The document discusses open innovation and the social festival model. It describes Incubate, an organization that hosts 200 cutting edge artists across 25 venues in Tilburg. Incubate uses open source technology and social media to engage 127 registered users and 100k monthly blog visitors. The social festival model focuses on openness, accessibility, transparency and social interaction. It benefits organizations by enabling stakeholder engagement, transparency, efficiency, and out-of-the-box thinking, though openness also requires effort and changes to corporate culture. The document promotes further discussion of the social festival model.