Trafalgar Global (TG) is a management consulting firm founded in 2007 with offices in the UK, Canada, and Saudi Arabia. TG specializes in providing customized solutions in strategy, people/organization, and marketing/communication to help clients achieve their business goals. The name Trafalgar Global was inspired by Trafalgar Square in London, which commemorates a British naval victory and cultural exchange between East and West, reflecting TG's mission of facilitating knowledge exchange globally.

2. Our name was inspired by the famous heart of London, Trafalgar Square,
that had been a significant landmark for centuries, marking the official
centre of London to which all distances across the UK are measured.
Trafalgar Square represented a proud victory in British history since
Nelson’s Column was built to commemorate Admiral Horatio Nelson, who
died at the Battle of Trafalgar in 1805. But to the amusement of many, its
very name has no meaning in English at all. In fact, it commemorates
East-West cultural exchange as it derives from an Arabic name of the
battle site, which was named by Arabs of Spain (al-Andalus at the time),
to mean ‘The Farthest Side’.
Trafalgar Global was founded in 2007 in United Kingdom and Saudi
Arabia as a bridge of knowledge exchange between East and West. TG
believes in empowering businesses, organisations and institutions
through embracing management best practices tailored to meet local
needs. Trafalgar Global specialty in providing unique border-crossing
knowledge has made it a landmark attracting many partners in success
around the world.
Our Story
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3. WHO
WE
ARE?
Trafalgar Global (TG) is a boutique management consulting firm, that
delivers unique value to clients by fully understanding their needs and
creating well-defined, customised and practical solutions in Strategy &
Modeling, People & Organisation, and Marketing & Communication
areas. Present in three different locations worldwide, TG will ensure to
be your primary point of contact when it comes to finding solutions for
your business issues and helping properly execute your strategy and
achieve your business goals. TG clients portfolio includes family owned
businesses, SMEs, NGOs, and Public Sector institutions in UK, Canada
and Saudi Arabia.
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4. TG DNA
Proactive in finding out
solutions and fulfilling clients’
needs.
Excellence shapes the services
and products we develop for
our clients.
Real Impact is our passion
toward success.
Creating Real Value is what we
pursue forever.
Building Long-Lasting
Relationships drives our daily
work and commitment to high-
quality deliverables.
Transparency & Honesty is the
way we deal with our clients
and people; and that is what
we expect others to treat us
with.
Thinking Outside the Box is a
requirement not a luxury in
business today.
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5. TG Core Offerings
Strategy & Modeling People & Organization Marketing & Communication
• Strategy Development
• KPIs & Dashboards
• Org Transformation
• Business Modeling & Planning
• Business Excellence (EFQM)
• Organizational Development
• Change Management
• Strategic People Management
• Talent Acquisition & Mobilization
• Talent Performance
Management & Development
• Talent Compensations & Benefits
• Leadership Coaching
• Marketing & Digital Media Strategies
• Customer Strategy & Marketing
• Corporate Communication
• Corporate Social Responsibility
Digital Transformation
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6. TG Core Offerings
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Digital Transformation
Digital technologies are changing the face of business. This change is accelerating and is faster than
the pace of transformation in organizations. However, organizations that haven’t embraced digital
transformation will not be part of the future. We help organizations embrace digital transformation
by changing the way they manage their processes, people and technology.
What are your thoughts on digital transformation? What challenges do you face?

7. How TG Adds Value
We live in a disruptive world where all existing business models are being
disrupted, at TG we help organizations re-inventing their business model before
they get disrupted by competition. We help companies adopting the
entrepreneurial mindset to stay nimble
In the era of knowledge economy, there is a global war for talent. We at TG help
our clients to win this war by transferring our latest talent management
strategies and practices to retain their best talents and become an employer of
choice to attract the best talents in the market
The introduction of new media, specifically social media, has changed the world
of marketing and how brands communicate to consumers. The rules of the game
has changed and marketing has become the core of the new game. TG helps its
clients to make this transformation and become a social brand
Strategy &
Modeling
People &
Organization
Marketing &
Communication
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8. TG Locations
Canada
Toronto
UK
London
Saudi Arabia
Jeddah
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9. How TG Helps Private Sector
Strategy &
Modeling
People &
Organization
Marketing &
Communication
• Creating, revising and developing
strategy frameworks.
• Setting goals and KPIs
• Developing dashboards for monitoring
organizational performance
• Organizational health-check
• EFQM rollout
• Developing business operations
manuals (operations, procurement,
finance, HR).
