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<ul><li>Exploring value creation through  </li></ul><ul><li>social media and networks </li></ul><ul><li>Dr. Robin Teigland...
&quot;...when the rate of change outside an organization is greater than the change inside, the end is near....&quot;  Jac...
<ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=cL9Wu2kWwSY </li></ul><ul><li>How are...
Human capacity cannot keep up… Growth Time Information  and knowledge Human  absorptive capacity Adapted from Cohen & Levi...
Growing number of social media Adapted from FredCavazza.net
Some favorites
 
 
 
Twitter @DellOutlet – 1.5MM followers Facebook – 360,000 fans -------- 170, 000 customer ratings from 62 countries $6.5MM ...
Mobile Phone Video - > YouTube
“ We’re moving to France!”
“… we realize that in humanizing Ford, it’s just as important to connect our customers and fans with each other as it is t...
Drivers of change Increased Interactivity DiGangi 2010
Tenno,  http://www.slideshare.net/helgetenno/post-digital-marketing-2009
Business models So, what happens to them? Johnson, Christensen, and Kagermann 2008, DiGangi 2010
They evolve... DiGangi 2010
Closed model <ul><ul><li>Organizations internalize resources for value creation; restrict access to knowledge, and protect...
DiGangi 2010
Open model <ul><ul><li>Organizations leverage both internal and external resources for value creation; strategically inter...
<ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solution supporte...
DiGangi 2010 <ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solu...
Co-created model <ul><ul><li>Organizations encourage flow of knowledge between internal and external resources; focus on c...
Threadless: What came first –  the community or the company?
eZ 230+ Partners 30,000+ Community members 5,000+ Customers in 130 countries <ul><li>#1 open source content management sof...
eZ facilitates  platforms for conversation  throughout its ecosystem
Transparency, transparency, transparency http://twitter.com/#!/zappos Core Value #6:  &quot;Build Open and Honest Relation...
Some things do not change Innovation  Exchange  Exchange  Trust  Trust   Relationships Relationships  Interaction
http://slideshare.net/missrogue &quot;E-connection is processed in the brain like an in-person connection.&quot;
Just when you thought you got it….. O’Driscoll  2009
Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from acro...
How many usually think of virtual worlds… Teigland 2010
But what else can they be? <ul><li>Ability to manipulate/create content </li></ul><ul><li>Virtual economy and currency </l...
Tomorrow’s education & training? Learning virtual teaming skills through experience http://www.youtube.com/watch?v=N8XPmp0...
Facilitating the virtual workforce  Welch et al 2010 Professional Collaboration and Productivity in Virtual Worlds (2009-2...
Avapreneurs and Born Virtuals Teigland 2010
From the mobility of goods  to the mobility of financial capital to …  ...the “mobility” of labor?
FOR YOU? <ul><li>Key takeaways: </li></ul><ul><li>Learn from online interactions and then innovate based on what customers...
Robin Teigland, robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net  Robin...
Interested in learning more  about Virtual  Worlds?
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Exploring value creation through social media and networks

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Presentation at Hilton Malmö, Sweden for IFL (www.ifl.se) as part of their Inspiration series. February 2011 - together with Steve Mahaley, Duke CE

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Exploring value creation through social media and networks

