- Incubate is an organization that started in 2005 in Tilburg, Netherlands to support underground and independent artists through festivals and events with no funding or sponsorships. - They have supported over 250 cutting edge artists through 25+ venues across multiple disciplines. - Their business model relies on a "long tail effect" and they engage audiences through social media like their wiki website, blog with 100k monthly visitors, and Twitter/Facebook accounts. - Going forward, they aim to publish, open, and give away their business model to other organizations as they believe their social festival model is best experienced through community participation and knowledge sharing.

1. Joost Heijthuijsen External affairs

3. This presentation http://www.slideshare.net/incubate

5. Tilburg, Nl

6. Underground artists

7. Underground ethics

8. No funding

9. No sponsoring

12. 40+ partners

15. 13 t/m 20 september 2009, Tilburg

18. Marketing

19. uses open source technology

20. in its wiki website

22. Social media …

23. Social media … … of course

27. Engaged ?

29. 100k monthly blog visitors

31. So what’s next?

32. Publish the business model

33. Open the business model

34. Give away the business model

35. Polis= City

36. “The Text is not to be thought of as an object that can be computed. It would be futile to try to separate out materially works from text… The difference is this: the work is a fragment of substance occupying a part of the space of books (In a library for example) the text is a methodological field… the text is experienced only in an activity of production. It follows that the text cannot stop (for example on a library shelf).”

39. It’s social

40. It’s social festival model

42. Co-creation

43. Openness , accessability & transparency Social interaction Central focus on user 1 2 3

44. What’s in it for you ?

45. +++ • Stakeholder engagement • Transparancy • Efficiency • Out of the box thinking • Knowledge accumulation

46. --- • Effort • Knowledge in organization • General knowledge • Not all knowledge can be open

47. >>> • Change of corporate culture • Developing knowledge • Opening knowledge • Mapping • Levels of openness

49. www.twitter.com/nonobody

50. … talk afterwards CHEERS!