Nestle was founded in 1867 and has since grown to become a multinational corporation operating 500 factories worldwide. It began operations in India in 1912 and established its first factory in Moga in 1961. The Moga factory is now Nestle's largest globally. To support its large employee base, Nestle organizes various welfare activities like an annual summer camp. A study of the 2012 summer camp found employees were satisfied and appreciated activities providing learning, recreation and refreshments for their families. The camp coordinators gained experience in event management.
nestle milkmade
the sucess story of nestle milkmaid with SCPS APPROACH ( sector , sub sector , company , products & services)
SWOT analysis of company (nestle) and product (milkmaid)
Food processing industryBritannia and Nestle-STP and Market researchRanjani Balu
It is the persentation about Segmentation, Targeting and Positioning (STP) of Britannia and Nestle and also the market research in food processing Industry
Presentation given by Mohsin H. Alqamari, Farzan Hasan Nazeer, Muneeb Iqbal, Syed Ahmed Owais, Aamir Thobhani, Adnan Hasni on Launching Nestle Nescafe Tea to Sir Iftiqar Munir in the course of "Marketing Management" at Hamdard University City Campus (HIMS).
Reference:
Marketing Management, 11 th edition, Phillip Kotler.
Nestle website.
nestle milkmade
the sucess story of nestle milkmaid with SCPS APPROACH ( sector , sub sector , company , products & services)
SWOT analysis of company (nestle) and product (milkmaid)
Food processing industryBritannia and Nestle-STP and Market researchRanjani Balu
It is the persentation about Segmentation, Targeting and Positioning (STP) of Britannia and Nestle and also the market research in food processing Industry
Presentation given by Mohsin H. Alqamari, Farzan Hasan Nazeer, Muneeb Iqbal, Syed Ahmed Owais, Aamir Thobhani, Adnan Hasni on Launching Nestle Nescafe Tea to Sir Iftiqar Munir in the course of "Marketing Management" at Hamdard University City Campus (HIMS).
Reference:
Marketing Management, 11 th edition, Phillip Kotler.
Nestle website.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Despite performing well & being a market leader in almost all segments viz. beverages, food, milk, noodles and culinary products in India, the company is yet to display the same growth success in confectionery segment. The report provides inclusive and in-depth analysis of the scopes and challenges for Nestle India and is going to analyze the major industry drivers, along with the challenges hindering the growth of the company in this booming industry
About Village Adoption Program which is unique to NIFTEM, and similar to many extension programs done by agricultural universities. The presentation is report of the work which the team has done in Maharashtra
This is an Account planning created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mrs. Shobha Venkatesh. This project had being awarded the "Best Account planing project".
Project created by-
Khushali Valia
Aditi Deshpande
Aishwarya Gandhe
Medha Sharma
Rohit Bhati
Sweeling Sherry Chen
Tarannum Khan
Educational camps for Schools & Colleges - experience them to believe them.
Unique camps for children conducted primarily with a focus on transforming children and helping them become good human beings. We use the experiential learning model in an outdoor environment, FUN being the base on which the curriculum is built.
Every one in EMPOWER team is passionate about these camps.
Establishment of Milk Collection Center. NWICDP, Somaliland.PROCASUR Corporation
North-western Integrated Community Development Programme -NWICDP
Learning Route, Women empowerment, new businesses and sustainable natural resources management in Nepal. 13 - 21 September 2013
Establishment of Milk Collection Center. NWICDP, Somaliland.
Training+ppts
1.
2. INTRODUCTION TO NESTLE
• Nestle was founded in 1867 in Geneva,
Switzerland by Henri Nestle
• He developed an infant formula for kids in areas
where infant mortality rate was very high
• In a very less passage of time, in 1874, he was
exporting this product to 18 countries on five
continents
3. INTRODUCTION TO NESTLE
• In 1875, a group of businessmen from Vevey bought the
business from him & thus created a limited society
• Nestle is called “multinational of multinationals” as less
than 2% of its revenue comes from domestic market
• Today Nestle has 5oo factories worldwide and employs
2,50,000 people
4. NESTLE INDIA
• In India Nestle started in 1912 as a trading house
• Manufacturing started in 1961 in Moga
• In Moga, Nestle educated and advised farmers
regarding basic farming and animal husbandry
practices
• Nestle set up milk collection centres that ensured
prompt collection and paid fair prices
15. VISION
• “Respected, Trustworthy food, Nutrition, Health and
Wellness Company”
To rapidly build Nestle India as the respected and
trustworthy leading food, nutrition, health, and
wellness company ensuring long term sustainable
and profitable growth
16. MISSION
Nestle is dedicated to providing the best foods to
people throughout the day, throughout their lives,
throughout the world. With our unique experience
of anticipating consumer’s needs and creating
solutions, Nestle contributes to your well-being and
