Trade Show Tips

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This document provides tips for marketing trade shows through Facebook ads and writing effective press releases. It recommends designing ads with relevant pictures, carefully targeting demographics, and setting a minimum daily budget of $1 per click. For press releases, it suggests writing a catchy headline using bold fonts and keywords, and including the who, what, where, when, and why in the body along with concrete facts about the event.

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Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other vendors will be vying for the attention of the attendees at your next event - learn how to stand out in the crowd.

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Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts. Here are seven tips to help your brand score points, win customers and be awesome: 1, Define your strategy for getting to the next level 2. Earn points by playing to win 3. Understand your arsenal and bring the right equipment 4. Know the rules 5. The game begins when you start playing 6. The game doesn't stop when the whistle blows 7. Refine your strategy to advance to the next level

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