The document discusses conventions used in movie trailers and posters. It provides details on common elements like billing blocks, theme music, title reveals, and showing the best parts of films in trailers to entice audiences. For posters, it mentions using enigma codes, logos, stars/directors, clues to the narrative, and taglines. Billboards, bus stops, and placing posters in towns are cited as popular locations for institutions to advertise films and generate interest. The goal is to appeal to audiences and persuade them to watch the movie through these marketing techniques.

1. Conventions of a trailer
 Billing Block – The billing block is the information at the end of a trailer which
features the directors, producers, actor and other people who featured in or
helped work on the film.
 Theme Music – Theme Music is the music that play throughout the trailer it
matched the genre of the film to create the right feeling for the viewer.
 Builds In Pace – When trailers start they usually start of slow then it builds by
showing action packed moments of the film or maybe people being chased if
it were a horror movie.
 Title of the movie
 Release Date – This is the date when the film will be released to the public.
 Showing best parts of the movie – They do this to reel the audience in to the
movie so it will make them watch it and it appeals to them.
 Institutions Logo – This is the name of the institutions involved with the movie for
example: Universal Studios, Lions Gate, Paramount Pictures and 20th Century
Fox.
 Stars and Directors Names – This tells you stars and you directed the film.

2. Conventions of trailers: Us Above, So Below
and The Quite Ones
Institution Logos: This is always shown in
trailers because it is Showing the
companies involved with the film for
example Production and Distribution.
Title Slates: Telling you parts of the
plots to engage you more with
the movie which creates Enigma
Codes.
Setting: Some trailers tend to show
the location where the film is taking
place which will give more of an
idea about the movie.

3. Conventions of trailers:
The Quite Ones
Source Material: When a trailer specifies
that a film is based on something that
has happened creates a whole new
meaning because it isn’t just a made up
story.
Directors/Producers: By saying that the same people
made other good films will make audiences want to
watch the film.
Institution Logos: This is always shown in trailers
because it is Showing the companies involved with
the film for example Production and Distribution.
Clips: Clips from the movie to
show what the movie will be like
and what it will consist of.

4. Conventions of trailers: Kick-Ass
Billing Blocks: Shows everyone who is involved with the film
also showing the website and social media sites.
Institution Logos: This is always shown in
trailers because it is Showing the
companies involved with the film for
example Production and Distribution.
Clips: Clips from the movie to show what the movie will be like and
what it will consist of so it will make you want to watch, mostly
showing the best parts of the movies.
Title Slates: Telling you parts of the plots to engage you more with the
movie which creates Enigma Codes.

5. Conventions of film posters
 Enigma Codes
 Institution Logos
 Social Network
 Title
 Release
 Clues to the narrative
 Stars/Directors Name
 Tag Line
 Billing Block

6. Nightmare on Elm Street Posters.
Enigma Codes: The enigma codes on the
poster would be the pictures for example the
metal claws on each poster create mystery
and makes you want to watch to see what it is
by using the claw on each poster of the
franchise also creates a type trade mark for
this movie.
Stars/Director: On the posters it says the
Director ‘Wes Craven’ to show that he is the
creator of these films because the first film was
a successful horror by adding it to the other
posters it creates hype because people will
know his name and by seeing it, it will make
people watch it. The reason why there aren’t
any star names is because he liked to take
actors that aren’t well known and put them in
to his movies so people would see them
differently than would if the actor was well
known.

7. Watchmen (2009)
Release date: Shows when
the film will be released to
the public
Director: By the poster saying
that the director directed 300 a
very successful film it may get
300’s fans to watch the movie.
Idea of the Narrative
The film will be based around
these superhero's or villains?
The billing block states who is
involved with the films for
example directors, Writers,
Producers
The movies name ‘Watchmen’
which could mean something in
relation to ‘Neighbourhood watch’
Which are people that help around
town but in the movies case it tells us
something about the narrative which
could be hero's helping their
City/Town.

8. Poster then Analysis
Nosferatu (1922)
Production Company shows
who was involved with the film
and gives them recognition
Main Image
Idea of the Narrative
The film is based around this
one vampire
Title and Tagline
Clues of the narrative:
Nosferatu is the name of
the film is also tells us part
of the narrative which is
about a vampire
The writer and creator of the
film. Gives the film recognition
if the creator has made other
successful films because it will
be seen by his fan base.
Enigma Codes: creates a
mystery by the odd looking
man and we want to know
who he is and his story.

9. Posters now analysis
The Conjuring
Title: The title is done in a dark and obscure font to make it
go with the concept of the movie.
Release: July 19th is the date of when film can be seen by the
public.
Clues on the Narrative: The noose hanging from the tree and
the house gives the audience an idea of the films plot.
Billing Block: The billing block states who is involved with the
films for example directors, Writers, Producers and some times
the actors.
Tag Line: ‘Based on the true case files of The Warrens’ makes
people interested to see the movie.
Enigma codes: The shadow on the bottom left of the poster
of a girl hanging, you know this is a girl because it looks like a
dress. This is enigma codes because it gets the audience
thinking about it and wondering why it is there.
The genre is communicated as a Horror because it is dark
and very obscure this is shown in the mise en scene of the
poster from the noose and the darkly toned colours used in
the poster.

10. Where institutions place their
products.
Institutions advertise their products on
billboards. The reason for this is because
they are big and eye catching which will
get most peoples attention when they
walk past it or drive past.
Bus stops are also a common place
for film advertisement because tenths
of thousands of people use public
transport so by putting posters on bus
stops, tube stations and train stations
lots of people will see them meaning
that the film will get more and more
recognition.
By showing posters in towns and cities a vast
number of people see them which will get
films known and also will appeal to audiences
also maybe persuading them to see the film.
Posters also create Enigma Codes (Barthes
theory) so by doing this the audiences will
want to see more of this poster and see the
questions they have in the poster unfold when
they see the movie in the cinema