GroupandTravel aims to offer an alternative way of booking and organizing sustainable group trips. It has two main objectives: provide a tool to organize group-friendly trips and promote sustainable travel. The startup conducted interviews which showed interest in planning group trips but also identified challenges around clearly defining sustainability and improving the prototype's usability.

1. Travelling with your friends is awesome and we want to help you
make this easier. We really believe in promoting sustainable
tourism, to have fun while respecting local communities and the
environment.
● GroupandTravel

2. ● The Big Idea
● The Market Opportunity
● The Prototype
● Face to Face Interviews
● Agenda

3. ●We are fans of our friends, we love the world, and we enjoy
travelling. What else do you need to start an adventure?
GroupandTravel!
●The mission of Groupandtravel is to offer an alternative way of
booking and organizing trips. It has two main objectives:
●Provide a tool to organize group friendly trips
● Provide and Promote a sustainable travel ensuring to the
traveler an amazing and convenient experience
●Are we sure about the choices● The we plan aIdea
we do when
Big trip? How
can I select dates that are convenient for my friends? How can

5. ● The Market Opportunity

6. Let’s start with a short survey on travel habits!
33% of the respondents go 5 times or
more on a group holiday in a typical year
The respondents travel mostly in groups for
Ski holidays (82%), City breaks (64%) and
Roadtrips (27%)

7. 92% of the respondents said that they travel
usually with friends
People may select more than one checkbox, so percentages
may add up to more than 100%
92% of the respondents use emails to plan their
group holidays and 67% organize face to face
meetings
Are people satisfied with these planning options?
“No, it is very difficult to plan over email - we
usually end up making huge spreadsheets and
complicated documents to track all of our People may select more than one checkbox, so percentages
traveling logistics!” may add up to more than 100%

8. ● Tourism is directly responsible for 5% of global Gross Domestic Product (GDP),
30% of the world’s services exports and one in every twelve jobs.
● According to UNWTO forecasts, "Tourism Towards 2030 - Global Overview"
(2011), international tourist arrivals worldwide are set to reach 1.8 billion by
2030, compared to 940 million in 2010. Whereas in 1980, Europe's share was
amounting to 63% of the total number of international tourist arrivals, its
share decreased to 51% in 2010 and is set to further decrease down to 41% by
2030.
● The Opportunity

9. ● The analysis undertaken for this study has singled out a number of clear
challenges lying ahead for the EU tourism industry, which will need to be
addressed if the industry is to realise the high-level ambition set for it.
These challenges derive, on the one hand, from the current structure of the
tourism industry and the framework in which it operates and, on the other
hand, from expected changes in society with an impact on tourism demand:
the so-called ‘megatrends’. Eight such ‘megatrends’ have been identified:
● Megatrend 1: Globalisation
● Megatrend 2: Demographic change
● Megatrend 3: Access to information
● Megatrend 4: Experience economy
● Megatrend 5: Customisation
● Megatrend 6: Sustainability
● Megatrend 7: Health and wellness
● Megatrend 8: Low cost business models
● The Opportunity

10. ● Group travelling is a segment that has been so far neglected by
the tourism industry. Group trips are a common form of
travelling but require complicated logistics. There is a need to
simplify the planning process and to serve the growing demand
for group travelling.
● Tourism is a key sustainability challenge. Our team believes
that the growing engagement of tourists in terms of social and
environment responsibility, by evaluating and selecting
different travel options, will be the main drive of sustainable
tourism. Resource based instead of market led, sustainability
means authenticity and the local offer should not be changed
just to please tourists.
● The Opportunity

11. ● The Prototype

12. Website welcome page!

13. The user can add friends to the trip project. All the members
of the project can then select options from the offer panel
on the right.

14. For example the user can click on the hotel section, enter
the dates of the stay and select a hotel depending on the
price, the standard and the sustainability rating.

15. Once the team has selected (or directly booked) a list of
proposals (hotel, activities, transport) an overall
sustainability rating is assigned to the trip.

16. For more information please visit:
http://groupandtravel.zxq.net/index.pdf
We hope you enjoyed our prototype, don’t hesitate
to give us feedback at groupandtravel@gmail.com

17. We performed several face to face interviews to evaluate our
proposition and to understand how to improve it.
Here a couple of examples...
● Face to face interviews

18. ● When talking about the project and presenting the idea, we found many of
the interviewed were really fascinated by the concept of sustainability.
They showed a strong interest for the platform and they would be happy to
use it.
● Those of them who were more "computer friendly" were able to understand
the prototype, while others needed some additional instructions. We are
not sure if this is due to the low fidelity prototype, but we will see if we
can create a simpler user experience.
● Also, we found out that the word "Sustainability", can be quite dangerous.
We have the impression that sometimes it is wrongly associated with "more
expensive", "bad service" and "boring".
● Only after giving some example (e.g. choosing a run family business instead
of a big 3000 rooms resort on the beach) they acknowledged their interests.
So a clear definition of what we promote is something to work on.
● Also we received many questions about the "sustainability rating", some of
which we could find any answer, so again… something to work on.
● Overall, despite the early stage of the project, people seemed to
understand the concept and gave very useful opinion on many things to
improve. We hope your opinion will be the next one!
● Lessons Learned

19. ● End of Play