  1. 1. <ul><li>Exploring value creation through </li></ul><ul><li>social media and networks </li></ul><ul><li>Dr. Robin Teigland, SSE </li></ul><ul><li>www.knowledgenetworking.org </li></ul><ul><li>www.slideshare.net/eteigland </li></ul><ul><li>Steve Mahaley, Duke CE </li></ul><ul><ul><li>http://smahaley.wordpress.com/ </li></ul></ul>February 2011
  2. 2. &quot;...when the rate of change outside an organization is greater than the change inside, the end is near....&quot; Jack Welch…
  3. 3. <ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=cL9Wu2kWwSY </li></ul><ul><li>How are these trends impacting you and your organization? </li></ul>
  4. 4. Human capacity cannot keep up… Growth Time Information and knowledge Human absorptive capacity Adapted from Cohen & Levinthal 1989
  5. 5. Growing number of social media Adapted from FredCavazza.net
  6. 6. Some favorites
  7. 10. Twitter @DellOutlet – 1.5MM followers Facebook – 360,000 fans -------- 170, 000 customer ratings from 62 countries $6.5MM revenue Social Media and Communities University
  8. 11. Mobile Phone Video - > YouTube
  9. 12. “ We’re moving to France!”
  10. 13. “… we realize that in humanizing Ford, it’s just as important to connect our customers and fans with each other as it is to connect them with Ford employees, because they’re more likely to believe what other people have to say about Ford.” Twitter + Facebook = 500K fans TheFordStory.com – customer-contributed stories Social Media Action and Response Team (SMART)
  11. 14. Drivers of change Increased Interactivity DiGangi 2010
  12. 15. Tenno, http://www.slideshare.net/helgetenno/post-digital-marketing-2009
  13. 16. Business models So, what happens to them? Johnson, Christensen, and Kagermann 2008, DiGangi 2010
  14. 17. They evolve... DiGangi 2010
  15. 18. Closed model <ul><ul><li>Organizations internalize resources for value creation; restrict access to knowledge, and protect intellectual property. </li></ul></ul>DiGangi 2010
  16. 19. DiGangi 2010
  17. 20. Open model <ul><ul><li>Organizations leverage both internal and external resources for value creation; strategically interact with environment </li></ul></ul>DiGangi 2010
  18. 21. <ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solution supported by computer-mediated communication.” </li></ul></ul><ul><ul><li>Dahlander & Wallin, 2006 p. 1246 </li></ul></ul>User-driven Innovation DiGangi 2010
  19. 22. DiGangi 2010 <ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solution supported by computer-mediated communication.” </li></ul></ul><ul><ul><li>Dahlander & Wallin, 2006 p. 1246 </li></ul></ul>User-driven Innovation
  20. 23. Co-created model <ul><ul><li>Organizations encourage flow of knowledge between internal and external resources; focus on common good where both parties benefit </li></ul></ul>DiGangi 2010
  21. 24. Threadless: What came first – the community or the company?
  22. 25. eZ 230+ Partners 30,000+ Community members 5,000+ Customers in 130 countries <ul><li>#1 open source content management software </li></ul><ul><li>Customers include UN, Vogue, Hitachi, 3M, MIT </li></ul><ul><li>75 employees in 9 countries (US, Europe & Asia) </li></ul>
  23. 26. eZ facilitates platforms for conversation throughout its ecosystem
  24. 27. Transparency, transparency, transparency http://twitter.com/#!/zappos Core Value #6: &quot;Build Open and Honest Relationships with Communication
  25. 28. Some things do not change Innovation Exchange Exchange Trust Trust Relationships Relationships Interaction
  26. 29. http://slideshare.net/missrogue &quot;E-connection is processed in the brain like an in-person connection.&quot;
  27. 30. Just when you thought you got it….. O’Driscoll 2009
  28. 31. Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from across the globe </li></ul><ul><li>Creating and successfully executing strategies under pressure </li></ul><ul><li>Managing cross-cultural conflict without face-to-face communication </li></ul>Teigland 2010
  29. 32. How many usually think of virtual worlds… Teigland 2010
  30. 33. But what else can they be? <ul><li>Ability to manipulate/create content </li></ul><ul><li>Virtual economy and currency </li></ul>http://www.youtube.com/watch?v=Quh2OiPHkm8
  31. 34. Tomorrow’s education & training? Learning virtual teaming skills through experience http://www.youtube.com/watch?v=N8XPmp0qGyg
  32. 35. Facilitating the virtual workforce Welch et al 2010 Professional Collaboration and Productivity in Virtual Worlds (2009-2012) - ProViWo http://vmwork.net/proviwo/
  33. 36. Avapreneurs and Born Virtuals Teigland 2010
  34. 37. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor?
  35. 38. FOR YOU? <ul><li>Key takeaways: </li></ul><ul><li>Learn from online interactions and then innovate based on what customers want </li></ul><ul><li>Provide structured opportunities for people within the business to learn about and participate in social media presence </li></ul><ul><li>Executive support, dedicated personnel and key champions </li></ul><ul><li>Humanize the business, and give opportunities for customers to tell their stories </li></ul><ul><li>Social Media Guidelines for your people </li></ul><ul><li>What are the opportunities for you? </li></ul>
  36. 39. Robin Teigland, robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindholm, Metro Photo: Nordenskiöld Photo: Lindqvist If you love knowledge, set it free… <ul><ul><li>Steve Mahaley, steve.mahaley@dukece.com </li></ul></ul><ul><ul><li>www.linkedin.com/in/stevemahaley </li></ul></ul><ul><ul><li>Smahaley, Skype: mahaleys </li></ul></ul><ul><ul><li>Second Life: Ace Carson </li></ul></ul><ul><ul><li>http://smahaley.wordpress.com/ </li></ul></ul><ul><ul><li>Phone. +1 919 680 5618 </li></ul></ul>
  37. 40. Interested in learning more about Virtual Worlds?

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