• Establishing Decision Support Office
(DSO)
• Business model development
• Organization structuring and re-structuring
• New structures implementation through
DiSC tool
• Creating, revising and developing job
descriptions and authority matrices
• HR audit and assessment
• HR Strategy
• Building competency-based HR systems
• Talent Acquisition
• Talent & Organizational Development
• Performance Management
• Talent Compensations & Benefits
• Workforce Relations
• HR Technology and Transformation
• Change management program
• Employee Engagement Assessment
• Market research (quantitative and
qualitative).
• Developing marketing strategies.
• Developing brands’ positioning
strategies.
• Developing digital marketing
strategies.
• Digital transformation roadmap.
• Building customer journey matrix.
• Corporate Social Responsibility
(CSR) strategies and program.
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10. How TG Helps Governments
Strategy &
Modeling
People &
Organization
Marketing &
Communication
• Creating, revising and developing
strategy frameworks
• Setting goals and KPIs
• Developing dashboards for monitoring
performance
• EFQM rollout.
• Developing business operations
manuals (operations, procurement,
finance, HR).
• Establishing Decision Support Bureau
(DSB).
• Organization structuring and re-structuring
• New structures implementation through
DiSC tool
• Creating, revising and developing job
descriptions and authority matrices
• HR Audit and assessment
• HR Strategy
• Building competency-based HR systems
• Talent Acquisition
• Talent & Organizational Development
• Performance Management
• Talent Compensations & Benefits
• Workforce Relations
• HR Technology and Transformation
• Change management program
• Conducting field studies.
• Developing marketing strategies.
• Developing media and PR
strategies.
• Developing social media strategy.
• Corporate Social Responsibility
(CSR) strategies and program.
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11. How TG Helps NGOs
Strategy &
Modeling
People &
Organization
Marketing &
Communication
• Creating, revising and developing
strategy frameworks
• Setting goals and KPIs
• Developing dashboards for monitoring
performance
• EFQM rollout.
• Developing business operations
manuals (operations, procurement,
finance, HR).
• Creating, revising and developing by-
laws.
• Impact assessment
• BOT Model (Build, operate and
transfer).
• Fund raising strategy.
• Organization structuring and re-structuring
• New structures implementation through
DiSC tool
• Creating, revising and developing job
descriptions and authority matrices
• HR audit and assessment
• HR Strategy
• Building competency-based HR systems
• Talent Acquisition
• Talent & Organizational Development
• Performance Management
• Talent Compensations & Benefits
• Workforce Relations
• HR Technology and Transformation
• Volunteers Management
• Change management program
• Conducting field studies.
• Developing marketing strategies.
• Developing media and PR
strategies.
• Developing social media strategy.
• Corporate Social Responsibility
(CSR) strategies and program.
• Fund raising campaigns.
Through our network of researchers,
we have conducted and developed
tens of studies, needs assessment
reports and policy papers for several
think tanks in social, geopolitical, and
economic fields.
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How TG
Works With
Your
Challenges
1. Exploring:
Client Briefing
3. Planning
4. Developing:
Researching &
Benchmarking
5. Developing:
Analysis & Development
6. Developing:
Confirming
7. Delivering
2. Exploring:
Diagnosis

13. TG Philosophy
• We were in the client’s shoes,
one day.
• We think simple to solve
problems and we like going
back to basics.
• We apply solutions that
integrate the corporate and
entrepreneurship worlds.
• We dig deep to discover the
insights that lead to effective
solutions and better results.
• We live the values of our clients
and maintain their DNAs to make a
smooth and culture-friendly change
• We don’t believe our mission stops
at delivering the mandate, we
continue our engagement to ensure
our solution is implemented and
delivering results.
• We think digital to maximize your
ROI
• We combine human aspects of
consulting with the digital up-to-
date tools to maximize our client’s
ROI and value added
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14. Meet Our Partners
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15. OBEIDA
NAHAS
Obeida assumes the position (Partner) at Trafalgar Global, with over 15 years of working experience in
providing practical advice and consultation on public relations, international relations and leadership.
Obeida worked as a journalist and editor in news agencies including Quds Press International News
Agency, was a co-founder of a leading Arabic electronic media project and has published several articles in
Arabic newspapers and news websites. Additionally, he founded and managed The Levant Institute in
London 14 years ago with focus primarily on developing and publishing articles, reports, studies and news
about Middle Eastern affairs. Moreover, Obeida provided media consultation and developed public
relations strategies for governmental institutions, NGOs and companies through Trafalgar Leadership and
Management the predecessor of Trafalgar Global.
Obeida is actively participating in political workshops and events conducted by regional and local think
tanks about different Middle East affairs.
Obeida got exposure during his career in different industries including Education, Governmental
Institutions, Media & Entertainment, NGOs, Political Organizations, Professional Training & Coaching, PR &
Communications, and Think Tanks.
