Transform To Grow Your Business - InfoTrends
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The document discusses how print companies can transform their business models to grow. It notes that clients now want faster turnaround times, lower prices, and more interactive and multi-channel marketing programs. It suggests that print companies can either focus on optimizing their print operations through automation and lean processes, or expand into strategic marketing services like design, data, programming and multi-channel campaign management. The marketing services approach requires more organizational change but offers more potential for growth through new services and expertise.
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This document provides an overview and summary of key aspects of digital marketing planning and strategy. It discusses components of a digital marketing program such as content marketing, social media, search engine optimization, and email marketing. It also outlines several frameworks for digital strategy planning including SOSTAC and RACE. The document concludes with examples of case studies and questions.
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Yasser Khan Resume
Yasser Khan is a digital marketing consultant with over 6 years of experience in client-side sales, consultative selling, and digital marketing strategy. He has expertise in direct response marketing, landing page optimization, email marketing, and marketing automation. Some of his achievements include exceeding landing page conversion rates of 10% and marketing budget ROI targets. He is proficient in multiple languages including English, Urdu, Malay, Hindi, Punjabi, and Arabic.
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- 5. Client Marketing Objectives Awareness Familiarity Preference Loyalty Position Rs BRAND
- 7. Which channels are most effective? Brand Owner Direct Marketing Strategy mobile social web print
- 8. More Channels = More Response Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008. N = 217 marketers average response rate Improvement over print-only campaigns 35% 34% 28% 19%
- 10. When you are a hammer … … everything looks like a nail
- 11. Not all nails need a hammer
- 12. Rights tools (services) for the job
- 13. Strategic Paths for Printers Operations Driven Marketing Services Driven Marketing strategy & communications effectiveness Production quality, efficiency, cost effectiveness Jobs Contracts Supply Chain Typical PSP Creative & Technical Strategy & Program Mgmt. Multi- channel Significant complexity and organizational challenges Potential primary focus Potential primary focus
- 14. Are you ready to go down the road?
- 18. [email_address]