enhances your quality of life
18. NESTLE MOGA
• The Company started milk collection in Moga in 1961 with a
collection of 511 Kgs of milk from 180 farmers
• It has substantially expanded its operations with over 85,000
farmers in its own milk district
• Nestle uses local raw materials and develops local resources
wherever possible
• Milk Collection Centres with farm cooling tanks to preserve
the quality of milk were established by the company
19. NESTLE MOGA
• Spread across 57 acres
• Largest factory amongst 500 Nestle factories
worldwide
• 4 production plants in the factory
1. Milk Operations
2. Cereals
3.Instant Drinks ( Vending Machines)
4.Culinary
25. SECRETARY FM
PRODUCTION
MANGER MILK
PRODUCTION
MANAGER
PRODUCTION
MANAGER
CULINARY
HR MANAGER
FACTORY
CONTROLLER
INDUSTRY
PERFORMANCE
MANAGER
QUALITY
ASSURANCE
MANAGER
FACTORY
MANAGER
NQAC MANAGER
SUPPLY CHAIN
MANAGER
ENGINEERING
MANAGER
CORPORATE
AFFAIRS
MANAGER
AGRI SERVICES
MANAGER
SHARED SERVICES
MANAGER
26. CHART OF HR DEPATMENT
HUMAN
RESOURCE
MANAGER
EMPLOYEE EMPLOYEE RECRUITMENT
TECHNICAL COMPENSATION
RELATION WELFARE & TRAINING
MANGER MANAGER
MANAGER MANAGER MANAGER
27. QUALITY POLICY
• Build trust by offering products and services that
match consumer expectation and preference
• Comply with all internal and external food safety,
regulatory and quality requirements
• Gain a zero-defect, no-waste attitude by everyone in
our company
• Make quality a group-wide objective
29. WELFARE ACTIVITIES
• Summer camps
• Sports
• Family day
• Health camps
• Sweets on national days
• Education subsidy
• Loans
• Retirement party
• Canteen
• Earned leave
• National holidays
• Uniforms
• Laundry
30. WELFARE ACTIVITIES
• Lockers & rest rooms
• Dispensary & health care
• Accident/ first-aid boxes
• Medical scheme
• Maternity leave
• Infant feed
• Trainees hostel
• Recreation club
• Staff sales
• Long service awards
• Self education scheme
• Staff welfare & benefit fund
• Bonus payment
32. Objective
To offer opportunities to the family members of
employees to:
• Unleash their talent
• Explore their creativity
• New realms of learning and discovering the best
• Enjoy their summer holidays with fun
• Have get-together with friends
33. Highlights
• Duration – 2 weeks, June 11th to 24th
• 4 Age Groups – 6-10 yrs, 11-15 yrs, 16-20 yrs,
Above 20 yrs/Spouses
• Total 18 courses for different age groups
• 1 new course on Gift Packing is introduced
• Four Venues – Sacred Heart School, Food Craft,
BetterThink, Nestle Recreation Club
• 830 Participants
• Commencement of courses on June 11th
• Closing ceremony on Sunday, June 24th
34. Courses, Faculty Members & Coordinators
Course Faculty Member (M/s) Coordinator (M/s)
Little Joe’s Fun School Dr Shilpa Suri Aanchal Garg/Richu Singla
YES:Youth Empowerment Skills
Women’s Summer Shop Dr Shilpa Suri
Yoga & Meditation Harvinder Paul Singh Dalveer Kaur/Rajwinder Kaur
Design of Garments NIFD Centre Sumit Thind/Bindia Jain
Beauty Care Suman Dhand Shalica Bajaj/Dibjot Kaur
Learn Computer Shallu Singla/Manpreet K Rupinder K/Mandeep K/Niru
Tips on Gift Packing Rajani Garg Ritika Sharma/Gagandeep
Learn Singing Shanu/Jimmy Amandeep Kaur/Satwinder K
36. Course Timings
Course No. of Participants Timings
Little Joe’s Fun School 34 8 am to 9 am
YES:Youth Empowerment Skills 41 9.15 am to 10.15 am
Women’s Summer Joy Shop 26 10.30 am to 11.30 am
Yoga & Meditation 63 5.30 am to 6.30 am
Basics of IELTS 50 8 am to 12.15 pm
Design of Garments 66 8 am to 10.15 am
Beauty Care 68 8 am to 10.15 am
Learn Computer 59 8 am to 11.30 am
Tips of Gift Packing 15 8 am to 10 am
Learn Singing 16 8 am to 10 am
37. Course Timings
Course No. of Participants Timings
Gidha 29 10.15 am to 12 pm
Bhangra 49 6.00 am to 7.30 am
Theatre & Drama 60 8 am to 10 am
Tips on Healthy Cooking 69 8 am to 12.15 pm
Indian Dance 23 10.30 am to 12.30 pm
Pop/Folk Dance 53 8 am to 10.15 am
Art & Craft 11 8 am to 10 am
Chess Coaching 52 8 am to 10.15 am
Cricket Coaching 46 6 am to 8.15 am
38. Role of Coordinators(Trainees)
• Daily attendance of participants of respective course
• Ensure cleanliness/proper set-up of their classroom
• Support Faculty members in terms of routine arrangements
• Liaison with other coordinators and participants for better
functioning
• Ensure smooth service of drinking water/refreshment to all
participants
• Support in proper distribution of Course Kit, Participation
certificate and gift pack
• Attend Daily feedback meeting in the school after the
course is over
• Support during cultural function – Closing Ceremony
39. FINDINGS OF THE STUDY
• Participants are satisfied with the nestle’s efforts for
employee welfare
• A large number of participants are coming in summer
camp for 6-7 years and they want to join the summer
camp in the coming years also.
• Participants are very happy for the refreshment that
is served during the camp daily
• Participants appreciate the efforts of course
coordinator to support them and help them in
solving their grievances
40. LEARNINGS
• Learned what type of activities a company can
pursue to satisfy or motivate their employees
• Learned how to coordinate and manage an
event
• In summer camp their used to be lot of
grievances of participants and I tried to solve
them. So learned how to handle grievances
• Saw the functioning of various dapartments