This document summarizes a workshop on rural tourism development held in Oregon. The workshop covered definitions of nature-based, adventure, and ecotourism. Case studies from other areas highlighted challenges and opportunities in developing nature-based tourism. Groups conducted an analysis of regional attractions and amenities to identify gaps and evaluate potential. Strategies were discussed for developing themes, partnerships, and marketing to increase nature-based tourism. An action plan for next steps was proposed.
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG ...Mr.Allah Dad Khan
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtun Khwa Province & Visiting Professor Agriculture University Peshawar Pakistan
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Presentation on a paper entitled, "Is it more fun in the Philippines? : Challenges to sustainable tourism development in the Philippines" at the International Interdisciplinary Conference on the Environment (IICE) in Portland, Oregon (June, 2013)
World Tourism Day (WTD) is held annually on 27 September.
Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.
WTD 2014 is being held under the theme Tourism and Community Development - focusing on the ability of tourism to empower people and provide them with skills to achieve change in their local Communities
WTD is the perfect time to reflect upon your responsibilities and impact as a traveler visiting other communities.
Remember:
Buy local
Respect the culture you are visiting
Protect heritage
Save energy
Protect the surroundings
Respect the environment
Do’s and Don’ts As you TRAVEL
Carry back all non-degradable litter such as empty bottles, tins, plastic bags etc. These must not litter the environment or be buried. They must be disposed in municipal dustbins only.
Observe the sanctity of holy sites, temples and local cultures.
Cut noise pollution. Do not blare aloud radios, tape recorders or other electronic entertainment equipment in nature resorts, sanctuaries and wildlife parks.
In case temporary toilets are set-up near campsites, after defecation, cover with mud or sand. Make sure that the spot is at least 30 meters away from the water source.
Respect people's privacy while taking photographs. Ask for prior permission before taking a photograph.
Do not take away flora and fauna in the forms of cuttings, seeds or roots. It is illegal.
Do not use pollutants such as detergent, in streams or springs while washing and bathing.
Do not use wood as fuel to cook food at the campsite.
Do not leave cigarettes butts or make open fires in the forests.
Do not consume aerated drinks, alcohol, drugs or any other intoxicant and throw bottles in the wild.
Do not tempt the locals, especially children by offering them foodstuff or sweets. Respect local traditions.
Polythene and plastics are non biodegradable and unhealthy for the environment and must not be used and littered.
World Tourism Rankings by UNWTO
World Tourism Day Celebrations in INDIA
It is celebrated with the great interest by the various tourism enterprises, organizations, government agencies.
Varieties of competitions are held at this day such as photo competitions promoting the tourism, tourism award presentations including free entries, discounts/special offers to the general public.
Tourism has become the continuously growing because of the occurrence of various attractive and new destinations for the tourists. It has become the main source of income for the developing countries
Eco- Tourism INDIA
What is Eco-tourism?
eco-tourism means making as little environmental impact as possible and encouraging the preservation of wildlife and habitats
Sustainable Tourism in GIAHS Landscapes - Case Studies from AsiaExternalEvents
http://www.fao.org/giahs/en/
This presentation was presented during the Joint Meeting of Steering and Scientific Commitee that took place at FAO headquarters 28-29 April 2015. The presentation was made by Prof. Kazem Vafadari, Asia Pacific University, Japan
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG ...Mr.Allah Dad Khan
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtun Khwa Province & Visiting Professor Agriculture University Peshawar Pakistan
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Presentation on a paper entitled, "Is it more fun in the Philippines? : Challenges to sustainable tourism development in the Philippines" at the International Interdisciplinary Conference on the Environment (IICE) in Portland, Oregon (June, 2013)
World Tourism Day (WTD) is held annually on 27 September.
Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.
WTD 2014 is being held under the theme Tourism and Community Development - focusing on the ability of tourism to empower people and provide them with skills to achieve change in their local Communities
WTD is the perfect time to reflect upon your responsibilities and impact as a traveler visiting other communities.
