The document discusses the evolution of mobile technology and banking. It notes that Tim Berners-Lee coined the term "World Wide Web" and that 3G internet allowed for mobile internet use. It provides examples of early mobile applications from companies in Turkey including the first mobile airline app from Atlasjet and mobile banking apps from DenizBank. It discusses concepts like the "Internet of Things" and connected customers. The document envisions a future of banking where most transactions are done through self-service channels on mobile apps that integrate savings and financial recommendations.

2. ‘World Wide Web’ (www).
Tim Berners-Lee coined the phrase:

3. First online banking in the world:

4. 3G internet entered our life and people started
to use mobile internet as a result.

5. Tmob was founded with the entrance of 3G in Turkey and gave
companies mobile services to expand their Multi-Channel strategy.

6. Atlasjet GittiGidiyor Denizbank

7. The first mobile airline application in the world.
Developed for BlackBerry!
Only airline application in the world that is on 11 platforms!
In one year, mobile sales increased
from
0.08% to 4,2%
Atlasjet

8. GittiGidiyor/ eBay Turkey
GittiGidiyor/eBay is the largest mobile application of Turkey.
144 screens and more than 6 million goods listed.

9. DenizBank / Sberbank Mobile Banking
130 different transactions
Enriched with QR/NFC transactions

10. Vodafone Turkey is launching the first
mobile wallet in 27 countries where Vodafone operates.
The app enables Turkish Vodafone clients to make money
transactions using their mobile phones.

11. Living Services External Mind
‘Internet of things’
Connected
Customer

12. Nike Fuel Band
(Living Services)
Withings
(External Mind)
Connected
Customer

13. Samsung Refrigerator
(Living Services)
E-commerce through
the Refrigerator
(External Mind)
Connected
Customer

15. 80% of the bank users carry out their transactions on self-service
channels and only 20% still prefer the bank branches.

16. Many banking activities combined in one app and an app that thinks for you!
Saving Money:
Save money just with one click, check your savings in your virtual money box
Financial Status:
Receive personalized suggestions and recommendations based on your financial status.
Integration with Living Services:
Add your friends on your iGaranti contacts and interact with them

17. When Kodak launched a product called Carousel in 1962,
it became the most successful marketing strategy ever.

19. ‘Change won’t be that slow again’

20. Rudi Dökmecioğlu
rudi@tmob.com.tr
rdokmecioglu