Participants will learn why training is by far the most valuable investment that any dealership can make providing higher ROI than any other initiatives, including marketing, advertising and branding. The workshop will focus on the most important curriculum needed for sales professionals to sell more cars, more often and more profitably. There is so much more than the ”road to the sale” and product knowledge to be successful at selling cars and a reason why the average sales consultant sells 9.6 units per month while there are professionals that average 30, 40 and even 50 units per month. consistently.