Remember:
Buy local
Respect the culture you are visiting
Protect heritage
Save energy
Protect the surroundings
Respect the environment
Do’s and Don’ts As you TRAVEL
Carry back all non-degradable litter such as empty bottles, tins, plastic bags etc. These must not litter the environment or be buried. They must be disposed in municipal dustbins only.
Observe the sanctity of holy sites, temples and local cultures.
Cut noise pollution. Do not blare aloud radios, tape recorders or other electronic entertainment equipment in nature resorts, sanctuaries and wildlife parks.
In case temporary toilets are set-up near campsites, after defecation, cover with mud or sand. Make sure that the spot is at least 30 meters away from the water source.
Respect people's privacy while taking photographs. Ask for prior permission before taking a photograph.
Do not take away flora and fauna in the forms of cuttings, seeds or roots. It is illegal.
Do not use pollutants such as detergent, in streams or springs while washing and bathing.
Do not use wood as fuel to cook food at the campsite.
Do not leave cigarettes butts or make open fires in the forests.
Do not consume aerated drinks, alcohol, drugs or any other intoxicant and throw bottles in the wild.
Do not tempt the locals, especially children by offering them foodstuff or sweets. Respect local traditions.
Polythene and plastics are non biodegradable and unhealthy for the environment and must not be used and littered.
World Tourism Rankings by UNWTO
World Tourism Day Celebrations in INDIA
It is celebrated with the great interest by the various tourism enterprises, organizations, government agencies.
Varieties of competitions are held at this day such as photo competitions promoting the tourism, tourism award presentations including free entries, discounts/special offers to the general public.
Tourism has become the continuously growing because of the occurrence of various attractive and new destinations for the tourists. It has become the main source of income for the developing countries
Eco- Tourism INDIA
What is Eco-tourism?
eco-tourism means making as little environmental impact as possible and encouraging the preservation of wildlife and habitats
Sustainable Tourism in GIAHS Landscapes - Case Studies from AsiaExternalEvents
http://www.fao.org/giahs/en/
This presentation was presented during the Joint Meeting of Steering and Scientific Commitee that took place at FAO headquarters 28-29 April 2015. The presentation was made by Prof. Kazem Vafadari, Asia Pacific University, Japan
Tourism Industry Association of the Yukon ConferenceJohn Gunter
On Friday, April 17 2015, at the TIAY conference in Dawson City, Yukon, I discussed our experience Building a Sustainable and Competitive Tourism Businesses in the North.
Bryan Bowden presented on the Greater Eatonville Heritage Area Forum at the May NRC meeting. The Heritage Area will include a regional trail and transit system, public education opportunities, and much more.
when looking to grow a sustainable economy, do you want Seed or Sod? Lake Tahoe tourism strategy has relied on large carbon-loading event menu focused around 2 seasons and 4 main activities to attract people.
But really, Tahoe looks better naked. it is much more rewarding to enter the basin like a temple of sacred water waiting and willing to heal, inspire and transform the respectful touch.
Ryerson University Ted Rogers School of Hospitality & Tourism ManagementJohn Gunter
On April 11th, 2012 in the Ted Rogers School of Hospitality & Tourism Management at Ryerson University, Toronto, Ontario, discussing Frontiers North's Corporate Social Responsibility efforts in the tourism and travel industry.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
Voluntourism: Understanding and Creating Opportunities - Crooked TrailsTravel Oregon
More and more people are choosing to spend their vacation time volunteering, making the concept of "voluntourism" one of the fastest growing travel trends today.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Brand USA Updates and Ways to Partner TogetherTravel Oregon
Discusses partnership opportunities and past successes for Oregon and Brand USA, including a joint project with Visit California to promote the West Coast Wine Trail.
Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns.
Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination.
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media.
Oregon is home to one of the largest and most robust networks of Electric Vehicle (EV) Fast Charging Stations in the United States. Find out how your business or community can better plug in to this growing transportation trend.
We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight.
Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy.
