The world is moving faster than ever before - are you in control of your business, or are you distracted. A digital business changes its approach in five key areas.

1. 5 areas of focus
to survive in a
digital world
The world is moving faster than ever before – are you
in control of your business, or are you distracted?
David Reiss, Propositions Manager, Spark Digital

2. Traditional businesses spend
too much time looking internally.

3. I have strong
childhood memories
of family car trips
where my poor father
had to deal with
distractions like
bored and fighting
kids, an over-heated
engine and frequent
map checks.

4. This constant attention inside the vehicle
could have been very dangerous in an
emergency by limiting his ability to react.

5. Many businesses operate
in a similar manner.

6. There’s lots of
distracting noise
that keeps their
focus internal
– not on what is
happening outside.

7. Source: https://www.atlassian.com/time-wasting-at-work-infographic
80% 60%
of interruptions are
considered trivial.
or less of work time
is spent productively.

8. Cars now have
electronic
entertainment to
keep kids happy,
turn-by-turn
navigation and
even real-time
information about
traffic conditions.

9. Technology has
removed the noise
to help the driver,
making it easier
and safer than
ever before.

10. Businesses need
to become digital
too. Stop looking
inwards and focus
outside your
organisation.

11. A digital business changes its
approach in five key areas.

12. CUSTOMER EXPERIENCE
Customers are moving from buying products
to buying experiences – and expect you to
know what experience they need.

13. Source: McKinsey
CUSTOMER EXPERIENCE
70% of buying experiences are now
based on how the customer feels
they are being treated.

14. Passionate and loyal customers
Deliver the personalised experience
that each customer demands before your
competitors do.

15. WORKING ENVIRONMENT
As our population ages, there’s an
increasing skills shortage and risk
of intellectual property loss.

16. Source: Mortimer & Alpass
WORKING ENVIRONMENT
The labour force is shrinking.
By 2051, 1 in 4 New Zealanders will
be 65 years and older.

17. Productive and happy staff
Implement digital working styles that give
your team the flexibility to work any time or
place to serve your customers better and
attract and retain the best people.

18. PERFORMANCE MANAGEMENT
Annual reporting only compares your business
to past performance and current competitors.

19. Source: Ray Wang, Principal Analyst, Constellation Research
PERFORMANCE MANAGEMENT
Since 2000, 52% of companies in the
Fortune 500 have either gone bankrupt,
been acquired, ceased to exist or dropped
out of the Fortune 500.

20. Long-term high performance
Understand what the future holds
and set up your business for that.

21. INNOVATION APPROACH
Creativity is stifled by long, phased projects
that run the risk you deliver something your
customers don’t want any more.

22. INNOVATION APPROACH
Agile projects are three times more
successful than non-agile projects.
Source: 2011 CHAOS report, Standish Group

23. Innovation valued by customers
Change to agile project management
driven by customer needs and regularly
tested by them.

24. DIGITAL TECHNOLOGY
The business world is getting a digital makeover.
Challengers are digital from the outset and disrupt
entire industries in an alarmingly short time.

25. DIGITAL TECHNOLOGY
Executives expect digital disruption will displace
40% of incumbent companies within the next five
years. Yet only 25% describe their approach
to digital disruption as proactive.
Source: Digital Vortex: How Digital Disruption is Redefining Industries

26. Strong future in the digital world
Make technology the core of your business
strategy to be relevant in the future.

27. The world is moving too fast to be safe if
you are distracted by internal noise and
frequent glances in the rear-view mirror.

28. Refocus your
business to
navigate your
digital journey.

29. Now is the time
to change your
focus, embrace
technology and
enjoy the ride.

30. David Reiss, Propositions Manager, Spark Digital
Follow David Reiss on LinkedIn for his regular posts
on digital transformation, disruption and innovation.
Here’s more information
on the 5 areas of focus
to survive and other
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