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TripConnectr
This document outlines a business plan for Tripconnectr, a mobile app that aims to connect independent travelers by allowing them to see who else will be traveling to the same locations, get advice from other travelers, and connect with potential travel companions. Market research shows there is demand for such a service. The plan is to grow the user base through marketing, then generate revenue through single purchase fees, advertising on the app, and affiliating with local service providers. Financial projections estimate the business will reach profitability in year 3 and break even around year 2.5.
TripConnectr
- 1. Connecting independent travellerson the go!
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- 5. Is there a market? Survey results (120 travellers): • 83% use their smartphone to get connected when travelling • 78% want to know who would be travelling at the same place during the same =me • 70 % want a tool to connect with other travellers • 92% want a tool to get prac=cal advice on trips from travellers “I actually looked for something like this already, and I could not find it. It would be great!” “When is tripconnectr becoming available? I want it!”
- 6. Objec=ve for year 1: • Invest to increase user/traveller base Marke=ng strategy: • Social media, dedicated blogs and digital marke=ng • Push no=fica=on features of special offers (from hostel/ specific events) • Online consumers reviews • Direct promo=on in youth hostels, tourism offices, bars and travellers cafe’s • Word of mouth, ensured by a strong online presence Stage 1 -‐ Trac=on Strategy
- 7. Stage 2 -‐ Revenue Model # New Travellers # Total Travellers Revenue: single purchase fee Revenue: website adverAsing Revenue: affiliated sales plaCorm Year 1 35.000 35.000 -‐ € 500 € -‐ € Year 2 185.000 220.000 15k € 10k € -‐ € Year 3 1.200.000 1.420.000 87k € 69k € 250k € • Business Model 1. Freemium a^er 1 year at 1€ 2. Publish adver=sing on website 3. Affiliate with local service providers via Sales Pla`orms on app • Es=ma=ons
- 8. Cost Breakdown 0 € 200,000 € 400,000 € 600,000 € 800,000 € 1,000,000 € 1,200,000 € Year 1 Year 2 Year 3 (Year 4) Revenue Cost • Break-‐even point:
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