The document discusses trademarks, their meaning, purpose, and history. It provides definitions for trademarks and explains how they differ from patents and copyrights. Trademarks identify the source and owner of a specific product or service. They legally differentiate products and recognize a company's ownership of a brand. The document outlines the key functions of trademarks, which are to identify products and their origin, guarantee quality, advertise products, and create an image in consumers' minds. It discusses the history of trademarks dating back thousands of years and provides details on trademark laws and regulations in various countries like the US. Registering trademarks provides legal protection and exclusive rights to brands.
Case study: LV Vs. Google
The presentation has been prepared by the students of MFM (Master Of Fashion Management), New Delhi as a part of the study on cases of Trademark Infringement.
An overview of the basics of US trademark law for entrepreneurs, business people, and creative professionals. "What Is a Trademark?" includes the following:
A brief definition of trademarks.
Definitions of the other forms of intellectual property (copyright, patent, and trade secrets).
Types of trademarks.
What's trade dress?
How are trademark rights acquired?
Trademark registration, and what do those symbols ™ and ® mean, anyway?
How long do trademark rights last?
For more information, please go to LizerbramLaw.com
Intellectual Property Basics via Mark Miller of Jackson Walker LLP. "You can buy or sell breakfast or a toaster without a lawyer. Business law is based on common sense. Intellectual Property1 (“IP”) is different. Common sense does not always apply to IP. This is dangerous because IP can be a valuable competitive advantage, e.g., McDonald’s trademarked name, Coca-Cola’s trade secret formula, Microsoft’s copyrighted software and IBM’s patents. Not creating valuable IP is inexcusable because often only minor steps are required. The best foundation for inexpensively creating valuable IP is: (1) identify your existing and desired IP; and (2) pretend you are on the witness stand using The Rules to prove you own it. This drill opens your eyes to an important universe and teaches you how to win there. If you do not know the rules, the harder you work, the more you waste."
Intellectual Property Rights are legal rights governing the use of creations of the human mind. The recognition and protection of these rights is of recent origin. Patents, designs and trademarks are considered as industrial property.
The Trade Marks Registry was established in India in 1940 and presently it administers the Trade Marks Act, 1999 and the rules made thereunder. It acts as a resource and information Centre and is a facilitator in matters relating to trademarks in the country.
The objective of the Trade Marks Act, 1999 is to register trademarks applied for in the country and to provide for better protection of trademark for goods and services and also to prevent fraudulent use of the mark.
The main function of the Registry is to register trademarks which qualify for registration as per provisions of the Trade Marks Act and Rules, and to maintain the Register of trademarks.
Case study: LV Vs. Google
The presentation has been prepared by the students of MFM (Master Of Fashion Management), New Delhi as a part of the study on cases of Trademark Infringement.
An overview of the basics of US trademark law for entrepreneurs, business people, and creative professionals. "What Is a Trademark?" includes the following:
A brief definition of trademarks.
Definitions of the other forms of intellectual property (copyright, patent, and trade secrets).
Types of trademarks.
What's trade dress?
How are trademark rights acquired?
Trademark registration, and what do those symbols ™ and ® mean, anyway?
How long do trademark rights last?
For more information, please go to LizerbramLaw.com
Intellectual Property Basics via Mark Miller of Jackson Walker LLP. "You can buy or sell breakfast or a toaster without a lawyer. Business law is based on common sense. Intellectual Property1 (“IP”) is different. Common sense does not always apply to IP. This is dangerous because IP can be a valuable competitive advantage, e.g., McDonald’s trademarked name, Coca-Cola’s trade secret formula, Microsoft’s copyrighted software and IBM’s patents. Not creating valuable IP is inexcusable because often only minor steps are required. The best foundation for inexpensively creating valuable IP is: (1) identify your existing and desired IP; and (2) pretend you are on the witness stand using The Rules to prove you own it. This drill opens your eyes to an important universe and teaches you how to win there. If you do not know the rules, the harder you work, the more you waste."