1. Rural Tourism Studio
Nature-based Tourism Development Workshop
Travel Oregon
9:00am to 4:00pm
Tuesday, December 7, 2010
Isabel Edwards Hall, Wheeler County Fairgrounds,
Fossil, Oregon
2. Agenda
9:00-10:00am Overview of Nature-based Tourism
10:00-10:15am Break
10:15-11:10am Case Studies
11:10-11:45pm Nature-based Tourism Potential
Working with the Public Lands Agencies
11:45-12:45pm Lunch
12:45-1:45pm Gap Analysis and Nature-based Tourism Inventory
1:45-2:15pm Discuss Nature-based Tourism Potential based on
Gap Analysis
2:15-2:30pm Break
2:30-3:35pm Information Analysis and Evaluation
3:00-3:45pm Ideas for Increasing Nature-based Tourism
3:45-4:00pm Evaluation and Wrap-up
3. Introductions
1. Name
2. Organization
3. What you hope to get out of the Nature-based
Tourism Workshop.
4. Bonus: Favorite Nature-based Tourism
experience and why?
4. Definitions
Nature-based tourism is responsible travel to
fragile, pristine, and usually protected areas that
strive to be low impact and oftentimes small scale.
5. Definitions
Adventure travel and may be any tourist activity,
including two of the following three components:
1.a physical activity,
2.a cultural exchange, and / or
3.interaction and engagement with nature.
6. Definitions
Ecotourism is responsible travel to natural areas
which conserves the environment and improves
the well-being of local people.
7. Definitions
Sustainable Tourism is a level of tourism activity
that can be maintained over the long term
because it results in a net benefit for the socio-
cultural, economic, and natural environments of
the area in which it takes place.
