This document discusses Incubate, a music festival, and its partnership with Duvel Vedett beer. It provides statistics on Incubate attendees, noting most are from the Netherlands and highly educated. It lists some of Incubate's partners and quotes praising the unique experience and discovery of new music at the festival. The document emphasizes the quality and niche leadership of both Incubate and Duvel Vedett, and their collaboration to provide experiential tastings.

1. Joost Heijthuijsen
Duvel Vedett en Incubate
2 juli 2008

2. This is what we want to say today
1. Incubate. Wat we doen.
2. Duvel Vedett en Incubate
“This festival truly is the most
remarkable experience and needs
to be witnessed by anybody who
genuinely loves leftfield music.”
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009

3. Incubate
• Independent Culture
• Wat we doen
“Leaving this festival
felt a lot like being
kicked out of musical
heaven”
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009 3

4. Incubate in cijfers
Afkomst: Opleidings niveau:
NL = 71,1 % 88 procent van de
BE = 8,58 bezoekers is hoger
GBR = 5,46 opgeleid.
DE = 7,8
FIN = 2,34
USA = 0,78
IRE = 1,56
Other = 2,38
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009 4

5. Incubate partners
En nog vele, vele anderen
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009 5

6. Duvel Vedett en Incubate
• Overeenkomsten
- Kwaliteit
- Leidende positie in de nichemarkt
• Partners in beleving
• Proefmomenten “In one year’s time, the festival
in Tilburg has grown to one of
the most fun happenings for
adventurous music lovers and
scouts for alternative talents.
(...) Tilburg becomes the main
meeting point for anyone who
wants to be hip in 2010.” (OOR,
2008)
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009 6

7. Dank
Joost Heijthuijsen
joost@incubate.org
Joost Heijthuijsen – Duvel Vedett – 2 juli 2009 7