Intellectual Property Rights are legal rights governing the use of creations of the human mind. The recognition and protection of these rights is of recent origin. Patents, designs and trademarks are considered as industrial property.
The Trade Marks Registry was established in India in 1940 and presently it administers the Trade Marks Act, 1999 and the rules made thereunder. It acts as a resource and information Centre and is a facilitator in matters relating to trademarks in the country.
The objective of the Trade Marks Act, 1999 is to register trademarks applied for in the country and to provide for better protection of trademark for goods and services and also to prevent fraudulent use of the mark.
The main function of the Registry is to register trademarks which qualify for registration as per provisions of the Trade Marks Act and Rules, and to maintain the Register of trademarks.
This assignment is based on Legal concept the assignment covers the Intellectual Property Act 36 of 2003, and other concept relates to the unfair competition and Admissibility of a mark.
We have selected the Spirits of Srilanka to apply the theory which would make the assignment easier to understand and more users friendly.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
This presentation discusses how to select, protect and properly use a trademark so it can become a powerful brand for your products and services.
As well, it discusses "hot issues" in promotions and advertising law, including:
- recent Competition Bureau enforcement regarding misleading advertising;
- the use of social media in contests and promotions, including the need for transparency when engaging bloggers, endorsers and other "influencers" to promote your brand.
Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.
Legalraasta allows you to register your trademark online and includes information on documentation and opposition to trademark filing, as well as how to register a trademark in India and the status of your application, as well as the benefits, symbols, and types of TradeMark in India.
A trademark is defined as any unique symbol, word, name, device, numerals, or combination of both that distinguishes your goods or services from others and can be represented graphically.
This assignment is based on Legal concept the assignment covers the Intellectual Property Act 36 of 2003, and other concept relates to the unfair competition and Admissibility of a mark.
We have selected the Spirits of Srilanka to apply the theory which would make the assignment easier to understand and more users friendly.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
This presentation discusses how to select, protect and properly use a trademark so it can become a powerful brand for your products and services.
As well, it discusses "hot issues" in promotions and advertising law, including:
- recent Competition Bureau enforcement regarding misleading advertising;
- the use of social media in contests and promotions, including the need for transparency when engaging bloggers, endorsers and other "influencers" to promote your brand.
Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.
Legalraasta allows you to register your trademark online and includes information on documentation and opposition to trademark filing, as well as how to register a trademark in India and the status of your application, as well as the benefits, symbols, and types of TradeMark in India.
A trademark is defined as any unique symbol, word, name, device, numerals, or combination of both that distinguishes your goods or services from others and can be represented graphically.
Trademarks, copyrights and patents are important elements of your business. Without protecting them, your ideas may be stolen, your products may be copied, and you may even lose your business. This booklet not only provides useful basic information about trademarks, copyrights and patents, but outlines answers to frequently asked questions about litigation should that ever be a consideration. This information can serve as a good foundation for further discussions with your intellectual property lawyer.
Watching your invention or any idea to be under someone else’s ownership, be it a book or a machine. So, you start considering the options to get copyright, patent or trademark for your product and legally have the authority. But what should you opt for? Should you trademark your product or get a patent for it? Don’t worry as after reading this guide on Copyright Vs Trademark Vs Patent.
Trademarks, copyrights, and patents are important elements of your business. Without protecting them, you may lose your business, your ideas may be stolen, or your products may be copied. This booklet provides useful basic information about trademarks, copyrights, and patents, and can serve as a good foundation for further discussions with your intellectual property lawyer.
What’s in a Name? Everything! Trademark and Copyright EssentialsJason Springer
Your company name, your slogan and the goodwill of your customers are critical to elevating your bottom line. This free seminar will show you how to protect, leverage and capitalize on these valuable assets, and provide useful tips on protecting and enforcing your rights as a business owner.
