. The 2003 SARS
epidemic saw a significant drop in people using trains and subways. It took 134 days after the last
reported case of SARS in Taiwan for ridership levels to recover to pre-pandemic levels.
4. The recovery in the UK may take longer. London mayor Sadiq Khan has said that tube services might
only be able to carry up to 15% of the normal number of passengers, , while SYSTRA recently revealed
that 20% of adults in the UK predict they will make fewer trips by public transport once travel
restrictions have been lifted.
Even so, public transport will continue to be an absolute necessity for many, and as lockdown eases,
advertisers can play an essential role in reassuring those using public transport networks. According
to a recent Kantar study only 8% of consumers globally think brands should stop advertising during
the pandemic. People want brands to tell us what they are doing to help, as long as communications
are handled sensitively.
Similarly, we may well see increased acceleration of OOH as a public utility. Mark Ritson observed
that purpose-driven marketers believe their brand has a big influence on consumers and society, often
forgetting the ‘clear product positioning and brand associations they could be communicating’. This
presents a vital opportunity for OOH to help reassure consumers using public transport in practical
and creative ways.
There is certainly an opportunity for a FMCG brand to partner with Network Rail and TfL to provide
hand sanitisation services at train and tube stations. We have already seen how this might work when
Neutrogena used OOH infrastructure to distribute free sunscreen to visitors to the Australian Open in
Melbourne.
Conversely, we could well see OOH ads showing packed carriages disappear as brands look to reassure
passengers of their environment and we expect media transport landlords to create new guidelines
for OOH creative to reflect new social etiquette.
Reappraising rush hour
Employers and employees alike are discovering the benefits (and drawbacks) of home working and
there is no guarantee that either party will want to return to the traditional 9 to 5.
We have already seen businesses planning to introduce staggered and split shift patterns to facilitate
social distancing in the office environment and help accommodate childcare and travel requirements.
While Twitter this week announced that employees will be allowed to from home “forever” if they
can and want to.
Advertisers often use OOH to target commuters around the morning and evening rush hours. If more
people decide to adopt flexible work patterns or are forced to because of social distancing on public
5. transport - these hours could well change. The morning commute might last until midday while the
evening commute could start much earlier.
We’ve already seen this work successfully in London. During the 2012 Olympics, businesses were
asked to stagger their employees’ travel time to avoid congestion at peak time, to help the influx of
visitors to the Capital move freely on public transport.
But looking at working hours alone will not be enough when it comes to targeting commuters in the
“new normal”. Gaining a deeper understanding of people’s movement, how long they spend at work
and their mood as they travel from one environment to another will be essential for those brands
needing to navigate away from those previously defined travel behaviours.
By adopting the ‘No Single Point of Truth’ approach, we can use multiple location data sets to gain a
deeper understanding of people’s movements; how long they spend at work, the new “rush hours”,
and their mood as they travel from one environment to another.
Understanding the nuances of this data will become essential for brands looking to navigate away
from previously defined travel behaviours. These insights might be used to pivot towards audience-
based buying across any of the 10,000 frames in roadside or transport environments, using real-time
mobile data sources to identify when a station is deemed to be at its ‘rush hour’ or when there is
heavy congestion on arterial routes.
Making it local
In the short to medium term, schools and offices will not be at capacity. Most pupils will not be
returning until September at the earliest and workplaces are being reconfigured to accommodate
minimal numbers of staff at any one time.
This could lead to a higher frequency of shorter, local journeys as people stay closer to home. The
brands that will win in this space are those that can tailor national communications to make them
local.
With an extensive network of screens in towns and cities across the UK DOOH provides an ideal
opportunity for brands to capitalise on localised travelling behaviours. Dynamic DOOH allows brands
to tailor national ads down to a street level making campaigns even more effective.
6. Our ground-breaking study into the power of relevancy in OOH, ‘The Moments of Truth‘,
demonstrated that when context – such as location – was added to DOOH messaging there was a rise
in effectiveness across all metrics from brain response (+18%) to Spontaneous Ad recall (+17%) and
Sales Uplift (16%), giving an overall uplift of 17% in digital OOH Effectiveness.
New production techniques can also localise classic OOH. Print IQ allows brands to adopt a dynamic
approach to broadcast campaigns. Mondelez recently used Print IQ to call out towns on its Secret
Santa 6-sheets campaign, while the ‘One Co-op’ initiative was launched using 150 different community
based messages across 600 billboards. Ambient media formats including street stencils, taxi wraps
and point of sale will also provide an alternative canvas for brands looking to reach community, local
and regional audiences.
We might also see changes to how classic OOH campaigns are delivered. These have always worked
in two week posting cycles, but new travel behaviours might make this redundant and lead to an
increased adoption of the ‘Lighter for Longer’ approach where brands invest in classic over four to six
weeks instead. This mechanic consistently demonstrates higher ROI for brands across a range of
sectors.
The announcement on the first phase of unlocking society puts in place a timetable for how things
might play out over the months ahead. All this is of course liable to change as we encounter a situation
we have never faced before.
OOH will have an important role to play in this new world as it will continue to be an integral fabric in
the tapestry of urban environments. People are accustomed to viewing posters as they travel through
different environments and locations and as we move through our towns and cities, perhaps in new
ways and with more trepidation, seeing brands acting with an air of normality will help reassure
consumers as they navigate a new world.