8. Commonalities
• Promote conservation
• Provide jobs
• Focus on tourism to natural attractions
• Main attractions include local culture, flora and fauna
9. Travel Oregon Principles of
Sustainable Tourism
1. Is integrated with respect of the culture, homeland, heritage, and
people of a place
2. Provides a unique and authentic experience for the visitor
3. Generates localized economic development benefits
4. Generates development that has a balanced and beneficial impact on
the environment
5. Generates revenue that is invested in conserving and enhancing the
unique features of the community
6. Provides an educational experience for the visitor that leaves them
enriched and inspired
7. Serves target markets that are profitable, with promising long term
viability
8. Encourages diverse parties to work together to create new
opportunities and to address common challenges
10. Market Segmentation and Trends
• Fishing, Hunting and Wildlife
• Eco-travelers
• Adventure Travelers
11. Market Segmentation –
Fishing, Hunting and Wildlife
• 87.5 million U.S. residents
• Wildlife recreation
1.Hunting
2.Fishing
3.Wildlife viewing
• Considerable overlap
15. Marketing the Outdoors
• 41.1% - Search engine
• 41.1% - Destination’s official website
• 12.3% - Read a blog account of the destination
• 8.7% - Viewed friends photos
• 6.4% - Visited a meta-search site
16. The Opportunity
• Benefits all citizens in participating communities
• Job creation
• Economic development
• Few barriers to entry
• Clean industry
• Promotes conservation, preservation and pride
• Increases local recreational opportunities
17. The Primary Motivators
• Sales and room tax
• Permits and licenses
• Food and accommodations
• Guided services
• Improved quality of life
18. Case Studies – “Vacationland”
Nature-based Tourism Challenges
• Summer congestion along the coast
• Lack of rural destination drivers
19. Case Studies – “Vacationland”
Nature-based Tourism Opportunities
• Spreading best management practices
• Strengthening linkages to local industry
• Improving transportation
• Developing a regional brand
• Building a world-class destination
• Effectively promoting the destination
20. Case Studies – “Vacationland”
Nature-based Tourism Initiative
1. Recreational master plan
2. Green lodging certification
3. Integrating natural attractions
4. Luring visitors with events
21. Case Studies – “Vacationland”
Nature-based Tourism Initiative
•Multi-stakeholder engagement
•Capacity development
•Branding and promotions
•Strengthening linkages
22. Case Studies – Southeast Alaska
Nature-based Tourism Key Findings
• Focus is on Nature-based Tourism
• Creates an economic ripple effect
• High quality experiences attract a premium
• Overnight trips generate more revenue and
increase profitability
• Independent travelers tend to stay longer and
spend more
23. Case Studies – Southeast Alaska
Nature-based Tourism
Key Findings
• Internet and word of mouth are
paramount to your success
• Wildlife viewing is gaining in
popularity and is an important
niche
• Private / public partnerships are
important in smaller communities
24. Case Studies - Hunting & Fishing
Recreational Fishing
• Creates an economic ripple effect
• Species inventory
• Habitat protection and restoration
25. Case Studies - River Recreation
Running Rivers in the Southeastern US
• Rural regions
• Off-season opportunity
• Local spending
26. Case Studies - Mountain Biking
Fruita, CO
• High desert, arid region
• 3 1/2 hours from Denver
• Pass through en route to Moab
• Near Colorado National Monument
27. Case Studies - Mountain Biking
Western Spirit
• Small company
• Niche tours
29. Public Lands Management
• Nature-based Tourism Opportunities
• Trails and Infrastructure
• Permits and Licenses
• Moratoriums and Restricted Use
• Land-use Issues
30. Group Activity - Interactive Gap
Analysis
1. What are the region’s natural features?
2. What are the region’s manmade and
enhanced natural attractions?
3. What are the region’s main natural
attractions?
4. What nature-based tourism activities exist?
5. What tourist services and amenities are
available?
31. Group Activity – Summary and
Evaluation of the Results
• Overall Ratings
32. Group Activity – Evaluating the
Results
• SWOT Analysis
• Top Line Assessment
33. Group Activity – Evaluating the
Results
• Mapping Attractions, Amenities, and Activities
• Legend:
• Blue/Purple Marker = highlight water-based attractions
• Blue Stickers = label water activities
• Green/Brown Marker = highlight land-based attractions
• Green Stickers = label land-based activities
• Orange Marker = highlight wildlife habitat
• Yellow Stickers = label gas, food, lodging
• Red Stickers = label outfitters/tour operators, shuttles
34. Developing Your Theme
• Set the Region Apart
• Increase Visibility
• Improve Recognition
• Establish a Brand Image
35. Development Strategies
• Establish partnerships
• Regional and local tour operators
• State and federal agencies
• Private businesses
• Create a sense of welcome and belonging
• Provide amenities
• Create a must-see “destination”
36. Marketing Strategies
• Establish partnerships
• Maximize existing opportunities
• Develop and disseminate information
• Host outdoor recreation-oriented festivals and events
• Information centers
• Take a holistic approach
• Expand market reach
37. Marketing Tools
• Rack card or brochure
• Websites and web content
• Press releases
38. Action Plan - Next Steps
• Develop a committee
• Identify members
• Identify potential goals
• Prioritize actions
39. Wrap up
• Q&A
• One impression about today
• Evaluations
40. Credits and Sources
• Adventure Tourism Market Report, 2010, The George Washington University, School
of Business, The Adventure Travel Trade Association, and Xola Consulting
• Community Nature-Based Tourism Development, Utah Recreation and Tourism
Matters, Institute for Outdoor Recreation and Tourism, January 2010, Steven W. Burr
and Jascha M. Zeitlin
• Connecting People with America’s Great Outdoors: A Framework for Sustainable
Recreation, United States Forest Service, USDA, Recreation, Heritage and Volunteer
Resources, June 25, 2010
• Developing Naturally: An Exploratory Process for Nature-based Community Tourism,
Clemson University, Thomas D. Potts, Ph.D and Allan P.C. Marsinko, Ph.D.
• National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, 2006
• Nature-based Tourism: Guidelines for Success, Clemson University, Thomas D.
Potts, Ph.D., Thomas A. Rourke, and Strom Thurmond Institute
• Planning and Developing a Nature Tourism Enterprise, Texas Parks and Wildlife,
www.tpwd.state.tx.us/landwater/land/programs/tourism/your_business/planning/
• Sustainable Tourism in Biosphere Reserves in Central and Eastern Europe,
Sustainable Tourism: Training the Trainers Programme, Ecologicial Tourism in Europe