This document provides an overview of branding and trademarks. It discusses how branding and trademarks are keys to business success in the global market. It defines what branding and trademarks are, and explains how they allow companies to differentiate their products, create customer loyalty, and position themselves in the marketplace. The document also discusses best practices for branding and strategies for selecting, registering, using, enforcing and maintaining trademarks. It emphasizes the importance of trademarks as valuable business assets and marketing tools.
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114Lisa Denis
From the presentation on May 14th, 2019 about the changes coming into effect on June 17th as Canada joins the Madrid Protocol and changes to design protection that come into effect in November 2018 with Mina Chana and Matthew Graph of Bereskin & Parr
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114Lisa Denis
From the presentation on May 14th, 2019 about the changes coming into effect on June 17th as Canada joins the Madrid Protocol and changes to design protection that come into effect in November 2018 with Mina Chana and Matthew Graph of Bereskin & Parr
Presentation from Ken Marr of Targeting Innovation 'Exploiting Intellectual Assets - There’s a lot more to intellectual assets than just patents and trademarks.
Find out about the assets that you are not protecting or exploiting'
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.
agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.
There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.
Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.
We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.
agencyIP offers cutting edge solutions and worldwide representation in the areas of:
Catalog and database of intellectual capital assets from a variety of sources
Experienced product professionals to package and enhance the properties for maximum value
Licensing, Sales, Manufacturing and Distribution Relationships
Retail Relationships
Product Designs for License/Manufacture
Worldwide licensing, marketing and sales team
Many owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.
At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”
Contact agencyIP at info@agencyIP.com for more information.
Partners Maria Stout and Paul Stellman kicked off a two-part, comprehensive discussion of strategic planning for capturing and protecting intellectual property. The presentation served as an introduction to the topic and provided more general information.
Speakers: Maria Stout and Paul Stellmann
Maximising Intellectual property & Speed To Market Opportuntiesmsmsalesmanagement
Understand how synchronising path to market activities with IP protection can accelerate business growth. This presentation will show you how to:
Coordinate your intellectual property protection while accelerating business growth
Leverage investment in intellectual property protection to maximise sales
Understand path to market activities to guide and shape your intellectual property strategies
Reduce intellectual property costs with market knowledge
Identify which innovations to protect based on market intelligence
As companies, both large and small, search for new
international markets in today’s global economy, they appreciate the differences between trading in their home market, with its known parameters, and marketing products overseas
Trademark, Copyright and Patent Registration GuideRikvin Pte Ltd
A trademark is a letter, word, name, signature, numeral, device, brand, heading, label, ticket, shape, color, aspect of packaging or a combination of these, which is used in the course of a business or trade to distinguish a person’s goods or services from those of others.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Presentation from Ken Marr of Targeting Innovation 'Exploiting Intellectual Assets - There’s a lot more to intellectual assets than just patents and trademarks.
Find out about the assets that you are not protecting or exploiting'
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.
agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.
There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.
Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.
We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.
agencyIP offers cutting edge solutions and worldwide representation in the areas of:
Catalog and database of intellectual capital assets from a variety of sources
Experienced product professionals to package and enhance the properties for maximum value
Licensing, Sales, Manufacturing and Distribution Relationships
Retail Relationships
Product Designs for License/Manufacture
Worldwide licensing, marketing and sales team
Many owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.
At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”
Contact agencyIP at info@agencyIP.com for more information.
Partners Maria Stout and Paul Stellman kicked off a two-part, comprehensive discussion of strategic planning for capturing and protecting intellectual property. The presentation served as an introduction to the topic and provided more general information.
Speakers: Maria Stout and Paul Stellmann
Maximising Intellectual property & Speed To Market Opportuntiesmsmsalesmanagement
Understand how synchronising path to market activities with IP protection can accelerate business growth. This presentation will show you how to:
Coordinate your intellectual property protection while accelerating business growth
Leverage investment in intellectual property protection to maximise sales
Understand path to market activities to guide and shape your intellectual property strategies
Reduce intellectual property costs with market knowledge
Identify which innovations to protect based on market intelligence
As companies, both large and small, search for new
international markets in today’s global economy, they appreciate the differences between trading in their home market, with its known parameters, and marketing products overseas
Trademark, Copyright and Patent Registration GuideRikvin Pte Ltd
A trademark is a letter, word, name, signature, numeral, device, brand, heading, label, ticket, shape, color, aspect of packaging or a combination of these, which is used in the course of a business or trade to distinguish a person’s goods or services from those of others.
