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Target audience: the target audience is the consumer of a particular media product in which it is aimed at. they can be categorised from any of the following: age gender nationality/Ethnicity etc. Genre: A catorgory of an artistic composition, to which is characterised by similarities in form, style or subject matter. within genres there are sub-genres. eg.-(film) genre-comedy sub-genre- romantic genre. Codes: a way of conveying meaning to audiences without using words to explain. there are two types of codes, symbolic and technical. eg.- symbolic- setting,props. technical- juxtaposition, lighting.(horror genre) -knife- symbolic code and dark lighting-technical. Conventions: typical characteristics to which fit within a particular genre or media product.

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Key vocabulary

  • 1. Target audience: the target audience is the consumer of a particular media product in which it is aimed at. they can be categorised from any of the following: age gender nationality/Ethnicity etc. Genre: A catorgory of an artistic composition, to which is characterised by similarities in form, style or subject matter. within genres there are sub-genres. eg.-(film) genre-comedy sub-genre- romantic genre. Codes: a way of conveying meaning to audiences without using words to explain. there are two types of codes, symbolic and technical. eg.- symbolic- setting,props. technical- juxtaposition, lighting.(horror genre) -knife- symbolic code and dark lighting-technical. Conventions: typical characteristics to which fit within a particular genre or media product.