Ananash Travel Limited is a well-established IATA-accredited travel agency in Bangladesh, focusing on quality service and innovative offerings since its founding in 2000. The agency provides a range of services including hotel reservations, air tickets, visa assistance, and car rentals, while aiming to expand its service portfolio annually. Their promotional strategy includes various advertising methods and a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats for strategic planning.

1. TOURISM CONCORD
DEPT. OF TOURISM & HOSPITALITY MGT.
UNIVERSITY OF DHAKA

2. GROUP’S PROFILE
Name ID
Mohammad Towhidul Alam 20
Md. Zahidul Islam 54
Fatema Akter Khusi 74
Tasnuva Jannat Jhinuk 80
Pipasa Akter 94
Mamun Hasan Biddut 96
Mehedi Anjam Hasib 98

3. Itinerary Plan of Ananash travel limited

4. Ananash Travel:
 familiar name in the travel and tourism sector of Bangladesh
 an IATA accredited Travel Agency in Bangladesh.
 centrally located in the hub of Banani commercial area, within close
proximity of major Airline offices in Dhaka
 HISTORY
started their journey on 1st January, 2000, with fifteen
energetic people.
First they do their business on event management and
software developing. But after some years they
concentrate on travel related services.

5. Mission
 demand and ensuring quality through Good Servicing Practice (GSP)
 using extensive promotional activities to achieve the goal of monopolistic market
leader in travel and tourism sector and recreation sector.
Goal-
 Incorporating latest technology and quality service to improve quality at all times.
 Give adequate emphasis on public relation to build image.
 To add at least one additional service in each year.

6. Organization Structure

7. Product and Service Offering
 Hotel reservation
 Air Ticket
 Visa assistance
 Car Rental
 Meeting Incentives Conference & Exhibition

8. Package facilities with Itinerary
Package
Domestic
Tourist
Short Trip Long Trip
International
Tourist
Short Trip LongTrip

9. Package Short trip in Dhaka:
Attractions:
 1) National memorial at Savar.
 2) Lalbagh fort
 3) Bangabandhu memorial museum.
 4) Muktijuddha museum

10. A Package with Itinerary
 Dhaka – Cox’s bazaar- Saint Martin – Chera dip – Chittagong – Dhaka
 Duration 5 days 4 nights
Attractions:
 Cox’s bazaar beach
 Himchari
 Teknaf
 Enani beach
 Saint martin
 Chera dip
 Maheshkhali

11. Itinerary of a Package
Day-1
Dhaka to Chittagong
Day-2
Kaptai lake,Tribal
king’s
Palace,Buddhist
Temple
Day-3
Bandarban,Chimbuk
Hill
Day-4
Khagrachari
Day-5
Chittagong to Dhaka

12. Price per person for several packages
Amount in Taka
Tour no 1 person 2 person 3 person 4 person
Package-01 4200 7500 10000 12000
Package-02 4500 8000 11000 12500
Package-03 5000 9500 12000 14000
Package-04 5250 9750 12500 15000

13. Promotional Strategy
Poster advertising
Press advertisements
Smaller posters for distribution
Their own web site

14. SWOT Analysis
1.Strengths
Group image
Skilled manpower
Latest technology
Wider distribution network
2.Weekness
managerial problem
Low investment
Lack of employee training
3.Opportunities
Government support
Expansion of business
Joint venture with local and
international travel agency
4.Threats
Political unstability
Less interest to Foreigners
Emerging new Competitors

16. Recommendation
 Website should be informative
 Branch number of travel agency should be increase.
 Promotional Strategy new add such as tv advertising, youtube video
etc.
 Decision making process should be decentralized
 Skillful employee should be needed
 Special service should be given to loyal customer

17. ANY QUERY

18. THANK YOU