Similar to wipo_smes_ge_2_06_www_63204-part1.ppt (20)
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Azure Interview Questions and Answers PDF By ScholarHat
wipo_smes_ge_2_06_www_63204-part1.ppt
1. LAUNCHING NEW PRODUCTS IN THE MARKET
Unleashing the Power of Branding through
Trademarks
(updated 2006)
Caroline Schwab - Program officer
Small and Medium-Sized Enterprises Division
WIPO - World Intellectual Property Organization
4. What is Branding
• Branding -- is the process by which the
name or the identify of an owner, a
company/enterprise or organization, is
communicated.
• Branding allows a company to differentiate
its products and services from the
competition by creating a bond with its
customers. It aims to create customer
loyalty.
• This way, a company takes a position in the
marketplace.
5. What is Branding
• A way by which companies launch and sell
goods & services.
• A brand name is sometimes made of a part
or the totality of a trademark name
• It communicates the essence of a products
or its line, including why it is great and how
it is better than all competing products.
• It reflects in general a prestigious (aesthetic)
image in order to attract more consumers.
6. SUCCESSFUL BRANDING
Attracts / catches the consumers
• Developing a brand is part of every strategic
business plan
• Target what customers care about: articulate
precise values and qualities that are relevant
and of direct interest
• Emphasize features that are both important to
consumer and quite differentiated from
competitors
• Communicate constant innovating brand image
at all levels of operation
7. THE PINK PANTHER IS A WORLDWIDE
PROTECTED CHARACTER USED AS A MARK, AS A
COPYRIGHT & AS AN INDUSTRIAL DESIGN.
12. 10 POINTS ABOUT TRADEMARKS
1. Product or service Image (Identity)
2. Distinguish goods or services among others
3. Play a pivotal role in the branding/marketing Strategy
4. Can be extended to any country
5. Defines a certain image - builds a reputation
6. Is a marketing tool - enabling licensing & franchising
7. Is a valuable IP business asset
8. Encourage companies to invest, maintain
and improve product quality
9. Once protected, are useful for obtaining financing
10. Can be put in the stock exchange
Before launching a trademark - key to success is
CLEARANCE
13.
14. What is a Trademark?
• A BRAND NAME - A KIND OF VISIT CARD THAT
PROMOTES THE IMAGE OF A COMPANY
AND ITS RANGE OF GOODS & SERVICES.
• “A sign distinguishing goods or services
produced or sold by one enterprise (from those
of other enterprises)”.
15. A TRADEMARK IS MADE OF :
Any Distinctive Words, Letters, Numerals,
Pictures, Shapes, Colors, Logotypes, Labels
• Examples:
16. Less traditional forms
• Single colors (Louis Vuitton)
• Three-dimensional signs
• (shapes of products
• or packaging)
• Audible signs (sounds)
• Olfactory signs (perfume)
17. Types of Trademarks?
• Trade marks: to distinguish goods
• Service marks: to distinguish services
• Collective marks: to distinguish goods or services by
members of an association
• Certification marks
• Well-known marks: benefit from stronger protection
• Tradename (Brand name)
18. The function of a Trademark
• ALLOWS COMPANIES TO MARK A
TERRITORY, EXPRESSING SPECIFIC
FUNCTIONS AMONG SIMILAR PRODUCTS IN
THE MARKET.
• ENSURES THAT CONSUMERS CAN IDENTIFY A
LINE OF PRODUCTS.
• ENSURES EXTENSION OF THE MARK
THROUGH LICENSING OR FRANCHISING
PROCESS.
