The document discusses strategic paths for service providers in the printing industry. It notes that technology disrupts the industry while recessions clarify the need for change. It recommends that service providers 1) plan for technology to disrupt their business models, 2) pursue both operational and innovation driven initiatives, and 3) invest in data assets and sourcing infrastructure while considering build vs. buy vs. access strategies. This will help companies thrive, survive, or strive as the industry continues to change.