A trademark is a unique identity which makes a product or service unique that stands out from the rest that is similar to it. The unique expression or unique identity can be a logo, slogan, photograph, word, smell, sound, colour combination or graphics and so on.
https://www.kanakkupillai.com/trade-mark-registration
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. TRADEMARK MEANING
A trademark is a recognizable insignia, phrase, word, or symbol that
denotes a specific product and legally differentiates it from all other
products of its kind. A trademark exclusively identifies a product as
belonging to a specific company and recognizes the company's ownership of
the brand.
Similar to a trademark, a "service mark" identifies and distinguishes the
source of a service rather than a product, and the term “trademark” is
often used to refer to both trademarks and service marks. Trademarks are
generally considered a form of intellectual property.
3. TRADEMARKS, PATENTS, AND
COPYRIGHTS
A trademark protects words and design elements that
identify the source, owner, or developer of a product or
service. Different than a trademark, a patent safeguards an
original invention for a certain period of time, and there can
be many different types of patents. Unlike patents,
copyrights protect “works of authorship,” such as writing,
art, architecture, and music.
4. WHY USE A TRADEMARK
Individuals and companies have products or services trademarked to protect the
product from being used without the permission of the source company. Most
countries have patent laws that are designed to protect against copyright
infringement. In the United States, the United States Patent and Trademark Office
(USPTO) serves this function.
Although most countries have agencies through which businesses can have their
products trademarked, international copyright regulation is more complicated than
in the U.S., as there exists no universally recognized patent office, rules, or
consistency.
5. KEY OF TRADEMARK
A trademark is an easily recognizable symbol, phrase, or
word that denotes a specific product.
It legally differentiates a product, or service, from all others
of its kind, and recognizes the source company's ownership
of the brand.
6. TRADEMARK HISTORY (EARLY USE)
5000 B.C.: The Chinese made pottery that included the name of the emperor currently in power,
along with the place where it was made, and the name of the person who manufactured each piece.
3100 B.C.: In ancient Egypt, craftsmen would include unique images and signs on their products to
identify a product's origin as well as its maker.
1266 C.E.: King Henry III of England passed a law that required all bakers to develop and use a
distinctive mark in their loaves of bread.
1383: The Lowenbrau brewery in Munich, Germany began using a lion (Lowenbrau means "lion's
brew") as its trademark.
1857: France declared its first modern trademark law.
1862: Britain first issued its trademark law, the Merchandise Marks Act, making it a crime to try to
sell an item under the auspices of another manufacturer.
1876: The logo of Bass Brewery, which was trademarked is the first image to be registered as a
trademark in the United Kingdom.
1401–1500: In 15th-century Europe, it was quite popular to add emblems and symbols to military
attire, including horses' harnesses.
7. TRADEMARK HISTORY (IN US)
1791: The conversation about trademark legislation in the U.S.
began in earnest during President Thomas Jefferson's office.
1870: Congress proposed a formal trademark law, but it the
Senate squashed it because the bill conflicted with constitutional
rights.
1881: Congress passed a new trademark act.
1905: Congress revised it and drafted the final Trademark Act.
1946: Congress passed the Lanham Act, which defined federal
trademark rules and gave the USPTO administrative authority
over trademark registration.
8. THE SYMBOLS ™ (THE TRADEMARK SYMBOL) AND ® (THE REGISTERED TRADEMARK
SYMBOL) CAN BE USED TO INDICATE TRADEMARKS; THE LATTER IS ONLY FOR USE
BY THE OWNER OF A TRADEMARK THAT HAS BEEN REGISTERED.
Registered trademark Symbol Trademark Symbol
9. FUNCTIONS OF TRADEMARK
A trademark serves the purpose of identifying the sources or the origin of
goods. Trademark Performs the following four functions
It identifies the product and it’s origin.
It purpose to guarantee its Quality.
It Advertises the product. The trademark represents the product.
It creates an image of the Product in the minds of the public
particularly the consumers or the prospective consumers of such goods.
10. COMMON PROBLEMS WITH TRADEMARK & DESIGN
RIGHTS COMPLIANCE
Counterfeit components or products passed off as genuine branded materials. This can
occur, for example, where unreasonably low-priced items are purchased, the source is
not known or vetted, or supply chain management fails to detect counterfeit items. Even
legitimate vendors and well-meaning purchasers can find trademark-infringing
components have slipped into their supply.
