#CCC16 ARLA and the post-milk generation
•
0 likes•1,396 views
This document provides an agenda and information for the ComCaseCompetition'16 case competition taking place on January 27-28, 2016 in Copenhagen. The competition will focus on developing a communication strategy for the case of Arla Foods and their "MILK" brand. The agenda outlines the schedule of events, including an introduction to the case by an Arla Foods VP, approaches to analyzing the case, and details about the competition format and objectives. Key information for participating teams is also provided, such as eligibility, the application process, prizes for the winning team, and deadlines.
Recommended
More Related Content
Similar to #CCC16 ARLA and the post-milk generation
Similar to #CCC16 ARLA and the post-milk generation (20)
Recently uploaded
Recently uploaded (8)
#CCC16 ARLA and the post-milk generation
- 2. WELCOME
- 3. ComCaseCompetition‘16 in collaboration with ComCaseCompetition'16 is sponsored by
- 4. 4.05 pm The case: ‘MILK’ Astrid Gade Nielsen, Vice President of Corporate Communications, Arla Foods 4.20 pm Approaching the case 4.30 pm Q&A with Arla Foods 4.50 pm ComCaseCompetition – why, what and how? • The objectives of the competition • What does it take to participate, what will you gain, how to reach the final – and win • Introduction of the jury and the evaluation criteria • What do you need to know before enrolling? 5.20 pm Q&A about ComCaseCompetition AGENDA
- 6. Astrid Gade Nielsen Vice President of Corporate Communications, Arla Foods MILK
- 7. MILK The case Astrid Gade Nielsen, VP, Corporate Comms, Nov 2015
- 9. 27-11-2015 9
- 10. 27 November 2015 10
- 15. 27 November 2015 15
- 16. 27 November 2015 16
- 17. REBRAND MILK
- 19. Karl-Heinz Pogner Associate Professor, Ph.D., Copenhagen Business School Approaching the case
- 20. COMMUNICATIONcasecompetition Corporate / Organizational Communication The new normal Stakeholder communication Branding Issues management Relationship building new PR / PA ??? Pull society ol Approaching the case
- 21. NETVÆRK Technology < ---- > network of: Users Stakeholders Media Prosumer Communication The new normal … counts also for ARLA
- 22. The new normal New forms of stakeholder management / stakeholder communications Bye, bye control! One center? Many centers Organization in center? Dynamic networks of networks
- 24. Stakeholders
- 25. Stakeholders
- 26. New stakeholder communication (PR) Network of stakeholders
- 28. New stakeholder communication • Dynamic networks of stakeholders • Media convergence: analog and digital, APIs • UGC, Prosumers, Procipients, Co-creators • Digital, mobile, interactive, social media • ”Embodied” • (Open?) Agile Smart Data • Community building & stakeholder communication
- 30. Torben Dan Pedersen CEO, Danish Association of Communication Professionals Why & What
- 31. • Build bridges between the academic world and business • Prepare you for the professional market and give your profile a competitive edge • Clarify your skills for employers OBJECTIVES
- 32. • Work with a 24-hour deadline • Use your knowledge, skills and experiences • Build relationships with potential future employer – and each other • Get more insights into the business world and global communication • Be challenged and evaluated by a professional jury PREPARE TO
- 33. ComCaseCompetition’16 27-28 January 2016 • 10 teams • All 10 teams present their solution to the jury • Hard work and great fun • 10 leading agencies as mentors
- 34. FINALS JANUARY 28th 2015 Free public event from 3 pm to 6 pm Meet the talents of tomorrow and hear the recommendations for Arla Foods Understand the challenges of international business communication and see what it takes to win ComCaseCompetition
- 35. WHAT IT TAKES10 leading agencies
- 36. JURY & CRITERIA Associate Professor, Karl-Heinz Pogner, Ph.D. Copenhagen Business School
- 37. Vice President LINE AARSLAND Egmont Senior Vice President KENTH KÆRHØG ISS World Services A/S Associate Professor, Ph.D MATTHIAS BODE University of Southern Denmark Chairman ASTRID HAUG Danish Association of Communication Professionals Professor, Ph.D LARS THØGER CHRISTENSEN, Copenhagen Business School Chairman CASPER VAHLGREN Young Communicators THE JURY Head of Jury Associate Professor, Ph.D ROBYN REMKE Lancaster University Associate Professor, Ph.D KARL-HEINZ POGNER Copenhagen Business School Director Corp. Comm. DENNIS KAYSEN Coloplast
- 38. EVALUATION CRITERIA The participants should demonstrate their ability to • Identify, analyse and solve a key problem • Apply theories, models and key concepts to practical communication in a solution oriented manner • Design professional, innovative and creative - yet realistic - communication strategies that are embedded in an organisational context • Reflect on how preconditions, chosen key concepts, methods and theories impact on strengths, limitations and weaknesses of the problem solution • Communicate the results in an adequate, correct language in a coherent, convincing presentation and discussion that meet rhetorical, academic and professional standards
- 39. TEAM ! Skills & Competencies Diversity study program/S university gender expertise, skills, capabilities ”home country” MOTIVATION Interest Investigation Why your team? USP! Application
- 40. PRACTICAL INFORMATION Casper Vahlgren, Chairman of Young Communicators
- 41. NEED TO KNOW • Place: CBS - Solbjerg Plads • Private workspace with access to internet and blackboards • You should expect to be working almost non stop for 24 hours • UngKom will be there both days 24/7 to help you and answer any questions you might have • We will provide food and snacks throughout the whole competition • You should bring: • A sleeping bag • Computer and charger (and a functioning USB key) • Academic books – in order to combine theory and practice
- 42. WHO CAN PARTICIPATE • Graduate students within the field of communication • 10 teams, max. 5 students on each team • Students are encouraged to form cross-educational and international teams • Each team must send a short motivated application together with CVs for each person in the team • The prize for the winning team is a dinner with representatives from Arla Foods’ top management team. The winning team will also get a free DKF conference • Participation is free
- 43. DEADLINE Enroll your team before January 6th 2016 Send an e-mail to dansk@kommunikationsforening.dk with: • A short motivated application • CV for each person in the team • Remember to mark the e-mail ‘ComCaseCompetition’16’
- 44. Follow ComCaseCompetition’16 For more information go to: www.kommunikationsforening.dk/ccc www.facebook.com/comcasecompetition
- 46. ComCaseCompetition‘16 in collaboration with ComCaseCompetition'16 is sponsored by THANK YOU