19. THE VALUE OF A TRADEMARK?
• A MARKETING TOOL
• SOURCE OF REVENUE THROUGH LICENSING
• CRUCIAL COMPONENT OF FRANCHISING
AGREEMENTS
• USEFUL FOR OBTAINING BANKS OR THIRD
PART FINANCE
• A VALUABLE BUSINESS ASSET
20. The Value of Trademarks
• Global Brand Scoreboard
• 1. COCA-COLA 67.52$ billion
• 2. MICROSOFT 59.95$ billion
• 3. IBM 53.37$ billion
• 4. GE 46.99$ billion
• 5. INTEL 35.58$ billion
• (German survey January 17, 2006)
21. Trademark protection >
Registration =
• EXCLUSIVE RIGHTS PREVENT OTHERS FROM MARKETING
PRODUCTS UNDER SAME OR CONFUSINGLY SIMILAR MARK
• SECURES INVESTMENT IN MARKETING EFFORT
• PROMOTES CUSTOMER LOYALTY/ REPUTATION / IMAGE OF
COMPANY
• PROVIDES COVERAGE IN RELEVANT MARKETS WHERE
BUSINESS OPERATES
• REGISTERED MARKS FOR LICENSE OR BASIS FRANCHISING
AGREEMENTS
22. PRACTICALASPECTS
• Creating/selecting a trademark after CLEARANCE -
searching worldwide that there is not a similar one
yet legally protected
• Avoid IP offices’ refusals or oppositions
• Protecting a trademark through national, regional
and WIPO registration system (Madrid & Protocol)
• Using and maintaining a trademark (paying fees,
following notification of refusals, extending territory)
• Enforcing a trademark by Innovating (new products)
23. What to avoid when selecting
a Trademark
• Generic terms: CHAIR to sell chairs
• Descriptive terms: SWEET to sell chocolates
• Deceptive terms: “ORWOOLA” for 100% synthetic
material
• MARKS CONTRARY TO PUBLIC ORDER and
MORALITY
• AVOID USING FLAGS, ARMORIAL BEARINGS,
OFFICIAL HALLMARKS, EMBLEMS WITHOUT
LEGALAUTHORIZATION
24. What to Remember when
selecting Trademark?
• Inherently distinctive
• Coined or fanciful words: “Kodak”
– Arbitrary marks: “apple” for computers
– Suggestive marks: SUNNY for heaters
• Easy to memorize and pronounce
• Fits product or image of the business
• Has no legal restrictions
– Reasons for rejection
– TM search>not identical or confusingly similar to existing
TM
• Has a positive connotation
• Suitable for export markets
• Corresponding domain name available
25. Protecting a TM
through registration
• The applicant can file a request through his national office
• Right after filing through the IP Office, a trademark can be filed at
WIPO (Madrid & Protocol) - saving time and money
– WIPO offers free assistance, information & guidelines
– Filing application form, contact details, graphic illustration of
mark, description of goods, fees
– Registration certificate valid for 10 years
– Renewal & Publication (CD-Rooms /Gazette)
• The IP national office is the only authority in charge of :
– Formal examination
– Substantive examination
– Publication and opposition
26. The Madrid system for the international registration
of marks (the Madrid system) established in 1891
functions under the Madrid Agreement (1891), and the
Madrid Protocol (1989) are administered by the
International Bureau of WIPO located in Geneva,
Switzerland.
This system for an international protection of
Trademarks and Brands is adopted by more than
70 member states of WIPO, members of the
« MADRID UNION »
Madrid System for the
International Registration of Marks
27. The Madrid and the Protocol system offers the possibility
to record a trademark in 78 countries at once.
However, owners has to go through their own national
office to present their request to WIPO
WIPO HAS MADE POSSIBLE A FREE SEARCH ON-
LINE OF “ROMARIN” –
INFORMATION ON TRADEMARKS RECORDED AT WIPO.
http://www.wipo.int/madrid/en/services/
MANY REGISTRIES FOR SEARCH ARE AVAILABLE IN THE
PRIVATE SECTOR OR VIA THE IP OFFICES, COUNTRY BY
COUNTRY.
Madrid System for the
International Registration of Marks
28. Protecting a TM
through registration
• It is critical to register your trademark in all
classes in which you use or intend to use your
trademark.
• The most widely used classification system
(Nice has 34 classes for goods and 11 for
services.
• Some TM offices such as in US and Canada
require the proof that the TM is used within a
year.
•
29. Protecting a TM
through registration
• A substantive examination may be required if
there is a conflict with an existing Mark on
the register.
• Some countries publish the TM in a journal
allowing 3rd parties to oppose during a given
period.
• Once it is decided that there is no grounds for
refusal, a certificate is issued which is valid
for 10 years.
• Registration can be renewed indefinitely but
may be cancelled if TM is not actively used
for a certain period stated in the TM law.