He has a BSc degree in Political Sciences from University of Jordan, and MSc degree in Development
Studies from the School of Oriental and African Studies (SOAS) - University of London, and is currently
preparing his PhD thesis at University of Exeter.
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16. MOHAMMED
YOUNIS
Mohammad assumes the position (Partner) at Trafalgar Global, and is a Certified DiSC Trainer and
Consultant, having over 20 years of experience in designing corporate strategies and business plans,
setting KPIs (Key Performance Indicators) for different functions, organizational re-structuring, human
resources development & training, and people profiling & assessment through out the Gulf region.
Mohammad contributed significantly in planning and launching the operations of non-Saudi companies at
KSA market in the training & education sector for well known big players such as Berlitz and the Canadian
Academy for Learning for a long fruitful periods of time.
Mohammad has been working as a management consultant since 2007 believing in human potentials and
capacity building by designing and delivering several workshops in soft skills for different institutes, and
helping matching jobs with individuals’ capabilities and tendencies through using specialized and
sophisticated tools like DiSC and some Thomas International products.
Through out his career, Mohammad was able to design and implement operational processes and
procedures with tight linkages to IT systems which converted the manual environment into a totally
automated one with tremendous impact on business.
Mohammad got exposure during his career in different industries including ICT, Education, Governmental
Institutions, NGOs, HR Training & Development, Retail, and Think Tanks.
He has a BSc degree in Information Systems from Ajman University of Science & Technology, and holds
EFQM Internal Assessor accreditation.
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17. Samer assumes the position (Partner) at Trafalgar Global, bringing more than 14 years of experience in
managing the operations of leading marketing and advertising agencies in the Middle East.
Samer worked with many of the leading companies in the field of marketing and advertising companies such as
Drive Agency, Full Stop Agency and Uturn YouTube Channel. He also contributed to many non-profit
organizations on the strategic and operational levels. He was a founding member of a humanitarian non-profit
organization officially registered in Switzerland in addition to two other organizations registered in Britain.
Samer contributed to the development of many of the marketing plans and media strategies and he carried out
a number of successful advertising campaigns for well-known commercial brands.
He was part of the leadership team who supervised and carried out several buying and selling stakes operations
at Al-Saria Media Group and most recently the partnership with Abdul Latif Jameel Group.
Samer has a great experience in the management of startups and small businesses, by developing work systems
that maintain a constant high growth , profitability and the entrepreneurial spirit.
Samer’s industries' exposure covers Automotive, Banking & Investment, FMCG, Food & Beverages,
Governmental Institutions, Marketing & Advertising, Media & Entertainment, NGOs, PR & Communications,
Real Estate, Retail, Telecommunications, and Think Tanks.
Samer holds a BSc. degree in Business Administration from Yarmouk University in Jordan, and MBA degree in
Marketing from The University of Leicester in the United Kingdom.
SAMER
BAHSAS
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18. HUSSAM
KAZIHA
Hussam assumes the position (Partner) at Trafalgar Global, bringing more than 13 years of experience in the areas of
organizational development and human resource management in Middle East. During his career, he offered services
as a consultant as well as a manager in the aforementioned fields at local and international companies in Saudi
Arabia, Jordan and Egypt.
Hussam has worked with many leading for profit organizations such as Ernst & Young, ImpaQta, KPMG, Acxiom,
Gulf Advisors, Waad Holding, Ketab Technologies and Impact MENA. Also, he worked with many NGOs, on the
operational and strategic levels. Hussam was a founding member of a humanitarian non-profit organization
registered at Switzerland in addition to two other NGOs in the UK.
Hussam played a key role in improving the growth of companies he worked with through a series of internal
developments like preparing and developing HR manuals, organization structure design and re-structuring,
developing job descriptions (JDs), designing salary scale and benefits scheme, developing performance management
systems, beside other organizational-related work like a comprehensive company assessment which provides an
integrated road map to enhance the strengths points and improve the areas for development. Additionally, Hussam
set up a system of competencies both technical and behavioral ones for one of the best schools in Saudi Arabia.
Moreover, he was part of the team that created the first training program for entrepreneurship in Jordan for the ICT
students at Princess Sumaya University for Technology in Jordan.
Hussam's industries' exposure covers Construction, Chain of Pharmacies, Media and Entertainment, Real Estate,
Education, Information Technology Services, Retail plus Professional Services.
Hussam has a BSc. in Pharmacy from Al-Ahliyya Amman University and MBA degree with HRM concentration from
Trident University.
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19. TG Strategic Partners
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20. Sample of TG Clients
PRIVATENGO
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GOVERNMENT

21. www.trafalgar-global.com
info@trafalgar-global.com