Misuse of another’s trademarks in products, services, or communications. Trademark
infringement can also arise in advertising, services, and other activities connected with
your own or someone else’s business. Trading on someone else’s brand name, or using
someone else’s trademark improperly in these kinds of activities, can also bring liability.
Knockoff designs of products or packaging. Imitation is not always the sincerest form of
flattery. Exact or overly similar copying of someone else’s product packaging, or of the
design of their product itself, can unfairly free-ride on their work and wrongly imply a
connection, endorsement, or substitutability with the original product, and violate that
person’s design rights.
11. RISK OF TRADEMARK
Defective products and components, in some cases with safety risks to
customers. Defective, mislabeled, or poor-quality counterfeit components and
products can fail to work properly and injure consumers, and occasionally
result in deaths (e.g., from poisonous food and drink, ineffective drugs, or
exploding electronics or security equipment.)
Supply or business disruption, returns and warranty claims, legal and financial
risks. Product failure or supply disruption due to counterfeits can provoke
claims for replacement and compensation, and mean lost business for both the
supplier and customer. Any resulting legal claims, damages, contract
termination, and other redress can have a substantial negative financial
impact.
Damage to brand, reputation, and sales. Not only is a trademark owner’s own
brand value hurt when counterfeits slip through the supply chain, suppliers
and business partners involved in the problem can also find their own business
12. ADVANTAGES OF REGISTERED
TRADEMARK
Exclusive Rights:
The owner of Registered Trademark enjoys exclusive right over the trademark.
The owner can use the same for all the products falling under the class(es)
applied. Further, the owner can enjoy the sole ownership of the Trademark and
can stop other from the unauthorized use of the Trademark under the same
class where it is registered. It gives the right to sue the unauthorized user of
the Trademark Registered.
Builds trust and Goodwill:
The established quality of your product and services are known by everyone
through the trademark and which establishes trust and goodwill among the
customers in market. It helps in creating permanent customers who are loyal
and always opt for the same brand.
13. Differentiates Product:
It makes easy for customers to find your products. It makes your product
and identity of products different from that of the existing and foreseen
competitors and acts as efficient commercial tool. The logo can
communicate your vision, quality or unique characteristic of your company
and any organization.
Recognition to product’s Quality:
It gives recognition to the quality of the product. Customers attach the
product’s quality with the brand name and this image is created in the
market about the quality of a particular brand which helps in attracting
new customers as they can differentiate the quality of a product by the
logo/brand name.
Creation of Asset:
Registration of Trademark creates an intangible asset i.e. Intellectual
Property for an organization. Registered trademark is a right created which
can be sold, assigned, franchised or commercially contracted. Also, the
Trademark is an intangible asset which gives the advantage to the
organization.
14. Use of ® symbol:
Once the trademark is registered you can use the ® symbol on your logo stating that it is a registered trademark and no
one can use the same trademark. It is exclusive of all types of usages as well as rights. If someone else use the
trademark then you can also sue the party if the trademark is registered.
Protection against infringement:
No competitor or other person can use the wordmark or logo registered by you under trademark. However, if in any case
one uses it without the approval of the owner of trademark or make any deceptive use of same, the owner can get the
legal protection under the Act and stop the person doing so.
Protection for 10 Years at low cost:
Online Trademark registration is done on a very low maintainability cost. Once you register the trademark you have to
just pay the maintenance cost and renewal cost which is after 10 years of registering the trademark. It is cost efficient
and helps your company create an unique image.
Global Trademark Registration:
If one wants to register the trademark in countries other than India, the trademark registered in India can be used as
basis of registration there. For any person willing to expand outside India, the trademark registered in India can provide
a good base along with the Established Goodwill in the Country.
Attract Human Resources:
Young minds aspire to join big Brands as it acts as a magnate. It inspires the positive image of the organization and thus
candidates are attracted towards them easily. This reduces the cost towards hiring and related activities.