•
30. SCOPE OF RIGHTS
• THE EXCLUSIVE RIGHT TO USE THE MARK
• THE RIGHT TO PREVENT OTHERS FROM USING AN
IDENTICAL OR SIMILAR MARK FOR IDENTICAL OR
SIMILAR GOODS OR SERVICES
• THE RIGHT TO PREVENT OTHERS FORM USING AN
IDENTICAL OR SIMILAR MARK FOR DISSIMILAR
GOODS OR SERVICES
31. KEEP IN MIND
• THE TIME IT TAKES TO REGISTER A TM
• THE COSTS ASSOCIATED WITH TM PROTECTION
• THE NEED FOR A TRADEMARK SEARCH - FREE AT
WIPO
• A TRADEMARK AGENT MAY BE REQUIRED
• PROTECTING AT HOME AND ABROAD
• RENEWING YOUR REGISTRATION & PAYING FEES
32. PROTECTING AT HOME
AND ABROAD
• THE NATIONAL ROUTE
– Each country where you seek protection
• THE REGIONAL ROUTE (for some countries only)
– Countries members of a regional trademark system: African
Regional Industrial Property Office; ASEAN IPO; Benelux
TM office; Office for Harmonization of the Internal Market
of the EU; Organisation Africaine de la Propriété
Intellectuelle
• THE INTERNATIONAL ROUTE
• UK JOINED THE MADRID PROTOCOLE IN DECEMBER
2005 - ISRAEL MAY JOIN VERY SOON
– The Protocol & Madrid system administered by WIPO
– 78 member countries
33. USING A TRADEMARK
• ACTIVELY USING A TM
• USING/MAINTAINING A TM IN MARKETING AND
ADVERTISING
• USING THE MARK ON THE INTERNET
• USING THE MARK AS A BUSINESS ASSET
34. ACTIVELY USING A
TRADEMARK
• OFFERING THE GOODS OR SERVICES
• AFFIXING THE MARK TO THE GOODS OR THEIR
PACKAGING
• IMPORTING OR EXPORTING THE GOODS UNDER THE
MARK
• USING IT ON BUSINESS PAPERS OR IN ADVERTISING
35. USING A TRADEMARK IN
ADVERTISING
• USE EXACTLYAS REGISTERED
• Protect TM from becoming generic
– Set apart from surrounding text
– Specify font, size, placement and colors
– Use as an adjective not as noun or verb
– Not plural, possessive or abbreviated form
– Use a trademark notice in advertising and labeling ®
• MONITOR AUTHORIZED USERS OF THE MARK
• REVIEW PORTFOLIO OF TRADEMARKS
• AN EVOLVING TRADEMARK
36. USING A TM ON THE
INTERNET
• USE OF TM ON INTERNET MAY RAISE
CONTROVERSIAL LEGAL PROBLEMS
• CONFLICT BETWEEN TRADEMARKS AND DOMAIN
NAMES (INTERNET ADDRESSES) - CYBER SQUATTING
• WIPO PROCEDURE FOR DOMAIN NAME DISPUTE
(HTTP://ARBITER.WIPO.INT.DOMAINS)
37. USING A TRADEMARK AS
A BUSINESS ASSET
• LICENSING: OWNER RETAINS OWNERSHIPAND
AGREES TO THE USE OF THE TM BY OTHER COMPANY
IN EXCHANGE FOR ROYALTIES > LICENSING
AGREEMENT (BUSINESS
EXPANSION/DIVERSIFICATION)
• FRANCHISING: LICENSING OF A TM CENTRAL TO
FRANCHISING AGREEMENT.THE FRANCHISER
ALLOWS FRANCHISEE TO USE HIS WAY OF DOING
BUSINESS (TM, KNOW-HOW, CUSTOMER SERVICE, S/W,
SHOP DECORATION. ETC)
• SELLING/ASSIGNING TM TO ANOTHER COMPANY
(MERGER & ACQUISITIONS/RAISING OF CASH)
38. ENFORCING
TRADEMARKS
• RESPONSIBILITY OF TM OWNER TO IDENTIFY
INFRINGEMENT AND DECIDE ON MEASURES
• “ CEASE AND DESIST LETTER” TO ALLEGED
INFRINGER
• WIPO ENFORCEMENT PROGRAMS -
• COOPERATION WITH CUSTOMS AUTHORITIES TO
PREVENT COUNTERFEIT TRADEMARK GOODS
• ARBITRATION AND MEDIATION (PRESERVE BUSINESS
RELATIONS)